Innocent Drink Organization

Innocent Drink Organization

Your Name__________________________   International Marketing &

ID No ______________________________   Operations Management

Date_______________________________     Tutor: Catherine Taylor

Email address______________________________________________

The company I have chosen to study is: Innocent Drink Organization

Its Headquarters is based at: London, England, UK

Describe the company and its products. Isolate the product or service you want to export fromthe UK.

Innocent Drinks organization is one of the most trusted companies in the UK industries dealing

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Innocent Drink Organization

with food provision. The company was   formed in 1999 by three Cambridge graduates who areAdam Balon, Richard Reed and Jon Wright. Their objective was to come up with a businessplan dealing with the provision of spring water and flavoured smoothies which would operate inthe UK based market in places like the supermarkets and coffee shops among other outlets.

I plan on developing a marketing plan to export

Australia to increase the market share of Innocent drinks as the   company expands to variousglobal market. Innocent Drinks Company can thrive well in this new Australian market becausethrough product differentiation, the company can target the growing population of the old inneed of natural and healthy drinks as well as herbal drinks to remind them of their youthfulyears.

Innocent can also thrive well in this new market through strategic marketing strategies such asBuy One Get One Free BOGOF strategy, selling premium products in up class stores andsupermarkets, the TGIS’ Fridays in restaurants menus, alcohol free cocktails, and Innocenttraditional smoothies. These are strategies which can help Innocent Drinks organization to growin this new market without affecting the prices of goods.

 My research methods will be: the five main research methods I am to use are:

Surveys

Personal interviews

Observation

Filed trails

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Innocent Drink Organization

Focus group

 

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