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Infocubic Japan Brochure
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Copyright(C) Info Cubic Japan. All Rights Reserved.
Search Engine Marketing Solution
for the Japanese Market
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Copyright(C) Info Cubic Japan. All Rights Reserved.
About Info Cubic Japan
Info Cubic Japan is a search engine marketing (SEM) firm serving more than 500 businesses in the Far East.
Established in 2002, we have optimized more than 5,000 keyword searches designed to drive traffic to our
clients’ web pages. Info Cubic Japan, however, doesn’t stop at search engine optimization (SEO). In addition,
we offer individualized cutting-edge global marketing strategies and advanced pay per click (PPC) analysis, as
well as website localization for the Japanese market.
Corporate Profile
Company Name:
Info Cubic Japan
Address:
Yasumi Building 3F
19-13 Aisumi-cho, Shinjuku,
Tokyo Japan
Phone:
Japan Local:03-5369-4135
outside Japan +81-3-5369-4135
US Local (303) 220-0169
Email:
Our websites:
Corporate: http://www.infocubic.co.jp/en/
SEO service: http://www.access-webconsulting.com/
Web analytic: http://www.web-stats.jp/
Our participation
Chief Executive Officer
Rohan Yamagishi
- Japanese/English Bilingual
- 15 years of SEO experience
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Copyright(C) Info Cubic Japan. All Rights Reserved.
Why Info Cubic Japan?
The business turned to Info Cubic Japan, a Tokyo-based, search engine marketing (SEM) firm that has helped
more than 500 clients throughout the Far East and in numerous native-English speaking countries with search
engine optimization (SEO), pay-per-click (PPC) management, website localization, and web analytics.
Info Cubic Japan’s multilingual staff specializes in helping businesses appeal to the often-difficult-to-reach
Japanese consumer. They realize that while the Internet has made the world a smaller place in many ways, there
are still great differences in culture and language nuances between the East and the West, as well as between
different Asian nations.
We understand that entering or expanding in the Japanese market without an expert partner can be an expensive,
difficult, and time-consuming process without a guarantee of success. That’s why all their SEM work is done by
native Japanese speakers who are intimately familiar with how online marketing works in Japan.
The Best SEM agency for
the Japanese market
Google Analytics Individual
Qualification (GAIQ)Google Adwords
Certified PartnerBaidu China Authorized DealerPatent for
Search Engine
Optimization
Yahoo! Paid Listing
Authorized Dealer
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Copyright(C) Info Cubic Japan. All Rights Reserved.
Our Clients
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Copyright(C) Info Cubic Japan. All Rights Reserved.
【SEO】Japanese Search Engine Optimization
At Info Cubic Japan, we focus on what we know best – web-based marketing in Japan. While the Internet has
made the world a smaller place in many ways, there are still great differences in culture and language nuances
between the West and the East. That’s why all our SEO work is done by native speakers who are intimately
familiar with how things work in Japan. In addition, we recognize and target the technical SEM differences
between the U.S. and our nation, where Yahoo! Japan has greater market penetration than Google. In short, our
goal is to use our experience, knowledge, and creativity to meet and exceed your global marketing expectations.
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Copyright(C) Info Cubic Japan. All Rights Reserved.
【SEO】Pay-Per-Click Management
Japan is a different world when it comes to pay-per-click (PPC) management. Unlike the U.S. and most other
major markets, Google does not dominate the PPC scene here. Instead, Yahoo!’s Overture controls almost two-
thirds of the business. Extensive on-the-ground experience dealing with Overture is essential for PPC success in
Japan.
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Copyright(C) Info Cubic Japan. All Rights Reserved.
【SEO】Yahoo! Japan Directory Submission
Providing information for general and niche directories remains an important segment our SEO services. At Info
Cubic Japan, our unique knowledge of local and regional markets enables us to take full advantage of linking
with other web sites through the use of categories, subcategories, geographic regions, and languages.
Press Release Distribution
Info Cubic Japan now offers its clients help with writing and distributing press releases. We have bilingual
experts to get the word out about your company to more than 1,000 media outlets.
Blog Article Writing Service for SEO
Info Cubic Japan has a unique knowledge of local and regional markets in Japan enabling them to take full
advantage of linking with other websites through the use of categories, subcategories, geographic regions, and
languages. In addition, We have access to more than 10,000 online writers anxious to publish stories and links
on their professional blogs connecting your services to their readers.
Website / Landing page DevelopmentWebsite development is an evolving process that has to keep pace as technology and use patterns change. Not
only must you be familiar with a veritable alphabet soup of computer languages, software programs, and support
applications, but, for international business, you must be conversant with what works your particular target
country. At Info Cubic Japan, all our writing aimed at a Japanese audience is done by a native speaker.
※ Landing Page Optimization Increased Leads by Over 200%
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Copyright(C) Info Cubic Japan. All Rights Reserved.
【SEO】
Social Media Optimization and Internet Advertising in JapanAfter television, Internet advertising is the top media vehicle to reach mass audiences in Japan.
Info Cubic Japan provides its clients access to more than 130 of the country’s most popular websites, including
Mixi, Japan’s largest social networking site like Facebook or MySpace. Other top Internet sites utilized by Info
Cubic Japan include YouTube, Yahoo! Japan, Vogue Japan, and Amazon Japan, depending on the individual
needs and goals of the client.
Info Cubic Japan prides itself on using its entire staff to brainstorm inventive media strategies to evaluate and
prioritize advertising goals in light of media options and costs directed toward specific customer bases
throughout the Far East.
Digital
Portal SNS
News
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Copyright(C) Info Cubic Japan. All Rights Reserved.
Case Study (Search Engine Marketing)
◆Unique User and Conversion
Before 1 Q 2 Q 3 Q 4 Q T o t a l
User Session 34,928 34,346 38,058 39,083 146,415
C V 292 351 390 456 1,489
After 1 Q 2 Q 3 Q 4 Q T o t a l
User Session 48,283 48,573 51,747 60,368 208,971
C V 545 453 509 550 2,057
Business Challenge:
A cosmetics company based in Great Britain was attempting to increase its profits by breaking into the lucrative Japanese online market.
While they had created a Japanese-language website for their products, they were not satisfied with the results. Specifically, they wanted
to increase sales by getting more of the potential customers who visited their Internet site to complete an inquiry form seeking additional
information.
Course of Action :
Using the PDCA (Plan, Do, Check, Act) method developed by Dr. W. Edwards Deming, the father of modern quality control, Info Cubic
Japan redesigned the cosmetics company’s landing page using Google’s AdWords, Website Optimizer, Analytics, and SEO platform
services. This included identifying more than 15,000 keywords for the company’s PPC needs and more than 100 keywords for its SEO
needs.
Results :
After the first year, the international cosmetics business saw a 42 percent increase in their website traffic in Japan and an almost 34
percent increase in visitors who performed the targeted function, i.e., filled out the inquiry form.
This led to a significant increase in the bottom line, increasing year-to-year sales from 3.8 million to 5.7 million JPN (approximately $3.5
million to $5.5 million).User Session CV
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Copyright(C) Info Cubic Japan. All Rights Reserved.
Our SEO work ( Yahoo! Japan )
Keyword: Email marketing tool Keyword: wedding planner
Keyword: wood cabinetKeyword: website development
20th⇒1st Out of rank⇒3rd
20th⇒4th Out of rank⇒2nd
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Copyright(C) Info Cubic Japan. All Rights Reserved.
Our SEO work ( Google Japan)
Keyword: used car sale
Keyword: tobacco
Keyword: bridal service
Keyword: translation
20th⇒5th
80th⇒16th
7th⇒3rd
45th⇒21st
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Copyright(C) Info Cubic Japan. All Rights Reserved.
Client :Microsoft Development Co., Ltd. MSN Research and Development
Department User Experience Lead, Fumiko Ogawa
Solution Offered :Global Web Project Management Support
Overview:The project was to apply universally common guidelines to the interface of
the Microsoft-operated portal site "MSN." However, applying uniform
guidelines to all the Asian sites might have gone against traditions and
customs in certain nations. What was needed, therefore, was an
individualized product approach.
Result:We gathered opinions from our in-house staff based on the mock-ups
prepared by the native designers and country-specific information derived
from the study of the competitors' sites. This helped Microsoft
Development successfully formulate the guidelines for the Asian countries.
Customer's Voice:
Q: What made you choose Info Cubic Japan as your partner?
A: When we consulted a couple of our existing vendors, they said they
had no problem localizing our website and translating the guidelines,
but offering proposals and devising original ideas based on different
cultural backgrounds and competitive conditions was not their cup of
tea. Also, had it been just one language, it could have been
manageable; but there were four languages. Simplified Chinese,
traditional Chinese, Korean, and Taiwanese. Even the major production
companies told us they would need to outsource the work. We then
discussed the issue with several other companies and finally decided to
partner with Info Cubic Japan, as they appeared to be the most reliable.
Q: What are the good points of Info Cubic Japan?
A: From our first meeting, we could discuss in detail the contents and
scope of their work. At a very early stage, Info Cubic Japan already
understood their task was not just limited to translating a document into
Chinese or designing a website. On the other hand, other companies
gave us page-count-based estimations without realizing the true scope
of the project, which rather made us feel doubtful about their
performance . Even after we actually started working, Info Cubic
Japan's response was always very courteous. They didn't force their
way on us, but they presented solutions corresponding to our needs,
which made everything very easy for us. Although the project scope
changed frequently, they always handled it flexibly. ※More detail:
http://www.infocubic.co.jp/en/our-client/microsoft.html
Case Study (Microsoft Development)