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CASES

Cases, slices of business life, focus on actual problems and decisions facing a company. Students are challenged to put themselves in the protagonist’s place and suggest business strategies, tactics, and solutions.

New Cases

Air Canada: Flying High with Information TechnologyAir Canada has two key strategic objectives: operational excellence and customer proximity. In order to help meet these objectives, IT supports business through a hybrid structure and sourcing strategy. This case illustrates the process of alignment between IT and business over time. TN HEC Montréal Centre for Case Studies #HEC045

EZ-Link and NETS E-Payment: Creating a Standard and Building a Platform InnovationAn agency in Singapore wants to connect the country’s 2 separate payment card systems into 1 interoperable platform. The program could boost local micropayments and open up e-payment services for consumers. TN ABCC at Nanyang Tech University #NTU036

The Implementation of Flowcasting Between CPGA and Sam’s ClubThis case discusses the challenges of implementing flowcasting and describes the multi-level replenishment cycle as it existed in 2006 between CPGA and Sam’s Club. TN HEC Montréal Centre for Case Studies #HEC043

Make or Break at RIM (in 2013): Launching BlackBerry 10This case opens with the background of RIM and a description of the industry and the technology upon which RIM based its success. It follows how the industry shaped up, including trends and competitive dynamics. TN McGraw-Hill Education #MH0020

Microsoft Server and ToolsIn 2011, as the newly appointed president of server tools and business, Satya Nadella had to find a balance between managing the current packaged business and building the Cloud offering. Harvard Business School #613031

San Francisco International Airport and Quantum Secure’s SAFE for Aviation SystemThe San Francisco International Airport announces a plan to renovate and reopen Terminal 2. The deputy director selects a credentialing software suite and must present the business case to airport management. TN Kellogg School of Management #KEL720

Popular Cases

AtekPC Project Management OfficeAs it becomes more challenging to successfully manage IT, organizations are recognizing the need for greater discipline in project management. This case presents AtekPC’s efforts to implement a project management organization, or PMO, and the challenges it faced in doing so. Issues brought out in the case include defining the PMO’s purpose and mission and how to successfully implement them in what appears to be a resistant culture. TN Harvard Business School #308049

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Finding the Process Edge: ITIL at CelaneseIn an effort to provide tighter coordination and process discipline, Celanese IT looked to the Information Technology Infrastructure Library (ITIL) to help make improvements. This case describes the first 3 years of the IT organization’s journey with the ITIL process framework. TN Journal of Information Technology #JIT028

Harley-Davidson Motor Co.: Enterprise Software SelectionThis case describes Harley-Davidson’s decision process for defining and selecting an enterprise-wide procurement software package and the institutional changes introduced as part of this process. It tells the story of Harley-Davidson’s approach in developing integrated business processes and information systems to meet the needs of a visionary procurement strategy. TN Harvard Business School #600006

iPremier (A): Denial of Service Attack (Graphic Novel Version)This case describes an IT security crisis and raises issues of risk management, preparation for crisis, management of crises, computer security, and public disclosure of security risks. TN Harvard Business School #609092

Online Marketing at Big SkinnyA wallet maker considers adopting 7 different Internet marketing technologies to increase web site traffic and sales, including display ads, social media, and algorithmic search. TN Harvard Business School #911033

Peak Experiences and Strategic IT Alignment at Vermont Teddy BearThe chief information officer at Vermont Teddy Bear hopes to modernize many of the company’s systems and invest in new applications for 3 separately managed brands: Vermont Teddy Bear, PajamaGrams, and Calyx Flowers. This case explores a company facing strategic IT alignment challenges at a time when resources are severely constrained and competitive rivalry is fierce. TN Journal of Information Technology #JIT031

Prediction Markets at GoogleIn its 8 quarters of operation, Google’s internally developed prediction market has delivered accurate and decisive predictions about future events of interest to the company. Google must now determine how to increase participation in the market and how to best use its predictions. TN Harvard Business School #607088

The Taste of LIME: Competitive Dynamics and Strategies in the Telecommunications IndustryCable and Wireless, Jamaica (C&WJ) once operated in Jamaica under an exclusive license that made it a virtual monopoly. When the government liberalized the telecommunications industry, C&WJ took on a high-risk transformation strategy. This case chronicles the problems faced by the company in adjusting to an industry paradigm. TN Journal of Information Technology Teaching Cases #JIT030

Wyndham International: Fostering High Touch with High TechA hotel chain uses information technology to develop a program for customizing a traveler’s stay in the hotel. A centralized IT infrastructure allows the firm to disseminate information to geographically dispersed properties. TN Harvard Business School #803092

Æ Find more cases at hbsp.harvard.edu

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ARTICLES

Articles from Harvard Business Review and other renowned journals provide up-to-the-minute ideas from the best business thinkers.

New Articles

Embracing Digital Technology: A New Strategic ImperativeA study by MIT Sloan Management Review and Capgemini Consulting finds that companies now face a digital imperative: adopt new technologies effectively or face competitive obsolescence. Companies that succeed tend to have leaders who define a road map toward adopting new technology and reward employees for working toward it. MIT Sloan Management Review #SMR487

How People Really Use MobileA study from BBDO and AOL offers important insights to advertisers hoping to reach consumers through their smartphones. For starters, “mobile” doesn’t always mean on the go; most smartphone use happens at home. Also, users’ number one activity isn’t shopping or socializing but relaxing. Harvard Business Review #F1301Z

Technology Designed to Combat Fakes in the Global Supply ChainWith the increase of globalization in trading and online shopping, phony products are on the rise in the market. This article introduces a range of technologies that have been implemented in the supply chain to deter counterfeiters. Business Horizons #BH518

You May Not Need Big Data After AllCompanies have more to show for their investments in big data when they also help employees learn how to analyze and understand the information. Adopting evidence-based decision making is a big cultural shift, but companies that make that shift improve their operations in ways that rivals can’t replicate. Harvard Business Review #R1312F

Popular Articles

Better, Faster, Cheaper: Pick Any ThreeA strategy called software product line engineering, or SPLE, is taking hold in industries in which software is an integral part of the product offerings. SPLE has brought about remarkable results, saving time and money and increasing productivity. Business Horizons #BH472

Converting Old Policies into New ValueFirms that have social media on the radar most often use formal policies to guide their use in the workplace. This article is based on a study of 40 companies from a variety of industries, sectors, and geographies, analyzing comprehensive policy documents that cover a wide range of social media tools and uses. IESE-Insight Magazine #IIR050

Innovating in Uncertain Markets: 10 Lessons for Green TechnologiesDiscussions about green technology raise as many questions as they answer. Addressing the key questions is complicated by the fundamental uncertainties at the heart of the green technology market. This article identifies 10 broad lessons for green technology players based on successes and failures across a broad array of emerging technologies. MIT Sloan Management Review #SMR389

TN Teaching Note Available

4 I N F O R M AT I O N T E C H N O L O G Y • 2 0 1 5 *Reviews available to Premium Educators

IT Doesn’t MatterThis widely debated article now includes 14 Letters to the Editor. IT is the latest in a series of broadly adopted technologies—think of the railroad or the electric generator—that have reshaped industry over the past 2 centuries. For a brief time, these technologies created powerful opportunities, but as their availability increased and their cost decreased, they became commodity inputs, and from a strategic standpoint, they no longer mattered. Harvard Business Review #R0305B

The Key to Social Media Success Within OrganizationsAlthough the use of social media can enrich a company’s culture and enhance its productivity, it isn’t a sure thing. Success with an online community requires a leader who can build emotional capital and who values community building as a means of creating economic value. MIT Sloan Management Review #SMR429

The Manager’s Guide to IT Innovation WavesThe rapid advance of information technology means that a key task of the business manager is to cope with one wave of IT innovations after another. Managers need to distinguish carefully between the attention an IT innovation receives and actual adoption, implementation, and value gained from its use. MIT Sloan Management Review #SMR409

What Every CEO Needs to Know About the CloudBecause criticisms of the cloud have received a lot of hype, many companies are hesitant to explore it. This article debunks commonly cited concerns about the cloud. Arguing that CEOs and senior managers need to take the lead on the shift to the cloud, the author outlines how companies can get started. Harvard Business Review #R1111J

Why Your IT Project May Be Riskier Than You ThinkNew research shows that a surprisingly high number of technology projects go wildly over budget, sinking careers and companies. Managers contemplating technology initiatives need to take steps to avoid IT “black swans.” Harvard Business Review #F1109A

Æ Find more articles at hbsp.harvard.edu

ONLINE COURSES

Online Courses introduce complex subjects and can be used in advanced undergraduate business courses, as prematriculation requirements for MBAs, or assigned as homework over a semester or year. Online Courses are available as complete courses or in sections.

IT for ManagementThis course provides a comprehensive foundation for understanding the role of information technology in business. Students explore the IT management decisions at a fitness company implementing new systems and developing applications to automate and enhance business processes. TN

� Complete Course #4330

� Introductory Section #4333

� Advanced Section #4335

“IT for Management is quite detailed yet simple. The best part is that it is relevant and has used relevant animations.”

—Review from Harvard Business Publishing for Educators web site*

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Mathematics for ManagementUsing the story line of several family-owned businesses, this course teaches students how to apply math concepts to solve problems, analyze data, and predict outcomes. Covers the key mathematics concepts that students commonly use to solve quantitative problems in the MBA curriculum. TN

� Complete Course #3350

� Algebra Section #6004

� Calculus Section #6006

� Statistics Section #6007

� Probability Section #6008

� Finance Section #6009

Quantitative MethodsSet at a Hawaiian resort, this course teaches statistics from a management perspective. Students develop statistical models to help the hotel make better operational decisions. Covers the basic topics in statistical methods required for MBA-level coursework. TN

� Complete Course #504702

� Regression Section #6012

“The Online Course is useful for preparing masters students for their thesis research. The material is presented in a user-friendly manner as a case study with 3 tests and permits students to master the material at their own pace.”

—Review from Harvard Business Publishing for Educators web site*

NEW! Spreadsheet Modeling: Excel 2013This course shows students how to use Microsoft Excel 2013 as both a reporting tool and a modeling tool for solving business problems. It is appropriate for beginning and advanced users of Excel. Seat Time: 10–20 hours TN

� Complete Course #9052

� Introductory Section #9053

� Advanced Section #9054

Spreadsheet Modeling: Excel 2007 also available. Complete Course #3252

“This is an excellent introduction Excel modeling course for those who do not have experience in Excel. The videos and case studies provide step-by-step details that allow students to practice as they learn.”

—Review from Harvard Business Publishing for Educators web site*

Æ Find more Online Courses at hbsp.harvard.edu/list/online-courses

TN Teaching Note Available

BOOKS AND CHAPTERS

Many academic titles from Harvard Business Review Press are now available as eBooks. Each eBook title is available as a PDF and comes with a full-text Educator Copy available to registered Premium Educators on the HBP for Educators web site.

Books

Students receive a 50% discount when acquiring an eBook through an HBP digital Coursepack.

The CIO Edge: Seven Leadership Skills You Need to Drive ResultsThis book lays out the people-to-people leadership competencies that the highest-performing CIOs have in common—including the ability to inspire others, connect with a diverse array of stakeholders, value others’ ideas, and manifest caring in their relationships. The book then explains how to cultivate each defining competency. Also available as an eBook. Harvard Business Review Press #13171

Enterprise Architecture as Strategy: Creating a Foundation for Business ExecutionThis book explains how to make tough decisions about which processes you must execute well, and then explains how to implement the IT systems needed to digitize those processes. The book then shows how constructing the right enterprise architecture enhances profitability and time to market, improves strategy execution, and even lowers IT costs. Also available as an eBook. Harvard Business Review Press #8398

IT Governance: How Top Performers Manage IT Decision Rights for Superior ResultsThis book shows how to design and implement a system of decision rights that will transform IT from an expense to a profitable investment. Just as corporate governance aims to ensure quality decisions about all corporate assets, IT governance links IT decisions with company objectives and monitors performance and accountability. Also available as an eBook. Harvard Business Review Press #2535

Chapters

Building Successful Information Systems: SecurityThis chapter explores the potential for cybercrime and how a company can protect itself against it. The author cites current research showing how companies are not taking sufficient action to ensure data security. The author discusses the most common causes of data exposure and offers practical steps for companies to prevent and mitigate damage resulting from data losses. From Building Successful Information Systems: Five Best Practices to Ensure Organizational Effectiveness and Profitability. Business Expert Press #BEP191

Business Intelligence: Looking Forward to Innovative Decision SupportThis chapter examines the continuing impacts technological developments will exert on decision support systems. It compares formative versus summative evaluation activities and explores the potential ethical issues associated with building and using decision support systems. From Decision Support, Analytics, and Business Intelligence. Business Expert Press #BEP183

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Decision Support, Analytics, and Business Intelligence: Decision Support Benefits and Trade-OffsThis chapter reviews the benefits and disadvantages of computerized decision support. It then explores substitutions for the computerized decision support and their applications. From Decision Support, Analytics, and Business Intelligence. Business Expert Press #BEP181

The Laws of Disruption: The Weird Economics of Information: Non-Rivalrous Goods and the Problem of Transaction CostsThis chapter explores the opportunities and risks of living in the digital era by analyzing the economic behavior of information. It discusses the conflict between non-rivalrous information and a property rights system designed around the scarcity of manufactured (rivalrous) goods. From The Laws of Disruption. Perseus Press #PER056

The (Often Hidden) Costs of Poor Data and InformationThis chapter focuses on the current state of data and information quality in the typical organization. Real-life examples, such as the subprime mortgage meltdown, demonstrate the need for developing a keen eye for the roles that data plays in an organization. From Data Driven: Profiting from Your Most Important Business Asset. Harvard Business Review Press #7704BC

The Runaway Project: A Large IT Project Goes WrongThis chapter examines the issues involved when a new CIO must create a recovery plan to address the failures of a major project. From The Adventures of an IT Leader. TN Harvard Business Review Press #3021BC

Whole of Enterprise: An Atomic E-Business ModelThe use of multiple business models across an organization can create confusion among customers, who may be required to navigate not just different computer systems but also different ways of doing business. This chapter describes the benefits of adopting an integrated whole-of-enterprise e-business model. From Place to Space: Migrating to eBusiness Models. Harvard Business Review Press Chapters #4949BC

Æ Find more books and chapters at hbsp.harvard.edu/list/book-chapters

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Case Analysis CoachIDEAL FOR STUDENTS NEW TO CASE LEARNING

Seat Time: 30–120 minutes (depending on the depth of analysis desired)

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The Case Analysis Coach is a self-paced tutorial that offers a concise introduction to the key concepts required for the analysis of business case studies. Delivered entirely online, the tutorial offers a framework that will prepare students for situations including formal presentations, written reports, “cold calls” during classroom discussion, and final exams.

The tutorial requires students to interpret both qualitative and quantitative data and develop short- and long-term action recommendations. It also includes a Case Analysis Worksheet that students can use repeatedly to analyze actual cases assigned for coursework.

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