Innovation in Car Sales

INNOVATION IN CAR SALES PLUS TIPS ON SERVICE & SUPPORT….powered by KTEL TECHNOLOGIES LTD

INNOVATION IN CAR SALES Plus

TIPS ON SERVICE & SUPPORT

DISCOVER NEW WAYS OF INCREASING YOUR SALES BY REACHING PROSPECTIVE CUSTOMERS WHERE THEY ARE

Conceptualized & Prepared by Joseph Asoh, B.Eng (EE)


CONTENT

1. Introduction: Innovation in Car Sales

2. Brochure

3. Visual Video Display

4. Interactive Website

5. Social Networking Sites

6. Business Links & Directories

7. Customer Souvenirs

8. Mobile Advert Campaign

9. Strategic Office Marketing

10. Test Drive

11. Special Loan Scheme

12. Service & Support


1. INTRODUCTION: INNOVATION IN CAR SALES

Every business thrives on the wheels of innovation. Innovation is simply

defined as new ways of doing things. Innovation actually means the whole act

of brainstorming, strategizing, developing, and deploying new ideas that will

improve the existing ways of doing things. Innovation is a Blue Ocean

Technology, which means, ways that may not be popular or totally foreign are

employed in business execution with the sole aim of increasing profit. We

have enumerated a handle of innovation in car sales business. The success of

any car sales business is hinged on key elements:

� How to increase your number of customers

� How to satisfy your customers

� How to anticipate customer’s expectations

� How to publicize your business

� How to minimize losses

� How to employ innovation in car sales business

These and more are the contained in this business proposal presented

indiscreet points.

Much more interesting are the business websites and directories through

which you can promote your car sales through affordable adverts and internet

presence. It should however be noted that all the detailed strategies for

carrying out the innovations contained here will be the bargaining chip that

will be presented to you upon request.


2. BROCHURE

The role of brochure in car sales business is like what bill board is to

advertisement. Many people will never know of a particular brand of car if

they did not see it in a magazine or a catalogue. Brochures come in various

shapes and sizes. Regardless of how they come, they convey one message,

which is ‘Buy this car now because it’s made just for you! Or stuff like

‘Everyone else is driving this car now!’

Simply make available the following in whatever quantity you can afford:

� Make brochures of each car model available

� Car Catalogue for as many car models as you can afford

� Pictures of Cars

� PDF Brochures of various car models

� PDF Interactive Slide show for enhanced viewing


3. VISUAL VIDEO DISPLAY

It is a known fact that what you see with your eyes stays more permanently in

your mind longer than what you hear. Visual Video Display (VVD) capitalizes

on this reality to introduce a continuous motion picture projection of videos of

various car make and their models. This is made possible by maintaining an

archive of videos of car models and play continuously via a computer system

and a large LCD display system at strategic spots within and outside the office

premises.

We have archive of videos posh cars and other exotic brand of cars

� Lamborghini

� Ferrari

� Mc Lauren

� BMW X5

� BMW X6

� Mercedes Benz


4. INTERACTIVE WEBSITE

To develop a very interactive website that will promote car sales online.

The website will among other things have web links and posts incorporated

into the module.

The website will have other features like:

� Pictures of various car models

� Short premium videos of exotic cars

� List of cars and their prizes

� Contact of dealership and how to make direct car purchases

� Request for a test drive


5. SOCIAL NETWORKING SITES

Adverts posting on Social Networking sites increase the business traffic of any

organization. Such notable Social networking sites include:

� www.facebook.com

� www.myspace.com

� www.nairaland.com

� www.niajahotjobs.com

On these Social networking sites, the following will be carried out:

� Open a business page

� Post adverts on them

� Upload photos of cars with prizes inserted into them

� Use email phishing (retriever) software to add multiple friends to the

page

� Post several car info on the sites


6. BUSINESS LINKS & ONLINE DIRECTORIES

Advert listing on major links and directory websites are the chief method for

building online traffic towards any investment. This is one reason why any

successful business must have adequate online presence so as to create the

connecting points for their divergent customers who are spread everywhere

all around them. We will register your business on several websites business directories that

will enhance rapid search result on Google and other internet search engines.

A list of notable sites on which adverts could be posted is listed below as

follows:

� www.nigeriagalleria.com

� www.abujabusinessdirectory.com

� www.abujagalleria.com

� www.abujacars.com

� www.ng.wowcity.com

� www.nigeriandriver.com

� www.nigeriacarfinder.com

� www.abujabunchbay.com

� www.abujadealfish.com.ng

� www.whereyoudey.com

� www.nairalist.com/Abuja/cars

� www.adverts.nigeriabulletin.com

In addition to these sites, a unique interactive site where the business name

and location can be posted is on Google Maps: www.maps.google.com.ng

Here, the digital description of your business location is visually displayed

with optimum directional icons. This will enable any one locate your business

premises with ease and on time.


7. CUSTOMER SOUVENIRS

One of the ways to have customers remember you and propagate your

business by word of mouth lies not only in the discounts they get but much

more in the souvenirs or gifts they receive when they make purchases from

you. This is why many notable businesses have made it a standard policy to

give souvenirs to everyone who patronizes them, whether big or small client.

The magic lies in the fact that whoever gets to see the souvenir will always ask

where they got them from. Similarly, most of the time souvenirs come with

colorful inscriptions, (probably the name of the business) which silently

promote the business.

Produce souvenirs for customers as complimentary gifts. Such souvenirs

could include items like:

� DVD car movies crested with company name

� CD Songs crested with company brand name

� Key holders

� Crested drink mugs

� Transparent car stickers at rear-windows of cars

� Crested T-shirts

� Crested Fez caps

� Calendars for End-of-the-Year given to big clients


8. MOBILE ADVERT CAMPAIGN (MAC)

Mobile Advert Campaign is a method popularly classified as aggressive

marketing. From its name, MAC implies a unique advert method that finds its

unique expression through mobility. MAC involves movement to strategic

locations for the purpose of Marketing, Publicity and Awareness Creation.

Under MAC, several activities could be carried out which include:

� Print stickers for commercial buses

� Karaoke music & video musicals and movies

� Projection display

� Vehicle may be used for the display of the projector

� Advert of Company will be inserted into the production

� Fliers will be given away to passers-by and to residents of the area

chosen for the rally.

Mobile Advert Campaign is to be carried out at strategic spots within Abuja

during weekends (Saturdays).


9. STRATEGIC OFFICE MARKETING

Aggressive marketing is the key to explosive market sales in the world of

business. When marketing is done with passion and poise, then result is

bound to be expected. However, when passion is directed by knowledge,

then the expected results comes in rapid succession. This is why Strategic

marketing seeks to take the Car Market by storm. This method of

marketing envisions an office to office marketing campaign.


10. TEST DRIVE

Several people will love to test drive the car of their dream before they

actually buy them. It is in an effort to help people satisfy their curiosity in this

regard that the TEST DRIVE program is here introduced. Prospective clients

are given an opportunity to have a feel of the car of their dream. A Test Drive

program is organized every last Saturday of the month or as may be pre-

arranged by the Car Sales Management. Details of Test Drive will include the

following:

� Book online to be part of a Test Drive

� Probably download and fill form online

� Send us an email requesting for a Test Drive

� Details of the message to be sent by Email will include:

i. Name of Client

ii. Address of Client

iii. Phone Number of Client

iv. Car model of interest (not more than two cars can be test driven per

request)

� Prerequisite for a Test Drive will include the following

i. Must be 18 years or above

ii. Must possess a driver’s license

iii. No drinking or smoking while driving

iv. Optically impaired or partially blind persons will not be allowed

v. Mentally unstable and physically deformed persons will not be

allowed

vi. Persons with obvious medical conditions will not be admitted

vii. In cases of nationalities other than Nigerian, you will be requested

to present your international passport as where necessary you may

be requested to provide your clearance papers with the Nigerian

Immigrations Service

viii. Persons over the age of 70 will not be admitted

ix. A maximum of three Test Drives will be allowed for each applicant

per period

x. Purchases that follow a client’s Test Drive will earn such clients an

additional session in the Test Drive


11. SPECIAL LOAN SCHEME

This package offers a ‘Buy and Pay’ in long stretch which is exclusive for Civil

Servants and other workers of reputable organizations with a pre-arranged

Loan Scheme Program running between 3months, 6months, 12 months and

24months. In this special package, prospective clients are encourage to come

pick up the Special Loan Scheme Form (SLSF) which they will be required to

fill and submit within the specified time frame. Successful persons will be

enrolled into this program, to run as indicated in the documents of agreement.

Below is a list of questions that prospective clients will be required to fill:

a. Name of Client

b. Address of Client

c. Phone Contact of Client

d. Place of Employment of Client

e. Name & Address of Employer

f. Phone Contact of Employer

g. Monthly Earnings of Client (Salary or

equivalent)

h. Statement of Approval from Employer

i. Police Report

j. Medical Fitness Report from Designated

Hospitals

k. Bank Guaranty from Client’s Employment

Banker

l. Three (3) Guarantors With their names,

phone numbers and their place of

employment


12. SERVICE & SUPPORT

Clients who make one or more purchases will be given a Customer Card

with a Customer number on it that automatically qualifies them any of the

following:

i. Best automobile advisory on:

� Car Servicing

� Mechanics

� Auto Electrician

� Auto Painter

� Panel Beater

� Tires

� Engine Oil

� Plugs

� Insurance Cover

� Drivers License

� Vehicle Registration

� Driving

� Purchase of customized cars

ii. Order your customized cars online with our technical expertise. This

is an exclusive offer to big clients.

iii. End-of-Year Lucky Dip or raffle Draw probably tagged ‘Pick N Win’

Promo in which customers will win whatever is revealed in their

pick.

To ensure a successful selection of the best personnel to render support

service, a careful and diligent search will be carried out across the location

and span of interest.


CONTACT INFORMATION For a private discussion and business negotiation on any of the issues

contained in this business proposal, please feel free to call:

Joseph Asoh (ICT Business & Marketing Consultant)

[email protected]

08054551750, 08062369905

KTEL Technologies Limited

www.kteltechnologies.net

4 Morija Close, Off Ademola Adetokunbo Crescent, Wuse 2,

Abuja

Documents

Innovation in Car Sales