Industry Chat: CPGAugust 2017

Sugirtha Stathis, Career Advisor

Hanne Berg, Recruiting Relationship Manager

MBA Career Management

Agenda

• CPG Industry─ Trends

─ Functions, Roles and Internships

─ Company Relationships

• The Job Search ─ Recruiting and Summer Outreach

─ Is the CPG industry for you?

─ Career Pathways

─ Recruiting Strategy and Timeline

• Hiring Data─ Offers, Compensation and

Sponsorship

• CPG at Wharton ─ Wharton Marketing Club

─ Wharton Customer Analytics Initiative

• Q & A

MBA Career Management CPG Team

Career Advice

• Self-assessment & decision making

• Industry Insight

• Networking

• Resumes, Cover Letter & Interview Prep

Corporate Relationships

• Develop employer outreach strategy with RRM

Programming

• Develop programs for students interested in CPG

SUGIRTHA STATHISCAREER ADVISOR

Corporate Relationships

• Strategize best recruiting approach for variety of employers

• Co-manage employer relationships with Career Advisor

• Manage recruiting events

Student Support

• Assist students with logistics of on-campus interview process, job board postings, etc.

HANNE BERGRECRUITING RELATIONSHIPMANAGER

Collaborate with the Wharton Marketing Club

Industry Overview

Industry OverviewConsumer Products

Consumer Packaged

Goods

Other/ Diversified Products

Personal Care

Household Goods

Consumer HealthFood

Beverage (Non-

Alcoholic)

Wine & Spirits

Food & Beverage

Retail

Beauty & Cosmetics

CPG Company Examples

Other / Diversified Products

Food and Beverage

MBA Career Management

Manufacturing and Supply Chain Challenges

Recent Trends in CPGChanging Consumer

Demographics

Big Data and Enabling Technologies

Changing Consumption Patterns and Preferences

Competitive Pressures from Large and Small Players

Keeping Up with Trends…

• 2017 CPG Industry Trends Reports: Deloitte, Strategy&, CB Insights, Snipp (Food, Personal Care)

• Grocery Manufacturers Association – News and research reports covering food, beverage, and consumer goods manufacturers

• Beverage Industry – Covers trends and issues in the US beverage industry

• Lippincott Library Business Research Guides – access reports on consumer behavior and demographics, industry performance and outlook, major companies operating in the sector, and key statistics

• Consumer Communication & Brand Marketing:• AdAgeDaily – A premier source for advertising and marketing news

• AdWeek – Covers media news including print, technology, advertising, branding and television

• Mobile Marketer – News related to mobile marketing, media and commerce

Note: Many sites offer a daily or weekly email newsletter with top industry headlines

MBA Career Management

Functions in CPG

Product Development

Demand Planning

Manufacturing

Supply Chain

Market & Consumer Research

Consumer Promotions

Package Design

Legal

Sales & Customer Planning

Category Management

Advertising Services

Finance

Media Planning

Public Relations

Brand Team (Marketing)

Brand Management /

Marketing

• General management role; typically have P&L responsibility

• Set long-term business strategy; develop/implement brand positioning

• Lead cross-functional teams to build and execute operating plans across the 4P’s (Product, Place, Price, Promotion)

• Set and deliver sales, market share and profit projections; track consumer and market data to identify risks & opportunities

Functions in CPG

Brand Management /

Marketing

• General management role; typically have P&L responsibility

• Set long-term business strategy; develop/implement brand positioning

• Lead cross-functional teams to build and execute operating plans across the 4P’s (Product, Place, Price, Promotion)

• Set and deliver sales, market share and profit projections; track consumer and market data to identify risks & opportunities

Consumer Insights

• Provide functional expertise to ensure business decisions are based on relevant consumer insights

• Design and implement consumer research plans

• Ensure rational/emotional/product needs of consumers are delivered through product and marketing ideas

Corporate / Strategic Finance

• Work in areas ranging from treasury, to FP&A, to corporate M&A to supporting brand teams or groups like sales, manufacturing or R&D

• Monitor and drive essential P&L and balance sheet levers

• Partner to make recommendations on business strategy and new product development

Functions in CPG

Corporate Strategy

• Coordinate overall view of the marketplace and key opportunities/issues

• Develop long-term strategic plans, analyze growth opportunities, develop recommendations and help plan implementation

• Serve as internal consulting partner to support business unit or corporate-level initiatives

Operations / Supply Chain

• Procurement: Oversee purchasing operations; analyze historical purchasing costs for materials, forecast future costs, find vendors

• Supply Chain: Review existing procedures and examine opportunities to streamline production, purchasing, warehousing, distribution, and financial forecasting to meet company’s needs

General Management /

MBA Leadership Development

Program

• High-profile, “fast-track” MBA programs designed to develop future leaders of the company

• Typically offer accelerated career path, customized training, senior executive mentorship

• May rotate across business units, functions, and/or regions during LDP period, with final placement in area of interest

Marketing / Brand Management

• Evaluated entry into new category, including competitive analysis, consumer research, and financial modeling. Provided launch recommendation with marketing support plan.

Consumer Insights

• Analyzed consumer and market data to identify growth opportunities. Recommended future product enhancements and new consumer targets to increase penetration.

Corporate / Strategic Finance

• Developed a model to optimize allocation of trade investment and maximize profitability across regions and channels in LatAm market.

Sample Internships

Corporate Strategy

• Conducted research and valuation analysis on $50M-$100M potential acquisition targets.

Operations / Supply Chain

• Developed operations performance dashboard to track production/delivery timelines and identify operational inefficiencies.

General Management / Leadership

Development Program

• Developed strategic framework to launch a direct-to-consumer eCommerce business model for the firm’s 90+ wine brands.

Geographic Distribution of CPG Recruiters

NJ

NY

MN

CA

GAPA

IL

OH

TX

MO

WA

The Job Search

Two Strategies = Two Skillsets

MATUREMATURE ENTERPRISE• Navigate unstructured process

and timeline

• Be ready if an opportunity becomes available

• Prepare for multi-format networking opportunities

• Proactively build & leverage network, pitch solutions and employment opportunities

• Travel to companies and recruiters

• Sustain recruiting efforts throughout the year

• Follow structured process and timeline

• Be ready for when an opportunity is available

• Prepare for and attend “formal” recruiting events

• Market your candidacy and differentiators

• Conduct on-campus interviews

• Manage heavy recruiting schedule in fall/winter

Tailor your strategy to the company/roleto ensure recruiting success

Tailor Your Strategy to the Company/Role

MATURE

Ideal for firms that are likely to…

Have an established timeline and process

Recruit Wharton / other MBAs on a regular and annual basis

Travel to campus and host recruiting events

Have dedicated HR/Recruiting staff

Interview on-campus during FRP

Make offers to multiple students

Employ multiple interns from Wharton and/or other schools

ENTERPRISE

Ideal for firms that are likely to…

Hire as needed, when needed

Recruit Wharton / other MBAs sporadically, or are first time hirers

Use more remote or virtual means to connect with students (less likely to visit campus)

Have a small or no HR/Recruiting staff

Interview by phone, web or on-site at company HQ

Make a few or only one offer

Employ one intern from Wharton and/or other school

YOUR STRATEGY

Things aren’t always black & white within the industry

Mature/Enterprise: CPG Industry Landscape

Leve

l of I

nter

actio

nw

ith S

tude

nts

High

StructuredCompany Recruiting Strategy

Low

Unstructured

MBA Career Management

CPG Company Examples

Yes NoDoes the company have an established timeline or process for this role?

Does the company regularlyrecruit at Wharton for this role?

Is there an HR/company representative dedicated to recruiting for this role?

Will company reps be on campus to recruit for this role?

Will the company be interviewing for this role during FRP?

Tailor Your Strategy to the Company/Role

MATURESTRATEGY

ENTERPRISESTRATEGY

Yes NoDoes the company have an established timeline or process for this role?

Does the company regularlyrecruit at Wharton for this role?

Is there an HR/company representative dedicated to recruiting for this role?

Will company reps be on campus to recruit for this role?

Will the company be interviewing for this role during FRP?

Company Example: Church & Dwight

CUSTOMIZEDSTRATEGY

Outreach List 2017

Key Takeaways from Summer Outreach

MBA Career Management

Conducted outreach with 20+ companies in the CPG space

• Wharton interns continue to do very well. Employers cite strategic thinking, collaborative leadership, and ability to hit the ground running.

• There is opportunity for students to better prepare for case questions and show deeper industry & company knowledge in interviews

• Networking is critical; CPG firms value genuine, personal touchpoints throughout the recruiting process, and during the internship, to gauge interest and fit

• We are seeing greater variety of functional roles offered and accepted: brand management, strategy, insights, finance, supply chain, sales, leadership programs

• Increasing emphasis on innovation and disruptive thinking

• A few firms have downsized their recruiting efforts; MBACM is reacting accordingly to source new CPG opportunities

MBA Career Management

Q2 On-Campus Recruiting Events (CPG)

Quick tips:• Be sure to RSVP in CareerPath. If you are unable to attend, please cancel your registration.• Prep: Offer directory/summer surveys, CareerPath job postings & notes, recent company headlines

Employer Name Event Date and Time Job Function

Anheuser-Busch InBev 10/23/2017, 12:15 PM - 1:00 PM

Corporate Finance, General Management, Operations/ Supply Chain, Marketing

Procter & Gamble 10/23/2017, 4:30 PM - 5:15 PM General Management, Marketing

General Mills, Inc. 10/30/2017, 4:30 PM - 5:15 PM General Management, Marketing

The Clorox Company 10/31/2017, 5:30 PM - 6:15 PM General Management, Marketing

The Estee Lauder Companies Inc. 11/1/2017, 12:15 PM - 1:00 PM General Management

Colgate-Palmolive Company 11/1/2017, 5:30 PM - 6:15 PM General Management, Marketing

Johnson & Johnson 11/2/2017, 4:30 PM - 5:15 PMCorporate Finance, General Management, Marketing

PepsiCo 11/6/2017, 5:30 PM - 6:15 PMCorporate Finance, Consulting/Strategy, Marketing

The Kraft Heinz Company 11/8/2017, 4:30 PM - 5:15 PM General Management, Marketing

What CPG Recruiters Seek…

• Leadership and cross-functional teamwork

• Communication; ability to influence

• Analytics and problem solving

• Strategic thinking; see insights from data and connect the dots

• Creativity, ability to think “out-of-the-box”

• Project management

SKILLS

• Passion for CPG and consumer

• Understand basic marketing concepts; knowledge of market & consumer trends

• Relationship / team driven

• Intellectual curiosity

• Personal drive

• Results-oriented

• Long term commitment to industry and firm

ATTRIBUTES

• Most functions are open to career switchers, but previous exposure to marketing or a consumer-facing industry/role is helpful

• Firms hiring for corporate strategy tend to favor prior consulting or investment banking experience

• Most firms require US work authorization; a few will sponsor in US or place globally

EXPERIENCE

Career Switching

% Full-Time Accepted Offers – Reported “Industry Change”

84%

93%

73%

33%

42%

71%

53% 54%

64%

75% 75% 75%79%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Consulting41%

CPG / Retail15%

Private Equity / Venture Capital

15%

Diversified Financial Services

8%

Media & Entertainment

7%

Technology7%

Other7%

Pre-MBA Experience: CPG

*Class of 2018

Consulting29%

CPG21%Investment Banking/

Brokerage9%

Social Impact9%

Private Equity8%

Manufacturing8%

Professional Services

4%

Retail4%

Technology4%

VC4%

Pre-MBA Experience: CPG (WG17)

Is CPG for YOU?

• Interest in consumer behavior

• Want to be responsible for running a business and building brands

• Mix of creative, strategic, analytical work

• Derive satisfaction from teamwork; led or participated on cross-functional teams

• Adept at aligning groups with different priorities to achieve business objectives

• Enjoy managing multiple projects at once

• Comfortable with having to influence across and up

• Excited to see products on the shelves

• Thrive on varied business/brand experiences

ATTRIBUTES

• Value work / life balance; fewer hours than consulting or banking, more flexible

• For most CPG firms, brand management is the core function

• Strong training programs / excellent general management training

• Cultures vary; fast vs. slower-pace, layers of bureaucracy (dependent on size/strategic importance of the brand)

• Firms vary in approach for career advancement (meritocracy / experience / set timeline)

• Well established brands, innovation tends to be incremental, though most firms have ‘disruptive’ innovation teams as well

CULTURE

Case Studies: Recruiting in CPG Industry

• Before Wharton: Finance - Private Banking at Merrill Lynch

• At Wharton: Associate Director of Marketing Club, Member of General Mgmt, Retail, Consulting Clubs

• Internship: Anheuser Busch InBev (Leadership Program / Brand Mgmt, Experiential Marketing)

• Advice: As a career switcher, it’s important to demonstrate why you want to work in a marketing role. Following company news via Google Alerts and research reports from Lippincott databases (such as Euromonitor) are really helpful.

Take advantage of the resources available to you! (resume reviews, alumni, hot groups, MBACM, etc.) Resume reviews from 2Ys were particularly invaluable to convert my resume from finance to marketing. At the end of the day, this is your career so take control and be proactive!

• Before Wharton: Consulting at Monitor Deloitte; strategy for Farmigo, a local food tech startup

• At Wharton: Marketing Club External Affairs Director, Communication Director for People Analytics Conference, Wharton Impact Investing Partners

• Internship: General Mills (Brand Management)

• Advice: Start writing down your STAR stories early, so you have time to practice and tailor to each company / industry (e.g., CPG vs. Tech).

Show up to EIS/L&L/coffee chats prepared with good questions - recruiters will take note if you have done your homework!

Also, the Marketing Club has incredible resources (e.g. 2Y insights, interview questions, hot groups) - USE THEM!

Michie Adachi

Ross Ionta

Case Studies: Recruiting in CPG Industry

• Before Wharton: Non-profit and government work; consulting at McKinsey, retail focus

• At Wharton: Member of Marketing, General Management, Wine and Beer Clubs; Board member at Europa

• Internship: Kraft Heinz (LDP/Mktg)

• Advice: Reach out to 1-3 different industries to maximize your chances. As an international student - even if somewhere it says that a company doesn't sponsor but they are your target, reach out and ask them about it. They may consider an exception.

If you get a few offers, talk to the firms' alumni in depth. There are many nuances to consider in your decision. Make sure not to brush a company off for cultural reasons until you do proper research and meet the company's employees.

• Before Wharton: Consulting at Roland Berger in Latin America

• At Wharton: Member of Marketing Club and General Management Club, Admission Fellow, Whalasa Education Director

• Internship: AB Inbev (LDP/Sales & Marketing); Advent International (Operations)

• Advice: As a career switcher: attend EISs; leverage Wharton´s industry experts and research materials; start reading about CPG and target companies NOW!

As an international student: In the US, focus your energy on sponsoring companies and be open-minded about starting your international career outside US/home by leveraging Wharton´s alumni network.

Mariana Burjato

Illya Symonenko

Career PathwaysMariana Lever, WG13

Mia Rodrigues, WG12

Sara Braca, WG11

Kea Molnar, WG11

Jessica Steinberg, WG10

Lauren Navas, WG05

Michael Conway, WG92

(Internship)

(Internship)

(Internship)

(Internship)

(Internship)

> >

> >

> > >

> > >

> >

> > >

> > >

>

Industry change from 1st to 2nd place of employment 2nd Place of Employment

1st place of Employment

Consulting and professional services n=463

Consumer goods/Retail n=282

Finance n=822

Government, Education, and Nonprofit n=176

Health, Biomedical, and Pharmaceuticals n=188

Manufacturing, Energy, and Construction n=233

Technology, Media and Telecoms n=399

Other n=370

Consulting and professional services n=752

221 (29%)

68 (9%)

130 (17%)

43 (6%)

54 (7%)

61 (8%)

111 (15%)

64 (9%)

Consumer goods/Retail n=252

36 (14%)

127 (50%)

17 (7%)

8 (3%)

6 (2%)

13 (5%)

25 (10%)

20 (8%)

Finance n=835

67 (8%)

26 (3%)

570 (68%)

21 (3%)

19 (2%)

31 (4%)

36 (4%)

65 (8%)

Government, Education, and Nonprofit n=95

15 (16%)

0 (0%)

11 (12%)

54 (57%)

1 (1%)

3 (3%)

5 (5%)

6 (6%)

Health, Biomedical, and Pharmaceuticals n=152

24 (16%)

2 (1%)

6 (4%)

9 (6%)

85 (56%)

7 (5%)

10 (7%)

9 (6%)

Manufacturing, Energy, and Construction n=236

28 (12%)

18 (8%)

35 (15%)

12 (5%)

9 (4%)

89 (38%)

21 (9%)

24 (10%)

Technology, Media and Telecoms n=306

40 (13%)

23 (8%)

17 (6%)

13 (4%)

5 (2%)

10 (3%)

178 (58%)

20 (7%)

Other n=305

32 (11%)

18 (6%)

36 (12%)

16 (5%)

9 (3%)

19 (6%)

13 (4%)

162 (53%)

Wharton MBA Alumni Survey 2014 – Industry Changes

Tips for Recruiting in CPG• Do your homework. (It shows!) Learn about the industry and show your passion.

• Read industry e-newsletters, keep up on trends and company news• Talk with second years• Visit stores / channels where products are sold• Get involved: Marketing Club, Marketing Conference

• Build relationships with the firms

• Understand the differences and unique selling points for each firm• Culture, training, alumni, structure of internship, skills sought/developed, mission/vision

• Attendance matters: Lunch & Learns, EISs, coffee chats, treks/DOJs• Talk with alumni; give them a chance to get to know YOU too

• Craft and deliver a compelling story

• Be friendly and memorable (recruiters meet a lot of people)• Know yourself: skills, accomplishments, how you stand out, why CPG• Demonstrate connection and passion to the products; think about the consumer• Follow up!

Tips for Career Switchers and International Students• Career Switchers / Int’l Students:

• Be able to show your understanding of (U.S.) market and consumer trends

• Know your strengths and gaps relative to the target role, and build your Wharton experience accordingly

• Effective, personal networking can overcome “on paper” resume hurdles

• Int’l Students:

• A few CPGs will sponsor international students. Check CareerPath and the Offer Directory to identify which firms hire international students, and for which roles, so you can effectively prioritize and tailor your efforts.

• Leverage Wharton resources: MBACM, ISSS, MBAPO, McNulty (ECFP)

• Attend the International Student Resource Event on 9/12

CPG Recruiting Timeline

Interviewing

Sept Oct Nov Dec Jan Feb March April May June

SELF- ASSESSMENT

INDUSTRY / CO. RESEARCH & JOB

SEARCH STRATEGY

RESUMEDEVELOPMENT

NETWORKING

COVER LETTER DEVELOPMENT, APPLICATIONS,

INTERVIEW PREP

INTERVIEWS

OFFER MANAGEMENT

PREPARE FOR & TRANSITION TO

INTERNSHIP

Mature (majority of firms)Enterprise (a few firms)

Hiring Data

Companies That Made Internship Offers in 2017*Preliminary Data as of 8/11/17

Product/ Brand Marketing

General Management

Corporate Strategy Other

AB InBev

Colgate-Palmolive

Frito Lay

General Mills

Johnson & Johnson

Kraft Heinz

Mars

P&G

PepsiCo

Unilever

AB InBev

Bimbo Bakeries*

Colgate-Palmolive

Fishpeople Seafood

General Mills

Kraft Heinz*

Unilever

AB InBev

Bimbo Bakeries

Duckhorn Vineyards

Estee Lauder*

PepsiCo

AB InBev* (Finance, Ops, Sales)

Diageo (Sales)

Estee Lauder (Finance)

Hershey (Analytics/ Data Science)

Mars, Inc(Analytics/ Data Science)

Love Grain (Business Development)

PepsiCo* (Finance)

* Companies that extended US offers to students without US work authorization

Companies That Made Full-Time Offers in 2017*Preliminary Data as of 8/11/17

Product/ Brand Marketing

General Management

Strategy Other

AB InBev

Bayer

Colgate-Palmolive

General Mills

Kraft Heinz*

Unilever

The Wonderful Company

AB InBev

Kraft Heinz

Bimbo Bakeries*

P&G

PepsiCo

Nissin Foods Asia

AB InBev* (Business Development)

Estee Lauder (Leadership Program)

Kraft Heinz* (Business Development,

Finance)

PepsiCo* (Finance)

Reckitt Benckiser

* Companies that extended US offers to students without US work authorization

Functional Breakdown of Accepted CPG Offers *Preliminary Data as of 7/28/17

2017 Internships 2017 Full-Time

Product/Brand Marketing

41%

General/Project

Mgmt/Mgmt Development

19%

Consulting/Strategy

11%

Sales11%

Corporate Finance

7%

Other11% Product/Brand

Marketing29%

General/Project Mgmt/Mgmt

Development22%

Corporate Finance

21%

Business Development

14%

Consulting/Strategy

7%

Sales7%

Source of Job Offers*Preliminary Data as of 7/28/17

Wharton Job -On Campus Recruiting

76%

Wharton Job - Job

Posting10%

Personal Networking

Connections10%

Wharton Alumni Contact

2%

Return to Previous Employer

2%

2017 Internships 2017 Full-Time

Wharton Job -On Campus Recruiting

71%

Wharton Job - Job Posting

9%

Personal Networking

Connections10%

Wharton Alumni Contact

5%

Other5%

Timing of CPG Internship Offers: Class of 2018*Preliminary data as of 8/11/2017

0

5

10

15

20

25

Timing of CPG Full-Time Offers: Class of 2017*Preliminary data as of 8/11/2017

0

1

2

3

4

5

6

7

8

Internship Salary Breakdown: Class of 2018*Preliminary Data as of 7/28/17

CPGNumber Accepted 42% of Accepted 100%Monthly Salary Range $750-$10,00025% Monthly Salary $5,000Median Monthly Salary $7,20075% Monthly Salary $7,800Number with Sign-On Bonus

9

Median Sign-On Bonus $5,000

FT Salary Breakdown: Class of 2017*Preliminary Data as of 7/28/17

CPGNumber Accepted 15% of Accepted 100%Annual Salary Range $82,000 - $120,00025% Annual Salary $105,000Median Annual Salary $110,00075% Annual Salary $120,000Number with Sign-On Bonus

13

Median Sign-On Bonus $30,000

Wharton MBA Alumni Survey 2014 - Total CompensationMedian (25th percentile/75th percentile)

2010-2014 2005-2009

Consumer Productsn=132

$138,500($124,250/$167,500)

M 28

$170,000($140,800/$222,000)

D 23

CPG at Wharton

MBACM and Marketing Club Work as a Team

Marketing CLUB MBACMEmployer Relationships• Industry relationships and firm

knowledge• Identify job opportunities• Facilitate employer-student

relationships

Skill Development • Job search skill workshops• Resume reviews • Mock interviews

Advising• Self assessment tools• Support in setting priorities, job search

planning, resources & tools, etc.

Career Related Events• Lunch & learns• Company DOJs • Marketing Conference• Coffee chats

Skill Development • Education and enrichment events• Job search skills workshops• Interview Question Database and

“Hot Groups”

Advising and Mentorship• 1Y/2Y peer mentorship

46

Wharton Marketing Club

• Formal visits span multiple cities, offering an opportunity to see large and smaller company headquarters and plants

• New York - established (Colgate, Unilever, Mars)

• New York – start-ups (Harry’s, Jet.com)

• San Francisco (Clorox)• Newark – ABI brewery

CAREER TREKS

• Resumania

• Cover Letter review

• Recruiting 101 Parts 1 & 2

• Hot groups and mock interviews with 2Ys

• Enterprise Workshop

WORKSHOPS

• Learn from industry thought leaders through keynote speeches and panels

• Explore marketing opportunities in CPG, Auto, Industrials, Tech, Beauty, etc.

• Exposure to marketing/ project management/ general management roles

• Increase visibility with recruiters to enhance both mature and enterprise recruiting processes

CONFERENCE

Fast Facts: • Focus on marketing as a function across all

industries, including but not limited to CPG• ~150 Members• ~3 Annual Treks

48

Through extensive student programming, WCAI has provided real-world experience and skills to students looking to find successful careers in the customer analytics field. Student programming is a large part of WCAI's mission; we hope to carve out customer analytics as a standalone discipline with a transformative impact across industries. We're dedicated to helping students become effective, data-driven leaders.

Wharton Customer Analytics InitiativeStudent Programs

Through workshops and access to real-world data, we're providing students

with skills required for careers in the analytics

space

Students have the opportunity to learn from

industry experts about how customer analytics is driving

business insights and innovations

We host an annual business analytics career expo to bring together students and industry

practitioners who have a specific interest in hiring for

business analytics roles

Using real-world data from WCAI Industry Partners,

students apply their knowledge to actual business

scenarios

Technical Workshops and Data Access

Industry Engagement

Business Analytics Career Expo

Data Challenges and Hackathons

Fall 2017• SQL Workshop – Friday, September 15• Brett Hurt WG99, CEO and Co-founder, data.world – Tuesday, September 19• Python Workshop – Friday, October 20• R Workshop – Friday, October 27• Business Analytics Career Expo – Tuesday, November 14

Next Steps and Resources• MBACM and CareerPath

• One-on-one advising sign-ups open now; sessions begin 9/5

• Complete your CareerPath profile and set email preferences

• Attend career workshops and utilize resources on MBACM student website

• Work on your resume; submit through CareerPath by 9/11 for MBACM feedback

• Marketing Club

• WMC Kickoff Lunch (9/12); 2Y Career Panels (9/14, 9/19); Recruiting 101 (9/27); Company L&Ls (starting 9/13)

• Wharton Community

• Begin networking with your classmates

• Search Wharton offer directory to identify 2nd years and target firms(Note: search criteria includes work authorization status)

Read emails from MBACM for important information on upcoming events and deadlines

CLASS EMAILS

• Friday delivery (typical)

• Deadlines, workshops, and resources

INDUSTRY ALERTS• Sunday delivery

• Based upon industry preference in CareerPath (opt-in)

• Application deadlines, jobs, and recruiting events

ADVISOR EMAILS• Delivery as needed

• Industry-specific advice

• Recommended resources

• Reminders and deadlines

SOCIAL MEDIA

@WhartonMBACM

#WhartonMBACM

How We Will Communicate With You

Upcoming MBACM Workshops

• Sept 5, 6, & 7 Resume Book Training

• Sept 12 International Student Resource Event

• Sept 18 & 19 Navigating CareerPath & MBACM Website

• Sept 25 Networking Formula for Success

• Sept 26 & 27 Developing Your Pitch

Register through CareerPath

Contact Information

Wharton MBA Career Management50 McNeil Building, 3718 Locust Walk, 215-898-4383

Website: http://mbacareers.wharton.upenn.edu/studentGeneral Email Inquires: mbacareers@wharton.upenn.edu

CPG Industry TeamSugirtha Stathis, Career Advisor, sugirtha@wharton.upenn.eduHanne Berg, Employer Services, hanneb@wharton.upenn.edu

Marketing Club Co-PresidentsLauren Baker, lbbaker@wharton.upenn.eduAngela Meng, menga@wharton.upenn.edu

Follow MBA Career Management:

@WhartonMBACM

WhartonMBACM

Appendix

Tactical Next StepsNext Step How to… Resources…Company List (n=10-15) • A’s: 5

• B’s: 5• C’s: 5

• Offer Directory• CareerPathResource Library (MBACM

company notes)• CareerPath Jobs (& archive)

Research • Keep detailednotes for each “A” and “B” company

• MBACM siteResearch Tools• CareerPath notes• 10-Ks/Analyst Reports• Lippincott (10/3 workshop)• Networking• JobTreks (organization & tracking tool)

Networking• 1Ys & 2Ys (talk now)• Alumni (talk in a few

weeks, make list now)

• Ask about role, projects, trends

• Take notes• Send TYs

• Offer Directory• SPIKE Community• Resume Books• LinkedInWharton SchoolSee alumni

Resume • ActionResults• Add Wharton

leadership• Add Clubs

pertinent to role

• MBACM siteResume Help

MBA Career Management

Advice from 2nd Years• PREPARE, and PREPARE EARLY! There is SO much that can be done before the process kicks off

• Know thyself, reach out early to companies of interest and narrow down targets over time. Remain flexible but focused on interests. Think strategically – select opportunities that make sense both short and long term

• Reach out to 1Ys and 2Ys who have worked at the companies you are interested in and use the Marketing Club as a resource. For career switchers, do a self assessment to determine what skill set you are looking for over the summer and ask pointed questions about intern project topics, scope, and support / mentoring in your conversations.

• If you're a career switcher, attend as many of the early EISs, coffee chats and L&Ls as possible. Each event enriches and deepens your CPG industry knowledge, even if you do not apply or they don’t hire internationals. If you're international, be clear on the list of sponsoring companies and temper your list for more involved events like DoJs.

• Network inside and outside Wharton OCR

• Cast a wide net – attend all events – talk to as many alumni as possible

• Have a focused story and be able to clearly articulate how it fits in with firm X

• Take a targeted approach so you don’t overextend yourself

• Practice your pitch/story but also do your homework! For your target companies, take the time to pull key stats and names from the 10k, know the brands, understand the culture... it makes awkward networking conversations easier and demonstrates your passion for the company.

MBA Career Management

FAQ CPG Recruiting Can I recruit in CPG and another industry?

• Yes, it is manageable• Most common industry overlaps: Retail, Tech, General Management / MBA Leadership Programs, Consulting (targeted)• Be clear on your story and pitch for each industry, and careful not to stretch yourself too thin

How important is networking? Do I need to attend all company events?• Recommended. Company reps want to get to know you; engaged participation demonstrates your interest in the industry/firm/role• If have a conflict, can reach out separately to express interest and schedule another touchpoint• Additional off-campus outreach is encouraged to build your knowledge and network

What is the right time to start reaching out to alumni?• Once you have a better sense of your story (why CPG/company/role, etc.); do homework first by talking to experienced 1Ys and 2Ys• Large CPG firms’ recruiting efforts are typically alumni-led, so you will have many opportunities to connect with alumni during Q2 recruiting events

MBA Career Management

FAQ CPG Recruiting Do CPGs sponsor US work authorization?

• A few firms will sponsor for certain functions. Sponsorship is role-dependent and can change from year to year, so always check the current job posting.• Firms that typically sponsor include: General Mills (marketing), Colgate-Palmolive (marketing), Bimbo Bakeries (strategy), Kraft Heinz (leadership program).

Can I do two internships?• Not common, and not recommended for large firms• Cautionary tales: won’t extract full value of internship; may cue lack of interest or commitment; risks low performance, no offers• Large, structured programs unlikely to accommodate shorter internship or off-cycle start/end dates consider your goals and risk vs. reward

MBA Career Management

Full-Time Placement by Industry in the U.S. (WG17)

MBA CAREER MANAGEMENT 59

Consulting32%

Investment Banking21%

Technology21%

Other9%

Investment Management

5%

Healthcare4%

CPG / Retail4%

Hedge Funds2% Private Equity

1%

Social Impact1%

Preliminary data as of 7/25/17

Internship/Full-Time Yield (WG17)

49% of students reporting accepted offers report having done their internship at the same company.

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