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Infosys D2. Uploaded on Q drive on time but didn't know that I had to upload it on blogger too. sorry.
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INFOSYS.110 BUSINESS SYSTEMS: DELIVERABLE 2: BUSINESS SECTION2014
Name Kerry KekNetID Kkek575Group Number: 377Website Link: http://infosys1102014fcgroup377.blogspot.co.nz/
Tutorial DetailsTutor: Day: Time:Nicholl Friday 9am
Time Spent on Assignment:
Word Count:
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RACISM AND DISCRIMINATION ON THE INTERNETINTRODUCTION
Our group's problem is racist and discriminative comments towards different groups that
occurs on the internet. This is a problem that affects mainly globally,everyday and needs to
stop as soon as possible. Which is why we have come up with a solution that we hope will
stop people from making these unnecessary comments or at least reduce them, on the
internet. Our solution is focused on pinpointing where the offenders' are located in real life
(through the use of information systems), and through collaboration with different parties
such as different governments' around the world, they will be able to focus more on anti-
racism campaigns to reduce this kind of mallicious behaviour not only on the internet, but
hopefully in the real world too.
3. BUSINESS SECTION
3.1 Vision
To try reduce the number of racist and discriminative comments on the internet, through
the use of information systems and collaboration systems, that form an easy-to-use
product.
3.2 Industry Analysis: Advanced Internet Security Industry
Industry: Advanced Internet Security Programmes Industry. A program that can track
exactly where mallicious comments are coming from, and storing them in a database.
Force: High/Low: Justification:
Buyer power: Low Buyers' do not have that many options to choose
from, as this is quite a rare solution to the
problem that many face every day. Recently, it
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has been reported that Google Maps(1) has been
used for a similar effect, in the sense of
pinpointing where xenophobic graffiti is, in Japan.
However, it looks like there are no major
software companys' that are producing a product
like our idea.
Supplier power: High As writing softwares is rather cheap, suppliers
such as internet providers (e.g. telecom), may not
make a lot of revenue from our purchases
depending on how many computers we are
operating from. Therefore they have high supplier
power.
Threat of new entrants: High The biggest entrance restraints for this industry
would be time and the ability to write a software.
However it doesn't take a lot of money to
produce a software, therefore the threat of new
entrants can be high.
Threat of substitutes: High In today's world, there are programmes and
software that can filter profanity or other
mallicious comments. However, these do not
locate where the comments are coming from.
Although these softwares help reduce the
number of hateful comments on the internet, it
does not address the root cause of the problem,
like we intend our product to do. The current
softwares today are substitutes though it will not
stop the problem entirely as people can still get
across their message, through deliberate 3
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misspelling.
Rivalry among existing
competitors:
Low Software that addresses hateful comments and
profanity usage on the internet is either cheap or
built in to many websites (e.g. Facebook) or
programmes, therefore rivalry in this market is
low.
Overall attractiveness of the industry: It is considerably unattractive to those business'
aiming to make a profit from this industry. Although rivalry and buyer power is low, threat
of substitutes, new entrants is high, as well as supplier power. Our software is more about
helping communities all around the world, instead of focusing on making profit.
3.3 Customers and Their Needs
The target market for this product is quite broad, as it can be used by all website owners as
well as programme (e.g. games) producers, but it can also be used (ideally) by high authority
figures such as local governments, around the world. I feel that it would be more useful for
governments to use this software, as with the information of where mallicious comments
are coming from, and who they are directed towards will allow governments around the
world to create campaigns (e.g. anti-racism) to help specifically with their country's
problem.
3.4 The Product and Service
The product is a program that detects when a mallicious comment has been posted on a
website (e.g. Facebook) or program (Skype) and automatically tracks where the user is
located (through the use of various innformation systems) and then stores this information
into a database. This database is especially useful for governments as it can help them
target more campaigns in that specific area, to deal with the unacceptable behaviour. We
intend to keep the locator to area only, and not any more specific than that as it could cause
further problems such as retaliation from individuals that may purchase this program.
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3.5 Suppliers and Partners
For this program, our main suppliers will be an internet provider (Telecom) and Google.
Telecom will be our supplier in the sense that they will provide an internet connection which
will enable us to run out servers, such as update servers, and a download server where
people will be able to download our program from. Google will be our supplier for the Their
"Google Maps" program, which will help us when "tracking" activity with our program and
also putting it on a map view for further use. We will be partnering with Google and the NZ
Government so that this program can try run at it's full potential and help as much as
possible with solving the discrimination problem. Partnering with Google will allow us to
have access to Google Maps, which is important when providing the information in our
database, to people like the government. We also intend to partner with the Government,
and with the database information that we have stored we can show it to government
officials on a map system (Google Maps) to alert officials on where the majority of people
posting hateful comments on the internet are. They can then use this information to create
campaigns and spread awareness of the problem, which helps satisfy our mission.
3.6 Strategy: Cost Leadership
Our program is able to satisfy a broad market, as there is a wide variety of people (target
market) that may want to use our program (small businesses as well as hopefully
governments around the globe). Also, because we are mainly creating this program to deal
with the issue of racism and mallicious comments on the internet, we have decided not to
charge a premium for this product therefore, our strategy is Cost leadership.
3.7 Value Chain Activity: Technology and Development
The most important value chain activity for this business is Technology and Development
(R&D).
I think the most important activity for our value chain is technology and development as this
porgram needs to be as up to date as possible. As technology is quickly advancing,
our program needs to keep up in order to be as efficient and effective for customers.
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3.8 Business Processes
3.8.1 ONLINE PAYMENT PROCESS – As we are only going to sell our program online, all sales payments
will be electronic (e.g. PayPal or Credit Card). Customers’ will be able to purchase our program from the
internet through any electronic payment method that they would like. Once the customers’ place an order and
enter their information to pay for the product, the money will be requested by us (our bank account) from
their account (through collaboration with the banking system). Once we receive the money, customers’ will
receive an activation code and a link where they can download the program from.
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3.8.2 FREE UPDATE SCHEDULE PROCESS – As technology advances, we will provide free program
updates for our customers. Firstly in the process, the program will be updated (whenever possible) and then
customers will be sent a notification, every time there is a new update available. If they require, and want an
update the program will start patching, once given permission from the user’s computer. If they do not require
or want an update, no action will be taken.
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3.9 Functionalities
3.9.1. TRACKING PROCESS
When someone writes a mallicious or hateful comment on the internet, this program will automatically locate which area the person who posted it is in.
This tracking software will be aided by a GPS (e.g. Google Maps) to help provide a map view and to see where there is the most cluster of these sort of comments.
3.9.2. DATA STORING PROCESS
After the program tracks where people are, it will store this information into a database.
This database can then be sent to the government, who could then use this information to target the areas where there are the most hate crimes against difference groups, for any behavioural campaigns they may want to launch.
3.10 Systems
3.10.1. TRANSACTION SYSTEM – - When someone wishes to purchase a copy of our program,
they will be required to make a payment through an online method. With the aid of
collaboration with local banks, and websites like PayPal, customers will hopefully be able to
quickly receive a copy of the program, after payment has been confirmed and received
from their bank account or PayPal account. After payment has been received, they will
receive an activation code and a download link for the program. Once they have received
the product, the transaction is complete.
3.10.2. MAINTENANCE/UPDATE SYSTEM – Technology is quickly advancing every day, and we
need to be able to keep up with these advances, in order to provide customers with a
program that is easy to use and efficient in achieving our vision. We will provide customers
with updates for our program, every time we improve aspects of our product. This will be
free and although it is recommended, it is not compulsary for people to update, as some
people may prefer older versions.
3.10.3. COLLABORATION SYSTEM - In order to create a product, and an experience for
customers, that is efficient and easy to use , we have incorporated collaboration systems
not only in our business activities, but also in our program. In our business process, we have 8
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decided to use collaboration systems for transactions with customers. We will collaborate
with banks, allowing customers to be able to buy our program online, with the use of credit
cards which will allow customers to purchase the product at a time that is convenient for
them. As long as customers have sufficient funds in their bank accounts, they will be able to
purchase our program at any time, anywhere in world and hopefully start using it within a
short period of time. For the collaboration system aspect of our program, we aim to use a
Global Positioning System ( GPS) such as Google Maps to allow us to get a map and satellite
view of where our tracking systems are picking up mallicious comments from. With a map
or satellite view, we will be able to have a clearer view of where the majority of the activity
is located.
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3.11. Summary Table: Value Chain to Systems
Value Chain Activity
Processes Functionalities Specific Information System(s)
Broad Information System(s)
Technology
And
Developmen
t
(R&D)
1. Online Payment Process
1. Locate where the poster of the mallicious comment is located
2. Put it on to a map view (using Google Maps)
Location Tracking System
Global Positioning System
Transaction system
Collaboration system
2. Free
Update
Schedule
Process
1. Store traced location data to a database
2. Have the database information ready to be sent to government officials or other authorities when needed.
Data Management System
Database Mail System
Enterprise information system
Customer relationship management system
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CONCLUSION
To help solve the problem of racism and discrimination on the internet, we came up with
the idea of a program that tracks where these comments are being posted from, and
directed at who. This information will be stored into a database system which can then be
used by people like the government to release campaigns and spread awareness about this
issue. With collaboration, this program will use a Global positioning system for the process
of tracking, and then the information will be stored into a database for further use. Our aim
is to provide this program at an affordable price to a broad range of customers. Customers
will be able to pay electronically, through the transaction system and receive updates
regularly with our maintenance system.
REFERENCES
1. Dean Arnett. (March 18, 2014) http://www.bbc.com/news/blogs-trending-26635848
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