Eric Anderson, IDSA

A PerspectiveIndustrial Design in the United States

Statistics Comparative:1/2 the size of Russia3/10 the size of Africa1/2 the size of South America2 1/2 the size of European UnionSlightly larger than China

Area:total: 9,631,418 sq kmland: 9,161,923 sq kmwater: 469,495 sq km

Canada

Mexico

Population

2000 U.S. populationdensity in persons persquare mile:

1-4

5-9

10-24

25-49

50-99

100-249

250-66,995

295,734,134 people (July 2005 est.)

Ethnic groups:68% White14% Latino13% Black4.5% Asian1% Amerindian and Alaska native

Regions

New York

Florida

Washington DC

Texas

California

New Mexico

People

CulturesClassical FolkCountry LatinHip Hop Jazz Others

Cultures

Painting

Fashion Dance

Cultures

World Champion Pittsburgh Steelers

Cultures

Extreme Sports

Ethnic

Social

EducationReligion

Politics

EconomicWork

Cultures Factors

big

brash

over the top

fast competitive

civilsophisticated

complicated

Larger than life

understated

elegantgood

good

bad

powerful

responsible

irresponsible

contradictionscontrasts

inspiring

Attitudes

naive

in your face

rude

course

danger

Sub-cultures

Sub-cultures

Hot Rods Custom Classics Muscle Cars

Culture Influences

Elite(Early Adopters)

Late Adopters

Mainstream

Counter-cultures

Counter Influences

Counter InfluencesThe Chrome Shop Mafia

Mainstream

Sub-Culture

Culture Influences

Elite (Early Adopters)

Counter-Culture

Counter InfluencesThe Chrome Shop Mafia

CounterInfluences

Influences

Mainstream

Counter-Culture

Culture Influences

Elite (Early Adopters)

Counter-Culture

INNOVATION… the world buzz

1 : the introduction of something new2 : a new idea, method, or device : NOVELTY

They understandClaudia Kotchka, vice-president for design, innovation,and strategy - Proctor & Gamble (a 51 Billion company)

hired dozens of designers, planting themin every business unit to seed new waysof thinking.

Robert Berner, Business Week

Creating new paradigms

7 time winner Tour de France

Ergonomic superb and 96% recyclable

Material Technology &Design

Black & Decker - Dewalt

CatalystAward Winners Nike - Triax

Student Designs

IDEA Student Winner

William Hsu, Art Center College of Design

This temporary toilet for use in emergencysituations or remote locations is fullyrecyclable and biodegradable. It ships flatand can be air dropped or shipped inquantity. Plastic liners may be sealed forsanitary disposal; after the liners are usedup, the base may be burned as fuel.

Davos' innovation, creativity, anddesign strategy sessions

In addition to the traditional format of plenaries and sessions atthis year's World Economic Forum in Davos, Switzerland,

the 2006 program of the uber-klatch forhigh-profile economic and political elitesincluded no fewer than 22 sessions on"Innovation, Creativity, and DesignStrategy." Along with a dozen innovationgurus,

Creativity for CEOs

© IDSA All rights reserved.

About IDSA?

The voice of industrial designin the United States andrespected around the world

© IDSA All rights reserved.

Core Purpose

To advance the profession of industrialdesign through education, information,community and advocacy.

© IDSA All rights reserved.

Organization Structure

22 Sections

Board of Directors

Councils

5 Districts 28 Chapters

• Councils • Sections (22)• Committees• Districts (5)• Chapters (28)• Programs • Volunteers

Staff

SectionChairs District VPs Chapter

ChairsCommittees

+

© IDSA All rights reserved.

Volunteer MembershipOrganization

22 Sections

Board of Directors

Councils

5 Districts 28 Chapters

SectionChairs District VPs Chapter

Chairs Committees+

© IDSA All rights reserved.

Professional Interest Sections [22]

Automotive

Communicative Environments

Consumer Electronics

Design for the Majority

Design History

Design Management

Design Protection

Design Research

Ecodesign

Furniture

Gender & Cultural Diversity

Housewares

Human Factors

Interactive Design

International Design

Materials & Processes

Medical

Product Development

SAGE

Trends and Strategies

Universal Design

Young Professionals

1

Eclectic attractions: BMW s ChrisBangle, The Nike Unlimited Derby,Rock n Roll Hall of Fame inducteeDave Mason, “Fight Club.”

National Conferences

National Design Week

District Conferences

Local Chapters

October 17 - 20, 2007http://www.idsa.org/icsid-idsa07/connecting.html

1

• Bruce Claxton, FIDSA, and GordonBruce, IDSA, speak in China.

• Ron Kemnitzer, FIDSA, at ICSIDmeeting in Chile.

• Programs with South Korea, Beijingand Hong Kong.

Breaking Boundaries

© IDSA All rights reserved.

IDEA’s 25th AnniversaryMakes a Big Bang

• IDEA Web site gets a record 1,351,725 page views in June.

• Catalyst Award open to all.

• IDEA report BusinessWeek s North American cover story

• Nearly 1,500 entries to the IDEA Awards - 1/3 international

1

Procter & Gamble and IDSAeducational collaborative program

P&G/IDSA Present UniqueEducational Challenge

Education CouncilEducation Rep from each District2 Practitioners

• Is IDSA keeping pace with theprofession?

• Are we providing members withvaluable, relevant programs?

• What is the optimal configurationfor achieving these ends?

Clement Mok Gianfranco Zaccai

Time to Explore New Governance Structure

Clement Mok Gianfranco Zaccai

Envisioning the future

• Understanding designers 33years of age and younger

• Re-examining programs anddelivery?

• More responsive and inclusivestructure

• Strategic partnerships

Clement Mok Gianfranco Zaccai

There are manyBlack designersdoing great workthat are not visible

The is no connectingorganization in the USfor Black designers

An opportunity forIDSA

INNOVATION…

We are innovating all the time. It’s howyou move innovation forward that hasthe opportunity to change organizations,lives and the world

Business

Education

Community

Integrated Product DevelopmentIPD) at Carnegie Mellon

A unique interdisciplinary experience for studentsand corporate sponsors

Eric Anderson, Industrial DesignPeter Boatwright, MarketingJonathan Cagan, EngineeringLaurie Weingart, Organizational Behavior

Business/Education

The goals of the IPD course

Learn state of the art product opportunitydevelopment processLearn how to work in diverse but integrated teamsCreate innovative and valuable solutions that arepotentially patentable

The IPD Process15 Week Course Divided into 4 Phases

1. Opportunity identificationConvert market dynamics to marketopportunities

2. Understanding opportunityQualitative user researchEarly product definition

3. Conceptualizing opportunityConvert user needs, wants anddesires into concepts

4. Realizing opportunityForm prototypeFunctional prototypeProduct strategy

Integrated Teams

Marketing

Design

Engineering

Product ConceptBased onConsumer Need

Teams

Integrated teams of Industrial Designers, Engineers, & Marketing

Sky Bed Privacy Opportunity for Team Drivers

©Cagan, Vogel & Weingart, 2003

J. Aderholt, J. Canceko, C. Chu , L. Hagan, P. Marcotte, S. Orsborn, L. Tsui

Opportunities for Overweight PopulationIntelliStep Walking Partner

Developing design advocatesEducation

Teaching non-design graduate and undergraduatestudents how to visualize and to address complexproblems

Design research tools to better understandinguser needs

Connecting Community to Knowledge:Designing a youth inspired library space

Eric Anderson and Kristin Hughes

Carnegie Mellon University

School of Design

a BEAM project

Community

Everyone learns differently.What is a library?

How do we construct a library to meet theneeds of the community?

What can we learn and observe fromthe community to help us design abetter space?

[Design and developing the space]

LCW

2 images from proposal

Design Camp

More solutions to existingand emerging problems, aswell as creative economicopportunities, will comefrom the community andyouth. If educated andempowered they willconceive of new paradigmsthat we have yet to imagine.

?

Education and empowerment mustbe stimulated at all levels of society:

• Policy makers• Businesses• Organizations• Primary and Secondary schools• Community• Individual

Clement Mok Gianfranco Zaccai

Thank you