Advertising & PR

Agencies

Digital

Agencies

Systems

Integrators

Information

Technology

OutsourcingConsulting

Firms

Technology CentricCommunications

Media Centric

Business & Operations

Centric

Infosys Digital combines

insurance industry knowledge

with global digital expertise,

insights, and cost efficient

operational services to: drive higher marketing & digital

return-on-investment

innovate online commerce, digital

marketing, mobile, and operations

offer a full spectrum of

technology software products &

services

augment client marketing and

digital staff organizations

Enhancing strategies to

navigate the online future

Delivering marketing and

digital business results

Lowering operating

costs that delivers

increased return-on-

investment.

Services Industry Landscape

Infosys DigitalInfosys is rooted in technology

innovation, invention, and

provides IT services in 50

countries with $9.5B in revenue 91.1% of our revenue comes from

existing clients

194,000 employees

85 global sales & marketing centers

100 technology development

centers

Infosys Consulting brings vertical

market business vision, strategy &

value based services to provide: business strategy by vertical industries

distribution channel strategy

competitive insights

industry direction & trends

business model transformation

marketing & digital transformation

enterprise process engineering

customer experience transformation

Infosys ConsultingInfosys

There are only two sources of

competitive advantage:

__________________

The ability to learn more

about our customers faster

than the competition, and the

ability to turn that learning

into action faster than the

competition.”

- Jack Welch

71% prefer to get quote & do policy changes online

20x the sales from digital channels by 2020

76% of consumers will use digital channels for insurance interactions by 2018

70% of customers are at risk of changing insurance provider

1/5 searches for insurance solutions come from mobile

Strategic Operational

“Only 16 percent of marketers feel that their organizations are delivering customer experiences that truly fulfill their

brand promises, while two-thirds (66 percent) say their efforts in this area are hit or miss, and 14 percent say they are

completely missing the mark.”CMO Council Research

Selling the Importance of Customer Centricity to the Enterprise

Inspiring a Legacy Culture that can’t Think Differently

Operationalizing Our Vision & Strategy

Lacking the Right ExpertiseCommunicating the Value/Cost Equation for Customer Centricity

Delivering Marketing & Digital Tactical ROI

Designing a Tangible Strategy for Customer Centricity

Aligning the Enterprise on a Common Vision and Strategy

Infosys

Dealing with Technology & Process Chaos

Navigating a Changing Digital LandscapeDeveloping a Business Case and Roadmap for Investment

Unable to Drive Change Across the Enterprise

Insurance Marketing Challenges 2016

Serving our marketing & digital clients with a unique global services delivery approach

Demand

Generation

Search

Services

Mobility

Services

Compliant

Social Media

Analytics &

Reporting

Content

Management

Digital

Infrastructure

& Cloud

Marketing

Operations

Technology &

Data

Services

Strategic Operational

Customer

Experience

Strategy

CX Business

Case

Development

CX Enterprise

Org Change

Management

Design Led

Legacy

Transformation

Services

Competitive

Insights

Brand

Positioning

Voice of

Customer

Digital

& Cloud

Services

Marketing

Strategy &

Roadmaps

Digital

Strategy &

Roadmaps

An innovative learning culture, with deep insurance knowledge …

Bringing a deep understanding of the Insurance

business, operating environment,

and marketing/digital challenges

Collaborating with our clients delivering world class

expertise, knowledge, and products with an unwavering

commitment to their success

Collaborating with current creative agencies, and

across your enterprise to bring new distinctive

ideas, practices, and digital inventions Applying design & culture

transformative techniques to re-

invent the insurance experience, and

deliver competitive advantage

Knowing, inventing, & humanizing technology to

deliver operational excellence

8

Infosys Applies Design Thinking to Help Find, Understand,

and Solve Big Problems

Our approach brings together desirability, feasibility and viability of

business problems; but creates a bias towards desirability before achieving

balance. We find that we are able to blend business, marketing, digital,

operations, and IT perspectives around common problems that have

persisted for quite some time, and use this approach to find ways to

address them.

Viability

Feasibility

profitability

technical

Desirability

emotional

Infosys named "Leader in the Winner's Circle - Excellent at Innovation and Execution," from HfS's Research Blueprint: Design Thinking in a service economy.

Infosys Skava rated as a Leader in Mobile Commerce And Engagement Platforms by Forrester

Infosys Launches Mana™ – a Knowledge-based Artificial Intelligence Platform

Infosys named as one of the most relevant brands for digital strategy in Everest Group survey

Infosys and Amazon Web Services Collaborate to Accelerate Cloud Migration

Infosys and Samsung to Deliver ‘Frictionless’ Digital Mobile Banking

Infosys expands its global capability on Microsoft Azure

2015

2016

Summary:

Infosys can help you achieve your marketing & digital aspirations, add value to your journey, and help

navigate the rapidly evolving online landscape by:

optimizing and enhancing marketing & digital operations

providing insight, strategies, and tactics for evolving insurance customers

creating an emotional and operating architecture to connect better with prospects & customers

operationalizing a better insurance experience for current customers and future iGenerations

innovating digital within a compliance and heavily regulated industry ecosystem

integrating digital, contact center, and agent operations/technology to deliver great experiences

providing marketing and digital talent to augment internal operations onsite & virtually

To Learn More Contact:

Michael Smith

Senior Principal, Infosys Digital

Mobile 510-365-8590 | Email michael_smith01@Infosys.com