Information Classification: General · 2020. 8. 24. · ABERCROMBIE & FITCH ALDO ASOS BEALLS BLOOMINGDALES BURLINGTONSTORES CINTAS COSTCO DDS DILLARDS DISNEY DSW FOOTLOCKER FOREVER

Information Classification: General


Sourcing at MAGIC and Footwear Sourcing at MAGIC 90-DAY ONLINE EVENT

WHY SOURCING AT MAGIC ONLINE EVENT?

Informa Markets is the world’s largest exhibition organizer and producer of

fashion and apparel events in NYC, Las Vegas, Miami, and Tokyo.

Showcasing highly curated established and emerging brands in categories

including men’s, women’s, and children’s apparel, accessories, and

footwear, we create connections and commerce.

As sister show of MAGIC Marketplace, Sourcing at MAGIC is the largest and

the most comprehensive sourcing event in North America representing the

entire fashion supply chain from fiber to finished good. Connecting 1500

apparel, footwear and accessories manufacturers, fabric and trim

suppliers, print design studios, service and technology providers from

around the globe.

Opportunity to be promoted to our reach of 26,000 + Sourcing buyers using

segment and marketplace-focused promotional outreach and social media

accounts to amplify your business and tapping into our established media

partners

Our community of retailers and buyers are active and dynamic throughout

the year.

Unlike other online trade shows, Sourcing at MAGIC Digital platform offers

you 90 day online presence and visibility in the US and Global markets.


POTENTIAL MARKET

REACH

WITH DIGITAL

AI-POWERED LEAD GENERATION

• Since 2016, consistent 26K+

buyer attendance at SOURCING

at MAGIC.

• With focused digital and social

marketing strategy, your

potential buyer reach is

limitless.

• Omni-channel marketing and

promotion to 130K+ MAGIC

buyer audience

• Crossover marketing with

Informa’s Fashion Branded

shows such as MAGIC, COTERIE,

PROJECT, MICAM Americas and

Children’s Club.


75%of buyers are looking to

source new suppliers when

they join our digital event

75%of buyers see value

in a digital

marketplace

67%of buyers are

top decision

makers

TO P S O U R C I N G AT M A G I C

B U Y E R S

BUYERS WILL ACCESSYOUR ONLINE PROFILE 24/7

AMAZON

ABERCROMBIE & FITCH

ALDO

ASOS

BEALLS

BLOOMINGDALES

BURLINGTONSTORES

CINTAS

COSTCO

DDS

DILLARDS

DISNEY

DSW

FOOTLOCKER

FOREVER 21

FREE PEOPLE

GAP INC.

GUESS?

HAGGAR

HOT TOPIC

J BRAND

JCPENNEY

KELLWOOD

KOHLS

KROGER

LANDS’ END

LANIERCLOTHIERS

LEVIS

LUCKY BRAND

MACY’S

NEIMAN MARCUS

NORDSTROM

PAC SUN

PVH

ROSSSTORES

RUE 21

SAKS FIFTH AVE

SPEEDO

TILLYS

TJX

TOMMY BAHAMA (OXFORD INDUSTRIES)

TORRID

URBAN OUTFITTERS

VF CORP

VOLCOM

WALMART

WSS

ZAPPOS

ZULILY

F R O M A S U R V E Y C O N D U C T E D I N J U N E 2 0 2 0 , O V E R 9 2 5 S O U R C I N G AT M A G I C B U Y E R S R E V E A L E D :


ONLINE PLATFORM HIGHLIGHTS


• Apparel

• Footwear

• Accessories

• Fabric & Trim, Prints & Packaging

• Fashion Tech & Service Providers

• White Label/Private Label/ Ready

Stock

• PPE (Medical & Non-Medical)

• Sustainability

• Low Minimum

• Home Goods & Textiles

Easy for Buyers to

Navigate

INTUITIVELY

MERCHANDISEDProduct Categories and

Neighborhoods


SHOP AND SEARCH BY COUNTRY OF ORIGIN

HIGHLIGHTED FOCUS COUNTRIES FOR APPAREL AND FOOTWEAR


Free Unl imited

Access 24/7 to

l ive and

recorded

seminars,

events, content

and resources

on the platform

SEMINAR, LEARNING &

RESOURCES

Provided by Industry’s Top Experts and Influencers


PROGRAMS & EVENTSAc t i ve an d Dyn am ic Co n ten t P re sen ted by I n du s t r y Leade r s , Pa r tn e r s an d

Exh ib i t o r s


INDUSTRY NEWSPro v i d i n g f a sh i o n appa re l m arke t i n s i gh t s & i n te l l i g ence re l evan t t o yo u r

bu s i n e s s


VISIBILITY ON COMMUNITY FEED

Updates on your Company Profile, Products and Collection is automatically posted on the community feed to be visible and seen by buyers to proactively generate new leads.

Bu i l t - i n o ppo r tu n i t y t o p ro ac t i ve l y g en e ra te l e ad s o n the p l a t f o rm

Post in the community to connect with your current connected buyers and make new connections to generate new leads.


EXHIBITOR PROFILE

PAGE

• 24/7 access to your account with multiple

user allowance

• Create an immersive digital profile to

showcase your products

• Customize your company profile with links

and video capabilities

• Profile optimization opportunities, such as

Featured Sellers, Popular Products and

New and Updated Showrooms

• Privacy settings to allow you to select who

access to your full company profile

Te l l yo u r co m pan y ’s s t o ry an d

s t an d o u t f r o m yo u r co m pet i t i o n


• Lead generation through a

robust buyer keyword

search

• Frequently update your

company profile, products

and showroom to be visible

in the community. Leads

will be generated when a

buyer clicks on your

updates.

• Post live updates on seller-

generated community feed

to proactively find buyers

and request connections.

• Lead generation through

SalesMatch

LEAD GENERATION

Leads Automatically Generated by the Platform


• SalesMatch provides

automatic AI generated

matchmaking based on the

information provided by

buyers in their profile and

your seller’s preference

settings.

• You can set your preference

based on what type of buyers

you are interested in. The

criteria can be by region,

products, gender, type of

store, etc.

• You will receive suggested

buyers matching your

preferences every 7 days.

• You can organize your leads

by Hot, Warm, etc.

• You can schedule meetings

with buyers in your profile’s

calendar.

SALESMATCH

Leads Generated from Your Saved Preferences


• Select 30, 60, 90 days date

range to review analytics on

your Dashboard.

• Track products viewed by

buyers

• Track your profile views

• Track your showroom views

• See what buyers viewed your

profile and request

connections for proactive lead

generation.

• Data Analytics provide you

market intelligence on which

products or collections are

being viewed the most. Adjust

your profile, products and

collections to proactively help

your business.

DATA ANALYTICS FOR YOUR

BUSINESS

Review Analytics in Your Profile


PRICING, TIMELINE, & ONBOARDING SERVICE

• Contract Deadline: August 15, 2020

• Platform Launch Date Live to Buyers: September 15, 2020

• Exhibitor Onboarding : Beginning August 1st *Exhibitors can start working on their online profile with paid contract.


Contact

Bob Berg

Senior Sales Manager, International

SOURCING at MAGIC

[email protected]

(740) 755-8333 Cell

mailto:[email protected]

Documents

Information Classification: General · 2020. 8. 24. · ABERCROMBIE & FITCH ALDO ASOS BEALLS BLOOMINGDALES BURLINGTONSTORES CINTAS COSTCO DDS DILLARDS DISNEY DSW FOOTLOCKER FOREVER