2007 Brand Rankings

1

Total Total PatrónPatrón Tequila Tequila –– World World

201,634

340,624

169,440

615,000

1,106,800

1,621,732

1,9000,000

0

200,000

400,000

600,000

800,000

1,000,000

1,200,000

1,400,000

1,600,000

1,800,000

2,000,000

2002 2003 2004 2005 2006 2007 2008 Target

+19%

+69%

+ 81%

+80%

+47%

+17%

2008Target1.9M

6 Year CAGR 49%6 Year CAGR 49%

Top 10 Selling Tequila’s in the U.S. > $20

Source: Adams

Based on 2007 Shipments (9.0L Converted)

Patron

1800

505,000 (15.5%)

Sauza Hornitos,

295,400 (9.0%)

Cazadores

273,000 (8.4%)

Sauza Conmemorativo

138,300 (4.2%)

Sauza III G's

62,300 (1.9%)

Cabo Wabo

80,000 (2.5%)Herradura

85,000 (2.6%)Milagro

100,000 (3.1%)

Don Julio

105,000 (3.2%)

Total ~ 3,265,000

1,621,73249.7%

Patrón Silver ~ 1,316,511 +55%

Patrón Reposado ~ 125,175 +23%

Patrón Añejo ~ 160,008 +12%

Gran Patrón ~ 20,059 +61%

Total – 1,621,732 +46%

Top 10 Selling Tequila’s in the U.S. > $30Based on 2007 Shipments (9.0L Converted)

Source: Adams

Don Julio

105,000 (4.8%)

Milagro

100,000 (4.6%)

Corzo

21,000 (1.0%)

Gran Centenario

25,000 (1.1%)

Corralejo

36,800 (1.7%)

Corazon

58,000 (2.6%)

Herradura

85,000 (3.9%)

Sauza III G's

62,300 (2.8%)

Cabo Wabo

80,000 (3.6%)

Patron

Total ~ 2,194,100

1,621,73273.9%

Patrón Silver ~ 1,316,511 +55%

Patrón Reposado ~ 125,175 +23%

Patrón Añejo ~ 160,008 +12%

Gran Patrón ~ 20,059 +61%

Total – 1,621,732 +46%

Top 10 Selling Tequila’s in the U.S. > $40Based on 2007 Shipments (9.0L Converted)

Source: Adams

Patron

Gran Cent

25,000 (1.3%)

Don Julio 105,000 (5.4%)

Corazon

58,000 (3.0%)

Cabo Wabo 80,000 (4.1%)

Corzo

21,000 (1.1%)

Espolon

20,000 (1.0%) Don Eduardo

13,000 (0.7%)

Chinaco

10,000 (0.5%)

Partida

7,500 (0.4%)

Total ~ 1,960,500

1,621,73282.7%

Patrón Silver ~ 1,316,511 +55%

Patrón Reposado ~ 125,175 +23%

Patrón Añejo ~ 160,008 +12%

Gran Patrón ~ 20,059 +61%

Total – 1,621,732 +46%

Top 10 Ultra-Premium White Spirits > $20

Source: Adams

Based on 2007 Shipments (9.0L Converted)

Hendrick's Gin,

80,000 (0.9%)

Bombay Sapphire, 780,000

(9.1%)

Belvedere,

432,000 (5.1%)

Absolut Level,

100,000 (1.2%)

Pravda,

90,000 (1.1%)

Van Gogh,

160,000 (1.9%)

Ciroc,

82,000 (1.0%)

Grey Goose,

3,325,000 (39.0%)

Ketel One, 1,858,000 (21.8%)

Patron,

1,621,732 (19.0%)

Patrón Silver ~ 1,316,511 +55%

Patrón Reposado ~ 125,175 +23%

Patrón Añejo ~ 160,008 +12%

Gran Patrón ~ 20,059 +61%

Total – 1,621,732 +46%

Total ~ 8,528,732

Last Year’s Slides Just ForYour Reference

Top 10 Selling Tequila’s in the U.S. > $20

Sauza 3G's

59,000 (2.3%)

Corazon

65,000 (2.5%)Cabo Wabo

70,000 (2.7%)

1800

435,000 (17%)

Sauza Hornitos

279,000 (11%)

Cazadores

227,000 (9%)

Sauza Conmemorativo

132,000 ( 5%)

Don Julio

128,000 (5%)

Herradura

85,000 (3.3%)

Patron

Total ~ 2,586,800

1,106,80043%

Source: Adams Handbook; Impact; Discus

Based on 2006 Shipments (9.0L Converted)

Patrón Silver ~ 849,500 +86%

Patrón Reposado ~ 101,400 +64%

Patrón Añejo ~ 143,400 +60%

Gran Patrón ~ 12,500 +48%

Total – 1,106,800 +80%

Top 10 Selling Tequila’s in the U.S. > $30

Don Julio

128,000 (8%)

Herradura

85,000 (5.2%)

Cabo Wabo

70,000 (4.3%)

Corazon

65,000 (4%)

Sauza 3G's

59,000 (3.6%)

Espolon

22,000 (1.3%)Corzo

20,000 (1.2%)

Corralejo

35,000 (2.1%)

Milagro

45,000 (2.8%)

Patron

Total ~ 1,635,000

1,106,80066%

Based on 2006 Shipments (9.0L Converted)

Source: Adams Handbook; Impact; Discus

Patrón Silver ~ 849,500 +86%

Patrón Reposado ~ 101,400 +64%

Patrón Añejo ~ 143,400 +60%

Gran Patrón ~ 12,500 +48%

Total – 1,106,800 + 80%

Corzo replaces El Tesoro in top 10

Top 10 Selling Tequila’s in the U.S. > $40

Don Julio

128,000 (8.8%)

Cabo Wabo

70,000 (4.8%)

Corazon

65,000 (4.5%)

Espolon

22,000 (1.5%)

Corzo

20,000 (1.4%)

Partida

7,000 (0.5%)

Tezon

5,000 (0.3%)

Don Eduardo

15,000 (1.0%)

Gran Centenario

19,000 (1.3%)

Patron

Total ~ 1,457,000

1,106,80076%

Based on 2006 Shipments (9.0L Converted)

Source: Adams Handbook; Impact; Discus

Patrón Silver ~ 849,500 +86%

Patrón Reposado ~ 101,400 +64%

Patrón Añejo ~ 160,008 +60%

Gran Patrón ~ 12,500 +48%

Total – 1,106,800 + 80%

Partida replaces Chinaco in top 10

Top 10 Selling Ultra-Premium White Spirits in the U.S. > $20

Chopin

61,000 (0.9%)

Ciroc

73,000 (1.0%)Absolut Level

105,000 (1.5%)

Ketel One

1,750,000 (24.4%)

Patron Tequila

1,106,800 (15.4%)

Bombay Sapphire

760,000 (10.6%)

Belvedere

392,000 ( 5.5%)

Pravda

140,000 (2.0%)

Van Gogh

125,000 (1.7%)

Grey Goose

2,600,000 (37.1%)

Total ~ 7,172,200

Source: Adams Handbook; Impact; Discus

Based on 2006 Shipments (9.0L Converted)

Patrón Silver ~ 849,500 +86%

Patrón Reposado ~ 101,400 +64%

Patrón Añejo ~ 143,400 +60%

Gran Patrón ~ 12,500 +48%

Total – 1,106,800 +80%

Chopin replaces Vox in the top 10

Top Orange Liqueur Brands

Source: Adams

Based on 2007 Shipments (9.0L Converted)

Total ~ 985,500

Grand Marnier

581,000 (9.0%)

Cointreau, 269,000

(27.3%)

Gran Gala, 72,000

(7.3%)

Patron Citronge

63,500 (6.4%)

Top Rum Brands > $15

Source: Adams

Pampero

Anniversario,

4,000 (0.7%)

Ron Matusalem,

12,000 (2.2%)

10 Cane,

30,000 (5.6%)

Rhum

Barbancourt,

28,000 (5.2%)

Pusser's,

16,000 (3.0%)

Pyrat,

23,500 (4.4%)

Appleton,

177,000 (33.1%)

Brugal,

114,000 (21.3%)Flor de Cana,

75,000 (14.0%)

Gossling's Black,

56,000 (10.5%)

Based on 2007 Shipments (9.0L Converted)

Total ~ 535,500