Innovation Capital White Paper Final

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  • 8/2/2019 Innovation Capital White Paper Final

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    Synchrony Venture Management | 10 Post Ofce Square, Suite 615n, Boston, MA 02109 | 617.247.6300 | www.synchronyvm.com

    Communications in this document are deemed condential & proprietary, unless otherwise noted.2

    Introduction

    The recent global ocus on the importance o innovation has onceagain placed corporate venture capital (CVC) in the spotlight. With aburst o new programs and the recommitment o long-time players,CVC is certainly back but with signicant dierences than in itsearlier incarnations.

    With the resurgence o CVC, an old debate once again arises: shouldprograms pursue the amiliar ROI metric o nancial returns, or shouldstrategic measures be placed at the oreront o priorities

    Simply chasing nancial returns in concert with the boys rom Sand HillRoad has always been seen by some particularly securities analysts,whose capital asset pricing models dont handle private equity risk terriblywell as a somewhat dubious enterprise. But measuring success basedon ROI does have its charms, chie among them that making money isnever bad, and a simple metric provides a convenient place to hang the olcompensation hat.

    While useul to some degree, ROI has some major drawbacks. It saysnothing about how much a deal may (or may not) contribute to the parentsstrategic goals. It is a binary, long-cycle measure which provides little inthe way o in-game eedback particularly problematic in a managementculture which thrives on well-granulated metrics served up everyquarter. Since strategic value is orthogonal to nancial return1, it distortsthe pursuit o strategic gains. Perhaps most importantly, it robs CVCmanagers o the opportunity to clearly demonstrate what they door internal stakeholders, and thereby earn their rightul place ashigh-value partners.

    Most CVC managers agree that delivering strategic value back to theenterprise is more important than chasing ROI, but given the mantra

    i it cant be measured it doesnt exist, rare is the rm that can resist it.Like the drunk who looks or his lost car keys under the streetlight, its notthat its where they really expect to nd value; its just where they can shedsome light.

    And indeed the problem o eectively dening and tracking the actualstrategic elements o a strategic investment is a thorny one. Consider theollowing analogy:

    Youre responsible or eeding 8 kids. Theyre ruitarians2 each likesonly certain kinds o ruit, and each has a particular order o preerence;one likes apples, bananas, and pears, in that order and another likesoranges, strawberries, and bananas. Theyre going to pay or the ruitwith their allowance, and because some o them are cheap and not verydiscerning, while others are more profigate and extremely picky, each hasa dierent price/quality preerence which must be taken into account.

    1 At best some would argue that pursuing standard ROI inevitably overpowersa strategic focus, and that the relationship is therefore inverse rather than merelyunrelated.

    2 RIP Steve Jobs

    Benets of Partnering with

    Early Stage Firms

    Relevantnewcapabilitiesarebeing

    discoveredinternationallyatarate

    muchfasterthanthatoftheexisting

    R&Dorganization

    Disproportionaterevenue

    potentialrelativetoinvestment;

    becausermsonlyfundasmall

    percentageofdevelopmentCapEx,

    early-stagepartnershipshave

    greaterROIforcorporatepartners

    thaninternalR&D

    Early-Stagecompaniesareoften

    quickerandmoreagilethan

    corporateR&Ddepartments,and

    generallyfacelessheadwindin

    respondingtochangingconditions

    Externalequityinvestmentisa

    balancesheetactivity;partners

    developmentexpensedoesnot

    affectrmsP&L

    Early/eld-of-useexclusiveaccess

    toportfoliocompanysproprietary

    technology

    Finely-targetedtechnologiesare

    sourcedforspecicproducts

    andserviceswheregapsor

    opportunities(a/k/agapportunities)

    havebeenidentied

    Early-Stagecompaniesproducethe

    majorityofdisruptivetechnologies;

    thesecanprovidepowerful

    marketplacedifferentiatorsand

    drivereturnsveryfarinexcessof

    normativehurdlerates

    Firmgetsanearlywindowonnew

    technologiesearlysignalsof

    marketandtechnologyshiftsand

    caninuencetheapplicationof

    thosetechnologiesinitseld-of-use

    Smallcompaniesidentifyand

    respondtomarketopportunities

    inafractionofthecorporation

    commercializationcycle,yielding

    powerfultime-to-marketgains

    Abilitytotargettechnologies

    outsideofanannualR&Dbudgeting

    cycle,allowingforimmediate

    development

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    O you go to the supermarket. When you get there you nd that although they do, indeed, have lots o ruit,they will only sell it to you in baskets. To make matters even more dicult, each basket contains a dierentassortment o ruit, with dierent pieces having dierent levels o quality. Each has a dierent price, and thereare hundreds o baskets.

    Your kids pooled allowance allows you to buy between4 and 8 deals (uhbaskets o ruit), depending on theassortment you choose.

    Sowhats the right mix?

    Replace kids with technology (or business) areas,kinds o ruit with strategic drivers, and baskets withdeals, and youve got a reasonable approximationo what you have to contend with to do strategicinvestment rationally.

    But it actually gets a little worse. While kids will tellyou in no uncertain terms what they will and will noteat, internal stakeholders technologists, product

    developers, marketers, etc. arent necessarily all thatgood at articulating whats missing rom products &services. Not only is it dicult or them to know whatthey dont know3, but they oten dont have enoughexposure to the innovation ecosystem to see what maybe possible. Consequently, the CVC manager has tostart by guring out the appetites o dozens i nothundreds o internal stakeholders, each o whomhas a dierent potential to aect rm nances, and adierent potential to impact on non-nancialstrategic goals.

    Seems like an intractable problem, doesnt it?

    Not anymore.

    The Innovation Capitalsm System

    This paper describes a structured, analyt ic,empirical ramework by which large, establishedcorporations can identiy, assess, compare, value,and track opportunities to invest in early-stage rmsand their success in meeting strategic criteria. Itestablishes an approach dubbedInnovation Capital by which a large rm can transorm the strategicinvestment/partnering activity rom a subjective,

    dicult-to-describe and oten opportunistic activityinto a repeatable, scalable, and widely-acceptedmechanism or acquiring competitive-advantageconerring capabilities.

    3 The Rumsfeldian unknown unknowns

    TechBriefsm

    TheTechBriefisastructureddocumentwhichisbuiltin

    closeconcertwithinternalstakeholdersaswetakeadeep

    diveintoatechnologyorbusinessarea.Workingtogether

    engagesthemfromtheoutsetinidentifyingandprioritizing

    innovationopportunitieswhatwecallgapportunities

    andallowsustobringbeginnersmindtotheprocess.

    TheTechBriefisthestartingpointforcollectingdata

    inbuildinganInnovation Capitalprogram,butit

    hastremendousstand-alonevalueasathorough,well-

    structuredsnapshotofaparticularfacetoftheclients

    business.

    TheTechBrieflooksatmanyfacetsoftheinnovation

    potentialincluding:

    Inclusions/Exclusions:Whichtechnologiesarebeing

    soughtandwhichtechnologiesareperipheralbut

    notincludedinthepresentsearch?Wheredothese

    technologiesoverlap/diverge?

    Descriptionofproblemsthatnewtechnologyshould

    address

    Whataretherelevanttrendsintheeldisthereahot

    topicthatmightbeexploitedinconcertwithanexternal

    innovator?Whatrecentadvancesandeventsinthisarea

    makeitripeforgainingcompetitiveadvantage,etc.

    Whichclient-heldtechnologiesarecomplementarytopotentialexternalinnovations

    Whatisthecurrentviewofinternalstakeholders,and

    howmightwevalidate(orcalibrate)thoseviewsinlight

    ofexternalinnovation?

    Wouldapotentialinnovationbestbedevelopedbyan

    earlystagetechnology,oramorematurecompany,orin

    in-houseresearch?

    Whatkindsofpartnershipswouldbesttrelativetothe

    internalstateofplay?

    Geo-politicalfactors:changesinresourceavailability,

    environmentalregulations;cleanerandgreeneroptions

    TheTechBriefisimmenselyvaluableforbothSynchrony

    andfortheclient.Initialstrategicvariablesandparameters

    aredened,andtheinternalstakeholdersareimmediately

    engagedinasharedprocesswhichquicklyidenties

    gapportunitiesandtheirpotentialtoimpacton

    enterprisepriorities.

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    Communications in this document are deemed condential & proprietary, unless otherwise noted.4

    TheInnovation Capitalsystem establishes an empirically-driven,objective, and sustainable method or:

    Discovering and ranking strategic priorities

    Determining which technology and business areas within the rmhave the most potential to contribute to advancing those priorities, and

    which specic gaps and/or opportunities (gapportunities) in thoseareas have can benet most rom innovation

    Concisely articulating potential strategic gains, and screening dealfowrelative to those gains

    Establishing specic value-creation thresholds or deals/partnershipsand tracking perormance over time

    Simply and succinctly reporting to senior management, andarticulating the value created by strategic investments

    TheInnovation Capitalsystem is built around a customizable rameworkwhich allows a wide range o disparate innovation opportunities to becompared to one another. Financial variables (i.e. increased revenue,improved margins, cost savings); Key Perormance Indicators (i.e.eciency increase, time-to-market decrease, establishment o acompetitive barrier, product dierentiators); and dicult-to-measureintangible benets (technological infuence, learnings, know-how,market-signaling) are reduced to a single, easy-to-understand two-partexpression. This expression establishes a common language or evaluatingopportunities, no matter how dierent they may be rom one another,and serves as the basis or a highly ecient, stream-lined process odetermining which deals warrant deeper exploration. It presents data in aneasy, visually-compelling way, and allows managers a compelling meanso calibrating the tradeo between traditional nancial measures and

    strategic gains.Using theInnovation Capitalsystem, Synchrony collects data about arms strategic needs, technology and/or business gaps, and infectionpoints or innovation at multiple levels. This raw inormation has greatutility (even above and beyond its use or targeting strategic investments),but is very dicult to rame analytically. In addition, the answers aresubjective and observer biased.

    TheInnovation Capitalsystem takes the raw data and uses proprietaryalgorithms to transorm the inherently disparate measures into a single,easy-to-understand expression which captures the two most importantcomponents o a strategic investment: its potential to generate operatingprots, and its ability satisy strategic objectives. In the process, it can alsouncover the potential market value o solutions.

    The resulting measure is called TotalInnovation CapitalReturns orTiCR. The two components are nancial return on investment (ROI) andstrategic return on investment (sROI).

    The simplied expression is as ollows:

    TiCR = fROI & sROI

    70/30 Rule of Innovation

    Capital Partnering

    Innovationis,byitsverynature,

    aboutsurprises.Intheparlanceof

    technology,wecallsuchsurprises

    disruptions.

    Oneofthepropertiesofadisruption

    isthatithasthepotentialtoproduce

    eitherastep-functioninanexisting

    strategicvariable,orintroduceanew

    onealtogether.Asnosystemcan

    hopetofullyanticipateadislocation

    ofthistype,afail-safeisrequired.In

    theInnovation Capitalsystem,the

    goldenswansserveasthisfail-safe.

    Thisraisesaninterestingquestion

    whatproportionofuseful

    opportunitiesshouldweexpect

    tomakesensetotheInnovationCapitalsystem,andwhatproportion

    shouldhitasGoldenSwans?Since

    itsimpossibletopredictdisruptions,

    eitherinquantityorquality,wemust

    relyonotherconsiderationstoset

    athreshold.

    Westartbyaskingourselveshow

    muchtolerancealargeenterprise

    hasforrespondingtoout-of-left-eld

    opportunities,ontheonehand,vs.

    theadvantagesofcalibratingexternal

    partneringtotheoverallappetite

    forinnovation,ontheother.We

    recognizethatnormalizingprocess

    isextremelyimportant,andthata

    holistic,systematicapproachishighly

    valuable.Finally,weconsiderthe

    utilityofthesystemasafeedback

    mechanismforthestrategicvariables

    themselves.Intechnicalterms,we

    wanttosetathresholdabovewhich

    wecansaywithalargedegreeof

    certaintythatthemarketissignaling

    thatthermisntbeingambitious

    enoughinitseffortstoincorporate

    newtechnologies.

    Takingallofthisintoaccount,wepegthatsplitat70/30asaninitialstarting

    value.Overtime,dependingon

    marketconditionsandclientappetite

    forrisk/reward,thatthresholdcanbe

    movedtowherevermakessense.

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    Communications in this document are deemed condential & proprietary, unless otherwise noted.6

    Black Swans are alse positives. Because we only have to concern ourselves with guarding against Black Swansrom among the subset o deals which score above the strategic threshold, they are relatively small in number andcan be handled manually.

    Another advantage o the TiCR system coupled with the Golden/Black Swan construct is that together theyprovide a powerul and compelling means o guarding against the risk o well-placed executives attempting toinfuence the strategic investment review process to avor pet projects.

    Once the entire set o opportunities has been run through the system, and Golden and Black Swans dealt withappropriately, CVC managers can ocus on the small set o deals which have the potential to have signicantimpact. The result is that each deal sent to internal stakeholders will have the potential to be meaningul;this reduction in the signal-to-noise ratio has obvious implications or establishing and maintaining a strongreputation within the rm.

    A Case Study

    EarlyPhaseTechnologyInitiative(EPTI):SchlumbergerLimited(SLB)

    Schlumberger Limited (NYSE:SLB) is the worlds leading oileld services company, with $39.5BN in 2011revenue, and over 110,000 people working in 80 countries to supply technology, inormation solutions, and

    integrated project management to optimize locating and extracting hydrocarbon resources. Customer demand &competitive orces require continuous improvement and constant new capabilities, particularly in areas relating tounconventional gas, deepwater operations, and enhanced recovery (hotter, deeper, harsher environments).

    Schlumberger is a strong, engineering-driven organization. Itwas ounded based on a disruptive innovation5, and has enjoyeda reputation as technology leader and innovator over its 100+year history.

    In addition to its $1BN+ R&D budget, SLB management hasover the past three years issued an imperative to embrace externaltechnologies as a means o maintaining the rms leadershipposition in the extremely dynamic exploration and production

    business. The EPTI was established as a response to the increasingimportance o venture capital-backed innovators as a source onew technologies relevant to SLBs core businesses; the objective isto identiy competitive-advantage conerring technologies beingdeveloped by nascent rms, and to secure their exclusive use orSLB by becoming an early, committed stakeholder.

    The value o this kind o open innovation sourcing is particularlysignicant or SLB, as early-stage technologies are:

    1. Typically based on IP which is unobtainable to or not-easily-replicated by SLB

    2. Initiated in a development environment and direction outside the parameters o a typical SLB R&D project

    3. Developed in a geographical region which would not naturally bring it into contact with theSLB R&D organization

    4. Oten being developed in elds o use which would otherwise not be visible to SLB (but have tremendouspotential value in SLBs businesses)

    5 Intheearlypartofthe20thcenturytheSchlumbergerbrotherswerethersttosuccessfullymeasurecriticalhydrocarbon-bearing formation characteristics deep in oil wells.

    Alargecorporationneedsabalanced

    portfolioofhigh-to-lowrisk

    developmentprojects.Accessto

    InnovationEcosystemopportunities

    providedbySynchronyisanextremely

    effectivemeansofaccessingthe

    highriskhighrewarddisruptive

    technologiesthathavethepotentialtoreallychangethegame.

    Mukesh Kapila, Environmental SolutionsApplied Research, Corporate Director,

    Schlumberger Limited

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    Communications in this document are deemed condential & proprietary, unless otherwise noted.8

    technology domains encompassing over 170 discreet technologies. While complex, the problem is imminentlysolve-able. Using theInnovation Capitalmethodology, SLB has begun to:

    Prioritize the importance o technology areas in terms o their potential to contribute toenterprise-wide goals

    Systematically identiy appropriate sources o technology in the external innovation ecosystem

    Eciently evaluate the thousands o potential strategic investment opportunities it encounterseach year

    Establish a means o articulating the expected outcome o a strategic partnership and its potential tocontribute to strategic goals

    Assimilate a cyclic reporting system so that senior management remains engaged and inormed

    The Innovation Capital Model: Benets to Schlumberger

    For Schlumberger, the Innovation Capital method creates well-dened benets:

    Meaningul competitive advantages through partnerships with external innovatorsA consistent, empirically-derived means o establishing metrics or targeting and tracking strategic

    value which encompasses equity returns, nancial value created through partnership, andoperating/strategic improvements

    Considerations and Strategy to Attract

    Early Stage Partners

    SLBmustbeclearonwhatitwants/expectsoutofdeals

    Dealsshouldbedesignedasawin/winforSLBand

    portfoliocompany

    Likewise,investorexitsmustberespected,even

    whenthosegainsareonlyasmallportionofthetotal

    valuetoSLB

    Early-Stagepartnershipsarecriticaltolong-term

    sustainabilityandvalue-creationforSLB;accessto

    theinnovationecosystemisavaluableassetwhich

    mustbeprotected.

    Process

    PartnerswontengageiftheythinkSLBisunpredictable

    orunreliable;SLBshouldbeabletolayoutadiligenceandapprovalprocessatthestartofadeal,andmake

    everyefforttominimizeunnecessarydisruptionto

    early-stagepartners

    Connectionstointernalclientsmustbethoughtfullybuilt

    andwell-tended

    Schlumberger Planning & Targeting

    Iftheanalysisandapprovalprocessforeachdealrequires

    afresh,multi-stagesellingeffort,theprocesswillbe

    unmanageableforallparties;thesignal-to-noiseratio

    shouldbeminimizedinanywaypossible

    Theseactivitiesareinherentlylong-termandrequireastableeffortovertime;therehastobeaprotectedpath

    tosuccessforallstakeholders

    Resources & Budgeting

    Thereisaneedtoproperlysupportandresourceboth

    theinternalpartnershipandearly-stagepartnerinorder

    tobesuccessful

    SLBmustbearinmindthatitiscompetingfor

    opportunitieswithbothcompetitorsandotherpotential

    strategicpartners,andlookforwaystobethepartner-

    of-choice(intheireld)

    Theequitycomponentmustbeseparatedfrom

    partnershipbudgettoensurepropervaluation

    Culturesofthecorporationandearly-stagermsare

    inherentlydifferent.Partnersframe-of-referencemust

    beunderstoodandtakenintoaccount;attemptingto

    exploitpowerdifferentialswillinevitablybackreinone

    wayoranother.

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    SLB Portfolio Compnay Case Study

    TotalInnovation CapitalReturns:

    Anonymizedportfoliocompany

    TiCR = (FROI + fROI) & sROI

    FROI is the equivalent to the traditional ROI measure of equity

    returns (expressed as $$) fROI refers to nancial gains generated

    by the partnership between SLB and the portfolio company

    (expressed as $$)

    sROI is the strategic return on investment (expressed as a score,

    highlighting the improvement potential of the deal relative to

    strategic priorities)

    Inthefollowingexample,weidentifytheelementsthat

    gointoeachofthetwocomponentsofthenancialand

    strategicreturnsforacompanywherea10%equitystake

    wastakentwoyearspriorfor$5M,a$50MMvaluation.

    Theportfoliocompanyisdevelopingacomponentthat

    enablesrecoveryofprovenhydrocarbonreserveswhich

    werepreviouslyunobtainableduetopracticallimitations

    onextraction.

    Theportfoliocompanywasrecentlyvaluedat$450MM

    byanindependent,third-partyrm,peggingSLBsstake

    at$45MM,or9xROI(FROIinInnovation Capital

    parlance)todate.

    fROI=900%

    Inaddition,withthetechnologyopeningupanewmarket,

    thefollowingstrategicnancialelements(fROI)were

    determinedbythebusinessunitmarketingteams:

    Annual Revenue gainsof$30Minyearone,

    growingto$150Mbyyear3

    Cost savings of$10M/yearduetoperformanceimprovementsovertheexistingcomponent(reduced

    maintenance,fewersparesrequiredonsite,less

    downtime)

    Enhanced Market shareof4%inyearonedue

    toexclusiveaccesstothenewtechnology,

    Lower Environmental costs of$15M/yeardue

    toreduceddisposalneeds.

    Thenewtechnologyalsoprovidessignicantimprovements

    forseveralenterprise priorities,eachofwhichisan

    elementofthestrategic return on investment

    (sROI)componentoftheTiCRmodel:

    Anestimated50%increased life expectancythan

    thecomponentitreplaced

    Thenewtechnologyisestimatedtobe25%lessprone to failure

    Decreased Time-to-market byan

    estimated15%

    Anabilitytoleapfroganindustryconsortiumwhich

    isattemptingtoaddressthereservesproduction

    problem,therebyenablingSLBtohaveaproprietary

    solutionratherthanacommoditizedsolution

    yearsaheadofcompetitors(therebycreatinga

    Competitive Barrier)

    Reputational gainduetothecomponents

    environmentallyfriendliness

    Increased safetyduetoenhanced

    operationalsimplicity

    Finally,SLBwasabletonegotiateeld-of-use exclusivity

    andmost favored nation pricingforthiscomponent.

    Thesearenotenterprise prioritiesasdenedinthe

    Innovation Capital model,buttheyareimportantofthe

    overallTiCRevaluation.

    UsingtheTiCRexpression:

    TiCR = (FROI + fROI) & sROI

    Thisopportunityendsupbeingarticulatedovera5year

    horizonas:

    TiCR = ($45MM + $535MM) & 637

    or

    $580MM | 637

    Where the relative score of 637 highlights the

    deal is of signicant strategic importance.

    A visible commitment to clarity & best practices which attracts top-tier VC investing partners

    Positioning the EPTI to be highly selective with respect to its investing partners has been established as akey priority since the programs launch

    Data-driven deal terms & value-apportionment between SLB & portolio company

    An ecient way to ante-up in swapping dealfow with other strategic & VC investors

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    Helps solve specic, well-identied SLB problems and stimulates orthogonal problem-solving

    Proactive targeting o highest-value spaces, rather than a reactive posture

    TheInnovation Capitalsystem is a much more relevant, actionable and measurable engagement model

    TheInnovation Capital system is a better innovation sourcing model to satisy oreseeable regulatory

    compliance challenges (e.g., regulatory changes Green Chemistry)

    The TiCR process imparts quantiable nancial value

    A dened set o product-development & value metrics, just as with as internal projects

    Quanties the intangible elements o strategic investing/partnering to clariy decision-making

    Recognition opportunities or internal stakeholders

    The opportunity to align compensation model with contribution to achieving strategic goals

    Conclusion

    I partnering with early-stage rms is to become a sustainable, reliable contributor to helping a acquirecompetitive-advantage conerring capabilities, it must mature and evolve rom a subjective, poorly-measured,and oten politically-infected process to one which provides senior managers with the same kind o analyticramework that they demand rom every other critical corporate endeavor. It must become measurable.

    SynchronysInnovation Capitalsystem is a data-driven, empirically sound ramework which allows corporateinvestors to identiy the technology and business areas which have the highest potential to create value throughinnovation; quickly screen and rank incoming opportunities; and track the contribution that strategic investmentsmake to achieving enterprise goals. It engages internal stakeholders based on the priorities articulated by seniormanagement, and can also provide valuable eedback as to whether those priorities are, indeed, aligned with theexternal innovation ecosystem.

    TheInnovation Capitalsystem allows widely divergent strategic variables to be expressed in an empirically

    sound, easy-to-comprehend metric; this dramatically improves internal uptake and management buy-in. It alsodramatically reduces the time it takes to screen each deal. This allows strategic investment managers to quicklyhone in on the highest-value opportunities rom the hundreds reviewed each quarter, clearly communicatethe potential value o deals in both nancial and non-nancial terms to internal stakeholders, and ensure thattheir own contributions are recognized. The method is scalable; it can be piloted in a limited ashion in a singledivision, and then easily scaled throughout the entire enterprise.

    Most importantly, theInnovation Capitalsystem enables the same kind o numbers-driven approach todecision-making used throughout the enterprise. This increases condence throughout the entire population ostakeholders rom R&D to Product Management, Engineering to the C-Suite.

    Partnering with early-stage rms represents a compelling, cost-eective, P&L-enhancing means o reversing thedynamics that threaten technology leadership. To be successul, it must be approached and appreciated as a long-

    term initiative, and structured to refect innovation ecosystem development processes and timerames. We believethat theInnovation Capitalsystem can provide the means to allow external investment/partnering initiatives toreach their ull potential as a co-equal means o contributing to the value o a major corporations ranchise.

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    Acknowledgements

    The authors are indebted to Heather Sternshein, Jessica Leibovitz, Chris Yan, Richard Williams and Bob Lodi,each o whom contributed invaluably to developing and articulating the Innovation Capital system, and/or to theproduction o this white paper. Much o whats good and useul is owed to them; all that is bad & ridonculous thedomain o the authors.

    The Innovation Capital system is patent-pending. Well be sure to let you know when they get issued.

    Further Reading

    Chesbrough, Henry William. Open Innovation: The New Imperative or Creating and Profting rom Technology.Boston: Harvard Business School Publishing Corporation, 2003.

    Christensen, Clayton. The Innovators Dilemna. Boston: Harvard Business School Press, 2011.

    OReilly, Tim. http://www.gereports.com/how-will-collaboration-and-disruption-drive-progress-against-breast-cancer-highlights-rom-ges-cancer-campaign-launch/. http://www.gereports.com (accessed December 28, 2011).

    Ries, Eric. The Lean Startup: How Todays Entrepreneurs Use Continuous Innovation to Create Radically Successul

    Businesses. New York City: Random House, Incorporated, 2011.Todeva, Emanuela, and David Knoke. Strategic Alliances & Models o Collaboration. epubs.surrey.ac.uk.November 19, 2004. http://epubs.surrey.ac.uk/1967/1/ulltext.pd (accessed January 21, 2012).

    Rosen, Evan. http://www.businessweek.com/managing/content/apr2010/ca20100419_510753.htm

    For more inormation on theInnovation Capitalsm system or Synchronys services, please contact:

    Adam CaperFounder & Managing DirectorSynchrony Venture Management10 Post Oce Square North, Suite 615Boston, MA 02109

    617.247.6300 [email protected]

    www.synchronyvm.com