Industry news. Objectives Brief overview of the industry Why it’s important to know what is going on in the industry How to keep up to date – tips/suggestions

Industry news

• Objectives• Brief overview of the industry• Why it’s important to know what is going on in the industry• How to keep up to date – tips/suggestions• An overview of each industry news site with examples• Summary

Overview

• Give you a guide to each of the main industry websites

• Enable you to effectively seek out relevant information

• Gain a basic understanding of the media industry as a whole with a deeper understanding of how search plays a part in it

Objectives

Introduction

• Search Engine Marketing (SEM) is part of the Media Industry

• The Search Engine Market is a fast paced industry which changes on a regular basis

• It is important to have up to date knowledge of the industry in order to keep ahead of the game and to have a rounded knowledge of the whole of the industry

Introduction

Check industry websites on a daily basis

• Find information on news, stories, search tips and search ideas

• Get an overview of all aspects of

the media but particularly paying attention to updates on search

• Inform colleagues of any important/relevant news stories

Subscribe to industry sites newsletters

• Information straight to your inbox on a regular basis

• Sign up to receive daily or weekly alerts

• Monthly newsletters

Industry News

Industry News Sites

http://www.brandrepublic.com/home/

http://www.mediaweek.com/mw/index.jsp

http://www.revolutionmagazine.com/

http://www.seroundtable.com/

What do they cover in their site?

• News • Research • Commentary/analysis on news stories • Archives • Reports • Case Studies • Forum • Blog section • Search tips • Statistics • Job section

URL: http://www.brandrepublic.com

Industry News Sites

http://www.brandrepublic.com/



Background• Part of Haymarket Publishing

Available Online/Offline?• Brand Republic and home to ‘Campaign’ magazine and ‘Marketing’ magazine on the web.

What do they specialise in?• Advertising, marketing, public relations and new media

What is included on their site?• 40 news stories a day• Archive of 250,000 news stories • Advertise over 2,000 jobs• Top five industry advertising and media stories online by 9am • Covers news on: Advertising, Creative, Design, Digital, Direct Marketing, Marketing, Media

and PR • Insight with analysis and comment• Statistics to back up business cases • Monitoring competitors • Basic ‘how to’ guides for the entry-level end of the market

Industry News Sites


Example news story:

• Google beat Microsoft and Yahoo! to supply search services for the social networking site MySpace.



URL: http://www.mediaweek.com

Industry News Sites

http://www.mediaweek.com/


Background• US based publication• Affiliate sites- Adweek and Brandweek

Available Online/Offline?• Mediaweek is an extension of Mediaweek magazine

What do they specialise in?• Provide insight, news and analysis on the media industry.

What is included on their site?• Top 10 directories for: consumer magazines by circulation, daily newspapers by

circulation, cable TV networks by subscribers, all broadcast TV networks, radio networks by audience, and web brands by unique viewers

• Affiliate site Adweek provides job search facility and CV workshop

Industry News Sites


• Google report click fraud auditing firms are estimating incorrect data.

Example news story:



URL: http://revolutionmagazine.com

Industry News Sites


Background• Launched as a monthly magazine in June 1997 by Haymarket Publishing to help marketers learn new strategies for business success.

Available Online/Offline? • Weekly magazine and regularly updated website

What do they specialise in?• Digital economy

What is included on their site?• Provide news, features, reports, case studies and in-depth analysis• They aim to place digital economy in context in an overall business strategy including:• Information on marketing and promotion• E-commerce• Supply chain management• Customer service• Internal communications • Data management

Industry News Sites


Example commentary:

• Commentary from Dan Clays, MD at Quantum


• News • Research • Commentary/analysis on news stories

• Archives • Reports • Case Studies • Forum • Blog section • Search tips • Statistics • Job section

Industry News Sites

URL: http://www.seroundtable.com

Background• Report on the most interesting threads taking place at the SEM (Search Engine

Marketing) forums and provide a synopsis of threads.

Available Online/Offline?• Only available online

What do they specialise in?• Search Engine Marketing

What is included on their site?• Relevant/interesting threads• Synopsis of threads • Single source to locate interesting SEM threads • Cover 11 different SEM forums daily • The reader has opportunity to submit threads they would like to be reviewed

Industry News Sites

http://www.seroundtable.com/

Example forum thread:

• PPC Fraud

• Are we resigned to accepting it?

• Google and Yahoo seem to have no real incentive to combat problem



URL: http://www.searchenginewatch.com

Industry News Sites

Background • Replaced “A Webmaster's Guide To Search Engines” created by

Danny Sullivan

Available Online/Offline?• Online only

What do they specialise in? • Search Engine Marketing

What is included on their site?• Contains news stories, blog, and a forum where users can discuss issues with other users • Provides search tips, resources ratings, statistics and listings to help improve your

searching techniques. • Explains technical side of search engines-how things work and how well they work• Committed to tracking search engine news, important changes, and providing quality

information about these tools

Industry News Sites

Example news story:

• Understanding searcher behaviour is important-it can help maximise value and effectiveness

• Searchers interact with Search Engines in different ways

• 35% of online shoppers

reported loyalty to one SE

• 53% used two or three SE’s

• Only 10% used 4 or more SE’s



URL: http://www.search-engine-war.co.uk

Industry News Sites

Background • Search Engine War provide news on Search Engine

Marketing and include categories on Enterprise search, Meta search, Pay per Click, Search Engine Marketing and Search Engine Optimisation

Available Online/Offline?• Online only


What is included on their site?The site posts news blogs which users can comment on• Archives of all news blogs date back to April 2005

Industry News Sites

Example news blogs:

• Google click settlement rumour is not a hoax

• If owed money from Google and can prove fraudulent click activity then can make a claim



URL: http://www.cnet.com

Industry News Sites

Background• Part of the CNet company who review thousands of

digital technology products each year including computers, mobile devices, cameras and camcorders, software, online services and much more

Available online/offline?• Online only

What do they specialise in?• Digital Media including technology, advertising, threats and viruses, wireless,

entertainment, search and financial data

What is included on their site?• CNet News provides breaking technology, news coverage, features, and special

reports

Industry News Sites

Example news story:

• UK online advertising overtakes magazines

•Raked in $2.48 billion last year

•Is worth 3 times the UK radio-advertising market

•Online advertising is the 4th largest display advertising medium in the UK



URL: http://www.netimperative.com

Industry News Sites

Background • Consider themselves to be the leading UK online publishing company


What do they specialise in?• Digital Market

What is included on their site?• Provide a range of information, research and event services for businesses,

consumers, observers and commentators interested in the digital market• The company’s focal point is their news section and they send out weekly and

monthly newsletters to keep their readers up to date • The site also includes information on: market commentary, opinion, features, case

studies, profiles, research and statistics • All the content is archived and the site has up to 5 years of coverage

Industry News Sites

Example news stories:

• Agency.com revamp Sainsbury’s bank website and create new micro site.



URL: http://www.nma.co.uk

Industry News Sites

Background• Claim to be the UK’s only weekly magazine covering the business of interactive

media

Available online/offline?• Available online and as a weekly magazine

What do they specialise in?• Interactive media

What is included on their site?• Provide exclusive news, informed analysis, thought provoking commentary and in-

depth features• NMA concentrates on the business opportunities rather than on technology • Cater for all levels of experience • Provide online workshops, explain guides and introductions to key areas of e-

business • Also provides: a job search function, a research section for all the latest data about

usage of interactive media in the UK, a supplier directory and a list of the top 100 interactive agencies

Industry News Sites

-+Example news story:

• Icstis, a premium rate service regulator, to investigate Big Brother’s mobile voting providers after receiving 2, 700 complaints.



URL: http://www.sempo.org

Industry News Sites

Background• SEMPO (Search Engine Marketing Professional Organisation)

are a non-profit professional association who work towards increasing awareness and promoting the value of Search Engine Marketing worldwide

• SEMPO fund advertising campaigns, outreach activities, events and press



What is included on their site?• Library resource centre including: articles, research, editorials, case studies, links to

SEM tools, newsletters, and educational information and webinars • Press room- Press releases, SEMPO in the news, and SEM in the news• Jobs board

Industry News Sites

• What the industry is and how search engine marketing fits into it

• Why it is important to keep up to date with the industry

• How to keep up to date

• A brief overview of each news site- who they are and what they offer

Summary

Documents

Industry news. Objectives Brief overview of the industry Why it’s important to know what is going on in the industry How to keep up to date – tips/suggestions