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InfolitGlobalIFLA Information Literacy Section
LIANZA 2010 Centenary Conference“At the Edge / Te Matakáheru”
Dunedin, New Zealand, November 29th, 2010 (Monday)
Jesús [email protected] / www.jesuslau.com
Director, USBI-VER Library, y Coordinator Biblioteca Virtual UVUniversidad Veracruzana
Boca del Río, Veracruz, Méxicowww.uv.mx/usbi_ver
/ www.uv.mx/bvirtualFacebook jesuslau / Twitter jesuslau
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InfolitGlobalIFLA Information Literacy Section
LIANZA 2010 Centenary Conference“At the Edge / Te Matakáheru”
Dunedin, New Zealand, November 29th, 2010 (Monday)
Jesús [email protected] / www.jesuslau.com
Director USBI-VER, y Coordinador Biblioteca Virtual UVUniversidad Veracruzana
Boca del Río, Veracruz, Méxicowww.uv.mx/usbi_ver / www.uv.mx/bvirtual
Topics
• InfolitGlobal Directory
• Infolit State of the Art Report
• International Infolit Logo
• Logo Marketing Manual
Information Literacy Resources Directory,
InfolitGlobal
FEATURES
• It offers a global overview on information literacy developments
• It includes more than 1,000 records from around the world
• It includes some number IL documents • Records are modified or updated according to
website visitors´ requests
FEATURES
• Lists of resources by country, categories, or type of resource
• Display of statistics• Interface language in English and Spanish, and
it is ready for additional ones• RSS Feeds to keep visitors updated about new
added resources
CATEGORIES
• IL Products for users» (457 records)
• Publications» (231 records)
• Organizations» (58 records)
• Training the trainers » (104 records)
• Communication» (160 records)
Total: 1010 records (july 28)
SUBCATEGORY (1)
• IL Products for users– Advocacy toolkits (3)– Assessment / Evaluation tools (4)– Know how materials (31)– Library tours (20) – Tests of IL competencies/skills (11)– Tutorials for citizens (36)– Tutorials on how to use specific information resources
(303)– Workshop/Hands on experience (31) – Credit courses (15)
SUBCATEGORY (2)
• Publications– Guidelines for information literacy (27)– IL monographs of international coverage (21)– Specific guidelines for key programs (3)– Thesis of international relevance (40)– Translations of key international documents (10)– Serials (Journals) (25)– Other publications of international relevance (102)
SUBCATEGORY (3)
• Organizations– Associations and professional bodies (28) – Information literacy training organizations (11) – International organizations with IL related work (5) – Research projects / Research centers (15)
SUBCATEGORY (4)
• Training the trainers– Courses (50) – Distant certificates/degrees (0)– IL institutes/immersion programs (15) – Web-based courses for training the trainers (20) – Workshop/Hands on experience (18)
SUBCATEGORY (5)
• Communication 160 – Conferences on the subject (28) – International actions, meetings, programs (15) – Listservs - Discussion lists (8) – Weblogs (36) – Websites devoted to information literacy (73)
Records by country (Top ten)
United StatesMexico
SpainInternational
United KingdomAustralia
CanadaColombia
BrazilChile
3351059993875624161313
REGIONAL COORDINATORS
• Australia / New Zealand • Francophone Countries
• Latin America and Spain • Nordic/Baltic Countries
• Africa• United Kingdom / Ireland
• USA and Canada• Southeast Asia
Judith Peacock Sylvie Chevillotte / Mireille Lamouroux Jesús LauEva TolonenHelena Asamoah-Hassan Sheila WebberLinda Goff / Eileen StecRajendra Munoo
The International State of the Art Report
This international report on the state of the art of Information Literacy in different corners of the world attempts to give an overview of what is going on in the subject.
The project was funded by UNESCO, through the Information Literacy Section of the International Federation of Libraries and Associations (IFLA).
The International State of the Art Report
The goal of the report is to identify information literacy trends around the world in five broad subjects: resources for user education; publications devoted to the subject; organizations, such as associations, and other professional groups; training programs for IL facilitators; and communication events, such a conferences, and meetings.
Regional Coordinators
Australia Judy Peacock
French Speaking Countries:Belgium, France, Quebec, Switzerland Sylvie Chevillote
Latin America Jesus Lau
Nordic Countries:Finland, Denmark, Norway and Sweden Eva Tolonen
Russian Federation Alexander Fedorov, Vera Petrova and Natalya Gendina
Spain Maria Pinto and Dora Sales
Sub-Saharan Africa Babbakisi T. Fidzani
United Kingdom and Ireland Sheila Webber and Claire McGuiness
United States and Canada Linda Goff
South Africa Karin de Jager, Mary Naisembini and Peter Underwood
Content
A. IntroductionB. IL Products for UsersC. PublicationsD. OrganizationsE. Training the TrainersF. CommunicationG. ConclusionsH. References
Information Literacy Logo
UNESCO
International Federation of Library Associations and Institutions Information Literacy Section
Objective
The aim of creating this Logo was to make communication easier between those who carry out information literacy projects, their communities, and society in general.
The Logo is available free of charge and promoted as an international symbol of information literacy.
Global Contest - Statistics
• Participants 139• Countries 36• Proposals 198• Judges 11• Evaluations made 2,178• Discarded 1,274
Judges
• AFRICA / Ghana Helena R. Asamoah-Hassan
• EASTERN EUROPE / Russia Eugene Altovsky
• FAR EAST / China Du Weichun
• LATIN AMERICA / Mexico Guadalupe Vega-Díaz
• MIDDLE EAST / Lebanon Hilda T. Nassar
• NORTH AMERICA / USA Mark Szarko
• OCEANIA / Australia Judith Peacock
• SOUTH EAST ASIA / Thailand Lapapan Choovong
• WESTERN EUROPE / UK Sheila Webber
• LOGO COMMITEE Jesús Lau & Linda Goff
Evaluated Aspects
• Concept– Concept relation (to InfoLit)
– Positive association (shows InfoLit positively) – Easy identification (quickly and easily recognized)
• Design– Abstraction level (communicate the appropiate understanding level of
the intended audience) – One color (logo as efective in black and white as in color)
– Flow (white space should flow rather than be trapped
– Reduction (logo can be reduced to a small diameter and still be readable)
Contest Winner
AUTHOR
Luy Pérez, EdgarCiudad Habana,CUBA
Contest Winner
Contest Winner
Logo Website
• Part of infolitglobal.info re-design
• Downloadable version in different formats
• Logo toolkit draft is available on the web
www.infolitglobal.info/logo
Help promote it!
• Information Literacy has now a logo but it needs your help
• Use it• Share it• Demand it
Integrating the Information Literacy Logo: A Marketing Manual
Draft – December 2009 IFLA – Information Literacy Section / UNESCO
Jesus Lau [email protected] / www.jesuslau.com
Universidad Veracruzana Veracruz (Mexico)
Jesus Cortes [email protected]
Universidad Autónoma de Ciudad Juárez Ciudad Juarez (Mexico)
Manual Content
• Purpose of the Logo
• Purpose of the Manual
• Supporting Resources
• Technical Instructions
• Gallery of Applications
A General Marketing Plan
• Scope of this Section
• Two Major Trend
• Products and Services
• Services Characteristics
• Marketing, a Definition
Your Marketing Plan
• Aims and Objectives• What and How Objectives are Being• SWOT Analysis• Market Segmentation• Meeting your IL Objectives• How to Communicate• Marketing Communications• Evaluating Marketing Activities• Logo Best Practices – Your Story
Branding
• Non-Profit Library • Branding• Importance of Branding• Key Elements of a Brand• Auditing your Current Brand• How to Brand• A Participatory Process• Principles to Succeed• The Quick Test
