Indonesian Footwear

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Ministry of Trade of The Republic of Indonesia

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“ Indonesian Footwear : Step to The World ”is developed as part of national efforts to create mutual beneficial economic cooperation and partnership betwen Indonesia and wold comunities.

Published in 2009 by :Trade Research and Development AgencyMinistry of Trade, Republic of Indonesia

Handbook of Commodity Profile

Cetakan Pertama

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The footwear industry is an important industry for Indonesia. It is one of the largest

contributors of jobs and revenues for the country. It employs millions both directly and

indirectly. The industry in recent years is showing a sign of robust growth after a period of

intense global competition. It is only fitting that the Ministry of Trade through its Research

and Development Agency shall make a promotional booklet on this industry.

The Indonesian footwear industry is an industry which relies on creativity and ingenuity

to survive. It also, by no accident, one of the most creative in the world, as the reader shall

see in this booklet. Our team of researchers and surveyors have travelled to the centers

of Indonesian footwear industry, all in a spirit to provide the reader with a mesmerizing

picture of the world of Indonesia-made footwear. I hope that this booklet will entice its

readers to find out more about Indonesian footwear industry and its endless potentials.

Introduction

MuchtarHead

Trade Research and Development Agency (TREDA)

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Minister of Trade Republic of Indonesia

Message

Mari Elka Pangestu

It is our great pleasure to share with you one special type of numerous product lines

belonging to Indonesian creative industries, in this particular case, footwear. Throughout

the ages, the creativity of Indonesian people has given birth to numerous products and

also industries that are both strong during economic expansion and resilient in times of

downturn.

The footwear industry, in particular, is intensely competitive. There are many producing

countries and efficient manufacturers. Yet, Indonesian firms have a long experience in

producing high-quality products. In this era of globalization, Indonesian footwear makers

are pushing the limits further to develop footwear with better designs and footwear

manufacturing system that are more efficient.

As part of our national efforts at improving Indonesian share in the world market, this

booklet present background information on Indonesian footwear for the readers to appre-

ciate. Enriched with vivid illustrations, this book is dedicated to those who are interested

in exploring the richness and economic potentials of footwear industry and fashion.

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Global Trade in Footwear

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The foot is arguably the most important limb

of a human being. It supports the entire human’s

weight, and what makes mobility possible, and

therefore define the human “animal”. The foot itself is

the product of millions of years of evolution. It has the most bones than any other limbs. It has 26

bones, 37 joints, 107 ligaments and 19 muscles and tendons. It is also the part of the human body

with the most direct contact with the environment. It is therefore only natural that humans take

extraordinary measures to protect their feet. Good feet protection improves mobility, enhances

health by reducing risks to injury, and ultimately improves life quality by making life more comfort-

able for the human being. Recently, what began as simple feet protection articles have evolved

to serve as body adornments and status symbols in human societies. Enter the world of footwear.

Footwear serves many uses and purposes. It is an indispensable piece of wearable article.

It protects its wearer from the environment. In industrial settings safety footwear are a must in

order to protect workers from falling objects, chemical spills and other hazards. In sports footwear

are further designed and engineered to improve the performance of athletes. Sport shoes make

athletes run faster, jump higher and kick harder, all with yet less fatigue and lower risk of injury.

In the military, footwear is designed to be durable, light and protect soldiers from environmental

factors, including waterproof and pathogen-proof boots. There is footwear for every climate and

field conditions.

The foot is the most important limb. Good footwear improves mobility, enhances health, and

improves life’s quality9

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Some people have suggested that you can tell a man/woman by his/her shoes. Although the

result you will likely get from applying it may not be entirely accurate, this view certainly suggests

that shoes and footwear have entered the realm of style and cultural significance. Shoes at most

can tell about a person’s attitude, his/her likes and dislikes, his/her occupation, where they have

been, and to some degree, how important material things are to him/her (as shown by the amount

of money that person is willing to spend on a pair of shoes).

While it is obvious that foot-

wear plays an important role

in a person’s wardrobe, it also

plays an important role in the

economies of many develop-

ing countries. Cheap labor and

materials have made some de-

veloping countries into footwear manufacturers’ paradise. The labor intensive nature of footwear

production makes cheap labor attractive. There is also a growing appetite for an ever expanding

range of footwear for all uses and purposes. As a result, large footwear industry began to develop

tremendously in developing countries. Indonesia is no exception.

The footwear industry in Indonesia has developed much in the last few decades. From small

boutique shops to large factories making footwear for many of the world’s leading brands. The

Indonesian footwear industry today boasts a massive catalogue of footwear products of all types,

uses, designs and styles. The Indonesian footwear industry today produces about 131 million

pairs of footwear a year worth approximately 2.5 billion US dollars, while employing more than

440 thousand workers (2008 data), and millions of other workers in related industries. Indonesian

footwear is also exported. Indonesia’s primary footwear export markets are United States, Europe

and Japan.

The Indonesian footwear industry has had its ups and downs, however. Mass footwear manu-

facturing in the country began in the 1970’s. Since then, the industry has continued to grow. Indo-

nesia was once one of the world’s premier exporters of shoes and footwear during the 1990s. In

the 1990s Indonesia was the third largest footwear exporter to the world. Benefiting from cheap

labor, supportive government policies and a dose of local ingenuity, Indonesian footwear makers

were making a name for themselves in the international market. This position was challenged in

the early 2000s as other producers enter the market. Indonesian products had to compete with

new producers and brands from other emerging economies. Since the mid 2000s however, the

Indonesian footwear industry has begun a steady recovery. This is in no small part thanks to the

determination of the local footwear manufacturers and their ingenuity and creativity in the face of

adversity.

Footwear plays an important role in a person’s wardrobe. You

can tell a man/woman by his/her shoes.

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Footwear is defined as any garment or piece of clothing worn over the feet for protection and/

or adornment. One can easily conclude footwear has been around for at least almost as long as

humans walked the earth. The oldest known (i.e. found) footwear is dated at 10,000 BC, while

experts estimated that humans started wearing some form of footwear beginning in 40,000 to

26,000 BC. Historically, footwear throughout the world varied according to climate, environment,

terrain and available raw materials. They have also varied throughout history influenced by tech-

nological advances, the fashion of the time and and developments in local culture, which in turn

is also influenced by other cultures.

Footwear can make or break your day, or in the case of the Romans, create an empire. The

Roman army was the first to provide footwear to its soldiers. They were the first to realize that

good footwear is an essential piece of a soldier’s equipment. The result of providing durable

footwear suitable for long distance marches and combat was that the Roman army is much more

battle-ready and resilient than any other army that opposed them. This fact (along with other in-

novations in tactics and organization) enabled the Romans to carve out a massive Empire which

lasted for 900 years, all mostly on the soles of the Roman boots.

In the 20th Century, the introduction of and advances in mass production techniques, the

processing of rubber, synthetic materials and the introduction of industrial adhesives further im-

proved upon the footwear industry, making footwear cheaper and more durable. It was only in

the 20th Century that shoe (as opposed to simple footwear) wearing became predominant as a

good pair of shoe becomes affordable. New types of shoes were born, particularly the sneakers

and sports/athletic shoes. Technological advances found their way into modern-day footwear.

Advances in science made possible for the first time ergonomically designed shoes that not sim-

One Step at a Time:

The History of FootwearHistorically, footwear throughout

the world varied according to cli-

mate, environment, terrain and

available raw materials.

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ply fit the wearer but also made them more comfortable and, in some, enhances their physical

performances as in the case of athletic shoes.

The 20th Century also saw the first instances of outsourcing. With labor becoming increas-

ingly expensive in the developed world, major footwear manufacturers from the developed world

began to set up factories or contract their footwear production to firms outside their home country.

Indonesia is one of the countries that gain benefit from this outsourcing boom.

One can trace Indonesian industry to the early 20th Century. In the 1920s, a number of local

workers of a Dutch shoe factory left their jobs to start their own shoe-making businesses. They

became the embryo of Cibaduyut shoe industry cluster, with now has grown to around 800 busi-

nesses and annual production of 4 million pairs. This area becomes well-known nation-wide for

their quality and their competitive pricing.

Another landmark in modern footwear manufacturing in Indonesia was in the 1940s when

Bata, a Czech company, set up its factory in what is now known as the Kalibata (literally, “Bata

stream” as the locals came to name the neighborhood) area of Jakarta. Mass footwear manufac-

turing boom in the country began in the 1970’s. Since then the industry has continued to grow.

Not only they produces local brands or custom-made footwear (the way most businesses in Ci-

baduyut or Mojokerto do), but also global brands. Companies like Nike, Adidas, Bata, etc. have

large manufacturing partners in Indonesia. Indonesia was one of the world’s premier exporters of

shoes and footwear during the 1990s when it was the third largest footwear exporter to the world.

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Sandals, Boots, and Other Footwear

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The footwear industry today has developed much and is a far cry from what it was just 10

years ago. New materials, production methods and styling are constantly being added to the

ever-expanding product catalog. Today’s footwear market offers a wide variety of footwear to suit

every need and occasion. Basically today’s footwear can be categorized based on their function

and intended use, and also their general shape. Indonesia produces almost every type of shoes,

but is particularly strong in the sports and leather segments.

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Adidas Cerini Fly Michelin Ananda Singgih GAP

Mod 8 Chatham Andre Valentino Converse New Era Nike

Sledgers Hush Puppies Oakley Specs Deichmann Kappa

Osh Kosh Starmon Bata Diadora Sunly Beltoni

Dockers Kickers Pakalolo Piero Tomkins Benetton

Eagle Pierre Cardin Tommy Hilfiger Bertinni Ecco

Lacoste Reebok Bubblegummers Ellesse Rockport Unicorn

Logo Marie Claire Fila Salamander Yongki Komaladi Carvil

There are so many foreign and local brands that are produced in Indonesia. The catalog

includes sport shoes giants (Nike, Reebok, and Adidas), designer brands (Benetton, Tommy Hil-

figer and Pierre Cardin), and many others. Below is an inexhaustive list of those brands.

As mentioned earlier, Bata may have been the oldest major manufacturer still in operation.

The products are mostly leather formal shoes for men and women, but it also has business units

producing casual and sports shoes, injection moulded sandals and slippers, and industrial safety

footwear. Bata, Marie Claire, Power, Bubblegummers, and Weinbrenner are brands owned by

the company.

The manufacturing of Nike shoes maybe the most high profile of all in recent times. About 55

million Nike sport shoes are produced in Indonesia, an estimated USD 1.3 billion in value and

considered its largest production base. Production cost is often cited as the main reason multi-

nationals move their production out of industrialized nations. Nevertheless, this doesn’t change

the fact that Indonesia has the infrastructure and manufacturing capability to mass produce high-

quality shoes. It is no mean feat, considering the rigorous standards demanded by the brands

and their consumers.

Less well known by the general public is Indonesia’s accomplishment in other categories.

There are few examples to briefly illustrate this. Unicorn, for example, has been producing safety

footwear since 1976 and boasts dozens of local and multinational corporations as clients. In-

donesia is also entrusted of supplying a large quantity of NATO-standard military boots. In the

category of HS 950670 (which includes ice skates and roller skates), in 2008 Indonesia was the

13th largest supplier to Europe (with over USD 6 million) and rank 3rd for NAFTA countries (with

more than USD 12.5 million)—both are stunning growth considering the value was not significant

in 2005, as reported by Trade Map website.

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Materials

In modern footwear industry today, many different kinds of materials are used for footwear

making. In addition to the traditional wooden and rubber for soles, leather for uppers and steel for

everything that needs hard reinforcements, modern materials spawned out of industrial research

labs have entered the world of footwear making. These include materials that are waterproof,

fast-drying, breathable (allows moisture to escape from the footwear, and thus improving comfort

and hygiene), germ-proof, etc. There are also innovative sole materials and design which provide

and improve the wearer’s comfort and protection. Plastics, polymers, and new threads and mate-

rials have all been used in footwear making. Some of today’s footwear are made from layers and

some are equipped with special linings for added protection or properties.

Most of footwear production today has undergone industrialization and are typically organized

into four distinct steps. These are cutting, closing, lasting and finishing. Cutting involves cutting

the fabric and base materials of the footwear into the desired shape. Closing is the process of

sewing the cut uppers and forming a three dimensional shape of the footwear. Lasting is the

process of forming the upper around a “footwear mold” or a last. The last is needed to give the

footwear a uniform fit and shape and to keep the right and left side of the pair in equal measure.

Finally the footwear product undergoes finishing processes for applying the final touches such as

trimming excess materials, attaching laces if needed, labeling and packaging.

The machineries used for footwear-making have made progresses. From simple traditional

footwear-making tools of the early days into today’s advanced computerized industrial machines

with laser-guided precision. Despite of the advances in industrial machinery, much of the work

and ProcessesMost of footwear production today has

undergone industrialization and are typi-cally organized into four distinct steps: cut-

ting, closing, lasting and finishing.

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that goes into footwear-making however still requires the nimble and flexibility of human hands. In

fact, the degree of complexity that goes into footwear-making makes total automatization practi-

cally impossible. Machines exist mostly to aid its human operators in performing . These chores

include sewing, which is still done mostly by hand aided by simple sewing machines. Sewing by

hand is typically done especially for complex patterns which would be done cheaper by hand

rather than using expensive machines. Lasting final checks and quality assurance are also done

by humans for obvious reasons.

The most common material used for footwear manufacturing is leather and Indonesia pos-

sesses good quality leather. Javanese cow-hide leather is one of the highest quality leather types

in the world. Javanese cow-hide leather is typically more flexible and less susceptible to tearing

compared to other types of leather in the world. It is also found to generally have very little defect

and thus not much is wasted in the process of footwear making. The unique property of the Java-

nese cow-hide leather is due to the unique climate and cattle-feed used. All these factors support

the Indonesian footwear industry in its bid to face competition in the international marketplace.

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The Indonesian footwear industry has a long history. Most of the oldest local footwear manu-

facturers still in business today however, were founded in the late 1960s to early 1970s. Foreign

footwear manufacturer investment began as early as 1940 when Bata, a Czech company set up

its factory in what is now known as the Kalibata (literally, Bata stream as the locals came to name

the neighborhood) area of Jakarta. In 1988, the Indonesian footwear industry was strengthened

by the founding of Aprisindo (Asosiasi Persepatuan Indonesia, Indonesian Footwear Associa-

tion), which acts as the industry’s voice and facilitator and also its lobbyist. The footwear industry

in Indonesia began to boom in the early 1990s to 2000.

Since the early 2000s however, new competitors appeared from the emerging economies of

China, Vietnam, and others. They flooded the market with cheaper goods and and was able to

gain much market share. This trend has changed in recent years, however. Today, Indonesian

footwear makers are slowly regaining their foothold in both global and local markets. Chinese

goods are slowly becoming more expensive as their industrial capacity and value chain expand-

IndonesianFootwear Industry

The Indonesian footwear industry has a long history. The footwear industry in Indo-nesia has grown in many locations around

the country. From small-shop footwear mak-ers to large internationally connected manu-facturers, one can find footwear makers of all

sizes and specialties in Indonesia.18

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ed. Allegations of dumping tactics, poor labor practices and inadequate control of toxic materials

have further tarnished their reputation to the global footwear industry. Today, once again Indone-

sian footwear makers are being inundated by foreign orders.

Indonesia holds a number of advantages as we will see in the following chapters. These

qualities are namely the well-established culture of creative footwear-making among Indonesian

footwear makers, an industrious footwear-making industry accustomed to handling foreign buy-

ers’ exacting demands, supportive government policies and a well-established domestic footwear

market.

The footwear industry in Indonesia has grown in many locations around the country. From

small-shop footwear makers to large internationally connected manufacturers, one can find foot-

wear makers of all sizes and specialties in Indonesia. The footwear industry in Indonesia today

consists of more than 250 registered industries. These are however concentrated in the island of

Java, and include such major cities and urban centers, e.g. Jakarta, Bekasi, Tangerang, Yogya-

karta, Surabaya, Sidoarjo, Bandung and Garut. Small manufacturers typically cater to domestic

markets. Medium to large-sized manufacturers typically have some of their manufacturing ca-

pacities used for catering to foreign orders. While manufacturing for the foreign market remains

strong, most large internationally-exposed manufacturers however, also produce for the local

market. This will help them to cushion any hard impacts from the fluctuations of foreign demands.

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The Indonesian footwear industry can be proudly claimed as one of the best in the world. It is

also an export-oriented industry. Indonesia exports 20 times as many footwear as it imports. In

addition to makers of sports footwear and sneakers, some of the world’s most exclusive, luxuri-

ous (and expensive) brands outsource their products’ manufacturing to Indonesia. Some special-

ized Indonesian footwear manufacturers are used to taking orders from the exacting demands of

foreign buyers. They may even propose new designs to the buyers, in addition to taking design

directions from them. Some manufacturers even manufacture high-end footwear products for

exclusive events all over the world, in addition to exclusive European high-end brands. A number

of Indonesian manufacturers also manufacture NATO-standard military boots. In addition, as

mentioned in earlier chapter, Indonesia also possesses good quality leather, the most common

material used for footwear manufacturing.

Indonesian footwear industry today produces a broad and ever-increasing range of products.

All kinds of types of footwear for both the domestic and foreign markets can be found manufac-

tured in a number of industrial centers around the country. Some of them are as follows:

Jakarta, Tangerang, Bekasi and the Surrounding AreasAs the nation’s capital and its most populous city, Jakarta and its surrounding cities, totaling

some 20 million in population is home to large industrial complexes. Its location near the nation’s

largest seaport also facilitates export. Jakarta is also a site for many exhibitions and trade shows,

including those that are important for footwear and footwear-related industry.

Tangerang and Bekasi host some of the largest industrial complexes in the country and con-

tain some of the largest industrial-scale footwear manufacturers in the country. Through the many

government agencies and industry associations and representatives, Jakarta and its surrounding

area is the ideal place when one seeks to experience the breadth of the Indonesian footwear

business.

Jakarta, Tangerang, Bekasi

Bandung and West Java area

Yogyakarta and Central Java

Surabaya, Sidoarjo and East Java Area

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In addition to large industrial estates, Jakarta also hosts a small-business footwear indus-

try complex in the Perkampungan Industri Kecil (PIK). This center, located in the Penggilingan,

Cakung area of East Jakarta. This complex houses large number of local small-scale businesses,

including a great number of footwear businesses. Most of their footwear products are made by

hand and are rather innovative and affordable. This complex was built by the government to fa-

cilitate small industries’ development in the Jakarta area.

Bandung and West Java AreaBandung is one of Indonesia’s major cities and also one of its industrial centers. In addition to

a number of industrial manufacturers, Bandung is home to the country’s oldest and best-known

footwear making community in its Cibaduyut area. Cibaduyut is a 14 square km area located

south of Bandung city center. The local footwear-making industry started in the 1920s when a

number of local workers of a Dutch (Indonesia was then under Dutch administration/colonization)

shoe factory left their jobs and started their own footwear making business. The small mom-

and-pop footwear shops grew and soon many other locals started along the same business.

The area’s footwear making industry continued to grow and became a sizable community by the

1950s. The area gained national-renown in the late 1970s and early 1980s. Since then it has

become one of the most well-known local destination for quality footwear at low prices. Cibaduyut

footwear makers however, not only manufacture low-priced footwear. Some of them also work as

suppliers to large footwear manufacturers both from domestic and abroad. Today the Cibaduyut

area boasts more than 800 footwear making businesses with capacity to produce more than 4

million pairs annually.

In addition to the traditional footwear making community at Cibaduyut, Bandung and its sur-

rounding area also contain industrial complexes and are home to a large number of footwear

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manufacturers. One can find a great many variety of footwear manufacturers. They cater to

the foreign as well as domestic markets. Their existence help Bandung to be the trendsetter of

the fashion industry where millions of consumers and commercial buyers flock to the “Factory

Outlets” and “Distros” located around the city.

Also located in the West Java Province, the cities of Garut, Bogor and Sukabumi are also

large footwear making sites. Garut is well known for its leather tanning and leather goods in-

dustry. There are more than 300 leather tanning shops of all sizes in Garut. This makes Garut a

natural footwear-maker home. It also supplies footwear makers around Jakarta and West Java

Province with leather. Bogor is a city located in a hilly region some 60 kilometers South of Jakarta

in the West Java Province. This temperate, rainy city is home to a footwear industry with a 16.5

million annual capacity. In Sukabumi, one can find some of the largest footwear maker factories

making products for a number of overseas footwear brands. The capacity of footwear industry in

Sukabumi is around 30 million pairs annually.

Surabaya, Sidoarjo and East Java AreaEast Java Province produce some 300 million pairs of footwear annually. Located in the East-

ern part of Java, Surabaya and Sidoarjo are two of the nation’s major footwear industrial sites. In

addition, these two cities contain a number of government industry-development and supporting

agencies. Surabaya is the capital of the East Java Province and is the country’s second larg-

est city with about 3 million inhabitants. The footwear industry in Surabaya is well developed.

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Many of Indonesia’s large sports footwear manufacturers, especially sports footwear, are located

in Surabaya. In Surabaya, one can find some of the finest examples of Indonesian footwear-

making. It is home to some of the companies supplying the world’s most exclusive and expensive

brands. These include (among others) Belaggio and Rotelli (Italian brands), SPM (Netherlands)

and GTK2 (UK brand). One of the companies making footwear for these upscale brands is the

PT. Karya Mitra Budi Sentosa of Surabaya. In addition, there are also a number of factories mak-

ing sneakers for the local and foreign markets. Surabaya is also a port city which facilitates easy

export and delivery of goods by sea.

Sidoarjo is a Regency located in the East Java Province of Indonesia, close to Surabaya.

With its 1.6 million inhabitants, the Regency of Sidoarjo is one of the footwear industry hotspots

in the country. The Sidoarjo area is being set up by the Indonesian government to become a pilot

project of a footwear industry cluster. An industry cluster system seeks to integrate businesses

in an industry within a geographical region to their markets and suppliers. This pilot project has

been in operation since 2005 and thus today, one can find a well-entrenched footwear industry in

Sidoarjo. The footwear industry in Sidoarjo exports approximately 50% of its products. Sidoarjo

also hosts the Indonesian Footwear Service Center. The Indonesian Footwear Service Center

provides industrial skills training and industrial development for Indonesian footwear maker, es-

pecially small and medium sized businesses. It also provides job trainings for the footwear-mak-

ing workforce.

Yogyakarta AreaProvince of Yogyakarta is a Special Administrative Region located in the southern part of

central Java. It has long been the center of creative industries in the country. As footwear goes,

Yogyakarta hosts the Indonesian Center for Leather, Rubber and Plastic (Balai Besar Penelitian

dan Pengembangan Kulit, Karet dan Plastik) which provides technical services in the materials

essential to footwear-making. Yogyakarta is also the home to the Indonesian Leather Technology

Academy (Akademi Teknologi Kulit). These centers were built in Yogyakarta not without

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a reason. Yogyakarta is one of the academic centers of the country. A number of the nation’s

premier universities is located in Yogyakarta. It is a highly creative city and also hosts industrial

centers, especially in creativity-oriented industries, which footwear-making has quickly become.

The footwear market center in Yogyakarta is located in the Manding area of the city. In addition,

the greater Special Administrative Area Province of Yogyakarta, in the Regency of Bantul, there

is a leather goods center located on Wahidin Sudirohusodo Avenue.

Other Industrial CentersThe footwear industry can also be found in other industrial centers throughout the country.

These are located in Central Java, East Kalimantan, South Sulawesi, West Sumatera, Riau and

North Sumatera Provinces.

Indonesian Footwear Industry : Creativity, Quality and AdaptabilityThe footwear industry in Indonesia today survives on three unique properties: creativity, qual-

ity and adaptability. As one tours the Indonesian industrial centers, one can easily witness the

creativity of Indonesian footwear makers. Indonesian footwear makers do not simply copy or work

to order. Many survive by making their own designs and brands. From small to large manufactur-

ers one can easily find the high degree of creativity.

Some of the finest footwear made in Indonesia are made to satisfy the requirements of some

of Europe’s finest brands. The quality of Indonesian made footwear brands are evident in the

increasing amount of orders directed to Indonesia. Since the culture of accepting and working

to foreign orders (“outsourcing”) has been well-entrenched in some parts of the industry, it is no

wonder that more and more foreign orders flood the country’s manufacturers. As of the writing

of this booklet, the footwear industry in Indonesia is booming yet again after experiencing a long

downturn throughout the mid 2000’s.

One reason the Indonesian footwear industry in Indonesia is thriving again is its adaptabil-

ity. The Indonesian footwear industry when it was being devastated by Chinese imports turned

inward and focused on some things the mass-producing factories of China could not produce:

quality and creativity. Quality of outputs can only be obtained from good inputs. Inputs include raw

materials and skilled workers. In the area of skilled workers, one needs only to tour the various

Indonesian footwear making workshops and find that they are really workshops, not sweatshops.

The increasingly open and democratic society in Indonesia makes it virtually impossible to keep

inhumane working conditions. Indonesia also has some of the most worker-oriented labor laws

in the region. Also, an Indonesian company in contract with a foreign (Western) buyer are used

to treating their workers humanely to comply with the strict labor regulations typically imposed

by such contracts. These regulations typically include conditions on the minimum wages, safety

equipment, fire protection and health/sanitation facilities provided for their employees. With these

quality and good inputs, the products of Indonesian manufacturers are increasingly favored by

foreign footwear manufacturers.

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Indonesian Footwear :

Creativity, Qualityand Adaptability

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One of the ways that the Indonesian government works to develop the country’s footwear

industry is by providing regulatory supports. The government also sponsors regular trade shows

and organizes local businesses to go to exhibitions abroad. There is also a virtual exhibition

space provided by the National Agency for Export Development, at www.nafedve.com. The In-

donesian government also works as intermediaries during labor disputes and also has shown

itself to be helpful in keeping jobs at home. In the past few years there had been cases where the

government had been able to influence large footwear brands to keep their outsourcing jobs in

Indonesia. Indonesia has also been viewed as providing the most conducive footwear business

climate in the region. This is evident that in 2009, Nike, a prominent footwear manufacturer de-

cided to close 4 factories in other region, yet none in Indonesia.

A Ministry of Trade paper in 2003 outlined development programs for small and medium-sized

footwear companies. Some of the programs stated by the Ministry are facilitating specific market

development, assisting exhibition and promotion in and out of the country, encouraging intel-

lectual property rights and local brand development, improving human resources in production,

assists in capital raising, and implementing ISO 9000 standard. One notable program is the setup

of Indonesia Footwear Service Centre (IFSC) in Sidoarjo, East Java.

The paper also listed four main development areas: Regency of Bogor and the City of Band-

ung (in West Java), the Regencies of Sidoarjo and Mojokerto as well as the City of Surabaya

(East Java), the City of Medan (North Sumatra), and East Jakarta.

From the diagram one can clearly see that a footwear industry cluster is aimed at having a

The Government and

The role of the Indonesian government in spurring the growth of the footwear industry is through many

approaches and supporting efforts. These are through providing regulatory supports, industrial trainings, set-ting and/or encouraging the forming up of industrial

clusters and organizing various promotional efforts and exhibitions and also in managing industrial relations,

especially with foreign partners.

the Footwear Industry

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robust industry having all its supporting elements and markets well integrated. This in turn will en-

able the industry to better compete while drawing from the agglomerated creative energies within

the cluster. It will also act as a catalyst for the development of the region’s economy as the cluster

needs an ever increasing supply of everything it needs to support its continued existence.

One success story of footwear industrial cluster development by the government is in Sido-

arjo. Sidoarjo is a Regency located in the East Java Province of Indonesia, close to Surabaya.

With its 1.6 million inhabitants, the Regency of Sidoarjo is one of the footwear industry hotspots

in the country. The Sidoarjo area is being set up by the Indonesian government to become a pilot

project of a footwear industry cluster. An industry cluster system seeks to integrate businesses

in an industry within a geographical region to their markets and suppliers. This pilot project has

DYNAMIC AND STRONG CLUSTER

STRONG ECONOMIC INFRASTRUCTURE

HUMAN RESOURCES INVESTMENT

NEW TECHNOLOGY NEW BUSINESS PARTNER

CYCLES OF CLUSTER DEVELOPMENT

been in operation since 2005 and thus today, one can find a well-entrenched footwear industry in

Sidoarjo. The footwear industry in Sidoarjo exports approximately 50% of its products. Sidoarjo

also hosts the Indonesian Footwear Service Center. The Indonesian Footwear Service Center

provides industrial skills training and industrial development for Indonesian footwear maker, es-

pecially small and medium sized businesses. It also provides job trainings for the footwear-mak-

ing workforce.

A unique feature of the cluster system developed by the government is “the champion.” As

the majority of businesses here are on home-industry level, capital will always pose a challenge.

The “champions” are high-capital businesses that own their own brands and nurtured a group of

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FOOTWEAR INDUSTRY CLUSTER

Footwear IndustryCluster Forum

(Core/Champion)

Core/Champion Industry(SME)

Supplier IndustryForum

Supplier Industry(Agglomeration Industry)

(SME)

Establishment of footwearindustry cluster and supplier

cluster with Decree of Director of Miscellanous

Industry (Ministry of Industry)

Progress of collaborationbetwen big footwear

companies and suppliers

Collaboration positionduring diagnostic stage

MOU

MOU

MOU

COLLABORATION OF FOOTWEAR INDUSTRY CLUSTER

TARGET STRUCTURE OFA FOOTWEAR INDUSTRIAL

CLUSTER

OverseasMarket

Domestics

FOOTWEAR INDUSTRIAL CLUSTER

SUPPLIERINDUSTRY

FOOTWEARINDUSTRY

Core/Champion

SupportingIndustry Related

Financial Service

Research and Development

Center

Training Center and Universities

Government Agencies in Central and

Regional

Strong Infrastructure

Industry Association

Labor Association

Warehouse and Transportation

Services

SUPPORT

SUPPLIER INDUSTRY

RELATED SUPPORTING

INDUSTRY

FOOTWEAR INDUSTRY

Core/Champion

OVERSEAS MARKETDOMESTIC

FOOTWEAR INDUSTRIAL CLUSTER

TARGET STRUCTURE OF A FOOTWEAR INDUSTRIAL CLUSTER

smaller operations. They set up quality standards and train the other workshops. A small business

can submit designs to the champions, and once approved, it will be mass-produced by the group.

The cluster development strategy however also has its drawbacks. One of the most obvious draw-

back is that it can only be developed in areas where existing potentials already exist. This limits

its development scope. It also requires much planning, coordination and implementation efforts,

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particularly among the involved parties, which limits the number of cluster that the government

is able to develop at any given time. The government however plans to develop more clusters in

potential locations.

Another example of illustrating the Government’s role in developing the industry, one can look

at West Java’s Cibaduyut area (a sub-district of Bandung, the capital of West Java Province). In

the case of Cibaduyut (as mentioned in the previous chapter), the Government quickly realized

its potentials. This area of around 14 sq. km is dubbed “the Shoe Heaven.” In the 1970s, the Gov-

ernment, through the hand of the Ministry of Industry and the non-profit Institute for Social and

Economic Research, Education and Information (LP3ES), tried to develop the area by assigning

Technical Service Unit (UPT) for the shoe and leather industry here. The office was later trans-

ferred to the West Java Provincial Government and renamed Installation for the Development of

Small and Medium Shoe Industry (IKM Persepatuan). The Ministry of Trade and the Postal Cor-

poration (PT Pos Indonesia) has been involved since the 1990s to assist in logistics and delivery.

While supply of leather raw materials was negotiated by the Shoe and Leather Cooperatives in

the area.

In the technical, research and development areas, the government operates a number of

agencies. One example is the Indonesian Center for Leather, Rubber and Plastic (Balai Besar

Penelitian dan Pengembangan Kulit, Karet dan Plastik) and the Indonesian Leather Technology

Academy (Akademi Teknologi Kulit) located in Yogyakarta. The Indonesian Center for Leather,

Rubber and Plastic provides technical services in the materials essential to footwear-making. The

Indonesia Leather Academy on the other hand provides job training for workers destined for the

footwear making industry and also related research and development projects.

On the marketing side, the Ministry of Trade through the National Agency for Export Develop-

ment (NAFED or known as BPEN in Indonesian) actively promotes Indonesian products national-

ly and internationally. It has an online virtual exhibition at www.nafedve.com and organizes Trade

Expo Indonesia (TEI) in Jakarta, an annual exhibition to promote Indonesian products.

It is the country’s largest exhibition on Indonesian products and industries. The

Agency also conducts trade mission and send companies to attend

international exhibitions in other countries.

Other notable exhibitions in Indonesia that the Government

supported or co-organized includes: Indo Leather and Footwear,

Pameran Alas Kaki, Kulit dan Produk Kulit Indonesia (Indonesian

Footwear, Leather and Leather Products Exhibiton, and Pameran

Produksi Indonesia (Indonesian Products Expo). All are held in Jakarta.

Jakarta is chosen not only because it is the largest and most developed

city, but also because it is the largest exporter of footwear in Indonesia (as

we can see from the data in the following chapter).

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Source: ITC - Trademap

WORLD’S FOOTWEAR EXPORT (HS 64) in US$

Footwear business is a huge business, amounting to US$ 91 billion worth of export in 2008. The Peo-

ple’s Republic of China is the biggest supplier to the world with nearly one-third of world exports. Italy is a

distant second and Vietnam third.

Global Trade in

EXPORTERS 2004 2005 2006 2007 2008

1 China 15,202,613 19,052,504 21,813,376 25,305,588 29,649,896

2 Italy 9,306,159 9,138,428 9,820,190 11,011,374 11,383,657

3 Vietnam 2,725,752 3,078,616 3,654,750 4,076,199 6,857,160

4 Hong Kong 5,698,292 6,144,490 6,024,211 5,962,447 5,980,830

5 Germany 2,249,018 2,530,348 2,856,430 3,271,395 3,907,066

6 Belgium 1,940,964 2,522,321 2,974,277 3,396,171 3,703,291

7 Netherlands 1,365,895 1,525,036 1,607,206 1,842,887 2,164,217

8 France 1,476,242 1,517,628 1,677,839 1,984,034 2,142,325

9 Spain 2,321,866 2,189,177 2,308,977 2,626,815 2,029,042

10 Brazil 1,903,813 1,984,458 1,966,586 2,038,057 2,025,176

11 Portugal 1,651,822 1,599,548 1,595,865 1,801,224 1,975,019

12 Indonesia 1,320,479 1,428,518 1,599,766 1,637,955 1,885,473

13 Romania 1,512,494 1,589,037 1,703,177 1,782,507 1,749,188

14 India 849,999 1,049,255 1,234,676 1,412,039 1,581,201

15 UK 773,415 844,733 946,242 1,074,641 1,135,306

16 USA 650,866 726,828 829,360 887,422 1,038,396

17 Thailand 760,168 892,184 932,932 976,421 960,745

18 Slovakia 452,654 472,148 497,220 685,483 904,741

19 Austria 747,295 791,380 808,194 753,795 839,640

20 Denmark 460,875 489,228 578,924 640,846 742,133

Other Countries 6,544,559 6,990,331 7,844,626 9,035,892 8,959,178

TOTAL WORLD EXPORTS 59,915,240 66,556,196 73,274,824 82,203,192 91,613,680

Footwear

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Indonesian Export of Foowear Based on Categories

Footwear An d Related Types

Sports Footwear (Other Than Ski Footwear) Nesoi, With Outer Soles Of Rubber, Plastics, Leather Or Composition Leather And Uppers Of Leather

Footwear, With Outer Soles Of Rubber, Plastics Or Composition Leather And Uppers Of Leather Nesoi, Not Covering The Ankle

Sports Footwear, Including Tennis Shoes, Basketball Shoes And Gym Shoes, With Outer Soles Of Rubber Or Plastics And Uppers Of Textile Materials

Sports Footwear, Other Than Ski-Boots And Cross-Country Ski Footwear, With Outer Soles And Uppers Of Rubber Or Plastics Nesoi

Footwear, With Outer Soles Of Rubber Or Plastics And Uppers Of Textile Materials, Nesoi

Footwear, With Outer Soles Of Rubber, Plastics, Leather Or Composition Leather And Uppers Of Leather, Incorporating A Protective Metal Toe-Cap

Footwear, With Outer Soles And Uppers Of Leather Nesoi, Not Covering The Ankle

Footwear Uppers And Upper Parts, Except Stiffeners

Footwear, With Outer Soles And Uppers Of Rubber Or Plastics Nesoi, Not Covering The Ankle

Footwear, With Outer Soles Of Rubber, Plastics Or Composition Leather And Uppers Of Leather Nesoi, Covering The Ankle

Footwear Nesoi

Parts Of Footwear Nesoi, Including Removable Insoles, Heel Cushions And Similar Articles; Gaiters, Leggings And Similar Articles, And Parts Thereof

Footwear, With Outer Soles Of Leather And Uppers Which Consist Of Leather Straps Across The Instep And Around The Big Toe

Footwear, With Outer Soles Of Leather Or Composition Leather And Uppers Of Textile Materials

Footwear, With Outer Soles And Uppers Of Rubber Or Plastics, With Upper Straps Or Thongs Assembled To The Sole By Means Of Plugs (Zoris)

Ski-Boots, Cross-Country Ski Footwear And Snowboard Boots, With Outer Soles And Uppers Of Rubber Or Plastics (Excl. Waterproof Footwear Of Heading No

Footwear Nesoi, With Uppers Of Leather Or Composition Leather

Footwear Nesoi, With Uppers Of Textile Materials

Footwear Outer Soles And Heels, Of Rubber Or Plastics

Waterproof Footwear With Bonded Or Cemented Outer Soles And Uppers Of Rubber Or Plastics Nesoi, Not Covering The Ankle

Ski-Boots, Cross-Country Ski Footwear And Snowboard Boots, With Outer Soles Of Rubber, Plastics, Leather Or Composition Leather And Uppers Of Leather.

Footwear, With Outer Soles And Uppers Of Leather Nesoi, Covering The Ankle

Waterproof Footwear With Bonded Or Cemented Outer Soles And Uppers Of Rubber Or Plastics, Incorporating A Protective Metal Toe-Cap

Parts Of Footwear Nesoi, Of Wood

Waterproof Footwear With Bonded Or Cemented Outer Soles And Uppers Of Rubber Or Plastics Nesoi, Covering The Ankle But Not Covering The Knee

Footwear, With Outer Soles And Uppers Of Rubber Or Plastics Nesoi, Covering The Ankle

Total Export

No. HS Code

1 640319

2 640399

3 640411

4 640219

5 640419

6 640340

7 640359

8 640610

9 640299

10 640391

11 640590

12 640699

13 640320

14 640420

15 640220

16 640212

17 640510

18 640520

19 640620

20 640199

21 640312

22 640351

23 640110

24 640691

25 640192

26 640291

Export in 2008 %

(US$)

889,355,024 47.169%

292,172,279 15.496%

210,263,412 11.152%

171,426,318 9.092%

60,925,255 3.231%

56,737,555 3.009%

56,717,503 3.008%

49,609,686 2.631%

31,287,448 1.659%

20,886,435 1.108%

15,310,716 0.812%

5,215,359 0.277%

4,469,963 0.237%

4,396,791 0.233%

2,993,152 0.159%

2,842,541 0.151%

2,828,185 0.150%

2,748,613 0.146%

2,090,528 0.111%

1,183,438 0.063%

756,716 0.040%

733,850 0.039%

234,141 0.012%

109,267 0.006%

98,956 0.005%

80,335 0.004%

1,885,473,466

With nearly US$ 2 billion worth of export in

2008, Indonesia is a major player in the worldmar-

ket. It is particularly strong in the sports footwear

segment, more than half of Indonesia’s export falls

in this category.

Source: ITC - Trademap

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No. PROVINCE VALUE EXPORTED : US$

2004 2005 2006 2007 2008

1 D K I Jakarta 1,147,891,878 1,237,697,969 1,358,403,671 1,349,068,832 1,666,660,733

2 East Java 150,909,339 168,609,111 182,556,568 229,063,383 171,046,247

3 Riau 854,877 3,045,992 18,972,813 26,528,972 33,629,808

4 Central Java 9,753,639 11,387,466 12,822,841 14,592,756 9,646,146

5 B ali 9,990,848 7,523,450 26,922,746 18,662,253 4,289,338

6 East Java 111,587 87,264 678 3,656 128,797

7 North Sumatera 797,302 103,573 69,984 35,305 72,336

Source: BPS-Statistics Indonesia

EXPORT BY PROVINCE


HS 640219

Sports Footwear, Other Than Ski-Boots And Cross-Country Ski Footwear, With Outer Soles

And Uppers Of Rubber Or Plastics Nesoi

No. PROVINCE VALUE : US$

2004 2005 2006 2007 2008

1 DKI Jakarta 178,481,719 162,026,859 124,757,073 119,145,705 163,976,271

2 East Java 8,170,707 5,695,539 6,582,105 6,774,456 6,914,104

3 Central Java 62,844 587 232,531 1,092,959 498,500

4 Bali 95,440 26,892 149,398 158,671 37,383

Other Provinces 284,440 31 6 31,925 60

TOTAL 187,095,150 167,749,908 131,721,113 127,203,716 171,426,318

HS 640199

Waterproof Footwear With Bonded Or Cemented Outer Soles And Uppers Of Rubber Or

Plastics, Incorporating A Protective Metal Toe-Cap


No. PROVINCE VALUE : US$

2004 2005 2006 2007 2008

1 DKI Jakarta 2,048,249 1,318,682 2,098,201 1,404,175 661,470

2 Bali 203,936 243,375 189,396 175,413 271,455

3 East Java 1,005,312 452,792 397,277 312,022 207,075

4 North Sumatera 37,611 31,671 27,933 3,278 36,536

Other Provinces 316,906 90,023 292,048 2,788 6,902

TOTAL 3,612,014 2,136,543 3,004,855 1,897,676 1,183,438

When you look to the regions of Indonesia, DKI Jakarta, the nation’s capital, is the largest

exporter of footwear. The massive industrialization of Java in recent years makes the island a

dominant producer, with three of the island’s six provinces sitting on the top 5 of exporters. The

leading provinces in terms of value of export for all categories of footwear are as follow:

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HS 640299

Footwear, with outer soles and uppers of rubber or plastic nesol, not covering the angkle

DKI Jakarta

East Java

Central Java

Bali

HS 640319

Sports Footwear (Others than ski footwear) Nesoi, with outer soles of rubber, plastic, leather

of composition leather and uppers of leather.

DKI Jakarta

East Java

Central Java

BaliNo. PROVINCE 2008

1 DKI Jakarta 867,863,597 2 East Java 14,258,616 3 Central Java 7,097,169 4 Bali 79,145 Other Provinces 56,497 TOTAL 889,355,024

No. PROVINCE 2008

1 DKI Jakarta 163,976,2712 East Java 6,914,104 3 Central Java 498,500 4 Bali 37,383 Other Provinces 60 TOTAL 171,426,258


HS 640399

Footwear, with outer soles of rubber, plastic or composition leather and uppers of leather

nesoi, not covering the ankle

DKI Jakarta

East Java

Bali

Riau

No. PROVINCE 2008

1 DKI Jakarta 240,892,746 2 East Java 51,245,865 3 Bali 31,348 4 Riau 2,265 Other Provinces 55 TOTAL 292,172,224



in US$

in US$

in US$

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HS 640340

Footwear, with outer soles of rubber, plastics, leather or composition leather and uppers of

leather, incorporating a protective metal toe-cap

HS 640391

Footwear, with outer soles of rubber, plastics or composition leather and uppers of leather

nesoi, covering the ankle. in US$

HS 640359

Footwear, with outer soles and uppers soles and uppers of leather nesoi, not covering the

ankle.in US$

in US$

Indonesian footwear export may have fluctuates in value, but 2008 has been a record year for

most categories. The following charts show the total value of Indonesian footwear exports from

all provinces for the past 5 years.




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EXPORT BY COUNTRY

NO. EXPORT DESTINATION COUNTRY VALUE EXPORTED TO : US$

2004 2005 2006 2007 2008

1 UNITED STATES 468,713,427 472,167,651 450,319,110 383,962,965 393,952,553

2 BELGIUM 90,955,285 104,159,003 121,699,849 146,779,075 187,861,993

3 GERMANY 77,767,591 97,118,279 131,648,852 156,535,862 187,077,717

4 UNITED KINGDOM 118,204,599 131,945,662 129,985,145 126,466,851 152,847,305

5 ITALY 46,628,696 59,867,872 97,432,596 119,746,330 139,548,741

6 NETHERLANDS 78,359,636 83,292,935 112,096,142 99,213,069 100,265,047

7 JAPAN 73,382,738 88,349,524 96,490,164 83,512,653 90,234,971

8 PEOPLE'S REPUBLIC OF CHINA 9,071,937 15,334,028 18,818,024 37,720,009 64,366,024

9 FRANCE 38,271,587 25,901,706 29,672,044 43,054,661 46,909,773

10 SINGAPORE 14,025,548 35,572,645 50,013,978 45,973,909 41,673,485

No. COUNTRY VALUE EXPORTED TO : US$

2004 2005 2006 2007 2008

1 UNITED STATES 66,902,612 63,314,087 40,405,681 31,326,410 37,487,638

2 BELGIUM 31,170,914 22,109,712 23,707,130 25,352,543 25,133,936

3 JAPAN 8,291,160 10,441,982 13,233,843 13,601,546 22,415,509

4 CHINA 2,131,054 4,020,963 3,073,330 7,703,109 18,044,037

5 MEXICO 5,184,097 3,839,686 3,373,893 4,996,816 9,919,062

6 BRAZIL 1,218,513 1,398,514 3,620,640 4,576,478 6,891,614

7 UNITED KINGDOM 14,954,864 15,587,418 9,565,977 8,295,594 6,353,251

8 GERMANY 4,196,378 3,553,254 1,772,629 3,336,067 5,392,309

9 NETHERLANDS 9,852,508 7,369,627 4,531,488 2,818,078 4,382,472

10 ITALY 6,421,487 3,009,688 7,217,991 4,162,480 3,602,926

HS6402190000

Sports footwear with outer soles,rubber or plastics

The world’s biggest market for footwear is USA with more than US$ 20 billion. For Indonesia,

USA is also the largest customer, taking in around US$ 400 million worth of goods every year for

the past five years.

Ten Largest Importers of Indonesian Footwear (HS 64)

Source : BPS - Statistics Indonesia


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HS 6402990000

Footwear not covering the ankle with outer soles, rubbers, plastics

No. Country 2008 Value (US$)

1 UNITED STATES 67,857,154

2 GERMANY 28,732,807

3 NETHERLANDS 20,444,742

4 UNITED KINGDOM 20,318,485

5 BELGIUM 16,449,315

6 ITALY 10,916,286

7 RUSSIA 5,638,170

8 JAPAN 5,351,869

9 SPAIN 4,974,152

10 CHINA 3,293,684

Other Countries 26,284,158

TOTAL 210,260,822

HS 6403191000

Sports footwear fitted with studs, bar & the like,foot ball,running,golf shoes

USA

Germany

Netherlands

UK

Belgium

Italy

Russia

Japan

Spain

China

Other Countries

Japan

Malaysia

Italy

Germany

Singapore

Canada

USA

Taiwan

France

Australia


1 JAPAN 4,423,661

2 MALAYSIA 4,262,310

3 ITALI 2,436,867

4 GERMANY 1,844,895

5 SINGAPORE 1,711,272

6 CANADA 1,534,216

7 USA 1,338,915

8 TAIWAN 1,334,075

9 FRANCE 1,225,568

10 AUSTRALIA 1,091,358


TOTAL 31,287,448



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NO. COUNTRY VALUE EXPORTED TO : US$

2004 2005 2006 2007 2008

1 UNITED STATES 334,793,056 337,193,367 338,140,016 190,977,930 183,004,587

2 BELGIUM 35,212,335 51,595,233 67,963,189 79,609,723 89,258,544

3 UNITED KINGDOM 67,776,683 84,511,878 88,422,983 57,755,603 73,435,911

4 GERMANY 25,088,649 37,599,275 53,684,518 63,631,429 67,941,648

5 ITALY 19,229,802 32,692,018 54,525,743 40,978,564 34,227,408

6 NETHERLANDS 40,963,827 47,530,840 79,025,233 37,586,795 31,535,040

7 CHINA 4,120,753 6,927,067 11,606,080 18,715,421 26,426,860

8 JAPAN 35,683,263 35,616,825 44,110,727 24,465,763 18,964,428

9 FRANCE 16,063,837 9,980,218 15,204,730 20,537,588 15,842,120

10 SPAIN 12,934,405 14,744,878 26,036,649 14,702,512 15,093,397

HS 6403199000

Sports footwear not fitted with studs, bar & the like

NO. EXPORT DESTINATION COUNTRY VALUE EXPORTED TO : US$

2004 2005 2006 2007 2008

1 SINGAPORE 1,586,801 3,369,938 13,602,091 24,079,821 30,639,639

2 AUSTRALIA 611,037 2,834,221 5,242,999 9,726,352 15,653,142

3 PHILIPPINES 1,032,482 1,669,799 2,310,303 2,375,007 2,818,710

4 FINLAND 40,743 - 22,871 1,053,181 1,628,447

5 NEW ZEALAND 837,408 1,098,675 1,615,210 971,234 1,435,736

6 PAPUA NEW GUINEA 230,697 410,381 502,446 882,713 1,106,113

7 CANADA 988,541 2,446,142 617,702 964,361 787,049

8 UNITED KINGDOM 761,914 1,314,160 4,163,466 2,767,683 665,996

9 NETHERLANDS 1,376,385 509,761 683,834 526,742 469,054

10 THAILAND 674,769 1,137,939 1,862,234 591,848 388,865

HS 6403400000

Footwear,incorp. a protective metal toe cap base/platform of wood



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HS 6403590000

Other footwear with outer sole of leather oth than covering the ankle

HS 6403990000

Other footwear other than covering the ankle

Italy

Germany

Netherlands

Belgium

France

USA

UK

Australia

Japan

New Zealand


1 ITALY 17,969,625

2 GERMANY 12,583,551


4 BELGIUM 6,010,043

5 FRANCE 1,905,883


7 UNITED KINGDOM 812,261

8 AUSTRALIA 732,270

9 JAPAN 675,137

10 NEW ZEALAND 468,951


TOTAL 56,717,503

Italy

UK

Denmark

Germany

USA

Netherlands

France

South Korea

Japan

China


1 ITALY 40,107,853

2 UNITED KINGDOM 39,146,327

3 DENMARK 37,657,693

4 GERMANY 35,557,624



7 FRANCE 12,963,680

8 SOUTH KOREA 10,588,676

9 JAPAN 8,725,847

10 CHINA 7,925,544


TOTAL 292,172,279



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No. Country 2004 2005 2006 2007 2008 Value (US$) Value (US$) Value (US$) Value (US$) Value (US$)

1 UNITED STATES 9,411,001 7,436,885 5,556,180 48,561,331 58,156,803

2 BELGIUM 3,500,509 3,860,520 1,716,160 30,338,256 43,592,265

3 MEXICO 7,003,451 8,242,603 10,407,944 14,988,824 16,159,156

4 ITALY 5,671,592 5,717,846 6,492,762 7,967,425 13,743,646

5 FRANCE 3,313,508 653,558 297,986 3,992,679 9,994,634

6 GERMANY 2,325,532 2,379,681 2,105,920 4,320,403 7,999,802

7 NETHERLANDS 14,915,252 10,707,994 6,745,330 6,537,876 6,654,595

8 CHINA 981,158 1,408,148 841,353 2,394,558 6,059,493

9 JAPAN 17,695,927 24,105,559 17,928,517 3,754,099 4,804,179

10 UNITED KINGDOM 14,799,396 14,751,838 2,909,289 1,735,726 3,907,489

HS 6404119000

Footwear with outer sole f rubbr/plastc sprt footwr fitt w/o spik, cleat/th like

No. Country 2004 2005 2006 2007 2008 Value (US$) Value (US$) Value (US$) Value (US$) Value (US$)

1 SLOVAKIA 16,664,839 24,398,224 29,985,181 24,566,776 17,641,875

2 GERMANY 7,995,772 9,610,952 16,863,839 14,113,534 13,028,800

3 THAILAND 2,883,980 846,472 6,278,193 5,171,371 6,675,111

4 PORTUGAL 18,956,800 19,015,030 7,998,896 6,059,909 4,009,783

5 AUSTRALIA 3,442,472 5,117,424 3,994,959 4,148,453 3,372,393

6 JAPAN 5,187,427 7,139,879 8,876,669 5,980,420 2,122,857

7 UNITED KINGDOM - - 23,500 27,532 817,296

8 BRAZIL 5 1,510 65,381 205,878 159,370

9 DENMARK 111,446 131,785 220,215 366,420 151,953

10 BANGLADESH 155,479 67,350 37,339 152,931 126,235

HS 6406109000

Uppers & parts thereof, oth than stif feners of oth than metal



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Ministry of Trade Republic of Indonesia

Secretariat General JI. M.I. Ridwan Rais No.5 Main Building I, 7th FloorJakarta 10110 - INDONESIA Phone. (62-21) - 23522040 ext. 32040Fax. (62-21) - 23522050 E-mail sesjen@depda9•90.id

Inspectorate General JI. M.I. Ridwan Rais No.5 Building I, 10th Floor Jakarta 10110 - INDONESIA (62-21) - 384 8662, 3841961 Ext.1226 (62-21) - 384 8662 E-mail [email protected]

Directorate General of Domestic TradeJl. M.I. Ridwan Rais No.5 Building I, 6th Floor Jakarta 10110 - INDONESIA Phone (62-21) 23524120, 2352 8620Fax (62-21) 23524130 E-mail [email protected]

Directorate General of Foreign Trade JI. M.I. Ridwan Rals No. 5 Main Building, 9th Floor Jakarta 10110 - INDONESIA Phone (62-21) 23525160 Fax (62-21) 23525170 E-mail [email protected]

Directorate General of International Trade

Cooperation

JI. M.I. Rldwan Rais No.5 Main Building, 8th Floor

Jakarta 10110 - INDONESIA

Phone (62-21) 23526200, 23528600

Fax (62-21) 23526210

E-mail [email protected]

National Agency for Export Development

JI. M.I. Rldwan Rais No.5 Main Building, 4th

Floor, Jakarta 10110 - INDONESIA

Phone (62-21) 23527240

Fax (62-21) 23527250


Commodity Future Trading Regulatory

Agency (COFTRA)

Gedung Bumi Daya Plaza 4th Floor

JI. Imam Bonjol NO.61

Jakarta 10310 -INDONESIA

Phone (62-21) 315 6315

Fax (62-21) 315 6135

E-mail. [email protected]

Website www.bappebti.go.ld

Trade Research and Development Agency

(TREDA)

JI. M.I. Ridwan Rais No. 5 Main Building

4th Floor, Jakarta 10110 - INDONESIA

Phone (62-21)3858171 (hunting)

Fax (62-21) 23528691


JI. M.I. Ridwan Rais No.5 Main Building - 4th Floor Jakarta 10110 INDONESIA Phone. [62-21] 385 8171 (hunting) Fax. [62-21] 235 28691

E-mail. [email protected]

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INDONESIAN TRADE ATTACHES

AustraliaIndonesian Embassy8, Darwin Avenue,Yarralumia, Canberra Australia A.C.T. 2600T: (61-02) - 62508654F: (61-02) - [email protected]

BelgiumIndonesian Mission to the European UnionBoulevard de la Woluwe 38 Brussels, Belgium 1200T: (322) - 7790915F: (322) - [email protected]

CanadaIndonesian Embassy55 Parkdale Avenue, Ottawa, Ontario, Canada 1KY - 1E5T: (613) - 7241100 ext. 306F: (613) - 7241105, [email protected]@indonesia-ottawa.orgwww.indonesia-ottawa.org

DenmarkIndonesian EmbassyOrehoj Alle 1, 2900 Hellerup, Copenhagen, DenmarkT: (45) - 39624422 ext 215F: (45) - [email protected]

EgyptIndonesian Embassy13, Aisha EL Temoria St. Garden CityP.O. BOX 1661 Cairo, EgyptT: (20-2) - 7944698, 7947200/9F: (20-2) - [email protected]

FranceIndonesian Embassy47-49, Rue Cortambert Paris, France 75116T: (33-1) - 450302760 ext. 418, 45044872F: (33-1) - [email protected]

GermanyIndonesian EmbassyLehter Strasse 16-17 D-10557 Berlin, Germany 10557T: (49-30) - 4780700F: (49-30) - [email protected]

India Indonesian Embassy50-A Chanakyapuri New Delhi, India 110021(09-111) - 6114100(09-111) - 6885460, [email protected]

ItalyIndonesian EmbassyVia Campania, 55 Rome Italia 00187T: (39-06) - 4200911, 42009168F: (39-06) - 4880280, [email protected]

JapanIndonesian Embassy5-2-9, Higashi Gotanda Shinagawa-kuTokyo, Japan 1410022T: (81-3) - 34414201, 34470596F: (81-3) - [email protected]_embassy.or.jp

MalaysiaIndonesian EmbassyNo. 233 Jalan Tun Razak Kuala Lumpur, Malaysia 50400T: (60-3) - 21164000, 21164067F: (60-3) - 21167908, [email protected]

NetherlandsIndonesian Embassy8, Tobias Asserlaan The Hague, Netherlands 2517 KCT: (31-70) - 310 8115F: (31-70) - 364 [email protected]

People’s Republic of ChinaIndonesian EmbassyDongzhimenwai Dajie No. 4 Chaoyang District, Beijing, China 100600T: (86-1) - 65324748 -65325488-3014F: (86-1) - [email protected]

Philippines Indonesian Embassy185, Salcedo Street Legaspi Village, Makati City, Metro ManilaT: (63-2) - 8925061-68F:(63-2) - 8925878, [email protected]

RussiaIndonesian EmbassyApt. 76, Entr. 3 Korovy val 7Moscow Russia 117049T: (7-495) - 2385281F: (7-495) - [email protected]

Saudi ArabiaIndonesian EmbassyRiyadh Diplomatic Quarter P.O. Box 94343Riyadh, Saudi Arabia 11693T: (966-1) - 4882800, 4882131 ext 120F: (966-1) - [email protected]

SingaporeIndonesian Embassy7 Chatsworth Road Singapore 249761T: (65) - 67375420, 68395458F: (65) - 67375037, [email protected]

South KoreaIndonesian Embassy55, Yoido-dong Young Deoung po-Ku Seoul Korea SelatanT: (82-2) - 7835371-2, 7827750F: (82-2) - 7804280, [email protected]

SpainIndonesian Embassy65, Calle de Agastia Madrid, Spain 28043T: (34-91) - 4130294F: (34-91) - [email protected]

SwitzerlandIndonesian Mission on The United Nations And Other International Organizations16, Rue de Saint Jean Geneva Switzerland 1203T: (41-22) - 3455733F: (41-22) - [email protected]

ThailandIndonesian Embassy600-602 Pitchburi Road, Rajthevi P.O.Box 1318 Bangkok, Thailand 10400T: (66-2) - 2551264 ex 123F: (66-2) - 2551264, [email protected]

United Kingdom Indonesian Embassy38 Grosvenor Square London, England W1K2HWT: (44-20) - 72909613, 74997881F: (44-20) - [email protected]

United States of AmericaIndonesian Embassy2020 Massachusetts Avenue, N.W. Washington DC, USA 20036T: (1-202) - 7755350, 7755200 ext 350F: (1-202) - 7755354, [email protected]

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INDONESIAN TRADE PROMOTION CENTER

ITPC BarcelonaCalle Aribau 250, Ground Fl.Barcelona, [email protected]@depdag.go.id

ITPC Budapest1051 Budapest, Bajcsy-Zsilinszky ut.12, IV Floor, No. 409 Budapest HongariaT: (36-1) 3176382F: (36-1) [email protected]

ITPC Busan103 Korea Express Building 1211-1 Choryang Dong, Dong-GU Busan, South Korea T: (82-51) 4411708F: (82-51) [email protected]

ITPC ChennaiIspahani Center - 2nd Floor 123/124, Nungambakkan High Road, Chennai Chennai, [email protected]

ITPC Chicago70 West Erie 3rd FL. Chicago, Illinois 60610, [email protected]

ITPC DubaiArbift Tower4 floor # 403 Baniyas street Deira PO.Box 41664, Dubai - UAE T: (971-4) 2278544F: (971-4) [email protected]

ITPC HamburgMulti Buro Servise Glokengisserwall 1720095 Hamburg - Germany T: (49-40) 33313-333F: (49-40) [email protected]

ITPC JeddahJeddah Intl.Business Center / JIBC 2nd FlPO.BOX 6659, Jeddah 21452KSA. Ruwais District, Jeddah, Saudi [email protected]

ITPC JohannesburgSuite 02/E4, 2nd Floor, Village Walk Sandton P.O. Box 2146, RSA Johannesburg X9916T: (27)-118-846-240F: (27)[email protected]

ITPC LagosLagos, [email protected]

ITPC Los Angeles3457, Wilshire, Blvd, Suit 101 Los Angeles, USA 90010T: (1-213)-3877041F: (1-213)[email protected]@sbcglobal.netwww.itpcla.org

ITPC LyonLyon, [email protected]@depdag.go.id

ITPC Mexico CityCENIT Plaza Arquimedes , Office : 105 Arquimedes No. 130 Polanco, Del. Miguel Hidalgo C.P 11570 MEXICO, [email protected]@depdag.go.id

ITPC MilanVia Vittor Pisani, 8 - 6° Piano 20124 Milano, ItalyT: (39-02) 3659 8182F: (39-02) 3659 [email protected]

ITPC OsakaITM-4-J-8, Asia and Pasific Trade Center 2-1-10 Nanko Kita, Suminoe-ku Osaka, JapanT: (81-6) 66155350F: (81-6) [email protected]

ITPC SantiagoClaro Solar Street No. 835, Office 304 Temuco District and City Santiago, [email protected]

ITPC Sao PauloAlameda Santos, 1787 - Conj. 111 Cerqueira Cesar, CEF: 01419.002Sao Paulo, BrasilT: (55-11) 32630472 / 35411413F: (55-11) [email protected]

ITPC ShanghaiXu Hui Distrik, Wend Ding Road 4th Fl, Shanghai [email protected]

ITPC SydneyLevel 2, 60 Street, NSW 2000Sydney, AustraliaT: (61-2) 92528783F: (61-2) [email protected]

ITPC Vancouver1500 West Georgia, Vancouver Vancouver, [email protected]@depdag.go.id

CONSULATE-GENERALS

INDONESIAN ECONOMIC AND TRADE OFFICE

United Arab EmiratesIndonesian Consulate General Villa No. 1Community 322/2A Al Hubaida P.O. Box 73759 Dubai UAET: (971-4) 3985666, 3985103F: (971-4) 23980804

Hong Kong Indonesian General Consulate 127-129 Leighton Road, 6-8 Keswick StreetCauseway Bay HongkongT: (852) - 28904421 - 28902481F: (852) - [email protected]

TaiwanIndonesian Economic and Trade Office to Tai-pei Twinhead Bld 6F No. 550 Rui Goang Roadeihu District Taipei Taiwan 114(886-2)-87526170(886-2)[email protected]://kdei-taipei.org

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List of Companies

PT. KHARISMA INDONESIAAddress : JL. Raya Candi No.20 Sidoarjo. Jawa Timur – IndonesiaTlp : 031-8056294Fax : 031-89633558

UD. JALUR REJEKI FOOTWEAR MANUFACTUREAddress : JL. Tropodo N.281-287 Sidoarjo East Java - Indonesia Tlp : 031-8667178-80Fax : 031-8671326

PT. Surya Intrindo Makmur TBKAddress : Kompleks Permata Industri E10-11 Tam-bak Sawah Waru Sidoarjo Indonesia Tlp : 031-8683888Fax : 031-8674445

PD. Karunia Address : JL. Raya SBY – Krian KM. 23 Desa Siderejo, Sidoarjo 61262, Jawa Timur- IndonesiaTlp : 031- 8973623-24Fax : 031-8973625

PT. Satrindo Utama MakmurAddress : JL. Raya Tambak Sawah No. 3 Tropodo Waru Sidoarjo – IndonesiaTlp : Fax :

PT. Berkat Ganda Sentosa Address : JL. Gunung Gangsir Desa Randupitu Kecamatan : Gempol – Pasuruan Jawa Timur – IndonesiaTlp : 0343- 631624Fax : 0343- 631395

Gradial Perdana Perkasa Address : JL. Simo Tambaan II No.72A Surabaya 60188 – Indonesia Tlp : 031-7492022, 031- 7493328Fax : 031- 7481322

PT. Artisanjaya Internusa MakmurAddress : Jl. Raden Intan No. 105 Arjosari, MalangJawa Timur – IndonesiaTlp : 0341- 414621Fax : 0341- 414622 ,0341- 492991

PT. Golden Step IndonesiaAddress : Jl. Tambak Sawah No. 06 Waru, Sido-arjo 61256- IndonesiaTlp : 031- 8667788Fax : 031- 8666752

CV. Kenie Karya IndonesiaAddress : Jl. Delman Indah I/7Tanah Kusir, Jakarta Selatan Tlp : (021) 7238407Fax : (021) 7239001

PT. Gading Wana Raya LestariAddress : Jl. Pangeran Jayakarta Komplek 24 No. 56, Jakarta 10730Tlp : (021) 6298645-48Fax : (021) 6497482

PT. PRESTASI IDE JAYA Address : JL. Raya Industri No. 17 Desa Betro. Kecamatan Sedati Kabupaten Sidoarjo 61253 Indonesia Tlp : 031- 8910135Fax : 031- 8911787

PT. Karya Mitra Budi Sentosa Address : Jl. Jaksa Agung Suprapto No.39-41 Kav. 36 Surabaya 60272 IndonesiaTlp : 031- 5320945Fax : 031-5313799

PT. Young Tree Industries Address : JL. Raya Banar RT: 07 RW :02 Ketimang Wonoayu Sidoarjo – Jawa Timur IndonesiaTlp : 031-8857417Fax : 031-8857416

PT. Daimatu Industry IndonesiaAddress : Jl. Dinoyo 31 Surabaya IndonesiaTlp : 031- 578187, 031- 575547Fax : 031- 578187

PT. Rikio Indonesia Address : JL. Raya Sentul Purwodadi Pasuruan Jawa Timur – IndonesiaTlp : 0341 -425102 , 031- 8467252Fax : 0341- 425103

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CV. Karatu Abadi Jaya Address : Jl. Raya Pradah Indah 39 Surabaya – Indonesia Tlp : 031-7319400Fax : 031- 7318134

PT. Surya Itrindo Makmur TBKAddress : JL. Kompleks Permata Industri Blok E10-11, Tambak Sawah Waru Sidoarjo 61256 Indonesia Tlp : 031- 8683888Fax : 031- 8674445

PT. Dwi Prima SentosaAddress : Desa Watesnegoro Dusun Gelatik RT : 006 RW : 005 Kecamatan : Ngoro Mojokerto Jawa Timur 61385 – IndonesiaTlp : 62-321-6817610

PT. Halim Jaya SaktiAddress : Jl. Raya Pabean No. 109. Kejapenan, Gempol Pasuruan 67155 – IndonesiaTlp : 0343- 8511080/81Fax : 0343- 852103

PT. Sumber Kreasi FumikoAddress : Jl. Sentani Raya Blok M No. 29 Gunung Sahari Utara, Sawah Besar, Jakarta Pusat 10720Tlp : (021) 6402277FX : (021) 64713562, 645871

PT. Kega (fashion Addict) Address : Jl. Gunawarman 71 Kebayoran Baru, Jakarta SelatanTlp : (021) 72800169 , 7665648Fax : (021) 7665648

PT. WIDAYA INTI PLASMA Address : JL. Industri No. 08 Bringin Bendo Taman- Sidoarjo Jawa TimurTlp : 031-7886584Fax : 031-07886584

PT. Lezen Indonesia Address : Jl. Rajawali Blok Industri No.9 Betro – Sedati Sidoarjo 61253 IndonesiaTlp : Fax :

PT. Cinderela Vila Indonesia Address : JL. Tanjung Sari No.20 Tandes Surabaya – IndonesiaTlp : 031- 7492520-5Fax : 031- 7492528

PT. Inti Dragon Suryatama Address : Pahlawan No.44 Kelurahan : Krang-gan, Kecamatan : Prajurit Kulon Mojokerto61321 IndonesiaTlp : 0321-321866Fax : 0321- 322886

PT. Wangta Agung Address : JL. Simo Pomahan 144P Tandes Sura-baya – IndonesiaTlp : 031- 7493302Fax : 031- 7481056

CV. Sepatu Sani Address : JL. Abdul Rachman Saleh 17 Pakis , Malang, Jawa Timur – IndonesiaTlp : 0341- 792222Fax : 0341- 792221

PT. Cinderella Vila IndonesiaAddress : Jl. Tanjung Sari No. 20 Tandes Surabaya – IndonesiaTlp : 031- 7492520-5Fax : 031- 7492528

PT. Golden Footwear IndotamaAddress : Jl. Raya Ketajen No. 08 Gedangan, Sidoarjo 61254IndonesiaTlp : 031- 8918353-6Fax : 031- 8918358

PT. Karya Mekar DewatamaliAddress : Jl. Soekarno Hatta 174-174A Jombang 61413, Jawa Timur – IndonesiaTlp : 0321- 866155Fax : 0321- 861009

D & A Handmade ProductsAddress : Jl. Fatmawati 52, Wisma Subud 34 A, Cilandak, Jakarta Selatan Tlp : (021) 7502809,98289472, 7660254Fax : (021) 7502809, 7667305

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Documents

Indonesian Footwear