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inform, influence + inspire by thinking in pictures
David Armano, VP Experience Design, Critical Mass // criticalmass.comLogic + Emotion // darmano.typepad.com // Twitter @armano
Which of your 5 senseswould you fear losing most?
The eyes are not responsiblewhen the mind does the seeing.
Publilius Syrus~
this is art
this is design
Source: Picol http://vimeo.com/2696386
this is simplicity
Source: Dave Gray
this is how you get there.
A picture is worthathousand words isa
saying/cliche that refers to theidea that complex stories canbe described with justa single
still image, or that an imagemay be more influential than
a substantial amount of text.~wikipedia
Thinking Visually In
4“M”s
Source: Information Architects (2007)
metaphor
Source: Stephen P. Anderson
model
Source: Dan Roam
mindmap
manifest
you are here
6 Steps To
ObserveNotice the little things thatothers miss
AskAsk questions, even sillyones
ExploreEntertain your curiosity
1. Empathize: See the world asa child
Dave Gray(Can Draw)
Me(Can’t Draw)
2. Memorize: Commit thoughts to memory
3. Analyze: Takea step back
you
your subject
4. Synthesize: Filter signal from noise
input
synthesis
output
5. Visualize: See it, then do it
6. Materialize:make it tangible, make it stick
A checklist for thinking visually…
+
Why it matters
Gets people’s attention quickly
Helps us to learn faster+ more effectively
Lets people do their own thinking
Helps us tell stories
Where to start
tufte gray
roam krug
Anda word of advice
can’t do this
without this
inform,influence+inspireby thinking in pictures
David Armano, VP Experience Design, Critical Mass // criticalmass.comLogic+ Emotion // darmano.typepad.com // Twitter @armano