INDICATOR 1.01 (4%) – INVESTIGATE TYPEFACES AND FONTS. Essential Standard 1.00 (23%) – Understand desktop publishing (B2)

INDICATOR 1.01 (4%) –

INVESTIGATE TYPEFACES AND FONTS.

Essential Standard 1.00 (23%) –

Understand desktop publishing (B2).

TypographyMultimedia & Webpage Design

Useful Websites 1.01

• http://new.typographica.org/

• http://en.wikipedia.org/wiki/File:Metal_movable_type.jpg

Desktop Publishing

• Involves using a desktop computer and publishing software to create documents for publication.

• Some examples of Desktop publications include:– Flyers– Newsletters– Magazine and Newspaper Articles– Advertisements– Proposals– Brochures– Business Correspondence

• Letterhead• Business cards • Envelopes

The Target Audience

• Publications are created to convey a message to the intended audience, called the target audience.

• The target audience will determine the:– Language used.– Typefaces used.– Colors used.– Graphics used.

Typography

• Many publications will contain a large amount of text to deliver the message.

• It is important to understand a few basic guidelines for working with text and typography.

• Typography refers to the design of the characters and the way they are presented on the page.

Typefaces, Fonts, and Font Families

• A typeface is the basic design of a character.

• Each typeface has a design for each letter of the alphabet, numbers, punctuation symbols and may contain other symbols.

• Example:

Arial ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

!@#$%^&*()_+-=?,.:”’;• Click here for more examples of typefaces.• http://typographica.org

Typeface Categories

• Typefaces can be divided into four main categories.– Serif– Sans Serif– Script– Decorative/Ornamental

Serif Typefaces

• Have attributes or strokes at the tips of the letters called serifs.

• Examples:

Bodoni Courier

Goudy Times New Roman

• Used for body text in printed publications. Business correspondence Book text Magazine article text Newspaper text Newsletter text

Recommended sizes for body text are 10 to 12 points.

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Serif Typefaces

Sans Serif Typefaces

There are no attributes (serifs) at the tips of the letters.

• Examples:• Arial Gill Sans• Berlin Sans Verdana

• Used for very large or very small text and for digital display.• Webpages On-screen display• Headings Tables• Captions Headlines

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Serif vs Sans Serif Typefaces

Sans SerifThe ends of each character do not have attributes (serifs)

Need To Know

• Serifs make it easier for the reader’s eye to recognize the difference between letters more quickly. Thus, serif typefaces are better suited for body text of printed material.

• However, sans serif fonts are easier to read on monitors so webpages will use sans serif typefaces for body text.

Decorative/OrnamentalTypefaces

• Designed strictly to catch the eye • Should be used sparingly.• Can be hard to read.

• Examples• Chiller Broadway• Webdings engravers MT

• Used for decoration.• Headlines on flyers or advertisements.• Webdings can be used for symbols in logos.

Script Typefaces

• Appear to have been written by hand with a calligraphy pen or brush– Should never be used to key in all caps.

• Example

•French Script• Uses

• Formal Invitations• Place cards• Poetry • Announcements

Fonts

• It’s easier to understand fonts if you begin with the original definition of a font.

• Before desktop publishing, people called ‘typesetters’ set the type by hand using moveable type.

• Each character was a separate block of metal. • The letters were “set” on the layout to form the

text. • Each typeface had a complete set of metal

characters for each size, weight, etc. • Click here for an image on Wikipedia

– http://en.wikipedia.org/wiki/File:Metal_movable_type.jpg

• Just for fun: Try to read what it says and figure out the meaning.

Fonts Continued

• Each different size or weight required a completely separate set of metal characters.

• Each metal set of characters was kept in its own drawer and was called a type font.

• So a font is the specific size, weight and style applied to a typeface.

• Examples: Arial, bold, 12 point

Arial, italic, 14 point

Arial, 10 point

Font Style

• The font style refers to the slant, weight and special effects applied to the text.

• Examples:

– Bold

– Italic– Underline– ShadowShadow– Outline– Small Caps

Font Families

• A font family is the different sizes, weights and variations of a typeface.

• Examples: Arial

Arial BlackArial NarrowArial Rounded MT

Bold

Rules for Journal Entries

• Must be in INK!• Top Right of Every Page

– Name– Date

• First line should be activity title – always include the number.

• Write ALL information (questions and labels)• May write on back of page.• Always number as indicated

ActivityActivity

• 1.01 Typography Graphic Organizer (Journal)

• May use the 1.01 Typography PowerPoint.

• For more examples of Typography, visit the website http://new.typographica.org/.

• Questions on slides that follow:

1.01 Typography Graphic Organizer

1. What is a typeface?

2. What is a font?

3. What is a font style?

4. What is a font family?

Write questions and answers. Number accordingly.


5. Serif Characteristics:

6.Serif Examples:

7.Serif Uses:

Four Typeface Categories


8. Sans Serif Characteristics:

9. Sans Serif Examples:

10. Sans Serif Uses:



11. Decorative/Ornamental

Characteristics:

12. Decorative/Ornamental

Examples:

13. Decorative/Ornamental Uses:



14. Script Characteristics:

15. Script Examples:

16. Script Uses:


ActivityActivity

• 1.01 It’s All in the Category (Journal)

• Classify each typeface according to the typeface category to which it belongs.

• May use the Internet and the 1.01 Typography PowerPoint for help.

1.01 It’s All in the Category

Typeface Category

1. Cambria

2. Arial

3. French Script NT

4. Baskerville Old Face

5. Verdana

6. Broadway

7.

8. Chiller

9. Lucida handwriting

10. Century Schoolbook

Note TO Teacher CHECK ON SCHOOL

COMPUTER

ActivityActivity

• 1.01 Typeface Categories and Their Uses (Journal)

• Complete the activity by selecting the appropriate typeface category for each task.

• May need to refer to your notes from the 1.01 Typography Graphic Organizer.

1.01 Typeface Categories and Their Uses

Jessica is writing a book detailing how to open a new business. The book will be distributed in hard copy format at retail stores across the United States. Which typeface would be appropriate for her to use for the body text?

Typeface Name – Example:

Times New Romans

Typeface Category – Example:

Serif


1. Jason is creating invitations to his graduation to mail to his family members. Which typeface would be appropriate for him to use for the text?

1A: Typeface Name – Example:

1B: Typeface Category – Example:


2. Jimmy is creating a website for his FBLA chapter. Which typeface would be appropriate for the bulk of the text in the body of the webpage?




3. Janet is creating a flyer advertising her company’s Halloween party. Which typeface would be appropriate for the heading of the flyer?




4. Jeff is the editor of his school’s newspaper which is printed and distributed once each month. Which typeface would be appropriate for him to use for the body text in the articles of the newsletter?

4A. Typeface Name – Example:

4B. Typeface Category – Example:


5. Jeannette is creating a flyer advertising her FBLA chapter’s car wash fundraiser. Which typeface would be appropriate for her to use for the heading of the flyer?




6. Jeff is the editor of his school’s newspaper which is printed and distributed once each month. Which typeface would be appropriate for him to use for the headings of the articles?




7. Janice is creating invitations to her school’s prom to give to the seniors. Which typeface would be appropriate for her to use for the text in the invitation?




8. Jean is creating an advertisement to run in various magazines advertising her store. Which typeface would be appropriate for her to use for the heading on the advertisement?




9. John is writing an article that will be printed in a magazine. Which typeface would be appropriate for him to use for the body text of the article?




10. James is placing a caption beneath an image in his FBLA chapter’s scrapbook. Which typeface would be appropriate for him to use for the caption?



Typeface Spacing

• Monospace

• Proportional

• Leading

• Kerning

• Tracking

Monospaced Typefaces

• Each letter takes up the same amount of space regardless of the letter size.

• Advantages– Easier to see thin punctuation marks.

– Similar characters look more different.

– If limited to a certain number of characters per line, each line will look alike.

• Used often in computer programming and biology

Courier is monospaced

Proportional Typefaces

• Proportional– The amount of space each character takes up is

adjusted to the width of that character.

– Therefore, an i is not as wide as an m and receives less space.

• Advantages– Does not take up as much space as monospaced

typefaces.

– Easier to read.

• Used in most documents and publications.

Times New Roman is proportional

Proportional vs. Monospace

Leading

• The vertical spacing between lines of text.

• Pronounced “led-ding.”

• In most software programs, it is referred to as line spacing.

• In Desktop Publishing, it is still referred to as leading because typesetters used long pieces of lead between the moveable type to create blank lines between the text.

• http://designingfortheweb.co.uk/book/part3/part3_chapter14.php

Leading Continued

• If there were no space between the lines of text, the letters would touch the lines above and below them and would be extremely difficult to read.

• Used to:– Slightly increase or decrease the length of a

column of text so that it is even with an adjacent column.

– To make a block of text fit in a space that is larger or smaller than the text block.

Leading

Look in the nook to find

the book that you

borrowed to read.

Leading (vertical spacing between lines of text)


Kerning

• Horizontal spacing between pairs of letters

• Used to add or subtract space between pairs of letters to create a more visually appealing and readable text.

• BOOK – before kerning.

– after kerning the O’s.

Kerning

• Kerning is most often used with text which has been enlarged since this tends to create too much space between individual letters.

Tracking

• Horizontal spacing between all of characters in a large block of text.

• Makes a block of text seem more open or more dense.

• Examples

Tracking Continued

• Makes a block of text more open and airy or more dense.

• Used to expand or contract a block of text for the purpose of aligning two columns.

Kerning, Leading, Tracking

LOOK in the nook to find

the book that you

borrowed to read.

Kerning (horizontal spacing between pairs of letters)


Tracking (horizontal spacing between all characters in a large block of text.

Glossary Sites

• Check out these sites. List in Journal. Write comment.

• www.typenow.net/glossary.htm

• www.adobe.com/type/topics/glossary.html

• www.typophile.com/wiki/Terminology

Useful Sites

• www.identifont.com

• www.typeculture.com

• www.typographi.com

• www.typophile.com

• http://www.dubbocoll-m.schools.nsw.edu.au/Training/DTP/DTPtypeface.htm

• http://www.x24d.com/blog/?p=34

•Check out these sites. •List in Journal.• Write comment.

ActivityActivity

• 1.01 Typeface Spacing Graphic Organizer (Journal)

• May use 1.01 Typography PowerPoint to complete activity.

1.01 Typeface Spacing Graphic Organizer

1. Monospace

1A. Definition:

2B. Advantages:

3C. Uses:


2. Proportional

2A. Definition:

2B. Advantages:

2C. Uses:


3. Leading

3A. Definition:

3B. Advantages:


4. Kerning

4A. Definition:

4B. Advantages:


5. Tracking

5A. Definition:

5B. Advantages:

ActivityActivity

• 1.01 Monospaced or Proportional activity (Journal)

• Classify the fonts as – monospaced (M) or – proportional (P).

1.01 Monospaced or Proportional Activity Review Info

• Monospaced Fonts– Each letter takes up the same amount of space

– Example: Courier New is monospaced

• Proportional Fonts– Each letter only gets the amount of space it needs.– Example: Arial is a proportional typeface.

1.01 Monospaced or Proportional Activity Review

Font M or P?

1. Is the Cambria typeface proportional or Monospaced?

2. Is the Consolas typeface proportional or monospaced?

3. Is the Century Gothic typeface proportional or monospaced?

4. Is the OCR Extended typeface proportional or monospaced?

5. Is the Lucida Bright typeface proportional or monospaced?

DemonstrationDemonstration

• Leading

• Kerning

• Tracking

ActivityActivity

• 1.01 FBLA Dress Code File & 1.01 Typeface Spacing in Action activity are located in netdocs.

• This activity requires you to practice and demonstrate typeface spacing by applying them to the FBLA Dress Code.

1.01 Prototype Assessment

• John is adding the main heading to the school newspaper which is printed and distributed once each month. Which font is MOST appropriate?– Sun Valley Daily News– Sun Valley Daily News– Sun Valley Daily News– Sun Valley Daily News


• John is keying an article for the FBLA magazine. He needs the text in column 2 to align vertically with the text in column 1. Which type effect will he use?– Kerning– Leading– Monospace – Proportional


• Trey is keying the text for an article for his newsletter which he prints and distributes once a month. Which font most appropriate?– Sun Valley Daily News– Sun Valley Daily News– Sun Valley Daily News– Sun Valley Daily News

1.01 Activities - Journal1.01 Activities - Journal

1. 1.01 Typography Graphic Organizer

2. 1.01 It’s All in the Category

3. 1.01 Typeface Categories and Their Uses

4. 1.01 Typeface Spacing Graphic Organizer

5. 1.01 Monospaced or Proportional

1.01 Activities - netdocs1.01 Activities - netdocs

• 1.01 FBLA Dress Code File & 1.01 Typeface Spacing in Action

1.01 Activities - Review1.01 Activities - Review

1. Glossary Sites

2. Useful Sites

3. Prototype Assessment 1.01

Documents

INDICATOR 1.01 (4%) – INVESTIGATE TYPEFACES AND FONTS. Essential Standard 1.00 (23%) – Understand desktop publishing (B2)