INNERSOLE & UNDER ARMOUR PARTNERSHIP

INNERSOLE Under Armour Partnership PRINT.indd 1 5/15/14 8:23 PM


PRESENTED TO:



INNERSOLE is a sole movement. A movement that effectively changes the negative impact of poverty on our

children. A sole movement that allows a common bond of compassion and humanity that unites us by the gift

of giving and the responsibility of shaping an enduring imprint.

Our sole mission is to provide new sneakers to children who are homeless and children who are

in need.



“The concept for INNERSOLE is perfect for a legend set to be enshrined in the Naismith Memorial Basketball

Hall of Fame this fall,” said Doug White, an expert in charities who teaches at Columbia University.

“A basketball star collecting sneakers for needy kids: “It doesn’t get any closer to the heartstring

factor than that,” he said.



INNERSOLE has begun serving the children of the Midlands region of the state of South Carolina. In just a few

short months, donations have resulted in providing over 1,500 children who are homeless or children who are

in need with a new pair of sneakers, basketball shoes, soccer cleats, football cleats, or golf shoes.

We are growing and making a difference in regions throughout South Carolina and the southeastern region of

the United States with the expectation of serving national and international populations as the organization

grows.


INNERSOLE LED BY DAWN STALEY, NAISMITH HALL OF FAMER, three-time gold medal olympian

winner, 2014 SEC Coach of the Year offers a unique partnership that will include publicity, exclusivity,

merchandising and premier website positioning.

Let INNERSOLE help you make a difference in the community by providing a new pair of Under Armour

sneakers to young boys and girls who are important to you and your business growth.

Our mission is perfectly aligned with the current UNDER ARMOUR WIN Campaign as we both are focused

on empowering the next generation on a national and international level.

With Under Armour’s support, we can enhance our programs to boost participation and leverage long term

investments in the communities we serve. We need a monetary and product commitment of $100,000 to

help us meet our operational and direct benefit goals.


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Our two main goals for this year are to increase our impact on these young peoples lives by exposing them to

protective factors that promote positive behavior, health, well-being and personal success. This will enable

them to have the tools to overcome the many risk factors that threaten youth today.

In addition, we would like to propose an initiative to refurbish basketball courts in our lower income

communities. The goal is to encourage our youth to re-claim participation in outdoor sports and to learn the

value of mental and social well-being. We have identified a community and need the support of a visible

partner to make this dream a reality.

join us.INNERSOLE Under Armour Partnership PRINT.indd 11 5/15/14 8:23 PM

join

us.


INNERSOLE wants to align with Under Amour to address youth homelessness.

INNERSOLE is dedicated to making a difference in the lives of our children who are

homeless and children who are in need. We know the importance of “it takes a village to

raise a child”. Through sponsorship and partnership with civic organizations,

schools, charities, local/national businesses, and Under Armour, a sole movement is created that

INNERSOLE is assembling two softball teams composed of local celebrities, musicians,

hall of famers and local philanthropists. This family, fun filled event will be open to the

public and played at Carolina Softball Stadium to raise significant money and awareness

for homeless youth.

provides sneakers to all children in need.

raising event

July 19, 2014



Exclusive rights to annual Grand Slam sponsorship

• Under Armour logo on celebrity softball jerseys• Under Armour included in event logo

• Marketing space on concourse

• Ability to provide a fan “give away” at gate

• Full page ad in game program

• In game announcement

• Tickets to VIP area

• Tickets to Meet N’ Greet

• Field level seats

• Under Armour logo on event signage

• Under Armour Rep will play on celebrity team• Under Armour will have an additional role during game

(i.e. umpire, bench coach, first pitch)

• Under Armour Rep featured in home run derby

• Under Armour featured as premier sponsor in all PSA’s• Under Armour featured in post event advertising


Operational Goals


• Develop system for tracking and sharing vital information

• Expand technology infrastructure

• Secure permanent warehouse space

• Increase corporate donations - revise and expand corporate sponsorship opportunities

• Secure and formalize retail partnerships

• Create an individual donor base in each county of service by September 2014 and increase thenumber of donors in each county by 10% each year

• Hire a contracted event coordinator to co-chair “Sole-Print”, a major grassroots event for refurbishingoutdoor basketball courts in low income communities

• Create handbook that defines standards for partner selection and local support

• Investigate replication models and evaluate replication feasibility


Supporting Partners THE SALVATION ARMYClothes for Kids. This program provides new clothes, new sneakers and school supplies to children whose families cannot afford them. Individuals apply and are screened by the Salvation Army to receive assistance. INNERSOLE provides sneakers to the children who participate in this program. In 2012, 126 children were served.

INNERSOLE SOLE MOVEMENT. This program is coordinated through school districts in conjunction with the Salvation Army. School guidance counselors and/or school nurses recommend students to receive vouchers for new sneakers. INNERSOLE provides and distributes the sneakers to children identified in this program In 2013, 148 children were served.

FAMILY SHELTERThe Family Shelter provides emergency shelter for families while they search for stable housing, employment, child care and other resources. To receive services, adults must have children. The Family Shelter provides INNERSOLE with a list of children who are currently in their facility and are in need of new sneakers. INNERSOLE provides new sneakers to children in need when they enter the shelter.


HANNAH HOUSEHannah House is a transitional housing facility serving Columbia, SC. Their vision is to create a self-sufficient woman capable of caring for her children and building a future for her family. The children’s program is designed to create a feeling of safety and comfort for the children while their mothers are working to provide them a home of their own. The typical stay for families is 3 to 6 months. Hannah House periodically requests new sneakers for their resident children from INNERSOLE. INNERSOLE provides sneakers for children living at Hannah House.

HEALTHY LEARNERSHealthy Learners is devoted to removing children’s health barriers to learning. They provide health care for uninsured and under insured students in four regions in South Carolina. Economically disadvantaged students with identified health needs are referred to Healthy Learners by their school nurse. Healthy Learners notifies INNERSOLE of children in this program in need of new sneakers. INNERSOLE provides the sneakers to Healthy Learners for distribution. Collectively, they serve 144 schools in 9 school districts.


Supporting PartnersPALMETTO PLACEPalmetto Place provides a safe and nurturing environment for abused and neglected children and unaccompanied teens as identified by the McKinney Vento act. Palmetto Place sends INNERSOLE the list of residents and shoe size information for distribution to children in August, December and on an as-needed basis. INNERSOLE provides new sneakers to the resident children of Palmetto Place.

SISTERCARESistercare is a program of services for battered women and children residing in Fairfield, Kershaw, Lexington, Newberry and Richland counties. Residents who come to Sistercare generally have limited resources and are without basic items, including sneakers. Sistercare notifies INNERSOLE of their need approximately every two months. INNERSOLE provides sneakers to children who receive services from this program.


ST. LAWRENCE PLACESt. Lawrence Place is a “community” where homeless families with children can find the skills and shelter that foster independence and free them from the grip of poverty. St. Lawrence Place forwards the name and sizes for current residents to INNERSOLE for distribution in August and on an as-needed basis. INNERSOLE provides new sneakers for children residents in August for Back-to-School and on an as needed basis.

THE FIRST TEEThe First Tee impacts the lives of young people in our community by providing kids and teens with life skills lessons and character education through exposure to the game of golf. INNERSOLE will provide the young girls and boys who participate in the program with a new pair of golf shoes.


Supporting Partners

SOUTHEASTERN CONFERENCE (SEC)“The purpose of the Southeastern Conference is to assist its member institutions in the maintenance of programs of intercollegiate athletics which are compatible with the highest standards of education and competitive sports.”

Since its formation in 1933, the SEC has directed and organized interscholastic athletic competitions, conducted tournaments and prescribed eligibility rules for student-athletes. The Conference also facilitates and assists its member institutions in maintaining intercollegiate athletic programs compatible with the highest standards of education and competitive sports.

GIRLS ON THE RUN Girls on the Run – a life-changing, non-profit program for girls in the 3rd through 8th grade with a mission to inspire girls to be joyful, healthy and confident using a fun, experience-based curriculum which creatively integrates running. The curriculum combines training for a 5K (3.1 miles) running event with lessons that inspire girls to become independent thinkers, enhance their problem solving skills and make healthy decisions. All of this is accomplished through an active collaboration with girls and their parents, schools, volunteers, staff, and the community.


EAT SMART, MOVE MORE SOUTH CAROLINAThe SC Eat Smart Move More Coalition coordinates obesity prevention efforts across the state and leads the implementation of South Carolina’s Obesity Prevention Plan.

THE HYPE PROJECT - The Healthy Young People Empowerment (HYPE) Project is to motivate and engage youth in policy, systems, and environmental obesity change efforts throughout South Carolina. The HYPE Project will build the skills of youth so they can become a greater voice in their communities. The HYPE Project activities focus on healthy eating and active living; however, youth are encouraged to use the skills they learn to be lifelong champions of positive change.




INNERSOLE is a 501 (c) (3) not for profit organization recognized by the IRS. All donations made are tax deductible.

innersole.org


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INNERSOLE & UNDER ARMOUR PARTNERSHIP