10
INMA 2017 SUBMISSION: CONTEXT MATTERS BEST USE OF CONSUMER RESEARCH

INMA 2017 SUBMISSION: CONTEXT MATTERS · Globe Media Group What's the value of a premium digital environment7 Is there a halo effect that impacts ad placements? And where do consumers

  • Upload
    others

  • View
    0

  • Download
    0

Embed Size (px)

Citation preview

Page 1: INMA 2017 SUBMISSION: CONTEXT MATTERS · Globe Media Group What's the value of a premium digital environment7 Is there a halo effect that impacts ad placements? And where do consumers

INMA 2017

SUBMISSION:

CONTEXT

MATTERS

BEST USE OF

CONSUMER RESEARCH

Page 2: INMA 2017 SUBMISSION: CONTEXT MATTERS · Globe Media Group What's the value of a premium digital environment7 Is there a halo effect that impacts ad placements? And where do consumers

BEST USE OF CONSUMER RESEARCH

PROGRAM ELEMENTS

Page 3: INMA 2017 SUBMISSION: CONTEXT MATTERS · Globe Media Group What's the value of a premium digital environment7 Is there a halo effect that impacts ad placements? And where do consumers

BEST USE OF CONSUMER RESEARCH

PROMOTIONAL CALENDAR

Page 4: INMA 2017 SUBMISSION: CONTEXT MATTERS · Globe Media Group What's the value of a premium digital environment7 Is there a halo effect that impacts ad placements? And where do consumers

BEST USE OF CONSUMER RESEARCH

OWNED ASSETS & SALES ROAD SHOW

Page 5: INMA 2017 SUBMISSION: CONTEXT MATTERS · Globe Media Group What's the value of a premium digital environment7 Is there a halo effect that impacts ad placements? And where do consumers

BEST USE OF CONSUMER RESEARCH

EDITORIAL REPORT & DIGITAL STORIES

Page 6: INMA 2017 SUBMISSION: CONTEXT MATTERS · Globe Media Group What's the value of a premium digital environment7 Is there a halo effect that impacts ad placements? And where do consumers

BEST USE OF CONSUMER RESEARCH

DIGITAL PROMOTIONAL SUPPORT FROM

OUR PARTNERS

Page 7: INMA 2017 SUBMISSION: CONTEXT MATTERS · Globe Media Group What's the value of a premium digital environment7 Is there a halo effect that impacts ad placements? And where do consumers

BEST USE OF CONSUMER RESEARCH

MEDIA COVERAGE

Page 8: INMA 2017 SUBMISSION: CONTEXT MATTERS · Globe Media Group What's the value of a premium digital environment7 Is there a halo effect that impacts ad placements? And where do consumers

BEST USE OF CONSUMER RESEARCH

ADVISORY BOARD & MARKETING

EVOLUTION SUMMIT CONFERENCE PANEL

Page 9: INMA 2017 SUBMISSION: CONTEXT MATTERS · Globe Media Group What's the value of a premium digital environment7 Is there a halo effect that impacts ad placements? And where do consumers

BEST USE OF CONSUMER RESEARCH

WHITE PAPER PROMOTION

Page 10: INMA 2017 SUBMISSION: CONTEXT MATTERS · Globe Media Group What's the value of a premium digital environment7 Is there a halo effect that impacts ad placements? And where do consumers

BEST USE OF CONSUMER RESEARCH

2017 JOURNALISM MATTERS/CONTEXT MATTERS

CONTINUATION (NEW CAMPAIGN)