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Become a LinkedIn All-Star
In STEPS
This infographic is part of the Digital Presence project. Furthermore, you can still join the EY Advisory BeNe LinkedIn contest 2014 by joining the LinkedIn Group. Use the QR-code on the right or go to http://bit.ly/eylinkedincontest. For more information about the use of LinkedIn within EY Advisory or the Digital Presence project you can contact: Jan Peter Sigmond or Caroline Breitenstein
You only have one chance to make a first
impression
Most of our clients get the
first impression of EY people via
FACTS
A Complete Profile
100% ...LinkedIn search algorithm first looks for 100% completed profiles. If yours is not complete, you will probably end up at the bottom of search rankings.
Requirements to reach LinkedIn’s All-Star profile: Your industry and location Your current position (+ description) Two past positions Your education Your skills (minimum of 3) A profile photo At least 50 connections
Professional Photo
Write a Compelling Summary
Keep it Short & Simple
Use Keywords
Write in 1st Person
Keep your Profile Up-to-date
...Don’t forget to keep your LinkedIn profi-le up to date. You should try to update your LinkedIn profile at least once every three months.
3M
Are you aware how you can take advantage of LinkedIn for personal branding and EY business development?
Source: The State of Social Marketing EY in the Big 4, January 2014
EY ranking in employee profile completion when benchmarked
… professionals use LinkedIn globally at EY 142,832
69% of EY Employees have LinkedIn Profiles
Average Profile Completion is 67%