(Inhouse Magazine of WWL Group)

Page No.

MD’s Message 3

Birthday Babies 4

New Faces & Exits 5

Celebrations & Events 6-9

News @ WWL 10-12

Industry News 13-15

Worldwideans’ Voice 16-21

Articles:

Forward(er)s Corner 22-26

Dear Worldwideans,

Season’s Greetings! This month, many parts of India would be celebrating 14th April. It’s called by

different names in different States like,

• Puthandu in Tamil Nadu (Tamil New Year)

• Vishu in Kerala (Malayalam New Year)

• Vaisakhi in central and north India

• Vishuva Sankranti in Odisha

• Pohela Boishakh in West Bengal and Tripura, as well as Bangladesh

• Bohag Bihu in Assam

This day is also celebrated in Nepal, Sri Lanka and other Southeast Asian countries. I extend my greetings

to all Worldwideans whoever is celebrating this day.

As you all may be aware, Government is introducing e-Way Bill from 1st

of April 2018, which is again a

significant step like GST and will help the Interstate logistics of goods in all the States. This will be

applicable for all our businesses, viz. WWL, TGL & Centre. Last year, we were quick in adapting to the

new GST regime. I am sure this time also, we should be able to adapt to the changes brought in by the

new system. The new e-Way Bill system requires strict compliance. I request all HODs, immediate

supervisors to take care of this aspect of adherence to the guidelines. Please reach Bharath and his team

for any clarifications on this.

We are also entering the new Financial Year on 1st

April. I wish all the HODs the very best to achieve the

budget figures given by them and make their enhanced contribution to WWL. I request all the sales staff

to complete the task of achieving their targets from Day 1 and not wait till the yearend or a seasonal

opportunity to land on it. This year, I want to see a disciplined approach to sales from all concerned, by

proper planning and execution. I hope the team brings in the huge growth and momentum required for

our survival. Raj is also bringing in several new initiatives to the sales organization, like Green Belt, etc.

He will soon announce his plans. I am sure that the performers will like it and lap it all up.

Full support of the Operations and Back Office team is essential to our business. I request them also to

focus on the tasks and deliver their part effortlessly and error-free.

Next month (May’18), Raj and I would be attending CTN’s annual meeting at Portugal. We are also

planning to meet some of our important customers across Europe like Gondrand France, Gondrand

Traffic BV, NGL, Ziegler, Alfons Koester, etc, to promote business and take up any matters of concern. I

request you all to compile the list of issues you have with our agents in Europe and send it to me, for us

to take it up with them.

Wishing you all the best!

Best wishes,

BalaBalaBalaBala

Birthday Babies

SNo Employee Name Date of

Birth Location

1 Munuswamy 1-Apr Port Office

2 Donna D Gama 2-Apr Mumbai

3 Kunal Kamlesh Sindal 2-Apr Gandhidham

4 Srinivasan S 3-Apr Port Office

5 Hirenkumar Nautamlal

Vendani 3-Apr Ahmedabad

6 Magesh G 4-Apr Port Office

7 Anantharaman S 5-Apr Corporate

8 Ranjithkumar C 6-Apr Corporate

9 Vimal Srivastava 8-Apr Bangalore

10 Pavithran J 9-Apr Coimbatore

11 Baskar P 12-Apr Port Office

12 Padmananaban 13-Apr Port Office

13 Sakthivel S 15-Apr Corporate

14 Suresh Kumar B 16-Apr Hyderabad

15 Sri Ramlu 19-Apr Hyderabad

16 Shaik Imtiaz Ali 20-Apr Hyderabad

17 Vignesh 20-Apr Corporate

18 Dayanidhi Jena 22-Apr Hyderabad

19 Jagadeesan R 25-Apr Port Office

20 Muthu Karuppan M 25-Apr Corporate

WWL wishes them all a Happy Birthday!!WWL wishes them all a Happy Birthday!!WWL wishes them all a Happy Birthday!!WWL wishes them all a Happy Birthday!!

SNo Employee Name Branch Designation / Department

1 Liana Tanya Lobo Mumbai Sr Executive - customer service

2 Harendran K Corporate Trainee - Operations

3 Karthikeyan R Corporate Trainee - Operations

4 Jayaprasad P J Tuticorin Business Development Manager

5 Prem Kumar J Hyderabad Assistant - Operations

6 Dineshkumar Gorakh

Javir Mumbai Executive - Operations

SNo Employee Name Branch Designation / Department

1 Carol Raymond

Gonsalves Mumbai Marketing & Sales

2 Simiyon M Nayagom J Corporate IT & Development

3 Ashok Corporate Marketing & Sales

4 Selin Kumar A Corporate Marketing & Sales

5 Vinodh Corporate Operations

6 Sonawale Sagar

Dattatray Mumbai Operations

Carrom Award:

Service Awards for Delhi staff:

5 years Service Award Mr Varun Kumar Mishra

10 years Service Award Mr Sanjay Negi

15 years Service Award Mr R Mayur & Mr Manoj Chauhan

Worldwidean Awards Mrs Lalita Hari & Mr Vikrant Veer Singh

Holi @ Corporate Office:

Medical Camp on 17th March:

Womens Day Celebrations @ Chennai:

Womens Day @ Aurangabad:

Womens Day @ Festo Project on 8th March:

Delhi Cricket Team:

WWL Delhi Cricket Team has won the Runner up Trophy in the Corporate Cricket League 2018 T-20

tournament held in New Delhi from 9th

to 18th

March 2018. A total of 8 corporate teams from

different industries have participated in the tournament. WWL fought hard and won the league and

semifinal matches in style. However, they lost to M/s Bureau Veritas in the Finals and ended up as

Runners. Surender Tyagi and Umesh of WWL team were the top run scorers in the tournament.

Considering the fact that this being their maiden tournament, it’s really a great achievement and

hope they will continue the good work and soon find their winning ways.

Team Members:

R. Mayur, Sanjay Negi (Captain), Surender Tyagi (Vice Captain), Vikrant Veer Singh (Wicket keeper),

Rajesh Nagarkoti, Ravi Gupta, Leo, Narendar Singh Rana, Vishal Yadav, Umesh, Ashish & Kamal.

Sports Meet @ Autoliv Project:

Autoliv had conducted its Annual Sports from 25th

January to 24th

February 2018, at SEA Engineering

College Campus, Bengaluru. WWL has bagged most number of prizes in this tournament. Our Team has

won prizes in most of the categories, as below:

� Cricket – our team “Ball Burners” won the prize, captained by Gangadhar & Ramanji. This is the

3rd

time they have won this.

� Volleyball - Winning Team & Runners Up – “Team Maruthi” captained by Kaushik & accompanied

by Ashok. Our team won this for the 3rd

time again, in the last 3 years.

� Badminton - Runners Up – Nagaprashanth & Ashok

� Shot Put -2nd

& 3rd

Place

� Tug-Of-War - Runners Up – WWL Dispatch team, captained by Kaushik

Celebrations in AIB with Customer – Mr Arvind, Stores Head & WWL DGM - Mr Ravishankar & WWL

Project Incharge - AIB, Mr R Jagdish.

Business Meetings:

Mr Desmond Piaray, Executive Chairman, Xeon Holdings, South Africa, had visited our

Corporate Office on 5th March’18 and had meetings with the Board Members.

We are in discussions with Xeon, for addressing some new opportunities in the Pharma

industry.

A Case Study on Andhra Pradesh –

SUNRISE STATE READY TO SHINE

Having notched the third position in the national logistics index within just four years of formation, the

sunrise state is now chasing a larger vision to be among the top 15 states in the Global Competitiveness

Index.

Can anyone expect a newly formed state in a country to post a growth rate which is much higher than the

country itself? Well, the sunrise state of Andhra Pradesh has achieved this remarkable feat under the

visionary leadership of Chief Minister Chandrababu Naidu. The government has set a target of achieving

15 per cent CAGR in the years to come. Andhra Pradesh succeeded in achieving the double-digit growth

rate from 8.51 per cent in 2014-15 to 11.37 per cent during the first half of the current fiscal, 2017-18.

Compared with the national growth rate of 5.8 per cent, A.P.’s growth rate is very impressive.

The government departments ensure to award all clearances within 21 days for any investment proposal

through a single window.

The state government has a vision to grow at 10-15 per cent every year till 2029, in terms of GDP and the

per capita GDP has to reach $12,000- 15,000 in this time frame. Since 2014 the state has already clocked

double digit growth twice and is well on track to achieve this GDP growth. The government has framed a

vision that aims at:

• Positioning AP among the top three developed states by 2022

• Raise the GSDP to $946 billion by 2029

• Accelerate economic growth rate to 12 per cent by 2029

• To become a leading global investment destination by 2050

Industrial development

Out of the five industrial corridors proposed by the Indian government, two corridors pass through the

state. The phase I of east coast corridor will be from Vizag to Chennai. The second corridor is from

Chennai to Bengaluru. Development along these corridors is going to happen in a cluster based approach.

The Vizag-Chennai Industrial Corridor (VCIC) is 800-km long dedicated fright corridor passing along the

NH-16 and along the Bay of Bengal in Tamil Nadu and AP. VCIC is one of the key components of the East

Coast Economic Corridor (ECIC) being developed between Kolkata and Tuticorin. The 800 km long project

is divided into nine nodes including two at Nakkapalli and Atchutapuram in Visakhapatnam district,

Kakinada in East Godavari district, Machilipatnam in Krishna district and Prakasam along the east coast.

The government ensures that proper ecosystem is provided for these industrial clusters to prosper, also

offering immense opportunity for logistics players to provide end-to-end solution.

The Naidupeta cluster in Nellore district is the first major component of VCIC. Having close proximity to

Krishnapatnam Port the cluster will have good rail connectivity. Spread on nearly 4,200 acres the cluster

will see sizeable investment from power, automobile and bulk drugs sectors.

Automobiles, electronic manufacturing, plastics, food processing, textiles and apparels, chemicals,

pharmacy and pharmaceuticals are some of the key sectors to be given priority for development along

VCIC with the objective of attracting minimum of Rs.1 lakh crore investments in a year. In addition,

Vijayawada is growing in all directions with software companies setting up in the south at Mangalagiri in

Guntur district, tourism industry is being developed in west at Ibrahimpatnam in Krishna district,

education institutions and realty, infrastructure projects are coming up in east direction at Kankipadu-

Machilipatnam stretch and automobile companies are growing in Hanuman Junction – Gannavaram

stretch. Mangalagiri town is being developed as an IT hub in Amaravati.

A Korean industrial hub is coming up near Krishnapatnam Port, wherein KIA Motors will be the anchor

industry along with other automotive ancillary industries. APEDB has inked MoU with Tier-2 and Tier-3

ancillaries of KIA Motors. The first exclusive mobile and electronic manufacturing cluster in India will be

coming up in Amaravati. Three major Indian mobile manufacturers – Celkon, Karbonn and Lava will

establish units in the EMC. AP Government has allotted 113.27 acres of land for the new cluster. A MSME

cluster is coming up near Amaravati that will specialise in aerospace components, machine spares and

home appliances.

The Chennai Bengaluru Industrial Corridor passes through Krishnapatnam where a full-fledged industrial

township spread over 50 sq. kms will be established. This is the first coastal Japanese industrial township

in India. The Kurnool Bengaluru industrial corridor will see development at the Orvakal node. In addition,

eight mega food processing parks will come up in Srikakulam, Vizianagaram, Visakhapatnam and East

Godavari and Chittoor, Kurnool and Anantapur districts. Further a CEZ is being developed in

Krishnapatnam with focus on electronics, while the CEZ in Vizag and Kakinada will have petrochemical,

food processing, cement and apparel based industries.

Visakhapatnam, Kakinada, Krishnapatnam, Hindupur, Srikalahasti- Yerpedu, and Gannavaram-Kankipadu

are the nodes in the industrial corridors where major industrial hubs will come up. As a result, the GDP in

corridor districts will increase by 6 times upto $161.5 billion by 2035. Manufacturing output will expand

by seven times to $115 billion and an incremental employment for 14 million people will be created by

2035.

Pharma clusters

A new pharma city is being developed at Achutapuram in Visakhapatnam. An exclusive cluster for

veterinary and biopharma will come up at Pulivendala in Kadapa. A biopharma fermentation cluster will

be developed at Nellore and an integrated biocity will be established in Ananthapur. These locations offer

the perfect opportunity for setting of temperature controlled warehouses.

Textile zones

Having a legacy of handlooms and handicrafts production, it is no surprise that Andhra Pradesh is the

second largest producer of cotton and raw silk. A unique integrated apparel city ‘Brandix’ is being

developed in Visakhapatnam, with an innovative ‘Fibre to Store’ concept. Further the state has a strong

presence of textilebased industries in Guntur, Chittoor, Kadapa, and Kurnool. Other potential textile

production zones in the state include Donnagondam in Guntur, CS Puram and Pedaganjam in Prakasam

and Anantapur. As the textile industry expands there will be huge demand for warehousing and logistics

service providers as well.

Mega food parks

Each district in the state will have one food processing park. There are four food parks already existing

and nine more will be established. Krishna mega food park is coming up at Agiripalli and this will be a

multi-product food park. Spice processing and export units will be at spice park in Guntur. Godavari Aqua

Mega Food Park will be located at Bhimavaram and will undertake aqua produce processing. Srini food

park in Chittoor is another multi product food park. An ultra-mega food park will come in Kurnool.

The state has a well-established transport infrastructure with a million plus acres of land bank, enabling a

conducive ecosystem for industrial growth. Blessed with the second largest coastline in the country, the

state has six operational seaports with an existing capacity of 180 mmt and about 120 mmt of traffic

handled. The state has proposed to set up eight more seaports. Direct shipping calls from South East

Asian economies to AP ports vis-à-vis ports on west coast will save transit time of around 2-3 days

The state has 6 airports and further six airports are proposed to be developed, which include the mega

aerotropolis coming up in Bhogapuram on 2,200 hectares of land that will act as India’s gateway to Asia

Pacific region. To ensure seamless movement of cargo to industrial hubs a road network of 123,334 km

(4,302 km – NHs), 2,660 km of rail network and 888 km of National Waterways have been developed. To

promote tourism industry a beach road from Ichchapuram to Tada is being developed. Beach corridors

are being developed from Bhogapuram to Bheemli and from Vizag to Addaripeta.

Inland waterways

A huge potential for Inland Water Transport exists with National Waterway 4 passing through the state.

Of the 1,095 km of the waterway that stretches from Kakinada to Puducherry, 888 kms lie in Andhra

Pradesh. 27 locations have been identified by RITES as prioritized terminals under water transportation

grid. The estimated cargo traffic moving through the waterways is projected to be about 5 MT by 2019,

10 MT by 2029, and 20 MT by 2059.

Truck terminals

Considering the fact that road still remains the preferred mode of moving cargo, Guntur, Tada,

Ichchapuram and Jagayyapet have been identified as potential locations for developing truck terminals.

Each terminal will be spread on about 50-100 acres. Having occupied the third notch behind Gujarat and

Punjab in the recently released logistics performance index by the Ministry of Commerce and Industry,

the state’s leadership is now chasing a much larger vision to number among the top 15 states in the

Global Competitiveness Index by 2050.

JET City

Based on the concept of inclusive lifestyle and industrial solution, Jakkampudi Economic Township (JET),

one of the 100 Economic Cities proposed for Andhra Pradesh aims to bring together housing,

employment, social amenities, manufacturing and integrated logistics into one space.

Post-bifurcation, Andhra Pradesh government has initiated numerous projects to attract investment in

the newly formed state, and one of its ambitious projects is Jakkampudi Economic Township. The project

also known as JET City is based on the concept of ‘Walk to Work’. The township has been designed in a

way to provide housing, education, employment and other social amenities at one place. And one of the

thrust areas in the project is to change the conventional way of manufacturing, storage and distribution.

The project location is near Vijayawada and close to Amravathi with rail, road and air connectivity. Some

of the existing major industries in the vicinity are Lanco Power at Kondapalli and NTPS at Ibrahimpatnam.

Apart from 20,000 units of living space, JET City has two story retail and community centre in three levels,

and six story industrial workspace. The city will provide integrated lifestyle solutions such as healthcare,

education and also opportunity for asset and identity creation opening avenues in segments like

education, hospital, hotel retail, recreation, and entertainment among others. JET City avails ready built

space for MSME, service industry, electronic industry, logistics companies, and warehouses.

Know your colleagueKnow your colleagueKnow your colleagueKnow your colleague

David Vijayan joined our Group in May 2016. He is heading the CRM Function now. Read below his

honest answers to our questions are as below.

1. Your take on the WWL family (colleagues as well as the bosses)

Motivating Management & Friendly Colleagues.

2. What do you personally like about the office/work?

Peaceful Work Place

3. What are your interests / hobbies (or) how do you spend your free time?

Family Outings

4. Tell us about your family members.

Wife - Sheetal Veronica David works as a Teacher. Daughter - Christlyn Rose David, studying LKG

Son - Christer Samuel David, studying Pre-KG

5. Your future plans for the family?

As the Lord Leads

6. Your mantra for success in life?

Prayer / Dedication / Hardwork

7. You are a fan of …..(actor/actress or any artist)

None

8. Favourite Song / Movie you often hum/see?

Christian Gospel Songs

9. A place you want to visit

Israel / Jordan / Egypt in the Middle East

10. Things on your ‘to-do’ list

To look at each opportunity from many angles &to relish working between sunrise and sunset.

Health Tips:

- Contributed by: GS Mani,

Asst Manager Operations, Tuticorin

A fanboy rant:

Written by: CR Venkatesh, Executive Office

This is an old article (slightly updated now) which I wrote about 11 years back, but I’m still excited

with the same level of enthusiasm as I share it with you now. This is a long writing but hope few will

read thru it and may find it amusing.

We all need a little inspiration at different points in our lives - to lift us up from routine, help us meet

life's challenges and push us towards our potential. Inspirations are not only for artists or those with

creative skills to motivate them and complete something. We all need inspiration to free our soul

from the bondage of worries and give us directions in life.

Many times, we accept those who inspire us as our idol. I personally think we can learn something

from every person. I have been brought up with Ilaiyaraaja’s music and consider him as my idol. For

me, he personifies hardwork, integrity to his art, with a childlike simplicity.

For those uninitiated, Ilaiyaraaja (76) is a leading music composer from South India, who has

achieved the rare feat of scoring for 1,000 movies (6,500 songs) in all four South Indian languages

including few in Hindi & Marathi. He was recently awarded Padma Vibhushan for his contributions

to music and Tamil literature.

I have been an ardent fan of Ilaiyaraaja like millions of others. This association with his music goes

back to more than 33 years, which was inherited from my father. I was very fortunate and happy to

meet Maestro at his residence. It was my long cherished desire to meet him in person in my lifetime.

Lady luck finally smiled at me on 29th October 2006.

We have been living in Muscat since 1995. My wife and I had been to Prasad Studios once around

2001, when he was in Mumbai at that time, scoring for a Hindi movie. We left the place

disappointed. Though I visited Chennai regularly, I didn’t have the courage to muster myself up to his

studio or residence.

Finally, it happened during my visit to India in 2006. It was a Sunday evening and I was casually going

out with my wife to T.Nagar for some shopping. Since I know that his residence is in Murugesan

Street, T.Nagar, we took an auto and went there. I thought why not try out our luck today and see if

it happens. We reached his house around 4.30 PM. It had a big white colour gate with beautiful

garden and trees.

We saw two security guards at the gate. We went to them and said where we are coming from

requested that we wanted to see Maestro. He said ‘ayya’ (they reverently call Raja by this name) is

busy in a recording inside and asked us to wait near the gate. The house was silent - I thought others

may be out at the moment. We saw that couple of short steps leading to the main entrance which

opened into a huge hall. I remember seeing a Vinayaka statue near the entrance and inside hall had

a huge Tirupati Balaji picture (with golden lacing work).

The security removed his slippers and went near the hall entrance to check. One can sense that

Maestro has come out of the room to see him. After checking, he came back and said ayya is busy

and asked us to stand there. We would have waited for 10 minutes which seemed like eternity. I felt

like standing at the gates of heaven. In the meantime, couple of vehicles arrived – which were posh.

Still no sign of Maestro calling us. We felt uneasy that we may be disturbing him.

Now another car came. The person was in safari suite kind of dress, asked something to security and

went inside. I couldn’t recognize him and thought may be some director or his staff. He also

removed his shoes and went in respectfully, after few minutes we could see him sitting in the hall

sofa and the next sofa was occupied by another person of whom we could see only the edge of his

hand and a bare leg – it was covered in white jibba and veshti!! I was just few feet away from my

idol; you can now imagine how I would have felt at that time.

Raja would have talked to him for 5 minutes or so – we could see only his hand gestures from where

we stood but not anything else. Now another big car came inside and stopped in the portico. It was

Sujeya (Yuvan’s wife) and I think a small boy was also there. She was giving some instructions to the

driver. Before she went in, she saw us and then asked the security who we were. The security told

about us and handed my card to her. She took it and went inside.

Within few minutes, the man in safari dress came out to receive us and took us inside. He asked us

to leave our footwear there. When I went in, I saw Maestro coming to me with a question in his eyes

and saying ‘vaanga’. I immediately touched his feet to take his blessings and said I come from

Muscat. He was very respectful to us. He showed us the sofa and we took our seats. I told him that I

have been his ardent fan for the past 20 years and he just nodded with a smile. I then presented him

with the gift (Mont Blanc pen) that I had taken. I just kept the box on the glass table and requested

him to open and see. He smilingly asked ‘edhukku idhellam?’ (why all this?) I said ‘it’s just for my

satisfaction, hope you will like it’. I opened the box for him and showed the pen. He saw it for few

seconds with lit up eyes and nodded his head in perfect satisfaction.

I apologized to him for causing disturbance in his schedule and he just smiled at me. Now I was

dumbstruck and frozen after seeing him at such close distance, my eyes were roaming all over him,

drinking in this great figure in jibba and veshti. I was having mixed feelings inside me like reverence,

surprise, shock, ecstasy, happiness, etc and all sorts out emotions overcame me. My tongue was tied

for few minutes. I kept seeing him and he kept seeing both of us.

In the meantime, he gestured to somebody and we received a glass of orange juice in our hand. We

sipped it in silence. I tried to get back to my senses and asked him about his forthcoming movies &

albums. Smilingly, he answered to some of the queries. Then, I told him about singer Manjari who

was born and brought up in Muscat became she came to filmdom. He nodded his head in

affirmation. Contrary to the image created by the media, he was very approachable and friendly.

He asked me where I was working, how many years in Gulf, etc. I told him briefly about my family

background. The choice of words was not occurring to me and I knew I was blabbering. Before going

there, I had many questions in mind to ask him but nothing came to me at that instance. Also, I felt

awkward to speak to him in the presence of another man whom I didn’t know. It looked like they

were talking something important and we interfered.

I took out my note to request him for an autograph and I gave him my pen. After that, I asked him

for a photo and he graciously agreed. My wife took out the digital camera and shot a snap. Then

Maestro pointed my wife to me and the other person and said ‘avangalum nikkattum, innoru photo

edunga’ (let her also join us for another photo). The safari man took the camera from me and asked

how to operate the flash. My wife stood next to Maestro and the photo was taken. Now, Maestro

saw the flash and asked me ‘avange eduthappo flash varalaye, innonnu venumna eduthukkalam’

(when she took there was no flash, so let us take another one). So, the safari man took another snap

with only me and Raja. I immediately tried to check the camera and saw that the snap that my wife

took was shaky and not come out well. I mentally thanked Maestro at that time for his presence of

mind.

I asked him if I could come to see one of his recordings (he nodded ok) (after visiting Prasad Studios

the next week, I learnt that no recording was scheduled at that time).

We apologized once again for disturbing him and left from his house. For rest of the day, my mind

was reeling from the effect of the meeting. I couldn’t believe my luck that I had seen one of the

great composers in the history of music.

Note: The Mont Blanc pen I gifted to Maestro was a collector’s item, on his favourite composer JS

Bach (1685-1750). The box had a fountain pen with gold plated nib with Bach’s image and his

signature engraved on the pen. It also had a small booklet on the composer and reprint of the

original manuscript of his magnum opus Brandenburg Concerto No.5. This pen came to me few years

back through some of my sources and seems to be very expensive. I am glad that I could get it,

preserve it and then reach it to the right hands.

Postscript:

I was lucky for a second time, when I met Raja at the Ramanashramam, Thiruvannamalai on 1st

November 2017, and took his blessings.

** ** **

Note to Readers:

Though I was hesitant to publish this article here, I did so only to encourage others to write

something which is close to their heart. The topic can be anything (non-controversial).

Some of you might have experienced or gone through such fanboy moments, when you met your

idol, be it Rajini or Sachin or Modiji or any VIP. It would be interesting to hear your experiences, if

you can share it here with the Worldwideans.

Disclaimer – Music is a subjective art which suits an individual according to his/her cultural

upbringing and preferences. The writing reflects my mindset only - WWL or any individual may not

subscribe to the views.

Did you know the hidden meanings behind these

companies’ logos?

Every company has a story behind its origin. Coca-Cola was a result of an experiment to find

an alternative to morphine by one John Pemberton. The man behind Boeing, William E.

Boeing, broke his own plane and struck upon the idea to make his own, only better.

Creativity finds its place through many means and mostly through intelligent design. Logos

are one such medium that convey illuminating meanings and messages reflecting the

company’s values, origins or stories behind their beginnings. Here we list ten such familiar

companies’ brand logos that carry a hidden meaning nestled in their intelligent design.

Amazon.com | The US-based e-commerce and cloud computing firm wanted to depict ‘the

ultimate expression of customer satisfaction: a smile. Hence, the curve below ‘Amazon’ in the

logo stands for that. But it doesn’t end here. The smile begins under ‘a’ and ends under ‘z’. As

per Amazon’s press release, this emphasizes that Amazon.com offers anything – from A to Z –

that customers may be looking to buy online.

Cisco Systems | As per John Morgridge, Former CEO of Cisco Systems, finding a logo for the

company literally involved taking drive in the sunshine for the companies’ founders. While

driving to Sacramento to complete registration formalities for the company, the founders saw the

Golden Gate Bridge framed in the sunlight. The pipes above the ‘Cisco’ name denote the Golden

Gate Bridge and that’s how they decided on the logo. Further, Morgridge says, bosses hoped the

logo would shape the future, “convey something about creating an authentic life and making a

living at something you believe in, in a place you love, with people you really like to be with”.

Google | The search giant went through a lot of iterations before arriving at what it is right now –

a colour assortment of its names’ alphabets. However, there is one crucial detail that not many are

aware. All the letters in Google’s logo are in primary colours except the letter L. Why so? Ruth

Kedar, the designer of Google’s logo, said in an interview that the letter L, in Google is in a

secondary colour unlike all other letters in the logo. This represents that idea that Google doesn’t

follow the rules.

Mercedes Benz | The iconic tristar on Mercedes Benz cars has its origins in the imagination of

Gottlieb Daimler, the founder of Daimler-Motoren-Gesellschaft (DMG). As per a story, Daimler

drew a tristar on the top of a letter he wrote to his sons. The three stars represent three types of

mobility on land, air and sea. DMG trademarked the three and four-pointed stars and later when

Daimler merged with Benz & Cie in 1926, the tristar logo went on become one of the most

recognised logos around the world.

Domino’s Pizza | In an interview, Tom Monaghan, the founder of Domino’s Pizza explained how

easily he struck upon the name of the brand. During the 60s, while he was searching for a name

for his pizza venture- that’s also when he had acquired just three outlets– an employee returned

after delivering a pizza and said - I’ve got our name! Domino’s! As Monaghan had only three

outlets at that time he decided that he could use a Domino as the logo with three dots on it. He

planned to increase the number of dots on the logo whenever they added a new store – also

explaining how he’d never thought that it will go on to become a global fast food chain.

Audi | German luxury automobile manufacturer Audi has a rather melancholy tale that explains

the meaning of its logo. Audi was founded by August Horch in 1909, who also founded the

company Horch in 1899. The four-rings in its logo represent Germany’s four oldest carmakers,

namely, Audi, Horch, DKW and Wanderer, that had to band together to make Audi as we know

it.

Adidas | Adidas’ logo has had many iterations since the company came into being. Its logo has

been changed twice in the past but the three stripes have been carried always. The one it currently

has, three stripes above the brand name, carries a special meaning. The new logo is designed to

look like a mountain. Denoting a challenge in itself – as climbing a mountain is – to push people

to explore their limits.

Dell | Everything in Dell’s logo is fine except a slanted E. The reason behind this, as per

Siegel+Gale - the agency who designed this logo – is, that it ‘embodies the company’s brash

humour and aggressiveness’. And the tilted ‘E’ enlivens the logo and it captures the irrepressible

spirit of the company that ‘stood the PC industry on its ear.’

Baskin Robbins | Owned by the company Dunkin Brands, Baskin Robbins’ logo has an

interesting meaning. The ice cream giant is known for its 31 flavours that it offers. The number

31 can be seen in pink colour in the large B and R alphabets written above the name Baskin

Robbins in the logo. As per Baskin Robbins’ VP of marketing, Carol Austin, ‘The 31 stands for

our belief that our guests should have the opportunity to explore a fun, new ice cream flavor

every day of the month’.

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