29

Indigo

Embed Size (px)

DESCRIPTION

Motorola, Inc. & Microsoft Corp.

Citation preview

Page 1: Indigo
Page 2: Indigo

Project Brief

How can we leverage contextual awareness to enable mobile learning?

Page 3: Indigo

Users

Mobile device users, age 22 to 35, who live in an urban setting

Page 4: Indigo

Exploratory Research

surveys

market analysis

archival research

touchstone tours

Page 5: Indigo

Generative Research

journals

collage sessions

expert interviews

model the ideal

Page 6: Indigo

Synthesis

surveys

journals

market analysis

collage sessions

expert interviews

model the ideal

archival research

touchstone tours

Page 7: Indigo

Findings

Different people are

interested in learning

different things

Page 8: Indigo

Findings

People want to learn

from other people

Page 9: Indigo

Findings

People want to learn

from people they trust

Page 10: Indigo

Findings

People want to learn

by doing

Page 11: Indigo

Design Iterations

Page 12: Indigo

Iteration 1: Windows Mobile

conceptlearning through device

technologydual screen

interaction paradigmtabs and buttons

Page 13: Indigo

Iteration 2: Infinite Zoom

conceptfinding opportunities using calendar and schedule

technologydual screen

interaction paradigminfinite zoom

Page 14: Indigo

Iteration 3: People Centered

conceptpeople-centered navigation

technologysingle screen

interaction paradigmpeople as interface

Page 15: Indigo
Page 16: Indigo

PERSON TO DEVICE PERSON TO PERSON THROUGH DEVICE

PERSON TO PERSON

Learning & Devices

Page 17: Indigo

Values

communicationawarenesschoiceparticipation

Page 18: Indigo

Communication

people can easily contact, coordinate, and share with each other

Page 19: Indigo

Awareness

people can know what is going on near them and in their network

Page 20: Indigo

Choice

people can make choices based on their network, interests, schedule, and location

Page 21: Indigo

Participation

people can learn with each other in the real world

Page 22: Indigo
Page 23: Indigo
Page 24: Indigo
Page 25: Indigo

INTERESTS

FILTERED PEOPLE & EVENTS

FILTEREDEVENTS

CREATE EVENT

EVENTDETAIL

INVITE

ATTEND

CHOOSEAN INTEREST

I’LL GO IF YOU GO

EVENT

PERSON

ALL CONTACTS

EVENTATTENDEES

MAP & CALENDAR SEARCH

HOME

System Architecture

Page 26: Indigo

Service Model

Page 27: Indigo

Business Model

Page 28: Indigo

communication . awareness . choice . participation

Page 29: Indigo

Renna Alyassini . Julina Golze . Paul Robare . Steve Selzer . Kyle Vice

Thank you.

Graduate Studio II Spring 2008 . Carnegie Mellon University, School of Design

Instructors: Shelley Evenson & Bruce Hannington . Clients: Microsoft & Motorola

Special thanks to: Michael Coupland, Gretchen Scheldorf, Emily Robare, Amanda Seadler, Richard Ram, Holger Kuenhle, Matt Guibert, Jon Maloto, Jacqueline Weber, Amy Bickerton, Jeff Tzucker, Joe Iloreta, Imran Sobh, Elan Cohen, David Scheldorf, Ben Golze, Alex Webster, Jenny Kelly, Carlton Gholz, Marty Mulligan