INFORMATION TECHNOLOGY IN BUSINESS AND SOCIETYINFO-UB.0001.004

SPRING 2012 – SESSION 1

SEAN J. TAYLOR

WHAT’S THIS COURSE ABOUT?

IT KNOWLEDGE

IT STRATEGY

IT SKILLS

WHO ARE YOU?• Year: freshman/sophomore/junior/senior?

• Major: finance/marketing/accounting/management

TEACHING ASSISTANT

vjd209@stern.nyu.edu

Varun will be grading and hosting recitations during certain sections.

Weekly office hours for any questions you have.

ADMINISTRATIVIA

14 weeks of class (28 sessions)

+ 1 midterm on March 8th (right before Spring Break)

+ 1 final exam on May 15th

+ 4 individual assignments

+ 3 group projects

ITBS

GRADING

10%

20%

20%20%

30% ParticipationIndividual AssignmentsGroup ProjectsMidtermFinal

MATERIALS

Whenever possible, your course materials will come from online sources with permissive licenses.

• Saves you money

• Ensures content is up-to-date

• Be careful and read critically!

I will bring printouts of main readings.

THE RULES1. Attend class. Be on time and stay until

the end.

2. Be prepared. Read/watch the assigned readings/videos.

3. Participate in class and on the blog.

4. No electronic devices please.*

5. Turn in assignments/projects on time.

6. No cheating. I will catch you and it will be awkward.

7. Be respectful to me and your classmates.

• Demonstrate that you read and understand the material.

• Ask interesting questions that stimulate discussion.

• Listen attentively to your classmates.

• Support your arguments with evidence or sound logic.

• Be polite and respectful at all times.

INFORMATIONTECHNOLOGY

TECHNOLOGYΤεχνολογίαTHE STUDY OF

ART, SKILL, OR CRAFT

“The new technology does not yet have a single established name. We shall call it information technology (IT).”

Leavitt and Whisler (HBR, 1958)

3000 BC

1440

1870

1890s

1925

LET’S GET DIGITAL

1946

1973

“ARPANET came out of our frustration that there were only a limited number of large, powerful research computers in the country.”

WHAT NOW?

THEMES (INVARIANTS)

Dhar and Sundararajan (2007)

INFORMATION ASYMMETRIES?

WHAT HAPPENS TO

EFFECTS

1. IT TRANSFORMS BUSINESS AND SOCIETY

2. INVESTMENTS IN IT ARE CRITICAL TO THE SUCCESS OF ORGANIZATIONS

3. INNOVATION AND CREATIVITY IN THE USE OF DATA IS CRITICAL TO SUCCESS

WHAT’S THIS COURSE ABOUT?PART 2

INTELLECTUAL PROPERTY

COMPETITION

PLATFORMS

COMPUTATION

PRIVACY

SECURITY

DATABASES

DATA MINING

MANAGING IT PROJECTSOPEN SOURCE SOFTWAREDEVELOPING APPSSUCCESSFULLY USING DATAPRICING DIGITAL GOODSNETWORK EFFECTS & STRATEGYNEW BUSINESS MODELSENTREPRENEURSHIP

YOUR HATS

COMPUTER USER

CONSUMER

(REGIONAL) MANAGER

MARKETER

(AMATEUR) LAWYER

ECONOMIST

POLICYMAKER

HISTORIAN

HTTP://BIT.LY/STERN-ITBSHTTP://STERN-ITBS.TUMBLR.COM

NEXT CLASS:INTELLECTUAL PROPERTY

Intellectual Property in IT

• Read The Digital Dilemma.

Copyright Law and DMCA

• Skim the Wikipedia articles.

SOPA

• Watch the SOPA video.

Fun: Everything is a Remix

Assignment: Email me!