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Motorola, Inc. & Microsoft Corp.
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Project Brief
How can we leverage contextual awareness to enable mobile learning?
Users
Mobile device users, age 22 to 35, who live in an urban setting
Exploratory Research
surveys
market analysis
archival research
touchstone tours
Generative Research
journals
collage sessions
expert interviews
model the ideal
Synthesis
surveys
journals
market analysis
collage sessions
expert interviews
model the ideal
archival research
touchstone tours
Findings
Different people are
interested in learning
different things
Findings
People want to learn
from other people
Findings
People want to learn
from people they trust
Findings
People want to learn
by doing
Design Iterations
Iteration 1: Windows Mobile
conceptlearning through device
technologydual screen
interaction paradigmtabs and buttons
Iteration 2: Infinite Zoom
conceptfinding opportunities using calendar and schedule
technologydual screen
interaction paradigminfinite zoom
Iteration 3: People Centered
conceptpeople-centered navigation
technologysingle screen
interaction paradigmpeople as interface
PERSON TO DEVICE PERSON TO PERSON THROUGH DEVICE
PERSON TO PERSON
Learning & Devices
Values
communicationawarenesschoiceparticipation
Communication
people can easily contact, coordinate, and share with each other
Awareness
people can know what is going on near them and in their network
Choice
people can make choices based on their network, interests, schedule, and location
Participation
people can learn with each other in the real world
INTERESTS
FILTERED PEOPLE & EVENTS
FILTEREDEVENTS
CREATE EVENT
EVENTDETAIL
INVITE
ATTEND
CHOOSEAN INTEREST
I’LL GO IF YOU GO
EVENT
PERSON
ALL CONTACTS
EVENTATTENDEES
MAP & CALENDAR SEARCH
HOME
System Architecture
Service Model
Business Model
communication . awareness . choice . participation
Renna Alyassini . Julina Golze . Paul Robare . Steve Selzer . Kyle Vice
Thank you.
Graduate Studio II Spring 2008 . Carnegie Mellon University, School of Design
Instructors: Shelley Evenson & Bruce Hannington . Clients: Microsoft & Motorola
Special thanks to: Michael Coupland, Gretchen Scheldorf, Emily Robare, Amanda Seadler, Richard Ram, Holger Kuenhle, Matt Guibert, Jon Maloto, Jacqueline Weber, Amy Bickerton, Jeff Tzucker, Joe Iloreta, Imran Sobh, Elan Cohen, David Scheldorf, Ben Golze, Alex Webster, Jenny Kelly, Carlton Gholz, Marty Mulligan