Information Booklet

An organization-wide focus on the needs and wants of the market, while keeping the AIESEC essence.

STRATEGY EXPLAINED

MARKET

ORIENTATION

what?

why?

how?

It’s the only way this pioneering campaign can be successful!

If we focus only on ourselves – what we want or how we’re used to doing it – we won’t be able to respond to what

society needs from us. We won’t be relevant to anyone.

Me! Me! Me!

How irrelevant!

Stakeholder Segments

Influencers

Career Placement/ Assistance Programs, Alumni Associations, Faculty and Admin, Media, Parents, Youth Orgs and their networks

Potential EPs

Graduating students, recent graduates, in between jobs, specializes in education, IT, business administration, marketing or finance

AIESECers

LCEBs, Current LC members, Alumni (especially recent), Former EPs

Captured Market

Sign ups, Direct Inquiries, Database, Orientation

STRATEGY EXPLAINED

Stakeholder segment-based structure and strategies

how?

Stakeholder

Segment Explanation

Influencers Our target market is hard to reach. We can’t rely on just social media and most of them aren’t in school anymore.

Potential EPs Anyone who CAN go on exchange belongs to this segment. (If they can afford it in terms of time and money)

AIESECers The brand ambassadors and sales force of AIESEC. Can you imagine if each AIESECer can convince a friend or a relative to go on GIP?

Captured Market Marketing and selling doesn’t end when people sign up. It ends once they push through for pre-RBI selection. Till then, we must follow through.

STRUCTURE EXPLAINED

Ideal Team Structure

Members

Sub-Teams

Segments

Programme OGIP

Potential EPs

Pull Strategy

Promo & Creatives

Influencers

Push Strategy

Promo & Creatives

AIESECers

Internal Comm

Promo & Creatives

Captured Market

Follow Through

Promo & Creatives

Labelled Hierarchy Format

Worst-Case Scenario Structure

Sub-teams and

members

Segments

Programme OGIP

Potential EPs, Influencers, AIESECers,

Captured Market

Creatives Promotions

STRUCTURE EXPLAINED

Strategies per segment will be discussed once the

OGIP Campaign Team is complete or upon inquiry of

applicant.

Deadline for applications extended till August 17,

10pm. However, it will be our discretion to close

applications earlier if slots are filled out before the

deadline.

Form:

https://docs.google.com/a/aiesec.net/spreadsheet/viewform?formkey=dDZCSUNjcm9wRmM1LUhocG04YXhwcXc6MQ#gid=0

For inquiries:

Michael Ray E. Fua

MCVP for Communications

AIESEC in the Philippines

0905.369.6300

Michael.fua@aiesec.net