Information Technology Trends in Location Based Services Muhammad Aamir Cheema Monash University, Australia Contact: [email protected] aamirc

Information Technology

Trends in Location Based Services

Muhammad Aamir CheemaMonash University, Australia

Contact:[email protected] http://users.monash.edu.au/~aamirc

Faculty of Information Technology

OutlineIntroductionPast ResearchNew TrendsConcluding Remarks


DefinitionServices that integrate a user’s location with other information to provide added value to a user.


ExamplesNavigation and travelGeo-social networkingGamingRetailAdvertisement

and many many more…


Past research Shortest Path Query Range Query Nearest Neighbors Query Group Nearest Neighbors Query

and other similar queries…


Past research Shortest Path Query: What is the shortest path from here to airport


Past research Range Query: Return the coffee shops within 300 meters.


Past research Nearest Neighbor Query: Return the nearest fuel station.


Past research Group Nearest Neighbor Query: Return the restaurant that is

closest to a group of friends


Past research Shortest Path Query Range Query Nearest Neighbors Query Group Nearest Neighbors Query

and other similar queries…

Static and continuous queriesEuclidean distance and network distance


New Trends Personalized and context-aware results

The query results should be based on location as well as the user profile (e.g., age, gender, choices etc.) context (e.g., time, weather etc.)


New Trends Handling Inaccuracy in data


New Trends Handling Inaccuracy in data


New Trends Handling Inaccuracy and uncertainty

Inaccuracy of GPS devices User created data Automatically annotated data Entity resolution

etc …


New Trends Privacy and security







User awareness

pleaserobme.com robmenow.com



User awareness Privacy preserving techniques (e.g., spatial cloaking, k-anonymity)


Concluding Remarks Location-based services have a bright future

Smart Phones > old fashioned phones

Number of mobiles > World’s population

60% 40%24% use LBS and 94% of these find LBS valuable

LBS are a bonanza for start-ups (est. market $13B in 2014)

$21B in 2015


Concluding Remarks Research

New area, new challenges, new opportunities Business

Growing market Low investment Room for fresh ideas

Moral: LBS is one of the best choices for start-ups. Be innovative & take initiative.


Thanks

Documents

Information Technology Trends in Location Based Services Muhammad Aamir Cheema Monash University, Australia Contact: [email protected] aamirc