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INNOVATE, RESTRUCTURE,REORGANIZE: CHALLENGES FOR
INDIAN INC.
FOR 6TH NATIONAL COMPETITIONFOR MANAGEMENT STUDENTS
NCMS-2009
ORGANIZED BY
ALL INDIA MANAGEMENTASSOCIATION
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INTRODUCTION
A German businessman may wear an
Italian suit to meet an English friend atJapanese restaurant, who later returns
home to drink Russian vodka and watchan American movie on a Korean TV.
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INDIAN INC. AND ITSCHALLENGES
In the words of Dr. Jay Ram Ramesh,
One thing is certain in economy that
is FLUX.
The challenge is how fast you are able
to cope up with change.
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Indian Inc. is headed by gigantic businesshouses like TATA, RELIANCE, BIRLA, JINDAL
GROUP, ADANI etc. which are ruling theroost of our Indian Economy and it alsocomprises of Small & Medium Enterprises
which form the backbone of growth.
There are about 3.3 million SMEs in Indiawhich contribute nearly 7% of our GDP.
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FUTURE FOR INDIA INC.
What do Gulf countries have???
What is Japan good at ???
What makes China grow with rapidpace???
So what INDIAN INC. have at itsdisposal to compete with theworld????
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INNOVATION MAKING THEORGANIZATION AN APPLE OF AN
EYE
Competing against the Present for abetter Future.
When we think of Innovation whichcompanies come to our mind first??
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1980s-1990s were the decades ofJapan& Quality; can 2010s-2020s be the
decades ofIndia & Innovation?
The question is can we use Innovation asa spring board to tackle the challenges
India facing today?
India is known as a country not ofInnovation but of Improvisation or
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INDIAN APPROACH
A very different approach forIntellectual property or innovation.
For Indians Intellectual property is a
creation of an individual that must beshared with society at large.
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Innovative Culture: Do it beforeyou die
Make Innovation a core process of theorganization.
To develop an Innovative culture,
Develop trust within the organization
Free flow of Ideas.
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RESTRUCTURE: ADEPTINGCHANGES IN THE WORLD
INDUSTRIAL SCENE
Organizations are human systems andtheir system structure includes the
worldview, beliefs and mentalmodels of their leaders andmembers.
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Reorganize: Aligning resourcesfor growth
Assess current business processes andpolicies.
Understanding market needs,identifying bottlenecks, study ofsuccessful and failure cases of
organizations which have undergonereorganizing.
Eliminating activities which areredundant or do not add value. 13
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Managing YO-YO situation andsnowballing rate of change
In order to sustain in thecompetitive world the
Indian companies willhave to transform thecommon into unique.
The companies justcannot rely only on corecompetencies but focus
on building edgecompetencies.
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To remain competitive over the longterm, the company would further
need to know, how and why changeis occurring, and understand therelationship between change and
competitiveness.
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Need for a newmindset
Development of amindset that
enables managersto confront,understand, anddeal with a wide
range of factorsand forces, withinand outside their
organizations.
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