Initial concept, Usp and target market. Concept We will use a girl and a boy as a couple. The boy will be in control of the relationship and this will lead to them arguing and fighting. We could use different locations and scenes to show this. It will consist of a parallel, narrative structure, as the video will have a storyline. Usp Our USP is the way we are going to use a parallel structure and represent emotions through our different scenes with the use of impressionist. Idea 1 Our first idea is to use flashbacks to create the storyline. These will consist of memories of the girl and boy once shared together. It will highlight the different between their relationship then and what it is like now. We can show the flashbacks in black and white with the use of a grainy effect and the present can be shown in colour to make the past and the present in the story apparent. Idea 2 Another idea that we could use is having a beginning, middle and an ending. It could start focusing on the girl and her emotion. Then we could show her and her boyfriend arguing and fighting, leading to an unexpected ending her poisoning him to end it all. Idea 3 Lastly our third idea we decided was the use of flames like the original music video to our song. We could use lit candles to surround the girl and have her burning

Initial concept

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Initial concept, Usp and target market.

Concept

We will use a girl and a boy as a couple. The boy will be in control of the relationship and this will lead to them arguing and fighting. We could use different locations and scenes to show this. It will consist of a parallel, narrative structure, as the video will have a storyline.

Usp

Our USP is the way we are going to use a parallel structure and represent emotions through our different scenes with the use of impressionist.

Idea 1

Our first idea is to use flashbacks to create the storyline. These will consist of memories of the girl and boy once shared together. It will highlight the different between their relationship then and what it is like now. We can show the flashbacks in black and white with the use of a grainy effect and the present can be shown in colour to make the past and the present in the story apparent.

Idea 2

Another idea that we could use is having a beginning, middle and an ending. It could start focusing on the girl and her emotion. Then we could show her and her boyfriend arguing and fighting, leading to an unexpected ending her poisoning him to end it all.

Idea 3

Lastly our third idea we decided was the use of flames like the original music video to our song. We could use lit candles to surround the girl and have her burning photographs of her and her boyfriend, showing her emotions and how she is burning away him and their past.

Target market

Our target market will be ranged from teenage upwards as this age is roughly the age group that are fans of Rihanna and are interested in music and new videos that are released.