Who is this guy?

Make the most of your web traffic

Capture. Nurture. Convert.

Presented By:Todd Staples, Owner, Stealth Auto

How do we get traffic?

We implemented a plan to get more traffic.

1) Developed an AMAZING SEO system. 2) Created educational videos. Our Youtube channel has over 900K views.3) Formed a strong social media presence . Facebook Page has 4200+ members.4) “Syndicated” our products across many other websites.

(This is just the tip of the iceburg! If you want more informationon any of this, please talk to me after the show).

So….is it working?

#1 and #2 Ranking is good, but there is something even better…

This is better:Ranking #1, 2, 5, 6, 8, 9 and

10!

How are we getting such good rankings?Backlinks, backlinks, backlinks!

You can see our efforts are paying off.More traffic = More leads!

Results

How we capture new leads.

How to build your list:Have various opt in forms. Rotate them until you find a winner.

Example: “Win $100 Gift Cert” Newsletter Signups 2011

• 67/282 Newsletter signups converted to sale.• That’s 23.8% conversion rate.

After we get a new lead, we try to get more detailed information about them so we can send them ONLY

relevant information.

This lowers our unsubscribe rate and creates happy, educated customers.

Happy, educated customers love to buy stuff!

Key Concept:

Results:I get better data to help make my marketing decisions.

“People buy when they are ready to buy, not when you are ready to sell to them.”

Lesson:

You MUST nurture your leads until they are ready to buy!

Key Concept:

How we nurture our leads.

New Hot Lead Sequence

New Hot Lead Sequence

5 Step invitation to give us info. Example of a educational sequence

It is also very important to continue to nurture these customers AFTER a sale is made. We find a good way to do this is to engage them in

“The Stealth Auto BMW Tribe”

YouTube Invitation Email (9 Days)

Invitation to Facebook Page (NOT Stealth Auto) 15 Days

“BMW Modifications” Facebook Page

Cool Data I Dug Up• 76K Unique in 2011• Roughly 2740 Opt Ins• 457 Sales from these opt ins – 16.7% C.R• That equals an estimated value of $23.02/email.• Have built a list of almost 20K automotive enthusiasts. • Sales are up over 500% since we started capturing & nurturing.

• Lesson: GET MORE OPT INS!• How do you get more opt ins?

1) Get more traffic2) Perfect your offer

How has all this affected our business?• Have built a list of almost 20K automotive

enthusiasts. • Sales are up over 500%• Automation makes us seem like a much larger

company and has allowed us to grow bigger without hiring a lot of people.

• We are having fun doing what we love.

What I Learned…• Have a compelling lead magnet to get opt-ins• Segment contact list three ways:– Lead source– Demographics– Behaviors and interests

• Automate follow-up so no lead falls through the cracks

• Automation helps bubble up hot leads• Killer content = higher conversions

What this means in “the big picture?”

The better I get at marketing, the more people I can help!

If any of you need help with your marketing or ecommerce strategy, let me know.

How to get more help?

http://www.stealthauto.com/marketing.aspx