Introducing Infogroup

Powering business growth

Month Day, Year

Presented by:

Mike PetersonSales Director

Enterprise Solutions

Confidential Not to be shared with third parties

What you’ll hear today…

• Who we are• What we do and how we do it• How we can help you power your business growth

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Who we are

We enable companies to engage and connect with millions of consumers and businesses on a daily basis

Serve 85% of Fortune 100 Companies

Power top 5 Search Engines

Provide Points of Interest data for the leading in-car navigation systems in North America

Deploy 30 billion emails annually on behalf of clients

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Infogroup is all about business growth. We provide targeted high-value sales and marketing data, customer & market intelligence, and innovative digital engagement solutions that increase sales and customer loyalty.

The power to engage and connect with your customers now

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Refine your marketing and sales efforts to reduce your sales cycles and costs

Build strong relationships with your customers

Deliver relevant and targeted messages to the right audience in the channel they prefer

Understand your customers’ buying triggersUncover hidden opportunities by identifying new business and consumer buyers

Stay ahead of your competition

Our Value to YouOur Value to You

•Integrated Marketing Solutions

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● B2B data

● B2B credit data

● Consumer data

● Demographics

● Vertical Files

● Overlaid buying

behavior

● Psychographics

● Firmagraphic

● Merge Purge

● NCOA

● Do Not Mail

● E-mail

● Mobile

● Social Media

● Phone

● Mail

● Customer profitability

& purchase propensity

scores

● Loyalty scores

● Satisfaction analysis

Customer/

Market Research

Data Acquisition

Data

Enhancement

Processing

Delivery

Channel

Database

Management

Data Analytics

● CRM Database

● Marketing database

● Loyalty programs

● Segmentation

● Customer

Intelligence

● Competitor

Intelligence Consistent improvement throughmarketing and business intelligence

Infogroup

Our Winning Strategy

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Data Input & Collected High Value Data

Sales & Marketing Professionals

Market & Customer Intelligence

Digital EngagementSolutions

MeasurableResults

Stats Returned toStrengthen Data

SalesEnablement

How we do itInfogroup supplies solutions which result in businesses’ growth. Our high-value data, customer & market intelligence, digital engagement solutions and sales enablement offerings work independently or together to take you marketing and sales to the next level. High-value data feeds into all of the other three capabilities and is the core ingredient to make them successful.

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High Value Data

Market & Customer Intelligence

Digital Engagement Solutions

Sales Enablement

High-Value DataData itself is not valuable, it is looking for insights within data that are relevant to a particular business that will add value to their marketing tactics to drive their business growth. We have the highest quality and most relevant marketing and sales data tailored to consumers and businesses of all types and sizes powering your business growth.

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B2C and B2B data

220 million consumers - 17 million businesses

Seamless integration with relevant 3rd party data sources

Consumer data -- demographics on lifestyle and customer purchase behavior

Business data – firmagraphics that help businesses understand, segment, and target key executives for small to enterprise businesses in specific industries, and more High Value Data

Market & Customer Intelligence

Our exceptional analytical capabilities transform educated guesses into true insights, so clients can target more intelligently and better manage the entire marketing lifecycle thus powering their business growth.

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From customer acquisition and relationship development to retention and reactivation

From a simple customer profile analysis to sophisticated double matrix modeling

Enriched customer profiles through targeted segmentation and modeling, enhancing business intelligence

Deeper understandings and relationships with existing customers to build customer loyalty

Digital Engagement SolutionsWe help marketers leverage powerful interactive technologies to reach today’s plugged-in and mobile customers. We offer a variety of web-based multi-channel business intelligence and marketing platforms powering your business growth.

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We build and execute intelligent, engaging customer retention and acquisition campaigns across a host of channels, including: mobile and SMS, email, database and social media.

Strong, scalable and flexible systems and reporting infrastructure

Retention and email acquisition capabilities

Email append, email update, reverse email append, email match & deploy services

Sales Enablement

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Our products transform sales by understanding the ideal targets for each sales professional and then continuously delivering the most timely and relevant opportunities personalized by their profile. By focusing on the right prospects at the right time in the sales cycle, we allow sales professionals to focus on real selling opportunities powering their business growth.

Real-time intelligence in a personalized manner to engage and connect with the right prospects

Direct dial numbers and emails

Relevant sales trigger events

In-depth company information

Social selling opportunities

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Point Of Interest Distribution Network

Powering the growth of all types of businesses

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Infogroup provides data, list brokerage / management and analysis for catalog

marketing

List Management & Brokerage

Infogroup securely hosts and manages client data

Infogroup provides local business information for Internet search engine results

Infogroup delivers the right mix of services and industry knowledge to help clients improve

customer acquisition and retention

Infogroup provides timely, accurate and relevant prospecting data

Data Hosting

Sales Leads

Business Info / Local SearchEmail Marketing

Corporate OverviewCorporate Overview