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Innovation Food Chain Standardization and IPR Paul Jenkins Head of Strategic Programmes

Innovation Food Chain Standardization and IPR Paul Jenkins Head of Strategic Programmes

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Page 1: Innovation Food Chain Standardization and IPR Paul Jenkins Head of Strategic Programmes

Innovation Food ChainStandardization and IPRPaul JenkinsHead of Strategic Programmes

Page 2: Innovation Food Chain Standardization and IPR Paul Jenkins Head of Strategic Programmes

© British Telecommunications plc

Validate &Implement

ChannelsProductiseInvent Create &Design

Operate People & Organisation

End to end Innovation

Standards have a role

Page 3: Innovation Food Chain Standardization and IPR Paul Jenkins Head of Strategic Programmes

© British Telecommunications plc

Service Delivery

Multiple Service Elements

Standards

Page 4: Innovation Food Chain Standardization and IPR Paul Jenkins Head of Strategic Programmes

© British Telecommunications plc

Service Innovation – new function

Page 5: Innovation Food Chain Standardization and IPR Paul Jenkins Head of Strategic Programmes

© British Telecommunications plc

Service Innovation – new interface

Page 6: Innovation Food Chain Standardization and IPR Paul Jenkins Head of Strategic Programmes

© British Telecommunications plc

Service Innovation – large changes

Page 7: Innovation Food Chain Standardization and IPR Paul Jenkins Head of Strategic Programmes

© British Telecommunications plc

Service Innovation Food Chain

New Standard

s

ProductiseInvent

Create &Design

Existing Standard

s

Page 8: Innovation Food Chain Standardization and IPR Paul Jenkins Head of Strategic Programmes

© British Telecommunications plc

Food Chains

Page 9: Innovation Food Chain Standardization and IPR Paul Jenkins Head of Strategic Programmes

© British Telecommunications plc

Service Innovation Food Chain

New Standard

s

ProductiseInvent

Create &Design

Existing Standard

s

Page 10: Innovation Food Chain Standardization and IPR Paul Jenkins Head of Strategic Programmes

© British Telecommunications plc

Service Innovation Food Chain

New Standard

s

ProductiseInvent

Create &Design

Existing Standard

s

Page 11: Innovation Food Chain Standardization and IPR Paul Jenkins Head of Strategic Programmes

© British Telecommunications plc

Different RoI Models

Service Revenue• In Own Market• Potential large return

– Longer timescale

• Standards grow Market• Simple license agreement

– Grow market– Indirect advantages

• Know-how

• Back-end Integration

Licensing Revenue• Market independent• Better cash flow

– Shorter timescale

• Standards grow licence revenue

• Complex license agreements– Maximise licence revenue– Standardisation difficult

case by case choice

Page 12: Innovation Food Chain Standardization and IPR Paul Jenkins Head of Strategic Programmes

© British Telecommunications plc

IPR and Standards are not mutually exclusive

Innovation builds on standards

Standardization inhibited by

•Drive for shorter term RoI

•Multiple patents•Complex patent ownership•Use based licensing

Standards Bodies

responding•ITU, ISO, IEC common process

But•Implementation varies•Other processes still

unchanged•Some SBs shying away

Page 13: Innovation Food Chain Standardization and IPR Paul Jenkins Head of Strategic Programmes

© British Telecommunications plc

Summary

• Successful Innovation will involve Research and Standardisation

• Over-complex licensing requirements inhibit standards implementation

• No simple solution– Free licences would drive research away from

independent bodies– Insufficient RoI dries up research– Unimplementable standards prevents delivery of

innovation

We cannot afford to ignore this

Page 14: Innovation Food Chain Standardization and IPR Paul Jenkins Head of Strategic Programmes

© British Telecommunications plc