innovate

© Copyright 2008 Dow Jones and Company, Inc.

innovate14 Sept 2009

|© Copyright 2009 Dow Jones and Company, Inc.

Innovation

• the process of making improvements by introducing something new• the act of introducing something new: something newly introduced (The American Heritage Dictionary).• the process of translating new ideas into tangible societal impact (Krisztina Holly, Vice Provost, University of Southern California, and Executive Director of USC Stevens Institute for Innovation)• the introduction of something new. (Merriam-Webster Online)• a new idea, method or device. (Merriam-Webster Online)• the successful exploitation of new ideas (Department of Trade and Industry, UK).• change that creates a new dimension of performance Peter Drucker (Hesselbein, 2002)• A creative idea that is realized [(Frans Johansson)] (Harvard Business School Press, 2004)• The capability of continuously realizing a desired future state" ([John Kao, The Innovation Manifesto, 2005])• The staging of value and/or the conservation of value." (Daniel Montano 2006.)


Innovation

• the process of making improvements by introducing something new• the act of introducing something new: something newly introduced (The American Heritage Dictionary).• the process of translating new ideas into tangible societal impact (Krisztina Holly, Vice Provost, University of Southern California, and Executive Director of USC Stevens Institute for Innovation)• the introduction of something new. (Merriam-Webster Online)• a new idea, method or device. (Merriam-Webster Online)• the successful exploitation of new ideas (Department of Trade and Industry, UK).• change that creates a new dimension of performance Peter Drucker (Hesselbein, 2002)• A creative idea that is realized [(Frans Johansson)] (Harvard Business School Press, 2004)• The capability of continuously realizing a desired future state" ([John Kao, The Innovation Manifesto, 2005])• The staging of value and/or the conservation of value." (Daniel Montano 2006.)






Creativity

Convergent Creativity

Seeking a single solution

Divergent Creativity

Exploration of multiple solutions


Operational Innovation

Saving money Reducing costs


Dell Must Innovate or Die.

“Dell designers now speak of product ''love'' and ''lust,'' Ken Musgrave, Director of Industrial Design

“a far cry from just a few years ago, when design always took a back seat to competitive pricing.”


Successful Product Innovation

User Centered Design (UCD) Test to understand the tangible user value. “solving” their problems Look for unmet needs It must be demonstrable


What do our customer’s do?

Ex. Do we really know what a researcher does? Do we really understand their work flow? How do we find out?


Inquiry vs. observation

Inquiry often in the form of a survey will be less accurate

Observation gathers real evidence from watching users work in their environment

Inquiry (10 users)On the scale of 1-5, 5 being excellent, how would you rate the business value of the discovery pane?

Average value: 4

Observation (10 Users)

We observed 10 users who used the discovery pane as a navigation device.

7 out of 10 Narrowed their search by company and then by source.


Reference

The Innovator’s Dilemma, Clayton Christensen

On Breakthrough Thinking, Harvard Business Review

Conceptual Blockbusting, A guide to better Ideas James Adams

Wikipedia, Innovation, Creativity

To Engineer is Human, The Role of Failure in Successful Design, Henry Petroski

The Evolution of Useful Things, Henry Petroski

Invention by Design: How Engineers Get from Thought to Thing Henry Petroski

Many Others…


Thank You

Greg Merkle

[email protected]


Documents

innovate