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Information Services and Systems
Welcome! Croeso!
Your Librarians are:Elen Wyn DaviesSam OakleyMichele DaviesRebecca KelleherMarie Bevan
Information Services and Systems
Your MSc Part 2 assignments• A management consulting report• A new business planWhat information will you need for these
assignments?During this session we’ll look at reputable &
scholarly sources of business information, using EBSCO Business Source Complete, ProQuest Business Collection , FAME and Mintel
Information Services and Systems
The management consulting report: what will I need?
• A company profile – to get an overview• Annual financial report – financial health• An industry report – state of the industry• Market research reports – consumer behaviour and
trends• Commodity reports– forecasts on supply & demand &
prices of crops and raw materials• Country profile – economic & political risks• Scholarly articles – **very important** • Latest news– ensure you’re up-to date
Information Services and Systems
Format of the management consulting report
• “The project should be in the format of a strategic management report, however, students should make full use of academic references.”
• Page 3 & 4 of the MSc Management handbook• Referencing advice: on
Library support for Business & Economics (Blackboard)
Information Services and Systems
Business plan for a new business venture
• Similar information sources as the Management Consulting report
EXCEPT• Focus is on a new venture• The business ideas need to be grounded in research
(your own investigations, plus information from industry and market research reports and scholarly articles).
• Need ideas? Try Mintel Inspire (more later)
Information Services and Systems
Format of the Business Plan
• Page 7 of the MSc Management handbook• Examples of business plans on ProQuest
Business Collection
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Tools to find business information• Google? Why not?• iFind Research – gateway to specialist business
sources, such as:• EBSCO Business Source Complete• ProQuest Business Collection• Mintel (for market research reports and data)• FAME UK (financial company information) • Nexis – global business news• IBIS and Euromonitor Passport (on trial)
Information Services and Systems
What is Athens?
• Athens is a username/password system so that Swansea University users can access the online books, journals and databases which we subscribe to.
• Username – [email protected]• Password – your usual password (for email)• IMPORTANT – set the ATHENS cookie first
here on your PC, laptop and mobile devices.
Information Services and Systems
Search for a company profile
• EBSCO Business Sources Complete• I’m going to search for the British chocolate
confectionary company Thorntons.....
Information Services and Systems
Search for a company profile
• Go to EBSCO Business Sources Complete• Search for the Chinese multinational company
LENOVO.• Using the section on SWOT analysis, name one
of the “threats” to Lenovo’s success.• 2 minutes
Information Services and Systems
Search for an industry profile
EBSCO Business Source Complete,
I’m going to search for an industry profile on the chocolate industry....
Information Services and Systems
Search for an industry profile
In EBSCO Business Source Complete, search for an industry profile on:
The global consumer electronics industry
Information Services and Systems
Effective search tips for searching for journal articles
• Don’t just dive into a database and type in the first words which come into your head.
• Plan.• Break down your complicated research topic
into concepts.• Think of other search terms which mean the
same thing
Information Services and Systems
A Search Strategy
Concept 1 Concept 2 Concept 3
Chocolate manufacturing companies
Growth Strategic planning
Topic: Strategic planning for growth in chocolate manufacturing companies
Information Services and Systems
A Search StrategyConcept 1 Concept 2 Concept 3
chocolate manufacturing companies
growth strategic planning
chocolate industry expansion business planning
confectionary industry
diversification corporate planning
candy industry business development
strategic management
Cadbury’s , Mars, Nestles, Thorntons
innovation
Information Services and Systems
Boolean OperatorsAim Boolean Operator Search Examples Retrieval Formula
To narrowyour search results
AND Chocolate industry AND strategic planning
confectionary AND chocolate
Only retrieves records containing all terms
To broaden your search results
OR chocolate OR cocoa
workforce OR employees
Retrieves records containing either one or
more terms
To exclude a term from your search
NOT Chocolate NOT ice cream Excludes records containing the second
term
Information Services and Systems
Phrase searching: use “quotation marks”
“strategic planning”
“SWOT analysis”
“chocolate confectionary industry”
Information Services and Systems
Truncation: use * on the root of a word
Strateg*
Strategic Strategy Strategically
Information Services and Systems
Wildcard: use ? in the middle of a word to replace one or more letters
Examples
Wom?n woman, women
Organi?ation organisation, organization
Behavio?r behavior, behaviour
Information Services and Systems
Search for scholarly articles onEBSCO
Chocolate OR confectionaryANDgrowth OR diversification OR innovation OR
expansionANDplanning OR strateg*
Information Services and Systems
Search for scholarly articles on“innovation management”AND“electronic industries”
Limit to Full-Text Scholarly articles published over the last 10 years.
Information Services and Systems
Company finance
• Database: FAME (Financial Analysis Made Easy)
• UK & Ireland – all companies, large and small• 10 years of company financial reports as filed
at Companies House.
My search: Thorntons
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Company finance
Go into the FAME database and search for Lenovo UK Ltd.
Look at the standard report – how many employees?
Look at the peer group (bar chart format).
Information Services and Systems
Market Research
Mintel Oxygen – market research reports • Market : size, share, environment,
competition• Consumer behaviour: ownership, purchasing,
usage• Brands: leading companies and products
My search: chocolate
Information Services and Systems
Market Research
Mintel Oxygen – market research reports
Search on : computer tablets
Take a look at the Executive summary of the Desktop, laptop and tablet computers report – which European country leads on mobile broadband penetration?
Information Services and Systems
Other types of reports
See your handout for help searching for:
Country reports – economic overview of a country
Commodity reports – forecasts on supply and demand and prices for key commodities (raw materials and foodstuffs)
Information Services and Systems
Need help? Just ask!
Appointments & questions – email [email protected]
Guides, links and tutorials on Blackboard subject support for Business & Economics
Information Services and Systems
Need help? Just ask!
Appointments available:[email protected]/swanuni.iss @swanuni_iss
http://buseconlib.wordpress.com/