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INNOVATION CAPABILITYAndreas Larsson
Associate ProfessorInnovation Engineering
Department of Design SciencesLund University
Sweden
____________________________Global Foresight Scholar
Center for Foresight and InnovationStanford University
USA
CREATIVITY ABILITY TO GENERATE NOVEL IDEAS
INVENTIONNOVEL IDEA TRANSFORMED INTO REALITY
INNOVATIONSUCCESSFUL IMPLEMENTATION OF NOVEL IDEA
©2012, [email protected]
“Ideas are useless unless used. The proof of their value istheir implementation.
Until then they are in limbo.”
(Levitt, 1963)
©2012, [email protected]
“An innovation is the implementation of a new or signiEicantly improved product (good or service), or process, a new
marketing method, or a new organisational method in business practices, workplace organisation or
external relations." ”
(OECD, 2005)
©2012, [email protected]
www.doblin.com©2012, [email protected]
www.zipcar.com©2012, [email protected]
COMPLETE THIS DRAWING.
“What we do know is, if you're not prepared to be wrong, you'll never come up with anything original. If you're not prepared to be wrong. And by the time they get to be adults, most kids have lost
that capacity. They have become frightened of being wrong.”
Sir Ken Robinson
©2012, [email protected]
WE NEED TO ACTIVELY SEEK
DISCOMFORT
http://www.youtube.com/watch?v=zDZFcDGpL4U
“…most people, faced with massive uncertainty, Eind it very hard to take decisive action. Afraid of being wrong, they freeze in the headlights … the problem is that we are increasingly working in a world in which it is more expensive to be slow than it is to be
wrong…”
(McGrath & MacMillan, 2000)
©2012, [email protected]
PAY ATTENTION TO THE
COST (NOT THE RATE) OF FAILURE
FERRAN ADRIÀ
©2012, [email protected]
“None of you has a clue about the cuisine this year. Nor do we! If anyone thinks he knows something, he knows nothing.
Just like us.”(elbullimovie.com)
AMBIGUITY
EXPERTISE
HIGH
LOW
START FINISH
INNOVATION HAPPENS IN THE
DISCOMFORT ZONE
©2012, [email protected]
We benefit from casual connections that lead to chance encounters with unfamiliar ideas.
STRENGTH OF WEAK TIES
http://en.wikipedia.org/wiki/File:Weak-strong-ties.svgGranovetter, M. 1973. “The Strength of Weak Ties”,
The American Journal of Sociology, Vol. 78, No. 6, pp.1360-1380
The intersection of ideas.It can be about the intersection between Australian
beach life, and Muslim tradition.
How can companies step into the intersections between cultures, disciplines,
silos, etc?
Johansson, The Medici Effect
Recombinant innovation: converting old ideas into new ones, adapting them from one context to another. (Hargadon)
Medical IV bags -> Reebok PumpMeat packaging plant -> automobile plant
Artificial heart valves -> bicycle water bottle
©2012, [email protected]
wsj.com
“Good experimenters understand that although questioning, observing, and networking provide data about the past (what was) and the present (what is),
experimenting is best suited for generating data on what might work in the future. In other words, it’s the best way to answer our ‘what-‐if ’ questions as we search for new
solutions.”
(Dyer, Gregersen & Christensen, 2011)
Be average(Don’t try to be clever...)
DEFER JUDGEMENT
Make mistakes(Avoid the competence trap...)
Build on the ideas of others(Yes, and...)
Patricia Ryan Madson, www.improvwisdom.com
