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Information Environment 2016…
LTC Māris TŪTINS (LVA)
Senior Officer, Education and Training Branch
NATO StratCom CoE
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Verbal and non-verbal
Body language
Both humans and organizations
How Do We Communicate?
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What is so unique in Information environment (comparing with 1990)?
– Internet
– Cell phones
– Social media
– Smart phones
Information Environment
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Now everybody has chance to be heard (influence the governance)
Anybody can comment on anything – No gatekeepers anymore (death of expertise?) – Trolling – With what intent?
Information Environment #2
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Where is the challenge?
Information bubbles...
How to penetrate them?
How to identify them?
New challenges approaching?
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If mainstream TV, Radio, Press are mainly from these
2 age groups…
Information spreads: Instantly Globally In enormous amounts With almost no cost…
«Top» has lost the monopoly in spreading the information!
New technologies de facto empowered the individuals, and lower level institutions to communicate
Therefore TRUST is what the state have to preserve
Can we control it?
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What can we get out from the cloud?
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Trend – comparing different varuables in time and space
Network – looking at relationships
Sentiment – analysis of feelings, attitudes, emotions
Behavioural – website visitation, browsing and interactions
Geo–location – identifying location where activities are taking place
Content – analysis of topics, keywords, expressions – what is said and why
Crowdsourcing - to check the facts, unmask disinformation or identify developments of the conflict (supporting digital forensic)
This is what our adversaries can [and do] collect about us as well…
Ukraine 2015 Cyber attack on the power grid system in
Ivano-Frankovsk region Supported by the activities in the information
environment (attacking the credibility of the Ukrainian government
Cyber and infrastructure
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Can we build the wall between the information environment in the mission and the one at home?
All mistakes in the missions will become publicly known immediately
Or found later...
Why some soldiers behave so stupidly?
Therefore - educate and empower personnel!
Information Environment and military
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All actions, lethal and non-lethal, have an effect on the information environment, either in a positive manner, in closing the say-do gap, or negatively by contradicting the message to audiences within and outside the Joint Operations Area.
NATO Strategic Communications Handbook
Our adversaries will always exploit situations when our words are contradicting our actions!
They do collect and use the information when needed…
Words and Deeds
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Understand that our operations have their own body-language and exploit it wisely
Educate and empower the personnel (if educated and trained) but do not forget to control it…
Information environment demands precise actions in line with the national/alliance’s narrative
If not, it will be used against us instantly… The war is already ongoing
and is conducted primarily against our understanding and will, so we must protect it!
The main role of StratCom is to guard the understanding of national values and narrative from outside influence
Summary
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