Influencing Travel Behaviour

Graham Riley

Regional Programme Manager

North of England

Slide 1

The State of the NetworkResponsible forc.8,000 km of:MotorwaysMajor national/regional roads

Challenges•Traffic growth•Journey reliability•Air quality and

climate change•Economic prosperity

and pressures from new development

Slide 2

Spatial Spatial

Planning Planning

PolicyPolicy

Spatial Spatial

Planning Planning

PolicyPolicy

Research &Research &OtherOtherOpps.Opps.

StakeholdersStakeholders

Planning &Planning &MonitoringMonitoring

Research &Research &OtherOtherOpps.Opps.

StakeholdersStakeholders

Planning &Planning &MonitoringMonitoring

TourismTourismTourismTourism

HOVsHOVs& &

CarCar--sharing sharing

HOVsHOVs& &

CarCar--sharing sharing

CoachesCoachesCoachesCoaches

Influencing Influencing Travel Travel

BehaviourBehaviour

ITB Programme ITB Programme –– StructureStructure

TravelTravel to to

workwork

Slide 3

Travel Plans – Do they work?

Benefits realised:

• Trip reduction

• Improved staff recruitment, retention and health

• Development land released

• Area wide development of measures

Slide 4

Full Evaluations  Trips

Saved (Peak Hr)

Annual Benefit

Benefit: Cost Ratio

Cambridge Science Park 88 £207k 13:1Whiteley – Hampshire 52 £133k 3.7:1Northampton General Hospital A45

76 £67k 5.5:1

•Value of benefit is heavily dependent on levels of congestion

•Over 50 Voluntary Travel Plans delivered by March 2010Slide 5

New Developments

New Employmen

tExisting Employme

ntExisting Housing

Existing Employme

nt

•100’s of new travel plans secured

•‘Trip banking’ becoming establishedSlide 6

Results of M42 Active Traffic Management Pilot

• Average journey time has improved by up to 26% in worst PM peak

• Significantly reduced journey time variability during weekdays – on average 27% reduction

• Fuel consumption reduced by 4%

• Vehicle emissions down by up to 10%

• Personal injury accidents down from 5.1 to 1.8 per month

Slide 7

High Occupancy Vehicle Lanes

Slide 8

Integrated Demand Management

Integrated Traffic Management

Ramp Metering

Wide Area Traffic Mgt.

Incident Management

Managed Motorways (incl ATM)Variable Speed LimitsHard Shoulder RunningLane Management (incl. VSL, HSR)

Access Management

Spatial

PlanningInfluencing

Travel Behaviour

Travel Plans – Mixed

Promoting Sustainable Travel

Developer Travel plans

Enforcement

Policy C. 02/2007

Travel Plans –Voluntary

Mode shift – Rail, Coach

Traveller Information(on & off SRN)

Stakeholder working

HOV Gates

Area Wide

Complementary

Effects

Supporting Infrastructure

Monitoring/Appraisal

Slide 9

To find out more…To find out more…Graham Riley

Regional Programme Manager: Influencing Travel Behaviour

(North of England)

Lateral, 8 City Walk, Leeds, LS11 9AT

Tel +44 (0)113 283 6233 Mob +44 (0)07795 450549

Email: graham.riley@highways.gsi.gov.uk

Find us on the HA website: www.highways.gov.uk/knowledge/itb

Slide 10