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Industry Landscape in Mobile Comupting [email protected] Sales & Marketing Director CU Americas Sales & Marketing Director, CU Americas

Industry Landscape in Mobile Comupting · 2010. 2. 21. · LTE, the next evolution for high-speed data TD-HSPA broadband modems for China Optimized modems for numerous applications

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Page 1: Industry Landscape in Mobile Comupting · 2010. 2. 21. · LTE, the next evolution for high-speed data TD-HSPA broadband modems for China Optimized modems for numerous applications

Industry Landscape in Mobile Comupting

[email protected]

Sales & Marketing Director CU AmericasSales & Marketing Director, CU Americas

Page 2: Industry Landscape in Mobile Comupting · 2010. 2. 21. · LTE, the next evolution for high-speed data TD-HSPA broadband modems for China Optimized modems for numerous applications

About ST-Ericsson

∙ ST-Ericsson is 50/50 joint venture uniting the wireless semiconductor division of STMicroelectronics (ST-NXP Wireless) and the mobile platform division of Ericsson (Ericsson Mobile Platforms) ( )

∙ Incorporated in Switzerland and headquartered in Geneva, the Company employs approximately 8,000 people worldwide, more than 85 percent of whom are in R&Dwhom are in R&D

∙ ST-Ericsson is a fabless company, with wafer processing performed by an appropriate combination of the front-end facilities of STMicroelectronics, as well as by external foundrieswell as by external foundries

∙ ST-Ericsson has full access to world-class assembly and test manufacturing facilities located at Calamba (Philippines) and Muar (Malaysia), operated by STMicroelectronicsby STMicroelectronics

∙ ST-Ericsson operations are spread around the world, with main centers in China, Finland, France, Germany, India, Japan, Korea, Netherlands, Norway Singapore Sweden the UK and the USANorway, Singapore, Sweden, the UK and the USA

Page 3: Industry Landscape in Mobile Comupting · 2010. 2. 21. · LTE, the next evolution for high-speed data TD-HSPA broadband modems for China Optimized modems for numerous applications

Phones with ST-Ericsson Inside

i-Mate Ultimate 6150

Sony Ericsson P910

Sony Ericsson M600

Aava Mobile Sony Ericsson Satio

Sony Ericsson W960i

Sony Ericsson W950

Sony Ericsson P1

O2 Xda Flame

Fujitsu Siemens LOOX T Series

SamsungMagnet

Sony Ericsson C905

i-MateUltimate 8150

Eten Glofish X800

Eten Glofish M800

HP 6500/6900 series Samsung

T429Garmin

2/15/2010CONFIDENTIAL3

Ultimate 8150 Glofish X800 Glofish M800 T429 Nuvifone

Page 4: Industry Landscape in Mobile Comupting · 2010. 2. 21. · LTE, the next evolution for high-speed data TD-HSPA broadband modems for China Optimized modems for numerous applications

Agenda

∙ Mobile access technology

∙ HSPA

∙ LTE

∙ Smartphone design challenges

Pl tf f bil∙ Platforms for mobile

December 2009CONFIDENTIAL4

Page 5: Industry Landscape in Mobile Comupting · 2010. 2. 21. · LTE, the next evolution for high-speed data TD-HSPA broadband modems for China Optimized modems for numerous applications

MOBILE ACCESSMOBILE ACCESS TECHNOLOGY

December 2009CONFIDENTIAL5

Page 6: Industry Landscape in Mobile Comupting · 2010. 2. 21. · LTE, the next evolution for high-speed data TD-HSPA broadband modems for China Optimized modems for numerous applications

GROWTH IN MOBILE AND WIRELESS

2500CELLULAR DEVICE VOLUMES

1500

2000 Machine-to-machine

Connected devices

1000

1500

M Units Smart-phones

Feature phones

500

p

Entry phones

0

2008 2009 2010 2011 2012 2013 2014

Source: ABI Research 3Q09

December 8, 2009CONFIDENTIAL6

Page 7: Industry Landscape in Mobile Comupting · 2010. 2. 21. · LTE, the next evolution for high-speed data TD-HSPA broadband modems for China Optimized modems for numerous applications

3GPP Spec Progression

Feb 20107

Page 8: Industry Landscape in Mobile Comupting · 2010. 2. 21. · LTE, the next evolution for high-speed data TD-HSPA broadband modems for China Optimized modems for numerous applications

Mobile Data Network

Feb 20108

Page 9: Industry Landscape in Mobile Comupting · 2010. 2. 21. · LTE, the next evolution for high-speed data TD-HSPA broadband modems for China Optimized modems for numerous applications

~6-7 Yrs from Standards Publication to ~50M

December 2009CONFIDENTIAL9

Page 10: Industry Landscape in Mobile Comupting · 2010. 2. 21. · LTE, the next evolution for high-speed data TD-HSPA broadband modems for China Optimized modems for numerous applications

HSPAHSPA

December 2009CONFIDENTIAL10

Page 11: Industry Landscape in Mobile Comupting · 2010. 2. 21. · LTE, the next evolution for high-speed data TD-HSPA broadband modems for China Optimized modems for numerous applications

What is HSPA?

11

Page 12: Industry Landscape in Mobile Comupting · 2010. 2. 21. · LTE, the next evolution for high-speed data TD-HSPA broadband modems for China Optimized modems for numerous applications

December 2009CONFIDENTIAL12

Page 13: Industry Landscape in Mobile Comupting · 2010. 2. 21. · LTE, the next evolution for high-speed data TD-HSPA broadband modems for China Optimized modems for numerous applications

December 2009CONFIDENTIAL13

Page 14: Industry Landscape in Mobile Comupting · 2010. 2. 21. · LTE, the next evolution for high-speed data TD-HSPA broadband modems for China Optimized modems for numerous applications

Advanced Antenna

14

Page 15: Industry Landscape in Mobile Comupting · 2010. 2. 21. · LTE, the next evolution for high-speed data TD-HSPA broadband modems for China Optimized modems for numerous applications

December 2009CONFIDENTIAL15

Page 16: Industry Landscape in Mobile Comupting · 2010. 2. 21. · LTE, the next evolution for high-speed data TD-HSPA broadband modems for China Optimized modems for numerous applications

LTELTE

December 2009CONFIDENTIAL16

Page 17: Industry Landscape in Mobile Comupting · 2010. 2. 21. · LTE, the next evolution for high-speed data TD-HSPA broadband modems for China Optimized modems for numerous applications

Summary of the 3GPP original LTE requirements

∙ Increased peak data rates: 100Mbps downlink and 50Mbps uplink.

∙ Reduction of RAN latency to 10ms.

∙ Improved spectrum efficiency (two to four times compared with HSPA Release 6).

∙ Cost-effective migration from Release 6 Universal Terrestrial Radio Access∙ Cost-effective migration from Release 6 Universal Terrestrial Radio Access (UTRA) radio interface and architecture.

∙ Improved broadcasting.

∙ IP-optimized (focus on services in the packet switched domain).

∙ Scalable bandwidth of 20MHz, 15MHz, 10MHz, 5MHz, 3MHz and 1.4MHz.

S t f b th i d d i d t∙ Support for both paired and unpaired spectrum.

∙ Support for inter-working with existing 3G systems and non-3GPP specified systems.

17

Page 18: Industry Landscape in Mobile Comupting · 2010. 2. 21. · LTE, the next evolution for high-speed data TD-HSPA broadband modems for China Optimized modems for numerous applications

What is OFDM?• OFDM provides spectrum flexibility & enables cost-efficient solutions for wideOFDM provides spectrum flexibility & enables cost efficient solutions for wide carriers with high peak rates.

• OFDM is a well-established technology, used in standards such as IEEE 802.11 a/b/g, 802.16, Digital Video Broadcast (DVB) and Digital Audio Broadcast (DAB).

18

Page 19: Industry Landscape in Mobile Comupting · 2010. 2. 21. · LTE, the next evolution for high-speed data TD-HSPA broadband modems for China Optimized modems for numerous applications

FDD & TDD

19

Page 20: Industry Landscape in Mobile Comupting · 2010. 2. 21. · LTE, the next evolution for high-speed data TD-HSPA broadband modems for China Optimized modems for numerous applications

HARMONIZING ACCESS TECHNOLOGIESGlobal alignment for WCDMA/HSPA, TD-SCDMA (China) and CDMA

TD Forum

GSM Track (3GPP)

LTE

TD-SCDMA

CDMA Track (3GPP2)

LTEFDD and TDD

GSM WCDMA HSPA

CDMA One EVDO Rev A

2001 2005 2008 2010

CDMA One EVDO Rev A

December 8, 2009CONFIDENTIAL20

Page 21: Industry Landscape in Mobile Comupting · 2010. 2. 21. · LTE, the next evolution for high-speed data TD-HSPA broadband modems for China Optimized modems for numerous applications

December 2009CONFIDENTIAL21

Page 22: Industry Landscape in Mobile Comupting · 2010. 2. 21. · LTE, the next evolution for high-speed data TD-HSPA broadband modems for China Optimized modems for numerous applications

December 2009CONFIDENTIAL22

Page 23: Industry Landscape in Mobile Comupting · 2010. 2. 21. · LTE, the next evolution for high-speed data TD-HSPA broadband modems for China Optimized modems for numerous applications

December 2009CONFIDENTIAL23

Page 24: Industry Landscape in Mobile Comupting · 2010. 2. 21. · LTE, the next evolution for high-speed data TD-HSPA broadband modems for China Optimized modems for numerous applications

SMARTPHONE DESIGNSMARTPHONE DESIGN CHALLENGES

December 2009CONFIDENTIAL24

Page 25: Industry Landscape in Mobile Comupting · 2010. 2. 21. · LTE, the next evolution for high-speed data TD-HSPA broadband modems for China Optimized modems for numerous applications

Smartphone Block Diagram

December 2009CONFIDENTIAL25

Page 26: Industry Landscape in Mobile Comupting · 2010. 2. 21. · LTE, the next evolution for high-speed data TD-HSPA broadband modems for China Optimized modems for numerous applications

Multi-Core and Ghz Apps Processor

December 2009CONFIDENTIAL26

Page 27: Industry Landscape in Mobile Comupting · 2010. 2. 21. · LTE, the next evolution for high-speed data TD-HSPA broadband modems for China Optimized modems for numerous applications

Many Interfaces and SW Options

• Full HD 1080p camcorder, multiple codecs (H264 HP, VC-1, MPEG-4)

• High-resolution touchscreen display support• High-resolution, touchscreen display support• Simultaneous dual display support • High performance 3D graphics, support for OpenVG 1.1 and OpenGL ES 2.0

• Integrated ISP for Mpix cameras• Wi-Fi, Bluetooth and GPS• USB 2.0, HDMI ports • Multiple operating systems Symbian Android andMultiple operating systems, Symbian, Android and Linux-based platforms

• Mobile TV standards

December 2009CONFIDENTIAL27

Page 28: Industry Landscape in Mobile Comupting · 2010. 2. 21. · LTE, the next evolution for high-speed data TD-HSPA broadband modems for China Optimized modems for numerous applications

7 Radios in One and Multi-Bands Support27 b d27 bands

ranging from 700 Mhz to 2.6 Ghz

in Rel 8

2.4 Ghz

100 Mhz

1 6 Ghz

2.4/5 Ghz

1.6 Ghz

13.56 Mhz

December 2009CONFIDENTIAL28

700 to 1.5 Ghz

Page 29: Industry Landscape in Mobile Comupting · 2010. 2. 21. · LTE, the next evolution for high-speed data TD-HSPA broadband modems for China Optimized modems for numerous applications

Don’t Forget IPR

Technology Royalty Rate 2005 2006 2007 2008 2009 2010 2011

CDMA (%) 3.6% 3.8% 3.8% 3.9% 4.0% 4.1% 4.2%

GSM (%) 4.8% 4.0% 3.8% 3.8% 3.7% 3.7% 3.8%( )

WCDMA (%) 10.5% 9.4% 9.4% 9.2% 9.0% 8.7% 8.5%

WCDMA* (%) 8.6% 7.5% 7.4% 8.1% 7.9% 7.6% 7.4%

*Qualcomm/Nokia WCDMA Royalty Dispute Resolved in Nokia's FavorQualcomm/Nokia WCDMA Royalty Dispute Resolved in Nokia s Favor

Source: ABI Research

29

Page 30: Industry Landscape in Mobile Comupting · 2010. 2. 21. · LTE, the next evolution for high-speed data TD-HSPA broadband modems for China Optimized modems for numerous applications

PLATFORMS FOR MOBILEPLATFORMS FOR MOBILE

December 2009CONFIDENTIAL30

Page 31: Industry Landscape in Mobile Comupting · 2010. 2. 21. · LTE, the next evolution for high-speed data TD-HSPA broadband modems for China Optimized modems for numerous applications

No One Size Fits All

Embedded Mobility •Most advanced modems, optimized for application•Mobile broadband and M2M devices

ThinModems

Mobile Computing• Top performance at low power•Mid and High-end smart devices

Application Processor & y

and

ents

Mobile Multimedia

Mid and High end smart devices Processor &Integrated modem

Con

nect

ivity

Enh

ance

me

•Multimedia and Smart features at an affordable price •Smartphones for All and Feature phones

Low cost Entry

EntryPlatforms

C E

•Lowest cost with more features •Entry markets and lowest cost devices

February 2010

Page 32: Industry Landscape in Mobile Comupting · 2010. 2. 21. · LTE, the next evolution for high-speed data TD-HSPA broadband modems for China Optimized modems for numerous applications

Platform from ST-E 2G/EDGEUMTS/HSPA

TD-SCDMALTE

In Production Announced

ThinModems

LTE / HSPA+ Mobility

Best combined UL/DL performance

M710

M340 M570

M700 M710

M340 M570

M700

Data in every region52095209

Application Processor &

M7210M6718M7210M7211

U8500The best Smartphone PlatformU8500

Processor &Integrated Modem

Smartphones for all

Multimedia enabled solutions

EntryPlatforms

67XX

T7210 U6715 U68XX

67XX

T7210 U6715 U68XX

U33XU33X E49XXE4908 E49XXE4910

Single Chip 2G & EDGE490X G485X490X G485X

Connectivity and E h Complete PlatformsEnhancements Complete Platforms

February 2010

Page 33: Industry Landscape in Mobile Comupting · 2010. 2. 21. · LTE, the next evolution for high-speed data TD-HSPA broadband modems for China Optimized modems for numerous applications

PLATFORM PORTFOLIO 2G/EDGEUMTS/HSPA

TD-SCDMALTE

In Production Announced

ThinModems

LTE / HSPA+ Mobility

Best combined UL/DL performance

M710

M340 M570

M700 M710

M340 M570

M700

M7210M6718

Embedded Mobility •Most advanced modems, optimized for application•Mobile broadband and M2M devices

Data in every region52095209

Application Processor &

Mobile Computing• Top performance at low power

U8500The best Smartphone PlatformU8500

Processor &Integrated Modem

Mobile Multimedia

•Mid and High-end smart devices

Smartphones for all

Multimedia enabled solutions

EntryPlatforms

67XX

T7210 U6715 U68XX

67XX

T7210 U6715 U68XX

U33XU33X E49XXE4908 E49XXE4910

•Multimedia and Smart features at an affordable price•Smartphones for All and Feature phones

Low cost Entry Single Chip 2G & EDGE490X G485X490X G485X

Connectivity and E h t Complete Platforms

Low cost Entry•Lowest cost with more features•Entry markets and lowest cost devices

Enhancements Complete Platforms

February 2010

Page 34: Industry Landscape in Mobile Comupting · 2010. 2. 21. · LTE, the next evolution for high-speed data TD-HSPA broadband modems for China Optimized modems for numerous applications

ENTRY AND LOW COST PHONES

Entry Markets and Lowest Cost devices

Lowest Cost with more featuresEnhanced connectivity and multimediaMore than voiceMore than voiceIntegration - Single chipBest-in-class power consumptionIndustry smallest footprintIndustry smallest footprint

Single Chip ULCDual SIM/Dual Standby

Quad-band EDGE850mm2 handset

Low cost 3GHSDPA

2 band TD-HSDPAQuad band EDGE

E49XX 67XXG485X T7210

Dual SIM/Dual StandbyUSB Charging

850mm2 handset QVGA & 3Mpix camera

HSDPAUp to 5Mpix Camera

Quad-band EDGE QVGA & 3Mpix Camera

February 2010

Page 35: Industry Landscape in Mobile Comupting · 2010. 2. 21. · LTE, the next evolution for high-speed data TD-HSPA broadband modems for China Optimized modems for numerous applications

MOBILE MULTIMEDIA

S t M lti di

Smartphones for all and Feature Phones

Smart MultimediaLinux/Android supportWQVGA screens and H.264 videoHSDPA f f t t t h iHSDPA for fast content sharing

Without compromising on things that mattersBest in class battery life for a 3G SmartphoneHigh integration for small size

2 band TD-HSDPAQuad band EDGE

T7210

Affordable Linux/AndroidHSPDA

U6715

Quad-band EDGE QVGA & 3Mpix Camera

HSPDAWQVGA & 5Mpix camera

February 2010

Page 36: Industry Landscape in Mobile Comupting · 2010. 2. 21. · LTE, the next evolution for high-speed data TD-HSPA broadband modems for China Optimized modems for numerous applications

MOBILE COMPUTING

Mid and high-end Smart devices

Top performance at low powerDual-core processors >1GHzHD-Multimedia 1080pFull web browsing experienceMobile broadband with HSPA+Powerful 3D Graphics - Open GL ES 2.0Touch displays, dual screenComplete solutions with Open OS

HSPA+LTE

Dual-core SMP Cortex A91080p HD

U8500 Thin Modems

February 2010

LTE TD-HSPA

1080p HDDual Screen support

Page 37: Industry Landscape in Mobile Comupting · 2010. 2. 21. · LTE, the next evolution for high-speed data TD-HSPA broadband modems for China Optimized modems for numerous applications

EMBEDDED MOBILITY

Ad d d d i

Mobile Broadband and M2M Devices

Advanced modems devices

HSPA+, mobile broadband for all devices

LTE, the next evolution for high-speed datag p

TD-HSPA broadband modems for China

Optimized modems for numerous applications

Modem technology from GSM to LTE

From Smartphones and netbooks to consumer electronics and M2M

Dual modeTD-HSPA & quad band

M6718

HSPA+ 21 MbpsSimultaneous full speed UL/DL

M570

LTE /HSPA+Proven hand over

M710

TD-HSPA & quad band EDGE

Simultaneous full speed UL/DLBest in class thermal heat

Proven hand over100 Mbps

February 2010

Page 38: Industry Landscape in Mobile Comupting · 2010. 2. 21. · LTE, the next evolution for high-speed data TD-HSPA broadband modems for China Optimized modems for numerous applications

CONNECTIVITY AND ENHANCEMENTS

GPS

Integrated into complete platform solutions

BluetoothFully-integrated single-chip Bluetooth

Leading footprint and power

BT/FM/GPSFirst 45nm ComboLeading footprint size

CW1200

CG2900

WLAN

FM RadioOver 1 Billion FM radio shipped 802.11a/b/g/n

< 50mm2 BOMIntegrated PA, SMPS

CW1200

Outperforms in co-existence with BT

VideoAdd HD TV out to your platform HDMI/CVBS combo

Full HD 1080p

AV8100

AV5230

AudioExtend playtime without reducing quality

Power

Full HD 1080p7.1 audio surround 102 dB SNR

Integrated headset AMPPlayback Time Extender

PowerAdd smart power distribution

February 2010

Page 39: Industry Landscape in Mobile Comupting · 2010. 2. 21. · LTE, the next evolution for high-speed data TD-HSPA broadband modems for China Optimized modems for numerous applications

THANK YOU