Innography 2013 Mid-Year Update

New Headquarters

Also in May, Innography moved to a new headquarters – our new address is 3900 N. Capital of Texas Highway, Suite 175,

Austin, TX 78746. The new space provides room for almost twice as many employees and a great work environment –

if you’re ever in Austin, please contact your Client Success Manager to arrange an onsite visit!

Innography’s Growth and Milestones So Far in 2013Innography celebrated its sixth birthday the summer of 2013, amid significant growth milestones

and advances. This white paper is meant to provide an update to friends of Innography on our

progress the first half of 2013, and a preview of what’s coming the rest of the year.

© 2013 Innography, Inc. Confidential and Proprietary.

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New Tagline

You may have noticed that Innography’s logo now has a tagline: “IP Answers. Business Results.” The new tagline combines two statements:

• IP Answers: With pre-correlated data and the most advanced analytics available, Innography gives the best answers to questions about IP – such as where to invest in IP, how to monetize IP, and what’s occurring in specific IP domains.

• Business Results: In addition IP can help answer business questions in many areas, such as competitive intelligence, and even innovator retention and recruiting. Innography focuses on helping clients obtain better business outcomes with the use of our solution.

Taken as a whole, the new tagline – “IP Answers. Business Results.” – defines both Innography’s value proposition to leading companies worldwide, as well as the direction of our ongoing efforts to enhance our solution.

Insights Client Conference

In May, Innography hosted our fourth annual Insights Client Conference, bringing together about 100 clients and thought-leaders in IP management.

The conference was rated very highly – 86% of attendees were Very or Extremely Satisfied with the conference. Attendees said they most valued

the hands-on workshops, the roadmap previews, presentations from our executives and external speakers, and the chance to network with peers in

an informal environment.

86% of Insights 2013 attendees were

Very or Extremely Satisfied

3© 2013 Innography, Inc. Confidential and Proprietary.

Expanded Leadership

In the first half of 2013, Innography welcomed several new leaders to the team to help guide and drive growth efforts:

John F. Martin joined Innography as Chairman and CEO in March, bringing to the team over 25 years of software industry leadership and a track record of leading and growing

innovative software companies. Chip Harmon came aboard as VP Sales, with decades of experience in sales leadership in business intelligence and

enterprise software.Ernie Fontes fills the new role of Director of Client

Success, with positive reviews from clients in multiple software companies

in his career. Ernie will oversee Innography’s revamped support and client governance processes,

to ensure clients gain complete value from the

Innography solution.

Carlisha Robinson joined as Director of Product Management, after 20 years in Product Management for BMC Software. She will interact directly with clients on product roadmap planning

and upcoming features.

Completing the backbone of our leadership team are Founder and President Tyron Stading, VP Client Success Shauna Osborne, VP Engineering Roji John, and CFO Brett Panter. Due to his key role in financial stewardship and “keeper of the culture” last year, Brett was nominated for Austin Business Journal’s Best CFO of 2013 Award.

Community Service

Innography is firmly committed to positively impacting its community, with two “service days” for all employees each year and frequent community-focused fundraising events throughout the year. In April, Innography won its fourth consecutive “Austin Cup” for the highest fundraising for its company size.

In addition, our own Jennifer Johnson won the individual volunteer award at the Austin Cup for her tireless community service efforts – including coordinating Innography’s award-winning can drive sculpture to benefit the Capital Area Food Bank.

Innography sent its new CEO “Over the Edge” to rappel down one of the tallest buildings in Austin, raising thousands of dollars to benefit the Make-a-Wish Foundation.

Innography clients have over 2 million active

patents and spend $5 billion a year on

patent filing fees

Analyst Report on Innography Playbooks

Following last year’s Outsell analyst report on Innography Playbooks, in June 2013 IDC released a research report titled “Innography Playbooks — Combining Unified Information Access and Business Process to Deliver Value”.

“Innography Playbooks provide step-by-step business-oriented processes that automate key IP analysis activities and enable IP pros and novices alike to use the power of IP analytics and perform key tasks quickly and accurately.” – IDC, June 2013

IDC commended Innography on the innovative Playbooks that provide ready-made answers to business users, and represent a new phase in information services.

“IDC sees [Innography Playbooks] as examples of InfoApps used to give nonexperts the benefits and expertise of professional IP researchers at a fraction of the cost.” – IDC, June 2013

For a copy of the IDC report, please contact your Client Success Manager.

And for our commercial and university clients, Playbooks are now included as part of the Summer 2013 Release!

Summer 2013 Release

The Innography Product team worked closely with clients early in the year to understand what enhancements would help clients the most, and crafted a high-value release for July 29.

The Summer 2013 Release had dozens of new features, including these

significant enhancements:

• Directed Semantic Search allows semantic analysis within a portfolio, against patents of a particular company or against Innography’s entire database of nearly 90 million patents.

• New Visualizations include new Tree Map (“honeycomb”) charts

and new visualizations for analyzing portfolio strength and longevity.

Solution Advances in 2013Innovation and product leadership – together, these guide Innography’s approach and

investments in product and solution development. The first half of 2013 has already seen many

advances in both product features and services advancement.

“Innography Playbooks…are a unique offering in the intellectual

property services market.” – IDC, June 2013

© 2013 Innography, Inc. Confidential and Proprietary.

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5© 2013 Innography, Inc. Confidential and Proprietary.

• Visualization export capabilities now allow users to export graphs and data to Microsoft Excel™ for further refinement and formatting.

• Innography Playbooks are now part of the commercial Advanced Analysis license package.

• Global Enhancements include adding full-text Chinese patents, and continually expanding international patents, now from over 100 jurisdictions.

With significant enhancements in many areas of the product, this release has received great reviews from clients, and was featured as “Product of the Week” by Law Technology News.

Innography Explorer Successes

Announced last November, Innography Explorer is

targeted at R&D users and innovators to help them investigate the IP landscape in their technology area. Innography Explorer

includes two Playbooks that are specific to

R&D users: Ideation and Invention Review.

More clients are adopting Innography Explorer

as an easy-to-use method for R&D

personnel and innovators to perform their research and prepare disclosures

more completely and

efficiently.

Enhanced Support Levels

The Innography solution is much more than market-leading software functionality, it also includes a high level of personalized support and subject-matter experts to assist in projects where needed.

To help assure clients achieve the highest value possible from Innography, we continue to increase our support capabilities. With the Summer 2013 Release, we have augmented our Gold and Platinum support levels to include:

• Dedicated hours from a knowledgeable Client Success Consultant to assist you with product how-to’s, additional customized training, and research projects

• Prioritized support response

• Sponsorship by an Innography executive

• Onsite customized training

• Early access to new features through Innography Beta program

• Quarterly Business Review meetings with your Client Success Manager and Executive Sponsor

• Onsite IP Maturity Model workshop

For more information and pricing of our Gold and Platinum support levels, please contact your Client Success Manager.

Ongoing Innovation Investment

With a consistently high level of product development – we have almost doubled our Engineering investment over the past year – we have very exciting plans for our upcoming Fall 2013 Release and future releases.

“Any discussion about patent monetization starts with

Innography.” – Joseph Jennings, founder of

Drakes Bay Company LLC, July 2013

Regional Training Days

In August, Innography hosted a training day in Silicon Valley, and will host three more training events this Fall in Seattle, Chicago, and New York. These events are a full day of Innography knowledge-building, IP Strategy insights, product training, and networking. The agenda includes five hands-on workshops, client case-studies, a review of new features, and a preview of the product roadmap. These are the first of many training days that Innography will be holding for clients. For more information or to register, please contact your Client Success Manager.

IP AnswerGuideTM

Many of you may know of the “paper playbooks” that were quick how-to guides for common analyses in Innography. Well, we have completely updated the paper plays and added quick-reference guides, and we’ve put them into a useful binder called IP AnswerGuide. The new IP AnswerGuide will be available in late August; if you would like to receive one, please contact your Client Success Manager.

New Website

In mid-September, Innography will launch an entirely new website. With a completely new look and all-new content, the new website will be a great resource for both clients and prospects. We look forward to your comments and feedback!

Maturity Model

Announced at Insights 2013, the Innography IP Maturity Model

is the result of hundreds of discussions and projects with leading innovative companies around the world. A workshop and assessment will be built around the IP Maturity Model,

which will be available starting in October 2013.

Fall 2013 Release

The Fall 2013 Release will be generally available on November 11, 2013. This release includes PatentScoutTM, a new product designed to bring private patent searching to anyone in your organization for one low fee. Advanced Analysis added features include full indexing for CPC, 200,000 free litigation documents from PACER and 5,000,000 free legal status documents from the public PAIR. It now also supports more wildcards and operators. The ability to download patents in .doc format to enable adding notes and highlighting has also been added. Download the Release Notes from our help site for more information.

What’s Coming from InnographyOur plans for the rest of 2013 and beyond will leverage and build on our strengths – our market-

leading product, our knowledgeable and client-focused people, and our relationships with many

of the most innovative companies in the world.

© 2013 Innography, Inc. Confidential and Proprietary.

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“Innography’s excellent technology and service promise insights that go well

beyond what we want.” – Xuxin Cheng, Deputy Director of Huawei’s

Intellectual Property Department

7© 2013 Innography, Inc. Confidential and Proprietary.

International Conferences

In November, Innography will be participating in two international IP conferences:

• IP Business Congress Asia Singapore / November 17-19, 2013

• Global Innovation Forum London UK / November 19-20, 2013

We look forward to seeing you at these and the many other IP-related conferences we attend; please see the Events page on Innography’s website for our upcoming events.

Insights 2014

Innography’s 5th-annual user conference Insights 2014 will be April 22-24, 2014, in Austin, Texas. For this enhanced and improved user conference, we have five main goals for attendees:

• Deepen your knowledge about the Innography platform, especially new features and use-cases

• Learn more about Innography as a company, including our vision and product roadmap

• Meet key Innography personnel in person, including your Client Success team and Innography executives

• Hear from industry experts and thought-leaders about emerging trends in IP

• Connect and network with your peers in an informal setting

Please mark your calendar for these dates, and we will be communicating a complete agenda and opening registration in October 2013.

Thank you

Everyone at Innography is focused on client value and satisfaction. The Innography management team and employees thank you for your partnership and trust in us, and we look forward to serving you the rest of 2013 and in the future.

Save the Date! Insights 2014: April 22-24, 2014, Austin Texas

“The most valuable aspect was meeting our Innography

consultant and salesperson in person, and having one-on-one

lab support answered.”– Insights 2013 attendee

Innography Spans Many Industries3 of the top 5 companies in these industries use

Innography for IP Answers:

• Chemicals• Computer• Contract Manufacturing• Food Manufacturing• Internet Services• Medical Products• Motor Vehicles• Software

Innography’s clients represent 1.8 million

innovators in over 100 countries

Corporate Office Contact Information3900 N. Capital of Texas Hwy., Suite 175 | Austin, TX | 78746

tel: 512.306.8688 | 877.603.2070 | fax: 866.827.4105 | info@innography.com

© 2013 Innography, Inc. All rights reserved. Confidential and Proprietary.Innography is a registered trademark and Innography Playbooks and IP AnswerGuide are trademarks of Innography, Inc.

Innography disclaims any proprietary interest in the marks and names of others.