INDV PRESENT - CA - Water Bottle Business

8/6/2019 INDV PRESENT - CA - Water Bottle Business

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2002 2007

GLOBAL BOTTLED WATER MARKET(CONSUMPTION IN MILLION OF LITERS)


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D a t a t a b l e 1 3

PER CAPITA BOTTLED WATERCONSUMPTION, BY COUNTRY,1999 TO 2004

Table13.pdf
http://e/CA%20-%20INDV%20PRESENTATION/Table13.pdfhttp://e/CA%20-%20INDV%20PRESENTATION/Table13.pdf


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Siti Suzana (2821915)

DEMOGRAPHICS OF THE BOTTLED WATER CONSUMER 1999

Classification Total U.S.

All Bottled Waters and Seltzer

# Users Composition*

Coverage**

Index

(Millions) (Millions) (%) (%)

Total Adults 196.3 69.3 35.3 100.0 100

Male 94.2 29.3 31.1 42.2 88

Female 102.1 40.0 39.2 57.8 111

Age

18-24 Years Old 24.8 10.3 41.4 14.8 117

25-34 40.6 16.0 39.4 23.0 112

35-44 44.0 17.9 40.7 25.8 115

45-54 33.1 12.8 38.7 18.5 109

55-64 21.7 6.3 28.9 9.0 82

65 and older 32.2 6.1 19.1 8.9 54

Age and Gender

Men 18-34 Years Old 32.5 11.5 35.3 16.6 100

Men 25-54 57.9 20.0 34.545.0

28.9 98

Women 18-34 32.8 14.7 45.0 21.3 127

Women 25-54 59.8 26.7 44.6 38.5 126

* Percentage of the classification within the target universe.

** Percentage of target within the classification.

Source: Beverage Marketing Corporation; Mediamark Research


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HOW IMPORTANT IS CLEAN WATER TOOUR HEALTH AND WELLBEING?

Click to edit Master title style


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The Bottled Water Business

Click to edit Master text stylesSecond level Third level

Fourth level Fifth level

How important is clean water to our health and wellbeing? More and more, weare all becoming concerned with the quality of our water supply. Young or old,everyone needs fresh, clean water to drink. This market- driven reality hasspurred one of the fastest growing industries in the world. The bottled waterbusiness offers a tremendous opportunity for income and profit to entrepreneurson a variety of levels.


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BOTTLED WATER


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WHAT MAKES ONE BRANDDIFFERENT FROM ANOTHER?

Mineral and spring water

Bottled water

Sparkling water

Glacial water

Natural water

Purified water


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Competitive Advantages

No Contracts to Sign :

Free 30-Day Trial :

Next Day Service Guaranteed:

Locally Owned and Operated:

Customer Service Department:Health and beauty solutions:

Liquid asset:


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CONCLUSIONCompetitive advantage is, in very basic words, a position a firm occupies against its competitors.

According to Michael Porter, the three methods for creating a sustainable competitive advantage are through:

1. Cost leadership - Cost advantage occurs when a firm delivers the same services as its competitors but at a lowercost; [1]

2. Differentiation - Differentiation advantage occurs when a firm delivers greater services for the same price of itscompetitors. They are collectively known as positional advantages because they denote the firm's position in itsindustry as a leader in either superior services or cost; [2]

3. Focus (economics) - A focused approach requires the firm to concentrate on a narrow, exclusive competitivesegment (market niche), hoping to achieve a local rather than industry wide competitive advantage. There are costfocus seekers, who aim to obtain a local cost advantage over competition and differentiation focuser, who arelooking for a local difference. [3]

Many forms of competitive advantage cannot be sustained indefinitely because the promise ofeconomic rentsinvites competitors to duplicate the competitive advantage held by any one firm.

A firm possesses a sustainable competitive advantage when its value-creating processes and position have notbeen able to be duplicated or imitated by other firms,[4]. Sustainable competitive advantage results, according tothe resource-based view theory in the creation of above-normal (or supranormal) rents in the long run.

Analysis of competitive advantage is the subject of numerous theories of strategy, including the five forces modelpioneered by Michael Porterof the Harvard Business School.

The primary factors of competitive advantage are innovation, reputation and relationships.

Competitive advantage occurs when a organisation acquires or develops an attribute or combination of attributesthat allows it to outperform its competitors. These attributes can include access to natural resources, such as highgrade ores or inexpensive power, or access to highly trained and skilled personnel human resources. Newtechnologies such as robotics and information technology either to be included as a part of the product, or to assistmaking it.
http://en.wikipedia.org/wiki/Competition_(economics)http://en.wikipedia.org/wiki/Michael_Porterhttp://en.wikipedia.org/wiki/Cost_leadershiphttp://en.wikipedia.org/wiki/Competitive_advantage#cite_note-0%23cite_note-0http://en.wikipedia.org/wiki/Differentiation_(economics)http://en.wikipedia.org/wiki/Competitive_advantage#cite_note-1%23cite_note-1http://en.wikipedia.org/w/index.php?title=Focus_(economics)&action=edit&redlink=1http://en.wikipedia.org/wiki/Market_nichehttp://en.wikipedia.org/wiki/Competitive_advantage#cite_note-2%23cite_note-2http://en.wikipedia.org/wiki/Economic_renthttp://en.wikipedia.org/wiki/Competitive_advantage#cite_note-3%23cite_note-3http://en.wikipedia.org/wiki/Resource-based_viewhttp://en.wikipedia.org/wiki/Five_forceshttp://en.wikipedia.org/wiki/Michael_Porterhttp://en.wikipedia.org/wiki/Harvard_Business_Schoolhttp://en.wikipedia.org/wiki/Harvard_Business_Schoolhttp://en.wikipedia.org/wiki/Michael_Porterhttp://en.wikipedia.org/wiki/Five_forceshttp://en.wikipedia.org/wiki/Resource-based_viewhttp://en.wikipedia.org/wiki/Competitive_advantage#cite_note-3%23cite_note-3http://en.wikipedia.org/wiki/Economic_renthttp://en.wikipedia.org/wiki/Competitive_advantage#cite_note-2%23cite_note-2http://en.wikipedia.org/wiki/Market_nichehttp://en.wikipedia.org/w/index.php?title=Focus_(economics)&action=edit&redlink=1http://en.wikipedia.org/wiki/Competitive_advantage#cite_note-1%23cite_note-1http://en.wikipedia.org/wiki/Differentiation_(economics)http://en.wikipedia.org/wiki/Competitive_advantage#cite_note-0%23cite_note-0http://en.wikipedia.org/wiki/Cost_leadershiphttp://en.wikipedia.org/wiki/Michael_Porterhttp://en.wikipedia.org/wiki/Competition_(economics)


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INDV PRESENT - CA - Water Bottle Business