Information Services Corporation Brand Identity Guide

Information Services Corporation

Brand Identity Guide

Information Services Corporation | Brand Identity Guide 3

Glyph Word mark

of the ISC brand. The logo consists

of a glyph and a wordmark. The glyph

is an outlined circle with a graphic

representation of the letters ISC in the

inside. The wordmark is set in a stylized

version of Lubalin and appears to the

right of the circle. These elements have

been brought together to create a

symbol that represents an innovative and

contemporary look that mirrors the ISC

brand. The logo is uniquely rendered

way . This logo is the only mark to be

used when identifying ISC services, and

products.

The logo glyph and word mark should

always remain one unit. Separating

the glyph from the word mark is not

recommended and should not be made

without the explicit written permission

by ISC Communications.

The Logo

Information Services Corporation of Saskatchewan | Brand Identity Guide 4

The ISC logo is available in the

following formats:

EPS (.eps)

designers or anyone requiring the ability

to reproduce the logo in various scales,

resolutions and formats. This is a source

vector graphic format by which all other

formats (e.g., .gif, .tif, jpeg, etc.) are

derived from.

GIF (.gif)Preferred use in

PowerPoint presentations,

Word documents and online.

Logo UsageAcceptable Versions

One colour black version

Reverse white version


Logo UsageColour

The ISC logo is provided in two colour

options: black or white. It will appear

predominantly in black on a white or light

background. In the event that the logo

must appear on a dark background it

should appear in white.

Please use your best discretion when

choosing a black or white logo to be

placed on a background that is in a middle

“grey” area of the colour spectrum.

Alternate colouring of logo

There are special circumstances where

the ISC logo can be produced in a

colour other than black or white. ISC

Communications must be contacted for

production of an alternately coloured logo.

An example of a special circumstance is

an alternate coloured logo placement on

branded apparel to improve legibility and

visual appeal.

100% Black

C 0 M 0 Y 0 K 100 R 35 G 31 B 32

Hex: 231f20

White

C 0 M 0 Y 0 K 0 R 255 G 255 B 255

Hex: ��


Clear ZoneIn order for the logo to stand out in

branded ISC materials there should

be an area of space around it. No copy

or imagery should encroach into this

clear zone.

The optimum minimum clear zone around

the logo should be the same dimension

as the height of the wordmark in the

logo (shown as “x” in the illustration

to the right).

Logo UsageMargin Allowance

X

X

X

X

X clear zone

clear zone


Logo Usage Unacceptable Variations

The logo is uniquely rendered and should

computer technology allows for easy

the logo should not be made without

the explicit written permission by ISC

Communications.

This page illustrates improper logo

XDO NOT add a drop shadow

to the logo.

XDO NOT rotate the logo.

XDO NOT horizontally

scale the logo.

XDO NOT use di�erent

colour schemes.

XX

DO NOT place objects behind the logo.

DO NOT change the

XDO NOT vertically scale

the logo.


Minimum size restrictions ensure that the

logo is always clearly legible on-screen

for online and in print.

Minimum width for the logo in print

is 25.04 mm (1.0”).

Minimum width for the logo on-screen

is 100 pixels.

Logo UsageMinimum Size Requirements

25.04 mm (1.0”) 100 pixels wide

Print Internet/Online 72 dpi


When a secondary or sponsor logo is

used on ISC materials it should be no

larger then the height of the ISC logo.

The secondary logo should be positioned

to the left of the ISC logo and be

positioned outside of the clear zone

established by the height of the ISC

wordmark.

Logo UsageSizing and placement of secondary logos

X

X

X

X

X clear zone

clear zone

Documents

Information Services Corporation Brand Identity Guide