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INNOSUISSEINTERATIONALISATION CAMPS
In 2019, we conducted a survey
and this is what you told us…
Tuesday, 12 May 2020 3INNOSUISSE INTERNATIONALISATION CAMPSYOUR FEEDBACK
Fabian Graf, CEO @
“The camp is lowering the bar thanks to all the connections and
experience of the team. You won’t achieve that going on your own...”
Vit Prajzler, Co-Founder @
“… true insights of the targeted market. A very hands-on experience.”
Yoann Loetscher, CEO @
“The support we received helped us tremendously in developing a strategy that will
substantially increase a successful market launch in the near future.”
MORE INFORMATION NEEDED
Tuesday, 12 May 2020 4INNOSUISSE INTERNATIONALISATION CAMPSYOUR FEEDBACK
How familiar are you with the
programme?
Start-up Coaches
33%47%
n = 103 n = 31
Camp attendances
overall business impact
5.5 / 6n = 24
overall rating
5.6 / 6n = 31
Camp evaluations 2019
camp learning
5.4 / 6n = 16
network expansion
4.7 / 6n = 16
0
5
10
15
20
25
30
35
40
45
50
2016 2017 2018 2019
+ 65%
to address this gap, this info deck
is for you!
RIO DE JANEIROSÃO PAULO
BOSTONNEW YORK
LONDON
SHANGHAI
BANGALORE
SHENZHEN/GUANGZHOU/HONG KONG
SANFRANCISCO JERUSALEM
DISCOVER & ENTER FOREIGN MARKETS ON THE
FAST-TRACK
Tuesday, May 12, 2020 6INNOSUISSE INTERNATIONALISATION CAMPS
TAILOR-MADE FOR START-UPs:
Market validation camp (1-4 weeks) and
Market entry camp (≤ 3 months)
Free office and meeting space & on-site support
Scouting & targeted introduction to potential
customers, investors and business partners
Full market immersion for product, service and
business model testing
Internationalisation mentoring
Continuous guidance and business milestones
Free of charge + stipend money to cover a
portion of your personal expenses
THE OFFER
in cooperation with
WHAT TO EXPECT
Tuesday, May 12, 2020 7INNOSUISSE INTERNATIONALISATION CAMPSCAMP EXPECTATIONS
Campers should:Camp organisers provide:
Simple and speedy application process
Guidance for camp preparation
Support for personal and business needs
Logistics & immigration
Bridging the culture gap
Market intelligence & strategic guidance
Business introductions to key decision takers
Door opening & networking
On-demand on-site support
Camp agenda with spare-time to:
digest learnings
schedule spontaneous and follow-up meetings
handle urgent business matter
Availability for follow-ups after the camp
Have clear business objectives & motivation
Align your camp objectives with your coach
Plan your camp early (application)
Prepare your camp (≥ 50h):
Fix logistics early
Gather information about your target market (guest
coaching?)
Compile a list of relevant business contacts
Schedule meetings on your own
Revise your pitches & bring a demo
Liberate yourself for the duration of the camp
Plan check-ins with your coach
Provide constructive feedback
Reserve time for follow-ups (≥ 20h)
HOW YOUR AGENDA MIGHT LOOK
Tuesday, May 12, 2020 8INNOSUISSE INTERNATIONALISATION CAMPSYOUR CAMP AGENDA
Monday Tuesday Wednesday Thursday Friday
mo
rnin
g
conference regulatory expert innovation expert
office and team intropitch
VC pitch
conference
regulatory expert
lun
ch
industry expert potential business partner
aft
ern
oo
n
potential client industry expert
check-in with Innosuisse leadcoach
mentoring sessions
eve
nin
g
demo & startup networking
startup networking pitch competition
camp
networking / learning events
targeted introductions & meetings
NOTE: camp programmes are tailor-made to maximize the impact for you.
Agendas vary among different start-ups, camps and locations.
RAISE YOUR QUESTIONS WITH YOUR LOCAL
MARKET EXPERTS
Tuesday, May 12, 2020 9INNOSUISSE INTERNATIONALISATION CAMPSYOUR LOCAL MARKET EXPERT
Brazil
Amanda AKEMI+55 (21) 3806 2144 email
swissnex Brazil
Rio de Janeiro &
São Paulo
website
India
swissnex India
Bangalore
website
Prateek KHARE+41 (58) 484 4955email
China
Simin YANG email
Lijun ZHANG email
swissnex China
Shanghai & Guangzhou
+86 (21) 6235 1889
website
UK
Swiss Embassy
London website
+41 (58) 480 38 64
Charlotte CHENUemail
Lutz-Peter BERGemail
USA
swissnex Boston
Cambridge
website
AliciaEVANGELISTA+1 (61) 7876 3028email
swissnex in
New York
Broadway
website
Oliver HAUGEN+1 (64) 6797 0118email
swissnex San
Francisco
Pier 17
website
FranziskaSTEINER email+1 (41) 4912 5901
Israel
Swiss Embassy
Tel Aviv
website
David BIEGELEISEN+97 (25) 4496 5032email
6 STEPS TO A SUCCESSFUL CAMP
Tuesday, May 12, 2020 10INNOSUISSE INTERNATIONALISATION CAMPSPROCESS EXPLAINED
Coach
Start-up
Camp
organiser
Innosuissepromote
programme:
events
mailings,
websites
roadshows
etc.
clarify
expectations
apply for camp
define
milestones
1.Coaching
2.Application*
3.Funding
4. Preparation
5. Camp
6.Follow-up
provide
feedback &
support
assessment &
funding
decisionelaborate go-to-
market stategy
schedule
meetings
fix logistics
coaching &
guest coachingcheck-ins
provide
feedback
contribute to
alumni events
coaching
execute market
entry strategy
achieve
milestonesapply for
Innosuisse
coaching
select lead
coach
revise
milestones
* Tailor-made individual programmes - applications accepted year-round
Exceptions: San Francisco and Tel Aviv – cohort programmes with application deadlines available on website
Tuesday, 12 May 2020 11INNOSUISSE INTERNATIONALISATION CAMPSYOUR FEEDBACK
“…tremendous support for our market entry during the last
year… This support is key to launch our business activities ...”
Dimitri Nabatov, CEO @ “… you will accomplish 10x more of what you would be able to do
back home.”
Laurent Coulot, CEO & Co-Founder @
APPLY NOWwww.innosuisse.ch
twitter.com/innosuisse linkedin.com/company/Innosuisse
INNOSUISSE INTERNATIONALISATION CAMPS
