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Innovation Management and Entrepreneurship
Focus
Innovation management as a managerial oriented discipline covers the package of activities that guarantee a smooth and rapid process of creating innovations. There are very few business functions for which a fair level of innovativeness is not important. A marketing department is highly dependent on innovative thought to generate ways to catch and hold the attention of potential customers. In production a continuous process of innovating manufacturing processes is inevitably demanded from employees. In new product development, much innovativeness is required in finding novel answers to customer’s wants and needs and in discovering technical solutions to bring them into being. From small start-up enterprises via medium size companies to global business giants all face the problem of managing the creation of innovations to maintain prosperity in turbulent and competitive environments. Subsequently, the joint master program ‘Innovation Management and Entrepreneurship’ serves the demand of educating and enabling students to face these challenges from starting up enterprises to maintaining enterprises innovative throughout time.
Outline
The joint master program ‘Innovation Management and Entrepreneurship’ combines the two interrelated disciplines ‘Innovation Management’ and ‘Entrepreneurship’ into a meaningful whole. In this way the master program offers students to learn about, on the one hand, the innovation management on a strategical, tactical and operative level, and on the other hand all aspects around ‘Entrepreneurship’ as innovative performance.
The master program will result in two masters, one master of ‘Business
Administration’(M. Sc.) from the University Twente and one master of ‘Innovation Management and Entrepreneurship’ (M. Sc.) from Berlin University of Technology. Moreover, the University of Twente and Berlin University of Technology provide students with a network of aligned companies as Philips, AKZO-Nobel, Ten Cate, Siemens AG, ThyssenKrupp AG or Deutsche Telekom AG.
The master of ‘Business Administration’(M. Sc.) from the University Twente
encompasses 60 EC and the master of ‘Innovation Management and Entrepreneurship’ (M. Sc.) from Berlin University of Technology encompasses 120 EC.
International Cooperations
Program and Information
http://www.eim.tu-berlin.de/menue/master_program_ime/
Entrepreneurship Research
The general aim of this subject is give students a state-of-the-art overview of all streams of research around the theme entrepreneurship. The ability to combine product development, market development, and organizational development ensures the competitiveness of high-income countries and its enterprises. Up to date knowledge about how to develop all three aspects in continuously changing environments, therefore, is of vital importance. The course intends to shed light on different aspects from managing and aligning internal and external networks, all facets around founding enterprises, how to explore and develop markets, how to get and exploit creative ideas among more. The course studies both theoretical models and their empirical application, changing between micro and macro-economic perspectives with a strong methodological focus.
- Every students presents and interprets one research article
- In an examination students are asked to proof their understanding of research
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An interdisciplinary seminar for anyone interested in (potentially) starting up
Content: Idea generation and team formation
Marketing for start-ups Venture Finance
Basics in Intellectual Property Rights and Business Law Grade: Written business plan and oral panel presentation
!!! For students of any subject from 5th semester of studies onwards !!!
Scope/ workload: 6 ECTS, Kick-off: 18th Oct 2012, 14:00-20:00 in room EB 407
What is VENTURE CAMPUS?
Further information (also in English) on
www.venturecampus.de Lehrstuhl für Entrepreneurship und Innovationsmanagement, Prof. Dr. Jan Kratzer
Other Chairs and Subjects
Business Research Methods
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Course description
Credit points and teaching approach
Exam / Assignments
Contact person
Dates and room Dates & Room:
Monday 10.15am-1.15pm H 7112 (Main building, 7th floor) First session: October 15th
Additional small group sessions:
in January 2013 Tuesday 2.15pm-3.45pm H7112
Overview of methods used in management research
- Research philosophies, theories and hypotheses
- Literature search and review, including library workshops
- Quantitative methods (e.g., survey design, regression analysis)
- Qualitative methods (e.g., interview approaches, ethnography)
6 ECTS 50% lecture and discussion / 50% active learning exercises
Exam based on assigned readings & slides (50%, in February)
Journal article critique (20%, due in January)
Research project (30%, due in February)
Dr. Johannes Rank [email protected] Office hours: Tuesday 1-2pm H7106a and by appointment
Business Research Methods
The Human Side of Innovation – Lecture course and case seminar
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Description
Credit points
Exam / Assignments
Instructors and contact persons
Dates and location Lecture:
Start date: October 23rd
Each Tuesday until December 4th
Tuesday, 10.15am-11.45am H 0110 AND Tuesday, 2.15pm-3.45pm EB 407 Case seminar:
Start date: Nov 7th
Thursday, 10.15pm-11.45pm H 7112
Focus: The role of individuals and teams in the innovation process
Topics:
- Theories and facilitators of creativity
- Innovation champions and promotors
- Teamwork quality and team climate for innovation
- Leadership, diversity and innovation
6 ECTS (3 ECTS lecture + 3 ECTS case seminar)
Exam in February 2013 (lecture course)
Case study papers/presentations (case seminar) – company visit
Prof. Dr. Hans Georg Gemünden (lecture course) Dr. Johannes Rank (lecture course) [email protected] Dr. Alexander Kock (case seminar) [email protected]
Business Research Methods
11
Course description
Credit points and teaching approach
Exam / Assignments
Contact person
Dates and room
Dates & Room:
??? First session: ???
This course provides an overview of the principal concepts in the marketing of innovative products and services. The course covers the major phases of the marketing process - starting with strategic marketing planning activities and ending with the planning of market introduction.
6 ECTS
Written exam.
Assignments during the tutorial. The final grade is calculated as a weighted average of the exam and related tutorial assignments.
Prof. Katrin Talke [email protected]
Innovation Marketing
Introduction and Orientation – IME Master
Chair of Innovation Economics – Prof. Dr. Knut Blind
Winter term
2012-13
Chair of Innovation Economics
Anne-Marie Großmann
Room 117
Annika Lorenz
Room 122
VWS 2
Müller-Breslau-Straße 15
(Schleuseninsel)
10623 Berlin
www.inno.tu-berlin.de
Prof. Dr. Knut Blind
Room 124
Secretary:
Brigitte Essoun
German Stars
Inventions and innovations are important….
Relevance of Innovations
…for technical progress, growth, welfare, employment and the society in general.
Prof. Blind
Großmann/
Lorenz
Lecture: Wed, 10 a.m. – 12 p.m. (VWS 128, Schleuseninsel)
Exercise: Block course (VWS 128)
1st lecture: Oct. 17th 2012
Exercise: Kick-off: Oct 17th 2012, 2-4 p.m.
Next dates: Nov, 7th; Nov, 28th; Dec, 19th; Jan, 9th; Jan, 23rd
Innovation Economics
Lecture:
neo-classical, evolutionary and historical-institutional explanations for
innovation
methods of empirical innovation research
regional, sectoral and macroeconomic effects on innovation
Requirements: exam
Exercise: Interactive exercise, follow-up of selected topics from the lecture
supported by student presentations and discussions
Requirements:
Group presentations, referee reports, discussions and active participation in
the exercise
For course material,
please register for ISIS
Innovation Economics – Lecture Content Date Topic
17/10/2012 Introduction: Definitions
24/10/2012 Indicators of Innovation
31/10/2012 Schumpeter Theories
07/11/2012 The Arrow Model
14/11/2012 Neoclassical Approach: R&D Speed
21/11/2012 Neoclassical Approach: Patent Races
28/11/2012 Neoclassical Approach: Cooperative vs. Non-cooperative Research
05/12/2012 Evolutionary Economics: Nelson & Winter Model
12/12/2012 Evolutionary Economics: Institutional Approaches
19/12/2012 Innovation Systems Approach
26/12/2012 and 02/01/2013 Christmas Break – No Lectures
09/01/2013 Innovation effects: Diffusion
16/01/2013 Innovation effects: Growth
23/01/2013 Innovation effects: Employment
30/01/2013 Innovation effects: Foreign Trade
06/02/2013 Sustainable Innovation
13/02/2013 Exam Preparation
1st exam: Wednesday, 27th February 2013, H 3010; 2nd exam: Wednesday, 3rd April 2013, C 130
Intellectual Property Management
Lecture:
Patents, Trademarks, Trade secrets and other formal or informal methods of
protection
Licensing, Patent Pools and Patent Thickets
IPR Search
Brand management
IP value and competition analysis
Anti-Counterfeit and Product Piracy Strategy
Open Source and IPR in Open Innovation
Requirements: 60 min exam; participation in workshop or seminar
Register at ISIS
(for the course materials)
Lecture: Wednesday, 12 – 2 p.m. (VWS 128)
1st lecture: Oct. 17th 2012
Exercise: Workshop with Bosch-Rexroth, limited to 30 students
Kick-off: Oct. 24th 2012, 2 - 4 p.m. (VWS 128)
Alternative: IP Seminar
Kick-off: Oct. 17th 2012, 4 - 6 p.m. (VWS 128)
Prof. Blind
Potekhina/
Ploschka/
Thürer
Veer/
Lorenz
Relevance of IP Management
Relevance of IP Management
Failure to Protect Patents – Consequences Stanley Cohen & Herbert Boyer
Recombination of DNA - Publication in 1974
In 1974, Cohen and Boyer developed a method for the
recombination for DNA which is used by practically every
biochemist till this day. The researchers, however, were so
anxious to be the first to publish in this hard-fought area of
knowledge that the benefits resulting from the protection of
their method did not even occur to them. Today, the losses of
license revenue are estimated at a total of US$15bn.
IPM Workshop Lecture: Wednesday, 12 - 2 p.m. (VWS 128)
1st lecture: Oct. 17th 2012
Exercise: Workshop with Bosch Rexroth, limited to 30 students
Kick-off: Oct. 24th 2012, 2 - 4 p.m. (VWS 128)
Dates: Dec. 12th 2012 and Jan. 30th 2013
Prof. Blind
Potekhina/
Ploschka/
Thürer
Exercise / Workshop:
Cooperation with Bosch Rexroth
Work on real IP problems
Limited to 30 participants
Requirements:
Group work and presentation; participation in lecture!
Application necessary!
Send a short CV to:
until 15.10.2012, 9 a.m.
IPM Seminar
Exercise / Seminar (alternative to Workshop):
Explore impacts of infringement lawsuits on corporate development
Work on infringement case studies from RIM, SAP, Apple etc.
Examine and study the role of patent trolls in the economy
Requirements:
Group work and presentation; participation in lecture!
Prof. Blind
Veer/
Lorenz
Lecture: Wednesday, 12 – 2 p.m. (VWS 128)
1st lecture: Oct. 17th 2012
Seminar: IP Seminar
Kick-off: Oct. 17th 2012, 4 - 6 p.m. (VWS 128)
Dates: Oct. 24th; Dec. 5th; Jan. 16th
A very normal day…
Strategic Standardization
Prof. Blind/ Dr. Gauch
Dr. Gauch
Lecture: Friday, 10 a.m. -12 p.m. (VWS 128)
Exercise: block course: 2 dates (VWS 128)
Start of lectures: Oct. 19th 2012
Kick-off exercise: Oct. 26th 2012
Limited to 30 students.
Please register for ISIS
platform!
Formal standardization as a strategic tool
Standardization processes
Standardization and innovation
Standardization and IPR
The macroeconomic impact of standardization
Opening of new markets
Requirements lecture: Exam 90 min
Requirements exercise: Standardization exercises in a 2-day seminar
Innovation Policy
Prof. Blind
Content:
Reasons for innovation policy
Development of innovation policy
Instruments of innovation policy
Evaluation of innovation policy
Exercise: External speaker series and discussion
Outlook Next Semester (Summer Term)
Strategic Standardization
Prof. Blind
Content:
Current research topics in the field of strategic standardization
Exercise:
Simulation game
Open Source and IP Seminar
Mirko Böhm
Content:
Free Software and innovations
IPR, Open Data, Hardware etc.
Workshop:
Written assignment and presentation
Registration for Exams
http://www3.ib.tu-berlin.de/qisserver/servlet/de.his.servlet.RequestDispatcherServlet;jsessionid=?vmfile=no&state=verpublish&asi=&moduleCall=prfQISallstud&status=init&publishid=0&publishSubDir=TUB&publishConfFile=prfListen
Master Thesis
• We want you to write your master thesis outside the university
(companies, charities, public organizations etc.) – so that means that supervision and the location of writing the master thesis can and most often will be different.
• Even if you are enrolled and supervised in Twente you still can write your thesis wherever you like (and it makes sense).
• You need two supervisor one from U Twente and one from TU Berlin.
• The Master Class will be a course in Twente
• You can improve your grade from Twente by making an research article out of your thesis.
Twente or not Twente?
• Yes, Twente as the oldest and most successful institution in Entrepreneurship in Europe should be obligatory.
• Alternatives, no and yes – § 8 (2) Study-Regulation – you can study elsewhere as long as the subject profile is comparable and come back and write the master theses in Berlin. This is not possible at any of the Berlin Universities!!!
• Disadvantage; you only get the degree from Berlin.
• There is no possibility to stay in Berlin for four terms and get a degree.
Questions
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