COMPANIESpresentations and briefs

Ingredients

12/13

12 companies involved in the following sectors

- LED LIghtINg AND fIbEr OPtIC - rESINS AND PLAStICS - CErAMIC tAbLE AND hOME wArE- furNIShINg IN CASt IrON, wrOught IrON AND rELAtED MEtALS- wOOD JOINEry- StONE MAtErIALS - MAtErIALS fOr OrgANIC bIO-DErIvED PrODuCtS, wOOD StrAw AND tErrACruDA- tExtILES fOr thE hOME AND bODy IN NAturAL fIbEr AND PAPEr

complementarity and integration

12/13

ROSSORAMINA Via Sane Vecchie, 8255018 Segromigno in pianoCapannori (LU)Tel.+ 39 340 4903527 info@rossoramina.comConctact: Federica Cipriani, Stefano Gambogiwww.rossoramina.com

12/13

Area of activity: Ceramic

Type of production: Design and production of ceramic objects focusing in particular on the following technique: pressing mould, manual turning, paint brush and three-dimensional decoration

Product made: Objects for the decoration of the table, utensils, lighting, furnishings

Geographic target markets: Italy, Japan

New geographic markets that the company would like to explore: Europe, America

Current customers: Privately owned, shops

RossoRamina is an Italian ceramic factory that stands out to transform useful objects into beautiful items; it transforms table collections, furnishing accessories and lighting into functional and poetic items.The company is interested in developing tableware collections applied to turning and pressing techniques especially for plates (which the company produces with external suppliers), with paint brush or three-dimensional decorations (directly on the engraved, patched or fretwork).

ROSSORAMINA: company file www.rossoramina.com

12/13

In particular, the collection should be directed to the table and lighting, using LED technology and bath area, also taking account of possible combinations of matter presented by other companies involved in this process. These collections should be oriented to design and formal innovation. With this premise, the themes are as follows:

Brief 1_Design of round table places. In particular flat plate, soup bowl, fruit or dessert plate. Interchangeable decoration collections should be particularly focused on while designing. Decoration should be characterized by inspiring graphics, vintage, reuse and mixture of styles.

ROSSORAMINA: brief

12/13

www.rossoramina.com

Brief 2 _Design of lighting products in particular for the table. Designing a lamp, while preserving its core functions of lighting with care so that the formal congruence is applied to new light sources, in partucluar led and the combination of ceramic, mainly in metal, wood, fabric, ceramic...

Brief 3 _Design of bathroom accessories.Designing bathroom collections such as: soap dishes, toothbrush holders, toilet brushes holder, mirror frame, also providing for built-in lighting, preferably with multifunctional features. The design should be geared to the creation of ironic and decoration collections. Even in this case combination with other materials is a must.

For references and further information on Rossoramina’s processing techniques consult their website under mira-me.

www.rossoramina.com SEzIONE MIRA-ME

ROSSORAMINA: brief www.rossoramina.com

12/13

IdIhA deSIgNVia Nuova 13456019 Vecchiano, PisaTel +39 050 804327Contact: Lisa Cotrozziinfo@idihadesign.comwww.idihadesign.com

12/13

IDIhA DESIGN: company file www.idihadesign.com

12/13

Area of activity: Plastics

Type of production: Rotational moulding

Product made: Furniture and furnishings in polyethylene design oriented, predominantly to furnish outdoor spaces or special interior spaces as SPA, hotels, restaurants and offices. To give an even more distinctive look for the various models, it is possible of being lit from inside: this allows you to create new design solutions and provide suffused play of light and colour, as well as the best way to combine aesthetics and functionality. The leading products of polyethylene are: SurfChaise ergonomic lounge; Helix table/ottoman illuminated from inside; Tosca, armchair illuminated from inside; Rondine Sofa illuminated from inside; Daphne, Floor lamp, Bluebell, Polyethylene vase and steel illuminated from inside; Minù, Coffee Table; Wave Chaise Lounge with ergonomic armrests; Rub, Seat / Table / Storage compartment; Flub, planter illuminated from inside; Viva, armchair, Sally, spherical luminaire; MilanoTorino, Bar counter and modular extension lightable from inside; Loop, shower system.

Geographic target markets:Italy, Europe, South Africa, Brazil, USA, India

Clientele: Households, hotels, nautical, shops, catering, more.

Target in socio-demographic terms Average age between 30 to 50, with high spending power.

The Idiha project stems from the need to develop and render the ideas of a highly qualified staff creative, consisting of skilled technicians, architects, designers and a leader in the rotational moulding process, which ensures the highest quality standards in the production phase . The Idiha furnishings represent a minimalist and harmonious style, an aesthetic concept that is developed to create a refined design to be perfectly inserted into any outdoor or even indoor environment in modern homes design.

The company is interested in developing new versions from the articles of its collection and also by reusing existing production moulds with eventual variations and modifications. With this premise, the themes are as follows:

Brief 1_Luminaire. Designing a floor lamp or lighting furnishings, even through a review of the Sally Ball or Floor Lamp Daphne.

Brief 2 _Icon Object - furniture or accessory complement. Small and medium sized objects without a specific use and function, with a high symbolic value representing the Idiha Design philosophy collection for 2013.

Brief 3_Modular Sessions. Designing a collection of sofas with multifunctional aspects, and the possibility of being transformed in tables which are used primarily at beaches or summer spots; the design should therefore consider the possibility of furniture to optimize space and transport.

IDIhA DESIGN: brief www.idihadesign.com

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gRACCI LAURAVia B. Buontalenti, 4 52037 Sansepolcro (Ar)Tel. + 39 0575 742288info@lauragracci.comContact: Laura Gracciwww.lauragracci.com

12/13

Area of activity: FabricType of production: The company produces high-end tailored traditional handicrafts, household and body linen. Machines are used for cutting and sewing, with attention to the decorum through machine embroidery and application of textile decorative inserts. The company also carries out garments and knitwear production for third parties. Furthermore, upon request, it produces samples for the supply of individual items for cottages, hotels, bars, restaurants and home accessories such as curtains and other customized applications upon customer’s request.Product made: Textiles in valuable natural materials in particular for the kitchen and dining area, tablecloths, placemats, table runners, napkins, runners, coasters, napkin, curtains, bath area in cotton waffle and terry towels, set of bath, towels, bathrobes, textiles for children, towels, bathrobes etc ...Geographic target markets: Italy, in particular TuscanyNew geographic markets that the company would like to explore: EuropeClientele: Privately owned, shopsTarget in socio-demographic terms: Average age between 30 to 50, with medium-high spending power.

GRACCI LAURA: company file www.lauragracci.it

12/13

The company is interested in developing new types of product enhancing the naturalness and choice of textiles and decoration through embroidery and appliqués. Furthermore, the company is interested in developing projects to combine textile to other materials such as wood, metal, ceramic and plastic ... as an expression of the workers involved in the project... With this premise, the themes are as follows:

Brief 1_Textile seating system such as cushions, ottomans, low stools ... for homes or outdoor (terraces and private gardens).The design should be based on the study of informal seats starting from the idea of a pillow and then structured into morphologically more advanced collections.

Brief 2_Led lighting system or fiber optic capable of enhancing the softness and natural nature of textiles. At the same time, projects should comply transversely to the different housing areas such as living area, bedroom, bathroom ... and capable of combining fabric to other materials such as metal, ceramic and paper fabrics.

GRACCI LAURA: brief www.lauragracci.it

12/13

Tipologie di cuciture e ricami che Gracci può realizzare

A.R.I.A FAMILIARe onlusVia Botinaccio, 3750056 Bobolino, Montelupo Fiorentino (FI)Tel. + 39 339 7342843sara.gracci@hotmail.itContact: Sara Gracciwww.edilpaglia.it

12/13

Area of activity: Wood, straw, clay, recycled material

Type of production: the association provides operational tools for all car manufacturers to construct their home using local and natural materials. While using poor materials, the techniques used allow reaching high performance energy efficiency and environmental comfort through sustainable solutions.

Product made: construction of building products for residential use by exploiting recycled and natural materials such as straw bales and clay. In particular, building constructions with wooden frame, infill with hay bales and plaster accomplished by using clay.

Geographic target markets: Italy

New geographic markets that the company would like to explore: Foreign markets in particular to set up school sites for DIY family units.

Clientele: Privately owned

Target in socio-demographic terms: Average age between 30 to 60 years, with spending power around 40,000 euro

A.R.I.A Familiare: company file www.edilpaglia.it

12/13

The association is interested in deepening project lines on outdoor DIY for private and public spaces. The use of organic and recycled materials combined to the expressions of other companies involved in the design scenarios should be taken into account to define proposals. Another design factor is the integration of natural plant growth as a characteristic element to define furniture. In particular the association is interested in developing projects involving the use of wood, recycled materials (such as pallets) or from cultivation, combined with other materials, such as metals and the like, fabric etc. ...With this premise, the themes are as follows:

Brief 1_Study of innovative types of bicycle racks by using natural raw materials and/or waste combined with craftsmanship and industrial processes. Combination of wood or recovery from cultivation, combined with metals.

Brief 2_Study of innovative types of group sessions, (including games) in general for parks and gardens with raw materials of organic origin and / or waste together with industrial craft processes. Combination of recycled wood or from cultivation, combined with other materials.

A.R.I.A Familiare: brief

12/13

www.edilpaglia.it

Re+by MARIpLASt Via Guido Rossa, 4151037 Montale (PT) - ItalyTel. +39 0573-950230info@mariplast.comContact: Fabia Romagnoliwww.repiu.it

12/13

Area of activity: PlasticMariplast type of production: Production of plastic bearings for the textile industry through injection moulding.

Product made by Re +: Lighting system consisting of a reel core plastic object that was originally used to dye yarns. Geographic target markets: Marketing just begun First contacts with Germany, USA, Turkey.New geographic markets that the company would like to explore: Northern Europe, USA, TurkeyClientele: Private owned, hotels, shops, catering.The company produces plastic bearings for all the stages of yarn processing: spinning preparation, spinning (ring, open-end, self-acting), twisting, winding and dyeing cones, using a variety of raw materials, such as polypropylene and special materials such as Duraplast hT, from the family of engineering plastics. In 2010 the brand Re + was established, offering a collection of lighting objects whose diffuser are made of plastic cones, used for dyeing yarn. Made of recyclable plastic and recycled as scrap, all plastic parts are produced in the same establishment. The luminaire is a 7W LED light), mercury-free, low CO2 emissions, no maintenance cost, practically unlimited service life of 40,000 hours compared to 2000 from halogene

RE+: company file www.repiu.it

12/13

The company is interested in developing products for the home environment by recycling elements used in the textile sector; the objects must be flexible, modular and transversal with particular attention to the containment of the product’s final price to ensure wide distribution.With this premise, the themes are as follows:

Brief 1_Led lighting systems and house furnishing.The objects should be flexible, modular and transversal. In project Re +, in fact, the lights’ colour are interchangeable and can be assembled in different ways. The design should pay attention to syling without neglecting aspects related to the product’s final price. The company, in fact, would like to make products that combine design-innovation-eco-compatibility and accessibility, ensuring adequate distribution of the product on a large scale. It also provides for the congruent blend with other materials, expression of the workers involved in the project, such as: fabric, wood, iron ...

RE+: brief www.repiu.it

12/13

ASSOCIAzIONe MULtI CULtI (diamantina palacios tessitura)

Via G. Raddi, 1050126 Firenze Tel. +39 055 688643info@multiculti.itcontact: Diamantina Palacioswww.multiculti.it

12/13

Area of activity: Fabric

Type of production: Manual weaving loom by using natural fibers, with particular attention to dyeing methods.

Product made: Fabrics for clothing, fashion accessories, furniture, shawls, scarves, bags, jumpers, ponchos, carpets.

Geographic target markets: Italy

Clientele: Individuals, especially Italian, German, British and North American tourists

Target in socio-demographic terms: Average age between 25 to 50, with high spending power.

One of the association’s objectives, promotes women’s creativity by supporting the handicraft of women from the south of the world. The textiles are made from hand loom with natural fibers, such as wool Garfagnana, Casentino, merino, alpaca, cashmere, raw silk and Colombian cotton, flax, hemp and cotton wool. All materials used are certified and obtained from the short supply chain. To dye fibers, vegetable powders and are used: walnut, chlorophyll, onion skin, prickly pears, indigo, turmeric, saffron, red wood of Brazil, pomegranate, myrtle and madder. Natural etchants are also used: cream of tartar, alum, acetic acid, salts. Furthermore, they actively collaborate with CNR Ibimet and the Faculty of Pharmaceutical Sciences, University of Florence for the development of a protocol on natural dyes.

Ass. Multi Culti Diamantina Palacios: company file www.multiculti.it

12/13

The association would like to develop innovative textile products for apparel, fashion accessories, and furniture, combining textiles with other materials to display the yarn beam involved in the project, such as resins, wood, metal ... With this premise, the themes are as follows:

Brief 1_The Principle of functional rigid frames, can be the guideline for the design of everyday objects such as, booths, chairs and lighting, where the manual textile component can be enhanced, contributing in the case of certain types, to be activated even as diffusers and moderator of the luminous flux.

Brief 2 _Rigid and flexible, it is the guideline to define types of innovative fashion accessories and clothing, also with a view to developing flexible jewelry. Collections can also be inspired by the following types of bags, cagoule and bibs. Also in this case the textile elements can be combined with other materials.

12/13

Ass. Multi Culti - Diamantina Palacios: company file www.multiculti.it

3g LedVia Val di Bisenzio, 140/a59021 Vaiano (PO)Tel. +39 057437726info@3g-florence.itContact: Michele Biancalaniwww.3g-florence.it

12/13

Area of activity: Furnishings, lighting, plastics.

Type of production: The company uses plastics such as

methacrylate and /or polycarbonate sheets and other plastics for the thermoforming production technique.

Product made: The flagship product is the umbrella light Lumino, which received a European patent; moreover the company also produces furnishing lamps, such as the use of new light sources in particular state-of-the-art diode leds controlled by specially designed electronic circuits.The company develops and manufactures innovative products combining electronic technologies to design. Each product is designed with a view of sustainability and optimization of lighting performance with minimal energy applied. Each product is made in Italy and is protected by copyright law and by international patents.

Geographic target markets: Italy

New geographic markets that the company would like to explore: Europe

Clientele: privately owned, c/o third parties, hotels, shops ...

Target in socio-demographic terms: Average age between 25 to 50, with average-high spending power.

3G: company file www.3g-florence.it

12/13

3G: brief www.3g-florence.it

The company is interested in developing innovative systems in lighting, able to combine electronic technology and design. Furthermore, the company is interested in the combination with other materials, display of the yarn beam involved in the project. With this premise, the themes are as follows:

Brief 1_Lighting systems with LED diodes and fiber optics controlled by electronic circuits.The design must take into account the consolidated materials produced by the company such as methacrylate and / or polycarbonate sheet, also combined with other materials.

Brief 2 _Study of design variations for Lumino (umbrella lightning). In particular, it requires the search for new usage scenarios and application developments for light components that constitute it.

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AttUCCI MARMIVia Folonica, 4751039 Quarrata (PT)Tel +39 0573 774524Contact: Attucci Micheleattumar@alice.it

12/13

Area of activity: Marble and stone materials.

Type of production: The company stands out for its flexibility of production and stone traditional processes. In particular, the company works with stone slabs through waterjet cutting, grinding, surface texturizations and manual chisel and sanding.

Product made: The company works mainly on customization, on demand of the end customer, builders and designer architects. In particular, it creates stone panelling and marble for construction, home furnishings and funerary art collections.

Geographic target markets: Italy, Tuscany in particular, Pistoia, Prato, Florence

New geographic markets that the company would like to explore: Europe

Clientele: Privately owned, companies, c/o third parties, shops

Target in socio-demographic terms: Average age between 40 to 60, with average high spending power.

ATTUCCI MARMI: company file

12/13

The company is interested in developing innovative products geared to defining strategies on product Customization and also able to combine stone technologies, in particular the new light sources such as LEDs, fiber optics, photovoltaics. At the same time the company is interested in developing collections that combine with other materials such as stone, wood, metal, textiles ...to display the yarn beam involved in the project. With this premise, the themes are as follows:

Brief 1_Design of outdoor and indoor furniture (garden, public and private parks) (radiant panels, booths ..., which consistently defines the product types in order to enhance the performance of stone materials, such as heaviness, solidity, durability and historical sense ... also capable of combining stone to wood and metal ...

Brief 2_Lighting systems using new light sources, capable of enhancing the decor and translucence of some Tuscan marbles.

Brief 3_System integrators that can be combined for funerary art, in which the product customised strategy is planned and structured for innovative proposals.

ATTUCCI MARMI: brief

12/13

Via I Maggio, 1Pienza, SienaTel.+39 0578 748478biagiottipienza@libero.itContact: Alfredo Biagiottiwww.biagiottipienza.com

bIAgIOttI MARIO & FIgLI

12/13

Area of activity: Iron

Type of production: The manufacture of iron, is mainly handmade, using hammer and anvil; hammers are often customised and forged for specific types of work. The iron is put on the fire and brought to room temperature in order to be shaped according to the traditional rules of forging.Furthermore, the company also refers to the current techniques of me-tal processing such as fusion and laser ...

Product made: The company’s core business is the demand for custo-mized products. Every single product is based on a project designed on the actual measure, then the type of iron is chosed depending on the object to be achieved. Production is wide-ranging: candlesticks, candelabra, fireplace furniture accessories, andirons, spark arrestor, chandeliers bearing banners, old town signs reproducing the style of furniture pieces including home and garden accessories.

Geographic target markets: Italy, Northern Europe, North America, Australia, Japan

New geographic markets that the company would like to explore:Asia, South America

Current customers: Privately owned, shops

Target in socio-demographic terms: Average age between 50-60, with average-high spending power.

BIAGIOTTI MARIO & FIGLI: company file www.biagiottipienza.com

12/13

the company is interested in developing innovative processes and products that are able to enhance processing wrought iron combined with contempora-ry established technologies, such as photovoltaic, LED and fiber optics. At the same time the company is interested in the combination of metal with other mate-rials such as wood, stone, textiles ... to display the yarn beam involved in the project. with this premise, the themes are as follows:

Brief 1_Indoor lighting system, wall, suspension, floor, led table light or optical fiber.

Brief 2_Outdoor lighting system for public and private areas, with led light sources or optical fiber with solar power.

Brief 3_Study and design elements for street furniture, such as containers for recycling, benches, lighting elements ... that use solar power.

12/13

BIAGIOTTI MARIO & FIGLI: brief www.biagiottipienza.com

NeSI teSSILeVia Virginio, 136 Loc. Baccaiano50025 Montespertoli (FI) Tel. +39 0571 671114 infonesi@nesitessile.itcontact: Giulio Nesi, Daniele Boldriniwww.nesitessile.it

12/13

Area of activity: Textile paper fabrics

Type of production: The company focuses the entire production cycle on manufacturing textile with national raw materials and expe-rimenting on yarn weaving, spinning and innovative colour. Further-more, the company applies quality controls carried out by accredited laboratories worldwide.One of the success products dates back to 1979, named Sediabella, the natural cover to protect home chairs; since then, the collection has been enriched with home accessories. The fabrics and manufactured products are present in the furniture and printing industry, in footwe-ar, leather goods, in the home and car accessories.

Product made: Fabrics, jacquard paper fabrics

Geographic target markets: United states, South East Asia, Latin America, Europe

Clientele: Hotels, marinas, bags and shoes companies

Target in socio-demographic terms: Average age between 30 - 60, with average spending power

NESI TESSILE: company file www.nesitessile.it

12/13

The company is interested in the development of innovative products also destined to new uses and at the same time reinterpreting paper fabrics also by combining it with other materials to display the yarn beam involved in the project. The paper fabrics as a sustainable product in recent years is no longer used as a semi-finished product and was replaced by plastic; the company would then identify new uses to reuse paper fabrics for the production of new types of productsWith this premise, the themes are as follows:

Brief 1_Finished products dedicated to the table, placemats, coasters, aprons, trivets ... Finished products for the sleeping and living rooms, headboard, lamps, cushions, promotional decorative tartan rug in particular for the partnership. Finished products for the bathroom, curtains, carpets, contai-ners ...

Brief 2_DIY line collection of DIY products and wall coverings by designing products for home decoration. Decoration lines can be studied starting with digital printing techniques and laser, taking into account the texture and consistency of the bearing.

Brief 3_Design of fashion accessories for women oriented to the creation of bags and shoes.

NESI TESSILE: brief www.nesitessile.it

12/13

ghISe ARtIStIChe tOSCANeLoc. Ponte alla Ciliegia 32aMarginone - Altopascio (Lucca)Tel.+39 0583 286815info@ghieseartistiche.itContact: Sabrina Biagioliwww.ghiseartistiche.it

12/13

Area of activity: Metals and allied products, iron, steel and derivativesType of production: Casting and forging of iron, aluminum and steel. The company manufactures products primarily made of cast iron, but also in aluminum, iron and steel, mainly for private and public outdoor and indoor furniture. The artisan tradition of casting and forging combines the use of modern techniques in the treatment of external furniture and in painting to obtain more practical and durable products.• It produces - structures and articles based on the designer’s drawings, for public and private clients.• It reproduces - cast iron original parts items, especially required in restructuring activity.The careful production process, which begins with the fusion of high end materials, is completed with a special finishing treatment divided into four phases: • Preparation - after the merger and the subsequent blasting and deburring phases, each component is sandblasted to remove any residue and oxidation, and is thus prepared for the next steps: shot blasting, sandblasting• Phosphating - prepainting process divided into 11 distinct phases: softener, pre-degreasing, degreasing, first wash, activation, phosphating, zinc salts, second wash with continuously renewed water, passivation, third wash in demineralized water, oven drying, cooling. • Cataphoresis - divided into 6 phases: cathodic electrodeposition immersion, ultrafiltration of first wash spray recirculation, ultrafiltration of second wash pure spray, demineralized water third wash recirculation, pure ultrafiltration, oven drying, cooling• Painting - four painting phases in a static oven; electrostatic deposition of powder paint: firing, drying, cooling..

GhISE ARTISTIChE TOSCANE: company file www.ghiseartistiche.it

12/13

Prodotto realizzato: I prodotti di punta sono arredi esterni in ghisa, ferro e alluminio; tavoli, sedie, panchine. Arredi urbani in ghisa e acciaio, dissuasori, cestini, porta rifiuti, fontane, cartelli pubblicitari, pensiline. Arredi per interni, scale in ghisa a chiocciola e lineari, elementi per ringhiera, lampioni, lanterne, sospensioni, piantane e arredi per camino.

Mercati di riferimento dal punto di vista geografico: Italia, in particolare centro nord.

Nuovi mercati geografici che l’azienda vorrebbe esplorare:Tutto il mercato estero

Clientela: Privati, enti pubblici (soprattutto comuni), architetti, designer, arredatori.

Target dal punto di vista socio-demografico: Età media tra i 40 - 50, con capacità di spesa medio alta - alta.

GhISE ARTISTIChE TOSCANE: company file www.ghiseartistiche.it

12/13

L’azienda è interessata a sviluppare nuovi prodotti destinati all’esterno per ambienti pubblici e privati, combinando al metallo anche altri materiali come legno, lapidei... espressione delle maestranze coinvolte nel progetto.Con questa premessa i temi sono i seguenti:

Brief 1_Sistema di arredi urbani costituiti prevalentemente da un colonnino dissuasore e posacenere aggregabile alla struttura in ghisa o acciaio. Le dimensioni di riferimento di massima del colonnino dovranno essere inscritte in un altezza compresa tra 100 e 110 cm e un diametro medio tra 5 e 8 cm. Il posacenere dovrà essere progettato in modo da essere facilmente svuotabile dagli operatori ecologici.

Brief 2_Collezione di posaceneri, autoportanti (con piedistallo) e con capacità di aggregazione (predisposti per il fissaggio) a supporti come alberi, pali, colonne. I posaceneri dovranno essere progettati sia per le aree esterne di locali per l’intrattenimento, come ristoranti, enoteche, sale gioco... sia per parchi, giardini, piscine... Sia per ambienti interni pubblici come sale gioco, club privati...

www.ghiseartistiche.itGhISE ARTISTIChE TOSCANE: brief

12/13

FALegNAMeRIA ARtIgIANAVia Tevere 11, Trav. Via Firenze51039 Quarrata (PT) Tel +39 0573-73006Cell +39 347 3774875info@falegnameriapacini.itContact: Francesco Paciniwww.falegnameriapacini.it

12/13

Settore di attività: Legno, imbottiti, complementi

Tipologia di produzione: Tecniche di lavorazione della falegnameria tradizionale in particolare del trattamento del legno massiccio.

Prodotto realizzato: Mobili e complementi di arredo da interni ed esterni come cucine, soggiorni, bagni e soprattutto di arredi per la realizzazione di pezzi unici e su misura.

Mercati di riferimento dal punto di vista geografico:Italia in particolare Toscana e Liguria

Nuovi mercati geografici che l’azienda vorrebbe esplorare:Implementare i mercati italiani e esteri

Clientela: Privati, aziende

Target dal punto di vista socio-demografico: Età media compresa tra i 40 - 50 anni con capacità di spesa medio alta.

FALEGNAMERIA ARTIGIANA: company file www.falegnameriapacini.it

12/13

L’azienda è interessata a sviluppare e a valorizzare prodottti innovativi in cui il tema centrale ponga al centro la naturalità e le caratteristiche dell’essenze lignee, in particolare del massello. Allo stesso tempo l’azienda è interessata al connubio del legno con altri materiali come, lapidei, metallo, tessili... espressione delle maestranze coinvolte nel progetto.Con questa premessa i temi sono i seguenti:

Brief 1_Sistema di arredi da giardino multifunzione, all’interno del quale potrebbe essere sviluppato un carrello per giardino multifunzionale con portavivande, barbecue elettrico o a gas, con ruote. Il progetto dovrebbe combinare il legno con altri materiali come pietra e metalli, e allo stesso tempo integrare sistemi energetici ottenuti da fonti rinnovabili come il fotovoltaico.

Brief 2_Studio di un sistema di ante per mobili contenitori per l’ambiente cucina, living, guradaroba e camera. Lo studio dovrà prevedere l’utilizzo di materiali alternativi al legno come tessili, carta, pietra... per le superfici di tamponamento.

Brief 3_Studio e progettazione di un letto singolo trasformabile, con movimenti semplici ed intuitivi, in letto matrimoniale. Lo studio dovrà prendere in considerazione la valorizzazione delle texture lignee in particolare del legno di zebrano.

www.falegnameriapacini.itFALEGNAMERIA ARTIGIANA: brief

12/13

Ingredients

12/13

SOME Of thE IMAgES IN thIS PubLICAtION hAvE bEEN rEPrODuCED wIth A SOLELy DIDACtIC-ILLuStrAtIvE PurPOSE, thEIr PrOPErty AND uSE bEINg rESErvED tO thE AuthOrS AND EDItOrS. thEy CAN thErEfOrE NOt bE uSED fOr COMMErCIAL PurPOSES.

via S. botticelli, 9/r 50132 firenze – Italia tel. + 39 055 570627 fax + 39 055 572093artex@artex.firenze.it www.artex.firenze.it

Creative guidelines and general coordinatorSabrina Sguanci - s.sguanci@artex.firenze.itArtex Centro per L’Artigianato Artistico e Tradizionele della Toscana

Technical coordinationKatia Marzocchi - artex@artex.firenze.itArtex Centro per L’Artigianato Artistico e Tradizionale della Toscana

International contactsIlaria Serafini - i.serafini@artex.firenze.itMariaelena Angeli - mariaelena.angeli@artex.firenze.itArtex Centro per L’Artigianato Artistico e Tradizionale della Toscana

project and organized by