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Information – Technology = Society?. COMN 2312 (6 or 9 Credit). Agenda:. Next to last class? Exam next week Last lecture for this term. Housekeeping related to exam. Exam next week Today’s lecture for this term will tie up some loose ends related to exams Housekeeping related to exam - PowerPoint PPT Presentation
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COMN 2312 (6 or 9 Credit)
Next to last class? Exam next week Last lecture for this term
Exam next week Today’s lecture for this term will tie up some
loose ends related to exams Housekeeping related to exam
Exam materials: bring extra paper Exam protocol: once exam handed out, no talking Academic Integrity Make sure you id exam properly Exam grades after winter break Consider being early Bring watch 110 min:
1 Essay (30-40 min), 3 short answer (24-30), 16 mc/fib/matching (32-40 min)
Sumerian (26 letter alphabet) translated sound into abstract symbols and worked because it was abstract enough to be used efficiently
This allowed sound to be converted into a “thing” an object
Prior to this sound was one of the dominant media upon which cultural memory rested
Cultural memory = transmission of what is valued
Sound was cued through certain shapes
Sound is connected to ancient concepts of time: past/present/future connected to idea of
speaking presence Sound can be activated in its relationship with
memory through certain cues, smells, shapes and patterns
Cultural memory is dependent on these shapes and images – mythology can be called
the story shape of cultural memory, it is entangled with ritual (as pattern of cultural memory involving gestures, objects, use of space and performance in connection with music and stories told in patterns: musical
shapes, story-scapes)
Sound is connected to ancient concepts of time: past/present/future connected to idea of
speaking presence Sound can be activated in its relationship with
memory through certain cues, smells, shapes and patterns
Cultural memory is dependent on breath: it is dependent on a speaker and listener;
It is dependent on community
AS Sound is connected to writing: the concept of a word as a thing (that you look at) slowly comes into
play This takes a while because though writing is now a
technology with some cultural currency – most are illiterate
Writers (Scribes) can conduct writing in sealed environments
Texts are sounded. Reading is reading aloud
The reading of a book – is activity few in a culture can engage
The writing of a book even less so. Books are written in the main to satisfy the
interpretation text Cultural memory is dependent on this “read” text
AS Sound is able to uniformly be connected to writing: the concept of a word as a thing (that you look at)
READing as a visual activity starts to influence culture Books allow texts to travel outside of scribal communities
Texts are encountered individually Texts enable the rise of a rational discourse which travels
alongside a culture that up till now has been organized by mythologic
Instead of the patterns of the gods and their stories the book enables the cultural influence of the idea and “lines of
thought” This was previously the realm of the few; now cultures
become readers Cultural projects center on literacy
Cultural memory starts to gather around storage based in the book as a culturally transferable object
In early phases of the book reading is still reading aloud: It takes time and schooling for literacy to take root and for
reading to become a silent and individual activity rather than a communal and spoken one
As sound becomes word becomes a thing/an object that has permanence
Word becomes disconnected from presence
Word becomes something you think rather than hear
Word becomes connected to past to printing that solidifies the past
Word becomes disconnected from present
Word is no longer “event” an exchange between persons
As sound becomes word becomes a thing/an object that has permanence
Word becomes frozen Authors are gone (dead)
Thinking as dependent on word- becomes “sentenced to the sentence”
Thinking becomes a technology driven by the sentence and its subject object
grammars Or by the mathematical sentence and its
penchant for formulas Meaning is the only remaining myth,
author’s intended meaning is buried with them
As sound becomes word becomes a thing/an object that has permanence
Word becomes frozen Authors are gone (dead)
Thinking as dependent on word- becomes “sentenced to the sentence”
Thinking becomes a technology driven by the sentence and its subject object
grammars Or by the mathematical sentence and its
penchant for formulas Thinking dependent on technology is
electrified when the technology of reading becomes electrified
Thinking dependent on word dependent on reading word is dependent on technology
When the technology of reading is electrified Reading becomes electrified
This electrification is temperate It can blow fuses
Dependent on currents The fluidity of meaning: oceans, lavas, land-
flows, erosions This electrification is able to restore the wave
like quality of words and meaning to public space
Meaning is fluid, thermal, like topographies – ever affected by weather and geological events
Cultural memory dependent on this electrified reading
Returns to architecture to cope If
Meaning is fluid, thermal, like topographies – ever affected by weather and geological
events Then the house becomes important – to
survive cultural meaning Economics are also adrift on this electrified
cultural memory –fluid and thus resort to a mythological “house” to cope
Technology is adrift on a cultural memory that is melted and can capitalize on the
memory of capital” Word is replaced by capital as site of refuge:
Cultural memory dependent on this electrified reading Returns to architecture to cope
If Meaning is fluid, thermal, like topographies – ever affected by
weather and geological events Then the house becomes important – to survive cultural
meaning Economics are also adrift on this electrified cultural memory –
fluid and thus resort to a mythological “house” to cope Technology is adrift on a cultural memory that is melted and
can capitalize on the memory of capital” Word is replaced by capital as site of refuge:
Evidential world established by the book
Technology is evidence of survival: accumulated as a kind of library
Old books/old technologies store cultural memories no longer valued
Cultural memory depends on bringing back this storages (stories) and bringing them alive in a fluid world
As word was unpacked in a “community” and unable to be imaged without a community of listeners
So also the other senses were configured as a model of community, and imaged as such
Thus though the idea of individual senses existed – there was a way in which they were until recently – consider as a kind of community – a “governing” body to consult – the sensorium is a reference to this internal community
Digits are the alphabet of number
Connected to the body through the activity of counting
Like word is connected to a body memory through sound
So numbers are connected to a body memory (as if it is a ghost) through fingers and toes which establish the activity of counting and numerical value
Digits are the alphabet of number Count equal taking in towards
body, choosing Count also meant bringing into this
sensorial community (internally and externally)
Value as establish by number takes many years as a concept to develop, value is established in relationship to a conversation – democracy of the senses
Value as established by “capital” is a abstract system that becomes culturally dominant in concert with the rise of print and its affect on “word”
Next term: Sensorium + Value
Advertising learns that senses are important to selling (while at the same time official learning becomes focused on learning as disconnected from the sensual)
Advertising learns that the connections between numbers and senses are important
Official learning is reading and thinking and the sensorium is not considered the site of official learning for technology unless it is mediated through the world of numerical value
Thus in a strange turn of events: advertising becomes a means of marking time – of finding historical periods in cultural memory
More next term Reading on sensorium for today will be
moved to first reading next term