Indigo Airline.pptx

7/26/2019 Indigo Airline.pptx

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INDIGO AIRLINE

Founded 2005

Commenced operations August 2006

Company slogan Ours punctuality yours destination

Web site www.goindigo.in

Market sare 2!"


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MANAGEMENT HEAD OF INDIGO

AIRLINE

Aditya #os$ %resident &aul'atia$M(


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)*+*O, - M*++*O,

Mission

/o proide 1uality and reliable air trael acilities to

young $ price conscious$ irst time traelers.

)ision

/o be *ndia3s largest and astest growing airline

troug tree tings aordable ares$ on4time

perormance and assle4ree trael eperience


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COMPETITORS


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PESTAL FRAMEWORK

/is model proposes tat te releant actors sould be diided into te

political$ economic$ social$ tecnological and enironment.

%O*/*CA

7. Open sky policy and deregulation ae impact.

2. 89" F(* is permissible in domestic airlines under te 700" e1uity

ownersip by ,&* permitted.

:. Airport *nrastructure Mumbai and (eli airports ae already beenpriati;ed and are being upgraded at estimated inestment.

8. Oer te net 5 years$ AA*:.0! billion 8:" o wic will be or te tree metro

airports in ?olkata$ Cennai$ /riandrum and rest will go into non metro

airport.


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@CO,OM*C

7. /e rising income o *ndian will see a rise in air traellers.2. %eriods o economic stagnation see a signiicant slowing o

te rate o increase in demand.

. +OC*A

7. Cange in liestyle te canging demograpy ae proound

eect on marketing strategies o te airlines.

2. /e *ndian population is going troug transition pase.

:. +tatus symbol to trael in planes.

8. /e ig percentage o yout coupled wit increasing ob

aenues certainty ints at growing income and aspiration.


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/@CB,OO#*CA

7. #rowt o e4commerce and e4ticketing internet as enabled to proide real time

inormation o ligt scedules and aailability.

2. Moderni;ation and %riati;ation o airport4te CA/ tecnology employed ininternational airports o te country as elped te pilots to take4o and more in een

during te low isibility ours.

. @,)*&O,M@,/

7. *ncrease te global warming.

2. +udden and unepected beaiour o atmospere and te dependency on atmospere.

:. +ortage o inrastrural capacity.

. @#A

7. F(* limits.

2. 'ilateral +trategies.

:. Airlines ac1uisition and leasing costs.


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SWOT ANALYSIS


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PORTERS FIVE FORCESSTRATEGY FOR AIRLINE

INDUSTRY


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SUPPLIERS

Indigo feet comprise o Airbs!A"#$ %nd t&e

s'itc&ing cost is &ig& de to t&e (imited nmbero spp(iers)

T&e br%nd *%(e o spp(iers is &ig& de to t&eir(ess no) %nd res(ts in &ig&er b%rg%ining po'er ort&em)

BUYERS

'uyers in airlines industries is large in no. and igly

ragmented $tus lowering teir power wit te growing

*ndian economy - increasing low cost carriers$ buyers ae

increased - so ae te growt opportunities.


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THREAT OF NEW ENTRANTS

%roduct dierentiation ow cost carrier

+witcing cost *ts not Big. #ot. &egulation 89" F(*$700" to ,&* inestment$ Open

sky policy.

+et up cost Big$ during peak season leased aircrat or

surplus gien on lease. Fuel %rice *ncreasing

&ecourse %oor training$ labour orce costly.


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COMPETITIVE RIVALRY

+uppliers o aircrats are te same ..i.e. 'oeing and

Airbus . Bence suppliers bargaining power is ig.

)ery little scope or dierentiation between competitors

product - serices.

AVAILABLITY OF SUBSTITUTES Many customers use airlines as a status symbol. +o$

trains cannot substitute prestige . +o i we consider indigo

airlines $ te direct substitutes are te oter low cost

carrier like spice et and #o air..so in tis case $ treat osubstitutes is ig as te switcing cost between low cost

carrier is low.


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E+tern%( F%ctor E*%(%tion ,EFE- M%tri+

/reats posed by te eternal enironmental actors suc as

economic$ social$ cultural$ demograpic$ enironmental$

political$ goernmental$ legal$ tecnological$ and competitie

inormation

@

Factor Weigtage

Maor /reat 42

Minor /reat 47

Minor Opportunity D7

Maor Opportunity D2


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SR.NO.

KEY EXTERNAL FACTOR WEIGHTAGE

RATING

WEIGHTATED SCORE

. Incre%se t&e g(ob%( '%rming) $)#/ !# !$)/

# S&ort%ge o inr%strr%( c%p%cit0 $)./ !. !$)./" T&e rising income o Indi%n 'i(( see

% rise in %ir tr%*e((ers)$). . $).

1 2ro't& o e!commerce %nd e!tic3eting internet &%s en%b(ed topro*ide re%( time inorm%tion ofig&t sc&ed(es %nd %*%i(%bi(it0)

$)./ . $)./

/ O*er t&e ne+t / 0e%rs4 t&e t&reemetro %irports in Ko(3%t%4 5&enn%i4Tri*%ndrm %nd rest 'i(( go into nonmetro %irport)

$)#/ # $)./

6 5&%nge in (iest0(e t&e c&%ngingdemogr%p&0 &%*e proond e7ecton m%r3eting str%tegies o t&e%ir(ines)

$). . $).

TOTAL WEIGHTATED SCORE . !$)./


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5onc(sion

*t is obsered rom te eibit tat te company as scored

D0.25 wic is well aboe D0.70

/ereore$ it can be concluded tat te company as a strong

eternal strategic position.


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5ompetiti*e Pro8(e M%tri+ ,5PM-

C%M identiies a irms maor competitors and teir strengts

and weaknesses in relation to a irms strategic

positions.

*t *ncludes

7. Critical success actors

2. relatie importance o actor to success in industry:. companys strengtEweakness regarding eac success actor


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CPM IN INDIGO & SPICE JET

*ndigo +pice et

'ased on *ndia *ndia

/ype o Airlines *nternational *nternational

,umber o (estination :6D 58D

Continents +ered Asia Asia

Bubs 'ombayCalcutta(eli

'angalore'ombay(eliBakimpetMadras


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Indigo Spic !"

On time perormance

On time 700" 7.9!"

75429 min ate 4 !.:"

:0488 min late 4 :"

More tan 85 min ate 4 !.27"

(ierted 4 0"

Cancelled 4 9.:!"

Fre1uent Flyer %rogram 4 +piceetMAG

Airline %artners 4 utansa


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*ndigo +pice et

Carry On +pecial FoodMobility or Assistie(eice+troller

Food


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Indigo Spice 9et

Aerage Age o Fleet 2. yrs 8.5 yrs

Fleet +i;e ! 56


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CONCLUSION

'ot te competitors are ery strong

'ut *ndigo is proiding better acilities tan +pice Jet

*ndigo runs on te On4/ime %erormance wereas +pice et

ails to delier tis acility sometimes.


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Documents

Indigo Airline.pptx