Folio 2011Daniel "Hauss" CartwrightinHauss Graphics

A logo is a graphic mark or emblem

commonly used by commercial enter-

prises, organizations and even individu-

als to aid and promote instant public

recognition. Logos are either purely

graphic (symbols/icons) or are com-

posed of the name of the organization

(a logotype or wordmark).

http://en.wikipedia.org/wiki/Logo

Many clients, whether creating a

company or reworking their look, are

in need of a mark that will, not only

identify their work or business but

identify themselves as individuals. I

have always interviewed each client

not only as a business, but as people.

Who are they? What do they do in

their spare time? What shows do they

watch on TV? What would they like

to be identified with. What does their

company represent to them and their

clients. Classic, illustrative, colorful or

solid: each mark is carefully crafted to

suit the needs requested.

1962-2012

Est. 2011

Logo

/Ide

ntity

Case Study >>Sunburst Productions / Logo / Redesign

Looking to make a comeback in the dance music scene, night club promoter Jack Steinhour

required an update from his old look. His specifications were for his new mark to resemble

the old (in concept) as to not distance Sunburst’s fan base. For the rework I used personally

hand drawn graffiti-esque font for the type. The spiral sun around the S was later reworked

to provide a cleaner mark.

Case Study >>Pretty Ugly Tees / Logo

Specifications as required by founders Michael Harper & Mike Schep was for the logo to be

modern, clear and rough around the edges, representing them as individuals. A thick bordered

outline of a tee with "silk-screened" text and ink splotches gave the desired impression, that

this company was completely homegrown in a garage.

1962-2012

Est. 2011

Client >> Pretty Ugly Tees

“Hey, I got an idea for a shirt...“ Was the mantra

of two high school buddies while drinking a lot

of beer. Next thing you know, there was a silk-

screen press in the garage. These fellas spawned

50+ tee shirt clever concepts with no artistic

talent. The creators (Harp and Schep) required

a logo, business cards and a bunch of shirts

designed. After testing several tees, we settled on

American Apparel 2001 style for maximum qual-

ity and comfort. The concept was to keep their

look edgy and homegrown yet, keep it simple.

Featured Tees >>Gray is the Old Black

Pink, brown, orange and several others have

contended to be the "New Black." That classic black

tee has had no competition... That is until the wash-

ing machine showed up, The lettering for black and

the flourish framing had a faux weathering effect

for that over washed look.

My Disco is Strong

Harp and Schep put their favorite descriptor of the

club casualty to use. Bright colors and the disco ball

and I still can’t get past the velvet rope at the night

club though...Classic disco imagery silhouetted and

collaged with a bright shot of color just in case the

black light is on.

Clot

hing

Featured Tee:Truth

Artwork and type created by hand then cleaned up

a bit to give this shirt a more illustrative feel. Pray

your BFF never sees the back of this one.

Can’t TakeCan’t Takethe HEAT?the HEAT?the HEAT?

Be Glad you backed it up.

Your computer stores portions of your live that cannot be replaced. From work and contact lists to family photos and your favorite mp3’s. One day... your com-puter will fail. Regular backups of your hard drive are a

simple solution to data loss.

MAM-A Inc. offers a wide range of CD-R and DVD-R media, as well as Blu-ray Recordables and Pre-recorded media. This enables us to easily meet all the market's expectations, whether professional or consumer. The applications for CD-R and DVD-R media are varied: archiving of data, distribution of information, master

CD-Audio or CD-ROM... just to name a few.

Protect Your Life Today.Post

er

Freedom

Artist

June Scott Barfield November - December 2011

Please join for a very

real sense of freedom.

Opening reception

Friday, November 4th.

5 to 8pm @ the Espresso

Bar in Pueblo CO.

5th & Main Espresso Bar421 North Main Street / Pueblo, CO 81003

“Freedom began while I was looking for the very way

of thinking freely, feeling free, and wanting

to exist again as a free spirit.

Over the last few years with much help and love,

I have welcomed my spirit, back...

with humble preservation.”

Sunburst Productions

Looking to promote a live band geared event, Sunburst put together another concert

featuring larger acts and some of the best bands in Colorado. They requested some-

thing to break their techno image and reach a broader audience.

June Scott Barfield

For her first Colorado solo show, June required an event poster showcasing the piece

representing the show's title. June's primary request was to give high credence to her

line work.

Clients >>Christmas Unlimited

Nonprofit Christmas Unlimited needed a poster

which could be substituted for a Facebook ad for

their annual school supply drive "Operation Back

to School" aka "Stuff the Bus." A Christmas tree

transforming into a pencil was the image requested

for the poster.

MAM-A Inc

High end, 24kt gold and 99.9% silver, archive grade

cd's and dvd's is their product Preserving your

data, their business. MAM-A needed a strong image

representing data loss to remind the end consumer

how horrific data loss can be.

Life Plus

Two ads using stock photography which had the

ease of swapping out slogan and text as needed

for proposals by the marketing director. (Photos

selected from iStockphoto.com)

Faith

Base

dClient >> Bradley Road Baptist Church

General Invite-Business Card

Pastor Will Clark requested designs for three

business cards which could serve as invites as well.

The general card is set up to function as a personal

business card for Will with his name, contact info,

website address, logo, and map to the church. The

cards final output is 3.5" x 4" with a fold; 4 color

front with a glossy coat and 1 color back, uncoated

allowing a personal message to be written from the

giver to the recipient. Two other cards designed for

either female or male audience.

Screen Slides

At Bradley Road a large flat screen is used to display slides, events, songs and Bible verses as a transitional tool during Sunday services. Projects require the use of imagery to reach a church-going audience. Mixed use

of type style and size for a classic feel. Photography selected from iStockphoto.

Illus

trat

ion

Client >> Aric "The Red"

First time children's book author needed a little

assistance for his first book "Giraffle." 30 full color

illustrations were completed relating one animal's

sound to another's as two children went along

to find out what kind of sound a giraffe makes.

Illustrations were hand drawn and painted digitally

in Photoshop.

Moo Miss Boutique

ApparelCa

se S

tudy

>>E

xclu

sive

Eve

nt

Client:Exclusive Event

A group of ladies representing their businesses (aesthetics I design, Mary Kay, Cookie Lee Jewelry, Pam-

pered Chef, Xocai and more) got together to have an Exclusive Event to honor their clients offering lots

of freebies and deep discounts. They requested a logo, signage, name tags, and mailer/invites. The theme

was 40's working mom and lots of polka dots. They were working on a tight budget so all pieces were

kept black and white and pieced together by hand using existing materials.

Case

Stu

dy >

>MA

M-A

inc

Client:MAM-A Inc / MAMSolar

Specializing in the highest quality DVD-R and CD-R and the distribution of solar energy utilities, MAM-A Inc needed several designs from print to web. The featured poster was a piece featured at the Library of Congress. MAMSolar Needed a cleaner website for its

promotion. MAM-A also began delving into social media requesting a full range of advertisements for splash pages. Besides promotional pieces, they had also needed a range of production work and technical illustrations for discs and stickers using in house digital and silk-

screen equipment.

Flye

r/Br

ochu

re

Client:Sunburst Productions

Over the past fe years Sunbust has put together several concert and dance events. Their requirements have always been bright, colorful, old school, and unlike any other flyer in the record stores. Whether using exist-

ing performing artist’s photography, stock somputer 3d images or generating images from scratch, Sunburst’s work has always stood out from the crowd. (Photagraphy of Heavy Grinder provided by AO! Records. 3d

imagery for Phase Matrix selected from Fotolia.)

Saturday, June 20th, 2009

inHauss GraphicsDaniel "Hauss" Cartwright

719.963.6786

inhauss.com

inhauss.graphics@gmail.com