Innovation Design Engineering Professor Ashley Hall | ashley.hall@rca.ac.uk

Animation Architecture Ceramics & Glass Communication Art & Design Conservation Critical & Historical Studies Critical Writing in Art & Design Curating Contemporary Art Design Interactions Design Products Fashion Menswear Fashion Womenswear Global Innovation Design Metalwork & Jewellery History of Design Information Experience Design Innovation Design Engineering Painting Photography Printmaking Sculpture Service Design Textiles Vehicle Design

RCA Postgraduate Education

James Dyson

Duncan Kerr

Thomas Heatherwick

Innovation City: Bottom up and top-down

Bottom Up Projects Innovating cities from the ground up

Innovative City Transportation

PROTOTYPING

Re-design the wheel?

Morph Folding Wheels

Deconstructing the traditional Taxi

Studying patient treatment in the ambulance

New London Ambulance New London Taxi

INNOVATE UK £8m: RCA Lead Academic Partner for Stakeholder Engagement in British Driverless Car Trial

EPSRC £500k: Circular Economy Maker Spaces in Redistributed Manufacturing

Design Enterprise: GoGlobal Israel-Palestine ‘Peace of Design’

Top-down Innovate London, what makes the city creative?

- Government finds design hard to understand - Business was often suspicious - An 'owned' discipline - Confused profile from fashion to strategy

Design Limits

- Discipline free - Janitor to CEO can innovate - Competitive advantage through disruption - Relationship to design thinking - “Innovation” consultancies make more money than design

Freedom of Innovation

London: Innovation City

Percentageofpeoplewhowouldmovetoacitybecauseofitsinnova8onenvironment

-  A disrupted, complex, competitive and multicultural city makes opportunities for Innovation

-  Cultural density and waves of immigration have assimilated and live in between each other

-  Influx of new technology ideas from University labs to hackspaces

-  Education catalysing thinking

-  Range of financial models to support startups

What makes an Innovative city?

36,000 startups in 2 years in 1 postcode

Silicon Roundabout

Silicon Roundabout

Positive Drivers Funding climate Cultural density Education support Innovative tech Willing to risk

Negative Resistors Govt. Immigration policy Tech driven innovation Leaving the EU Long term life prospects Becoming uncool

London’s Innovation Drivers

-  Post-disciplinarians - Producers of innovation - Creative entrepreneurs - Design driven innovations for human/social value

Future City Innovators Are...

Creative Destruction City

Successfulculturesaretheonesthatcon8nuallyabsorbnewideastodestroyanddevelopthemselves

Creative Destruction City

Successfulculturesaretheonesthatcon8nuallyabsorbnewideastodestroyanddevelopthemselvesDesigninnova+oncanbuildordestroybymakingthingsmoresimilar

Creative Destruction City

Successfulculturesaretheonesthatcon8nuallyabsorbnewideastodestroyanddevelopthemselvesDesigninnova+oncanbuildordestroybymakingthingsmoresimilarDesignInnova+oncanbuildordestroybymakingthingsmoredifferent

Creative Destruction City

Successfulculturesaretheonesthatcon8nuallyabsorbnewideastodestroyanddevelopthemselvesDesigninnova+oncanbuildordestroybymakingthingsmoresimilarDesignInnova+oncanbuildordestroybymakingthingsmoredifferent

Futureci8esneedtounderstandhowusingdesigninnova+oncanmakethemostposi8vehuman/socialimpact

Destroy Creative Education