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Information Services and Systems Welcome! Croeso! [email protected] www.swansea.ac.uk/iss Your Librarians are: Elen Wyn Davies Sam Oakley Michele Davies Rebecca Kelleher Marie Bevan

Information Services and Systems Welcome! Croeso! [email protected] Your Librarians are: Elen Wyn Davies Sam Oakley Michele Davies

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Page 1: Information Services and Systems Welcome! Croeso! buslib@swansea.ac.uk  Your Librarians are: Elen Wyn Davies Sam Oakley Michele Davies

Information Services and Systems

Welcome! Croeso!

[email protected]/iss

Your Librarians are:Elen Wyn DaviesSam OakleyMichele DaviesRebecca KelleherMarie Bevan

Page 2: Information Services and Systems Welcome! Croeso! buslib@swansea.ac.uk  Your Librarians are: Elen Wyn Davies Sam Oakley Michele Davies

Information Services and Systems

Your MSc Part 2 assignments• A management consulting report• A new business planWhat information will you need for these

assignments?During this session we’ll look at reputable &

scholarly sources of business information, using EBSCO Business Source Complete, ProQuest Business Collection , FAME and Mintel

Page 3: Information Services and Systems Welcome! Croeso! buslib@swansea.ac.uk  Your Librarians are: Elen Wyn Davies Sam Oakley Michele Davies

Information Services and Systems

The management consulting report: what will I need?

• A company profile – to get an overview• Annual financial report – financial health• An industry report – state of the industry• Market research reports – consumer behaviour and

trends• Commodity reports– forecasts on supply & demand &

prices of crops and raw materials• Country profile – economic & political risks• Scholarly articles – **very important** • Latest news– ensure you’re up-to date

Page 4: Information Services and Systems Welcome! Croeso! buslib@swansea.ac.uk  Your Librarians are: Elen Wyn Davies Sam Oakley Michele Davies

Information Services and Systems

Format of the management consulting report

• “The project should be in the format of a strategic management report, however, students should make full use of academic references.”

• Page 3 & 4 of the MSc Management handbook• Referencing advice: on

Library support for Business & Economics (Blackboard)

Page 5: Information Services and Systems Welcome! Croeso! buslib@swansea.ac.uk  Your Librarians are: Elen Wyn Davies Sam Oakley Michele Davies

Information Services and Systems

Business plan for a new business venture

• Similar information sources as the Management Consulting report

EXCEPT• Focus is on a new venture• The business ideas need to be grounded in research

(your own investigations, plus information from industry and market research reports and scholarly articles).

• Need ideas? Try Mintel Inspire (more later)

Page 6: Information Services and Systems Welcome! Croeso! buslib@swansea.ac.uk  Your Librarians are: Elen Wyn Davies Sam Oakley Michele Davies

Information Services and Systems

Format of the Business Plan

• Page 7 of the MSc Management handbook• Examples of business plans on ProQuest

Business Collection

Page 7: Information Services and Systems Welcome! Croeso! buslib@swansea.ac.uk  Your Librarians are: Elen Wyn Davies Sam Oakley Michele Davies

Information Services and Systems

Tools to find business information• Google? Why not?• iFind Research – gateway to specialist business

sources, such as:• EBSCO Business Source Complete• ProQuest Business Collection• Mintel (for market research reports and data)• FAME UK (financial company information) • Nexis – global business news• IBIS and Euromonitor Passport (on trial)

Page 8: Information Services and Systems Welcome! Croeso! buslib@swansea.ac.uk  Your Librarians are: Elen Wyn Davies Sam Oakley Michele Davies

Information Services and Systems

What is Athens?

• Athens is a username/password system so that Swansea University users can access the online books, journals and databases which we subscribe to.

• Username – [email protected]• Password – your usual password (for email)• IMPORTANT – set the ATHENS cookie first

here on your PC, laptop and mobile devices.

Page 9: Information Services and Systems Welcome! Croeso! buslib@swansea.ac.uk  Your Librarians are: Elen Wyn Davies Sam Oakley Michele Davies

Information Services and Systems

Search for a company profile

• EBSCO Business Sources Complete• I’m going to search for the British chocolate

confectionary company Thorntons.....

Page 10: Information Services and Systems Welcome! Croeso! buslib@swansea.ac.uk  Your Librarians are: Elen Wyn Davies Sam Oakley Michele Davies

Information Services and Systems

Search for a company profile

• Go to EBSCO Business Sources Complete• Search for the Chinese multinational company

LENOVO.• Using the section on SWOT analysis, name one

of the “threats” to Lenovo’s success.• 2 minutes

Page 11: Information Services and Systems Welcome! Croeso! buslib@swansea.ac.uk  Your Librarians are: Elen Wyn Davies Sam Oakley Michele Davies

Information Services and Systems

Search for an industry profile

EBSCO Business Source Complete,

I’m going to search for an industry profile on the chocolate industry....

Page 12: Information Services and Systems Welcome! Croeso! buslib@swansea.ac.uk  Your Librarians are: Elen Wyn Davies Sam Oakley Michele Davies

Information Services and Systems

Search for an industry profile

In EBSCO Business Source Complete, search for an industry profile on:

The global consumer electronics industry

Page 13: Information Services and Systems Welcome! Croeso! buslib@swansea.ac.uk  Your Librarians are: Elen Wyn Davies Sam Oakley Michele Davies

Information Services and Systems

Effective search tips for searching for journal articles

• Don’t just dive into a database and type in the first words which come into your head.

• Plan.• Break down your complicated research topic

into concepts.• Think of other search terms which mean the

same thing

Page 14: Information Services and Systems Welcome! Croeso! buslib@swansea.ac.uk  Your Librarians are: Elen Wyn Davies Sam Oakley Michele Davies

Information Services and Systems

A Search Strategy

Concept 1 Concept 2 Concept 3

Chocolate manufacturing companies

Growth Strategic planning

Topic: Strategic planning for growth in chocolate manufacturing companies

Page 15: Information Services and Systems Welcome! Croeso! buslib@swansea.ac.uk  Your Librarians are: Elen Wyn Davies Sam Oakley Michele Davies

Information Services and Systems

A Search StrategyConcept 1 Concept 2 Concept 3

chocolate manufacturing companies

growth strategic planning

chocolate industry expansion business planning

confectionary industry

diversification corporate planning

candy industry business development

strategic management

Cadbury’s , Mars, Nestles, Thorntons

innovation

Page 16: Information Services and Systems Welcome! Croeso! buslib@swansea.ac.uk  Your Librarians are: Elen Wyn Davies Sam Oakley Michele Davies

Information Services and Systems

Boolean OperatorsAim Boolean Operator Search Examples Retrieval Formula

To narrowyour search results

AND Chocolate industry AND strategic planning

confectionary AND chocolate

Only retrieves records containing all terms

To broaden your search results

OR chocolate OR cocoa

workforce OR employees

Retrieves records containing either one or

more terms

To exclude a term from your search

NOT Chocolate NOT ice cream Excludes records containing the second

term

Page 17: Information Services and Systems Welcome! Croeso! buslib@swansea.ac.uk  Your Librarians are: Elen Wyn Davies Sam Oakley Michele Davies

Information Services and Systems

Phrase searching: use “quotation marks”

“strategic planning”

“SWOT analysis”

“chocolate confectionary industry”

Page 18: Information Services and Systems Welcome! Croeso! buslib@swansea.ac.uk  Your Librarians are: Elen Wyn Davies Sam Oakley Michele Davies

Information Services and Systems

Truncation: use * on the root of a word

Strateg*

Strategic Strategy Strategically

Page 19: Information Services and Systems Welcome! Croeso! buslib@swansea.ac.uk  Your Librarians are: Elen Wyn Davies Sam Oakley Michele Davies

Information Services and Systems

Wildcard: use ? in the middle of a word to replace one or more letters

Examples

Wom?n woman, women

Organi?ation organisation, organization

Behavio?r behavior, behaviour

Page 20: Information Services and Systems Welcome! Croeso! buslib@swansea.ac.uk  Your Librarians are: Elen Wyn Davies Sam Oakley Michele Davies

Information Services and Systems

Search for scholarly articles onEBSCO

Chocolate OR confectionaryANDgrowth OR diversification OR innovation OR

expansionANDplanning OR strateg*

Page 21: Information Services and Systems Welcome! Croeso! buslib@swansea.ac.uk  Your Librarians are: Elen Wyn Davies Sam Oakley Michele Davies

Information Services and Systems

Search for scholarly articles on“innovation management”AND“electronic industries”

Limit to Full-Text Scholarly articles published over the last 10 years.

Page 22: Information Services and Systems Welcome! Croeso! buslib@swansea.ac.uk  Your Librarians are: Elen Wyn Davies Sam Oakley Michele Davies

Information Services and Systems

Company finance

• Database: FAME (Financial Analysis Made Easy)

• UK & Ireland – all companies, large and small• 10 years of company financial reports as filed

at Companies House.

My search: Thorntons

Page 23: Information Services and Systems Welcome! Croeso! buslib@swansea.ac.uk  Your Librarians are: Elen Wyn Davies Sam Oakley Michele Davies

Information Services and Systems

Company finance

Go into the FAME database and search for Lenovo UK Ltd.

Look at the standard report – how many employees?

Look at the peer group (bar chart format).

Page 24: Information Services and Systems Welcome! Croeso! buslib@swansea.ac.uk  Your Librarians are: Elen Wyn Davies Sam Oakley Michele Davies

Information Services and Systems

Market Research

Mintel Oxygen – market research reports • Market : size, share, environment,

competition• Consumer behaviour: ownership, purchasing,

usage• Brands: leading companies and products

My search: chocolate

Page 25: Information Services and Systems Welcome! Croeso! buslib@swansea.ac.uk  Your Librarians are: Elen Wyn Davies Sam Oakley Michele Davies

Information Services and Systems

Market Research

Mintel Oxygen – market research reports

Search on : computer tablets

Take a look at the Executive summary of the Desktop, laptop and tablet computers report – which European country leads on mobile broadband penetration?

Page 26: Information Services and Systems Welcome! Croeso! buslib@swansea.ac.uk  Your Librarians are: Elen Wyn Davies Sam Oakley Michele Davies

Information Services and Systems

Other types of reports

See your handout for help searching for:

Country reports – economic overview of a country

Commodity reports – forecasts on supply and demand and prices for key commodities (raw materials and foodstuffs)

Page 28: Information Services and Systems Welcome! Croeso! buslib@swansea.ac.uk  Your Librarians are: Elen Wyn Davies Sam Oakley Michele Davies

Information Services and Systems

Need help? Just ask!

Appointments available:[email protected]/swanuni.iss @swanuni_iss

http://buseconlib.wordpress.com/