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Friday, April 13, 2018Sheraton Centre Toronto HotelToronto, Ontariowww.oaosymposium.com
InfoMart Exhibitor Sales Prospectus
OAO InfoMart IN THIS BOOK...
P OAO InfoMart Show Details
P What’s in it for You?
P 2017 Attendee Demographic Highlights
P Quotes from Delegates and InfoMart Exhibitors
P Exhibit Space Opportunities
P Additional Exhibitor Opportunities
P OAO InfoMart Floor Plan
P Hotel Accommodation Information
P Partnership Opportunities
P Terms & Conditions
P Key Contact Information
OAO InfoMart Show Details
Date P Friday, April 13, 2018
Time P Trade Show 2:30 – 6:30 p.m.
Where P Sheraton Centre Toronto Hotel, Osgoode Ballroom and Sheraton Hall
Show Website P www.oaosymposium.com
Exhibitor Registration P click here
L One of Canada’s largest optometric trade shows, showcasing more than 100 exhibits representing all areas of optometric practice
L Interact with over 500 optometrists and optometric assistants in one location
L The majority of delegates are practice owners and decision makers
L Dedicated 4 hours to showcase your products and services
L Lead retrieval service available to capture essential delegate information
L Hard copy attendee list provided at the event
L A range of partnership opportunities to increase brand awareness and drive sales
L Educational lectures and workshops delivered by optometry’s leading speakers and thinkers
L Traffic-generating activities such as cappuccino and smoothie stations
L See what’s trending; understand what optometrists need from you
L Strengthen relationships with existing client ODs and pursue new clients
What’s in it for You?
2017 AttendeeDemographic Highlights
Total Attendance529 Delegates396 optometrists133 optometric assistants
OA Staff Attending by Region
GTA TORONTO EAST WEST FAR NORTH NORTH NIAGARA
20%
14%
25%
18%
0%
8%
14%
GTA TORONTO EAST WEST
22% 23%
17%18%
NORTH
10%
NIAGARA
8%
Optometrists Attending by Region
FAR NORTH
1%
USA
.3%
OUT OF CANADA
.1%
OUT OF PROVINCE
1%
4 Years 10 Years 15 Years 20 Years 30 Years 40 Years 50 Years+
14%
22%
12% 12%
19%
16%
5%
Optometrists Attendingby Years in Practice
Quotes from Delegatesand InfoMart Exhibitors
I like reconnecting with people we haven’t seen for a year.
Exhibitor
We’ve been coming for a good 18 years and I expect we’ll see you again next year.
Exhibitor
The booth space was great and our booth was busy the whole time...
Exhibitor
Great exhibitors… found some new suppliers, interesting products.
Delegate
Booth Space Rates:(Note: Power/electrical services and boothfurnishings are not included.)
What is included with your booth? L Up to four (4) complimentary passes for representatives per booth
L Complimentary listing of your company name and booth number on the Symposium website under Exhibitor listing
L Complimentary listing of your company name, profile and booth number on the Symposium App which will be available to all delegates until Dec. 31, 2018
L Complimentary listing of Show Specials on the Symposium website and the Symposium App
L Hard copy attendee list provided at the event
L Each booth is 10’ wide x 8’ deep
L Booths include black pipe and drape with 8’ high back wall and 3’ side rails (Note: Island booths do not include pipe and drape, and multiple booths do not include side rails.)
To book your exhibit space please visit Exhibitor Registration
$2,300 + HST each for booths 1, 2 and 3
$1,725 + HST per each additional booth when booking 4 or more booths (a 25% discount)
$300 + HST for registered, not-for-profit organizations (limited number of tables) Includes 1 x 6’ table (draped) and 2 chairs
Exhibit SpaceOpportunities
$50 Enhanced Exhibitor ListingEnhance the standard listing of your company name, profile and booth number on the Symposium App with the addition of your logo and a link to your company website.
$50+ OAO Pick-A-PrizePurchase prize ballots (branded with your company logo) to give to delegates who visit your booth. Your company will be identified as a Pick-A-Prize participant on the interactive floor plan in the mobile app and colour-marked in the program to make it easier for delegates to find you. Your company will receive a list of delegates who completed a ballot including first name, last name and email address. The winners and the names of the companies that supplied the winning ballots will be announced following InfoMart.$50 for 250 ballots; $85 for 500 ballots; $110 for 750 ballots
Deadline: The Enhanced Exhibitor Listing and the OAO Pick-A-Prize option are only available until March 16, 2018.
Additional Options for Exhibitors
Booth assignments will be made by OAO
upon receipt of a signed Exhibit Contract
and payment in full to OAO.
Friday, April 13, 20182:30 – 6:30 p.m.Sheraton Centre Toronto Hotel Osgoode Ballroom and Sheraton Hall
OAO InfoMartFloor Plan
Hotel AccommodationInformation
The host hotel is the Sheraton Centre Toronto in the heart of downtown Toronto.
We encourage all exhibitors to take advantage of theOAO guest room block reserved until March 21, 2018. The room block will give you and your colleagues a preferred rate and support OAO in meeting its contract commitment with the hotel.
Book your accommodation at our preferred rate by March 21, 2018.
Premier Symposium Partner(1 available)$40,000
Be the Premier Partner of the 2018 Symposium. Host the opening Plenary breakfast as OAO’s lead sponsor. Be the first to showcase your organization and deliver your message to delegates – you’ve got the entire audience of optometrists (ODs) and optometric assistants (OAs). Work with OAO to secure the plenary speaker PLUS deliver five minutes of remarks – that’s premier podium time for you! Your team has direct access to meet-n-greet and network with delegates as they arrive. Enjoy many opportunities to promote your organization and products, enabling your team to connect and engage with members. Exclusive opportunities to elevate your presence throughout Symposium are also a part of this premier partnership.
Symposium Lunch Partner(2 available, Saturday & Sunday)$25,000
Be the lunch host on Saturday or Sunday and provide one hour of Category B education to delegates. Working with OAO, secure your choice of speaker and deliver your message. Give your team the opportunity to share information about your products and services, and connect and engage with optometrists over a hot lunch.
OAO President’s Luncheon Partner$15,000
Partner with OAO for this prestigious luncheon. Join OAO’s President in recognizing the achievements of member optometrists. This is a high visibility opportunity for your company to be seen by all delegates and engage with the stars of the profession.
Optometric Assistant (OA) Program Partner(Friday and Saturday) Six 1-hour sessions $3,500 Three 2-hour sessions $5,500
Provide educational sessions for OAs in this partnership. You and your team will engage with the front-line representatives; the influencers when it comes to purchasing decisions in optometric practices. Purchase one, or consider a two-hour session based on the topic that best complements your business and products.
Breakfast and Learn Workshop Partner(5 available)2-hour session $5,500 plus catering
Help delegates kick-start the day with breakfast and two hours of leading-edge educational sessions. Delegates can network and engage with your team and benefit from this shared partnership opportunity. Four 2-hour sessions available for Optometrists on Saturday and Sunday,One 2-hour session on Saturday for Optometric Assistants.
Networking Reception Partner$20,000
Set your company apart from the crowd by hosting an elite evening reception on the first day of Symposium, following the InfoMart tradeshow. Tap into this unique opportunity where your team can network and engage optometrists and optometric assistants. Add your company touches to make this one-time opportunity with both influencers and decision makers a memorable event.
Mobile App Partner$10,000
Spark new ideas, kick-start networking, and create a memorable event experience. Be the Mobile App Partner to remember. Optometrists and optometric assistants will know who to connect with throughout the event and in the future.
Symposium Refreshment Break Partner$2,500 each break
Use this networking opportunity to increase exposure for your company by providing delegates with coffee, tea, fruit and snacks during one or more refreshment breaks. Pre-conference promotion and on-site signage recognition.
Symposium Wellness Break Partner(3 available)$3,500 each activity
Enhance your company’s image and the wellbeing of delegates by sponsoring one or more of the following wellness activities: Mindfulness, Tai Chi or Hatha Flow. Have your staff on-hand to connect with Symposium delegates and join in these hall activities.
Partnership Opportunities
InfoMart Cappuccino Bar Partner$6,500
Back by popular demand, this decadent refreshment experience will again be provided to delegates. Hosting this partnership includes an oversized beverage bar with two servers at the InfoMart tradeshow. Four hours for your team to interact with delegates in an area with plenty of signage showcasing your brand.
InfoMart Smoothie Bar Partner$5,000
Host the Smoothie Bar at InfoMart. Four fabulous flavour choices for delegates to enjoy a healthy smoothie sampler. Four hours for your team to interact and connect with delegates. Boost their energy and your brand.
Symposium Water Stations Partner$10,000
Be healthy and stay hydrated. Be the water station partner and be recognized for all three days of the conference. See your brand placed in designated break areas for delegates to wet their whistle. Plus, on Friday, attend the four hours of InfoMart where your team can interact with delegates face-to-face.
Symposium Delegate Bag$3,500
Get your company brand in the hands of all Symposium delegates.
Name Badge Lanyard$3,500
Hang around…every delegate…every day of Symposium.
Hotel Key Card$3,500
Be the brand that opens doors for delegates.
Notepad Sponsor$2,000
Help delegates record notes during lectures with a branded notepad.
Electronic Screen Advertising$1,500/day or $2,500 for 3 days
Feature your company, products and services by advertising on electronic info-screens strategically placed throughout Symposium in high-traffic, visible areas.
Post-Symposium Education Partner$20,000
Partner on a full day of in-person education for optometrists. Includes up to two hours of Category B continuing education with a speaker of your choice. Sessions are developed for optometrists at specific times in their careers, relating to practice management education. Lend your brand to help optometrists be the best they can be.
Post-Symposium Webinar Partner$2,000 - $4,000
Sponsor a one-hour webinar to provide key clinical and practice management education to optometrists. Varying format for sessions available: live evening webinars/live lunch-time webinars/self-learning.
Delegate Bag Insert$500
Promote your products and services. Provide one, double-sided literature insert for delegate bags.
For further information, please visit the PARTNERSHIP page.
www.oaosymposium.com
Partnership Opportunities
1. OAO Exhibitor Policy: OAO will not partner, engage or do business with any
company or entity that sells prescription eye wear or contact lenses without the requirement of a valid prescription, including that company’s parent company and its wholly owned subsidiaries.
2. Cancellation Policy: Cancellations must be received in writing to the Ontario
Association of Optometrists on or before close of business March 9, 2018 and will be refunded at fifty percent (50%) of the total value of the exhibit fee. Exhibits cancelled after March 9, 2018 are non-refundable.
3. Booth Assignment: Booth space will only be assigned upon receipt of a
signed Exhibit Contract and payment in full to OAO for space and services as specified in this Exhibitor Sales Prospectus and contract. Sponsoring companies will be given priority assignment. No postdated cheques, please. OAO reserves the right to withdraw any booth or booths from sale and adjust the floor plan without notice. Every effort will be made to contact vendors should their booth or location be impacted by a change.
• All exhibits MUST be set and ready no later than 1 p.m. on Friday April 13, 2018. No exceptions. If an
exhibit is not ready by 1 p.m. OAO reserves to right to remove the exhibit from the show floor.
• Move-in time for exhibitors with 4+ booths is available from 8 p.m. on Thursday April 12, 2018.
• Move-in time for all other exhibitors is 7 a.m. – 1 p.m. on Friday April 13, 2018.
• Your confirmed move-in time will be emailed to you in advance of the show. You are responsible for making arrangements to move in at your designated time.
4. Registration for Badges: Only employees or contracted individuals of exhibiting
firms will be permitted to work in your exhibit booth area. Access to functions of the Annual Symposium is restricted to members of the Association, their staff members, or guests of the Association. Representatives working at your booth must register as a representative via the exhibitor registration site before March 24, 2018 or via the link emailed as part of your exhibit registration confirmation. Representative registrations are restricted to four (4) per booth. No substitutions are permitted after the show has opened. All exhibit staff members must wear their OAO name badges at all times when in the exhibit hall.
5. Exhibit Booth Details: • Each standard booth space is 10’ wide x 8’ deep. • Each booth includes traditional black pipe and drape
with 8’ high back wall and 36” high rail dividers. Island booths will not include pipe and drape, and multiple booth blocks will not include side rails unless requested. (The Osgoode Ballroom and the Sheraton Hall are both fully carpeted.)
• Complimentary listing of company name and booth number on the Symposium website under Exhibitor listing.
• Complimentary listing of company name, booth number and profile in the OAO Symposium & InfoMart Mobile App.
• Complimentary listing of Show Specials on the Symposium website and the Symposium App.
• Up to four (4) complimentary passes for company representatives per booth.
6. Acceptance: OAO reserves the right to accept or reject any application
for exhibit space or partnership. Exhibitors may not sublet exhibit space. Exhibit space cannot be used to display any items for which the exhibitor is not a representative. Management reserves the final decision on acceptability of display materials and exhibit content.
7. Insurance: All exhibitors must provide proof of insurance (general
liability) to OAO prior to move‐in or have copy available upon request on-site. Details about how to submit certificate of insurance will be provided within the 2018 Exhibitor Manual.
Complete OAO Symposium and InfoMart terms, conditions and policies are included in the Exhibitor Logistics Manual that will be available at the Exhibitor Registration site and OAO Symposium and InfoMart.
Ontario Association of Optometrists20 Adelaide Street East, Box 16, Suite 801, Toronto, ON, M5C 2T6
Tel: 905-826-3522 • Toll Free: 800-540-3837 • Fax: 905-826-0625
Terms andConditions
Key Contact Information
Conference management services for the OAO Symposium & InfoMart are provided by Aston Events & Communications.
InfoMart SalesCaroline Aston [email protected] OR [email protected]
InfoMart ExhibitorLogisticsRita [email protected] OR [email protected]
RegistrationSupportMichelle [email protected]
Partnership OpportunitiesBethany Carey905-826-3522 ext. [email protected]
Education ProgramCheryl Neave905-826-3522 ext. [email protected]
www.oaosymposium.com
General Inquiries about OAO [email protected]
