4
M usic critic David Lindquist tweeted several times before country duo Sugarland was sched uled to take the stage Aug. 13. Twitter posts from The Indian apolis Star reporter included his estimate of the crowd size – about 12,000 people – menacing clouds rolling in at the Indiana State Fair concert venue. He never sent a tweet he was composing about the show going on despite threatening weather. At that moment the stage rig ging collapsed onto the crowd, and The Star’s social media cov erage of the concert changed from sharing casual observations to relaying tragic news. Five people were killed and many injured in the accident. The paper used its website, Facebook and Twitter to quickly get information and photos to news readers, said Dennis Ryerson, edi tor and vice president of The Star. “It was David’s tweets that enabled us to be first out the door in getting the information to users of our websites,” he said. Within minutes Lindquist tweeted: Tragedy at fair concert. Entire stage collapses on track. But first he contacted the news room, he said. “My first instinct was to get something online,” he said. “So I called the paper.” The Star was fortunate Lind quist and photographer Matt Kryger were covering the show, Ryerson said. “We posted the story shortly after we received the news,” he said. Photos were on IndyStar.com within an hour, Kryger said. Both Star staffers stayed out of harm’s way. Lindquist was safe in his fifth row grandstand seat, and Kryger benefited from a lastminute deci sion by Sugarland management to Publisher The Indiana Volume 76, Issue 17 • August 18, 2011 Published alternate Thursdays Speakers will talk shop at ad conference Paper reports on stage collapse within minutes via posts Is civic health under the weather? HSPA needs data to protect public notices The HSPA Foundation has drafted its section of the Indiana Civic Health Index – The Role of the Free Press. Former U.S. Rep. Lee Hamil ton and Indiana Supreme Court Chief Justice Randall Shepard will announce the results Sept. 14 at the Indiana State Museum IMAX Theater in Indianapolis in conjunction with a celebration of Constitution Day on Sept. 17. Following the release of find ings, the Indiana Bar Foundation will host an advance screening of “We the People,” a documentary on the founding documents and history of the United States from the Smithsonian Institution, Bill of Rights Institute and National Archives. Kenny Rogers and Morgan Freeman narrate the film that will be released in February. “The Foundation board and I believe this project will shed more light on Hoosiers’ civic engagement, particularly in the areas of voting, interest in politics and knowledge of First Amendment rights,” said Karen T. Braeckel, HSPA Foundation director. “If Indiana does not HSPA is getting geared up to defend publicnotice advertising in newspapers in the 2011 General Assembly. Publicnotice ads serve as one of the three pillars of open govern ment in Indiana, along with the Open Door Law and Access to Public Records Act, said Steve Key, HSPA execu tive director and general counsel. We must continue to educate Hoosiers, including lawmakers, on the connection public notice See Speakers, Page 2 See Civic, Page 2 See Notices, Page 2 See Media, Page 3 Data needed Publishers received an email from Steve Key requesting paper-specific information on public notices. If you missed yours, email skey@ hspa.com. When: Sept. 30. Sessions for managers start at 8 a.m. and 10 a.m. Ses- sions for sales reps and designers begin at 10 a.m. Where: Student Center, Ball State University, Muncie Registration deadlines: Sept. 2 for early-bird rate. Sept. 23 for regular rate. Registration: Fax the form your newspaper received, or visit www.hspafoundation.org to print a paper form or sign up online. Information: sgoldsby@ hspa.com, (317) 803-4772, or www.hspafoundation.org Social media on the scene The upcoming Advertising Conference will offer resultsbased training for ad managers, sales reps and graphic designers. The event Sept. 30 will feature speakers, panel dis cussions and ideasharing sessions at the Student Center at Ball State University in Muncie. The event, sponsored by INAEA, HSPA Foundation and Trace Communication, includes breakfast, lunch, an evening reception and awards gala. Advertising departments can register by faxing the forms that were mailed to each newspaper or registering online at www.hspafoundation.org/ events. Register at a reduced rate through Sept. 2. Regular registration ends Sept. 23. Payment may follow later for both due dates. This year’s speakers will offer ideas for crafting revenueboosting, eyecatching ads, said Karen T. Braeckel, HSPA Foundation director. Bob McInnis, president of McInnis and Associ ates of Greenport, N.Y., will address advertising Advertising Tailgate & Awards Gala By Milissa Tuley HSPA staff

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Page 1: IndianaPublisher - Hoosier State Press Association...2011/08/08  · turning advertising. McInnis said he will offer creative ways to combat cli ents’ misperceptions about newspaper

Music critic David Lindquist tweeted several times before

country duo Sugarland was sched­uled to take the stage Aug. 13.

Twitter posts from The Indian­apolis Star reporter included his estimate of the crowd size – about 12,000 people – menacing clouds rolling in at the Indiana State Fair concert venue.

He never sent a tweet he was composing about the show going on despite threatening weather.

At that moment the stage rig­ging collapsed onto the crowd, and The Star’s social media cov­

erage of the concert changed from sharing casual observations to relaying tragic news.

Five people were killed and many injured in the accident.

The paper used its website, Facebook and Twitter to quickly get information and photos to news readers, said Dennis Ryer son, edi­tor and vice president of The Star.

“It was David’s tweets that enabled us to be first out the door in getting the information to users of our websites,” he said.

Within minutes Lindquist tweeted: Tragedy at fair concert. Entire stage collapses on track.

But first he contacted the news­room, he said.

“My first instinct was to get something online,” he said. “So I called the paper.”

The Star was fortunate Lind­quist and photographer Matt Kryger were covering the show, Ryerson said.

“We posted the story shortly after we received the news,” he said.

Photos were on IndyStar.com within an hour, Kryger said.

Both Star staffers stayed out of harm’s way.

Lindquist was safe in his fifth­row grandstand seat, and Kryger benefited from a last­minute deci­sion by Sugarland management to

PublisherThe Indiana

Volume 76, Issue 17 • August 18, 2011 Published alternate Thursdays

Speakers will talk shop at ad conference

Paper reports on stage collapse within minutes via posts

Is civic health under the weather?

HSPA needs data to protect public notices

The HSPA Foundation has drafted its section of the Indiana Civic Health Index – The Role of the Free Press.

Former U.S. Rep. Lee Hamil­ton and Indiana Supreme Court Chief Justice Randall Shepard will announce the results Sept. 14 at the Indiana State Museum IMAX Theater in Indianapolis in conjunction with a celebration of Constitution Day on Sept. 17.

Following the release of find­ings, the Indiana Bar Foundation will host an advance screening of “We the People,” a documentary on the founding documents and history of the United States from the Smithsonian Institution, Bill of Rights Institute and National Archives.

Kenny Rogers and Morgan Freeman narrate the film that will be released in February.

“The Foundation board and I believe this project will shed more light on Hoosiers’ civic engagement, particularly in the areas of voting, interest in politics and knowledge of First Amendment rights,” said Karen T. Braeckel, HSPA Foundation director. “If Indiana does not

HSPA is getting geared up to defend public­notice advertising in newspapers in the 2011 General Assembly.

Public­notice ads serve as one of the three pillars of open govern­ment in Indiana, along with the Open Door Law and Access to Public Records Act, said Steve Key, HSPA execu­tive director and general counsel.

We must continue to educate Hoosiers, including lawmakers, on the connection public notice

See Speakers, Page 2

See Civic, Page 2

See Notices, Page 2

See Media, Page 3

Data neededPublishers received an email from Steve Key requesting paper-specific information on public notices. If you missed yours, email skey@ hspa.com.

When: Sept. 30. Sessions for managers start at 8 a.m. and 10 a.m. Ses-sions for sales reps and designers begin at 10 a.m.

Where: Student Center, Ball State University, Muncie

Registration deadlines: Sept. 2 for early-bird rate. Sept. 23 for regular rate.

Registration: Fax the form your newspaper received, or visit www.hspafoundation.org to print a paper form or sign up online.

Information: [email protected], (317) 803-4772, or www.hspafoundation.org

Social mediaon the scene

The upcoming Advertising Conference will offer results­based training for ad managers, sales reps and graphic designers.

The event Sept. 30 will feature speakers, panel dis­cussions and idea­sharing sessions at the Student Center at Ball State University in Muncie.

The event, sponsored by INAEA, HSPA Foundation and Trace Communication, includes breakfast, lunch, an evening reception and awards gala.

Advertising departments can register by faxing the forms that were mailed to each newspaper or registering online at www.hspafoundation.org/events.

Register at a reduced rate through Sept. 2. Regular registration ends Sept. 23. Payment may follow later for both due dates.

This year’s speakers will offer ideas for crafting revenue­boosting, eye­catching ads, said Karen T. Braeckel, HSPA Foundation director.

Bob McInnis, president of McInnis and Associ­ates of Greenport, N.Y., will address advertising

Advertising Tailgate & Awards Gala

By Milissa TuleyHSPA staff

Page 2: IndianaPublisher - Hoosier State Press Association...2011/08/08  · turning advertising. McInnis said he will offer creative ways to combat cli ents’ misperceptions about newspaper

Page 2 August 18, 2011

Member notices

Head pressman – For Goss Community web press, print-ing two daily newspapers and several weeklies and shoppers. Winchester, Ind., east of Muncie. Call (765) 584-4501 or (765) 348-0110 or send information to [email protected]. (1)

Advertising sales manager – The Elkhart Truth, a family-owned print and online daily newspaper located in northern Indiana, is looking for an adver-tising sales manager. Online and print advertising experience pre-

ferred. Email resume and salary requirements to asilvers@ federatedmedia.com. EOE. (2)

Circulation district manager – The Daily Reporter (Greenfield, Ind.) wants a motivated, enthusi-astic individual to help serve our reader base. You will work a flex-ible schedule, and Saturday morn-ing is required on some weeks. Submit resume to dkoenig@ hnenewspapers.com. (2)

Advertising representative – The Elkhart Truth is looking for a bright, resourceful, highly moti-vated and committed individual for the position of advertising

sales account representative. Preferred candidates must pos-sess a consultative sales style and have previous sales or media experience. Send resume with cover letter and salary expectations to [email protected]. EOE (2)

Advertising sales manager – Experienced advertising sales manager needed for KPC Media Group’s community daily and weekly newspapers in northeast Indiana. Send resume to [email protected]. (2)

Send member notices to [email protected].

Production director worked for HNE

HSPA staffSteve Key, executive director and general counsel

[email protected] • (317) 624-4427

Karen T. Braeckel, HSPA Foundation [email protected] • (317) 624-4426

Pamela Lego, MAP advertising [email protected] • (812) 350-7711

Milissa Tuley, communications [email protected] • (317) 624-4430

Yvonne Yeadon, office [email protected] • (317) 624-4433

Shawn Goldsby, ICAN and ICAN Plus [email protected] • (317) 803-4772

The Indiana Publisher is published bi-weekly by Hoosier State Press Association,

41 E. Washington St., Suite 301, Indianapolis, IN, 46204, (317) 803-4772. ISSN 0019-6711 USPS 058-730.

Periodicals-class postage paid at Indianapolis, Ind., and at additional mailing office.

Postmaster: Send address changes to 41 E. Washington St., Suite 301, Indianapolis, IN, 46204,

(317) 803-4772, Fax (317) 624-4428. Website: www.hspa.com

Subscriptions $25 per year. Ad rates furnished upon request.

HSPA calendarSept. 2 Advertising Conference early-bird registration deadline

Sept. 23 Advertising Conference registration deadline

Sept. 30 Advertising Conference with INAEA, Ball State University, Muncie

Fall Circulation Conference with ICEA

Oct. 6-7 HSPA & HSPA Foundation joint board meeting, Nashville, Ind.

Dec. 3 Newsroom Seminar & Better Newspaper Contest Awards Gala, Indianapolis Marriott North

Dec. 9 HSPA board meeting, Indianapolis

Feb. 4 APME-HSPA Foundation Job Fair

Feb. 16-17 Annual Meetings & Government Conference, Indianapolis Marriott Downtown

Feb. 24 Pulliam internship application deadline for newspapers and students

March 1 Pulliam intern selection committee meeting

Employees sought

HSPA Board of DirectorsHSPA Officers

President: Tim Timmons, The Paper of Montgomery County (Crawfordsville), The Times (Noblesville)Vice President: Greg Morris, IBJ Corp.

Secretary: Robyn McCloskey, Pharos-Tribune (Logansport), Kokomo Tribune

Treasurer: Jon O’Bannon, The Corydon Democrat

HSPA Board Members

Jim Kroemer, Goshen NewsRandy List, Rust Communications

Bill Masterson Jr., The Times of Northwest Indiana (Munster)Tina West, The Courier-Times (New Castle)

Dailies

NondailiesJohn Haley, Pulaski County Journal (Winamac)

Don Hurd, Benton Review (Fowler)Kathy Tretter, Dubois-Spencer County Publishing Co. Inc.

Shannon Williams, Indianapolis Recorder

HSPA Foundation Board of DirectorsHSPA Foundation Officers

President: Henry Bird, The Herald Bulletin (Anderson)Vice President: John Rumbach, The Herald (Jasper)

Secretary: Pat Lanman, Vevay Newspapers Inc.Treasurer: Jeff Rogers, Home News Enterprises

HSPA Foundation Board of DirectorsLinda Chandler, Ripley PublishingCurt Jacobs, The Madison Courier

Barbara King, North Vernon Plain Dealer & SunKevin Lashbrook, Community Media Group

Mayer Maloney, Hoosier Times Inc.Jack Pate, Evansville Courier & PressNeal Ronquist, Paxton Media Group

Gary Suisman, Journal and Courier (Lafayette)

Neil A. Thompson, a long­time Indiana newspaper production department man­ager, has died at age 59.

Thompson, of Columbus, died Aug. 5, 2011, at Hospice of South Central Indiana Inpatient Facility.

He worked for 42 years in the printing/publishing industry.

Starting in 1995, Thomp­son worked as production director for The Republic (Columbus)/HNE Printers. He supervised all produc­tion departments, including electronic photo imaging, pre­

press, press and post­press/distribution departments. He also directed commercial printing, computer systems and mailing operations.

During 1996 and 1997, Thompson was an instrumen­tal part of the management team responsible for the con­struction and equipping of The Republic/HNE Printers state­of­the­art printing center in the Woodside Industrial Park complex southwest of Columbus.

When the facility opened in 1998, he led the production team that brought the facil­

ity into full operation.Thompson moved to the

position of commercial print­ing sales manager in 2007.

Prior to his work with HNE, he was employed for 18 years by Howard W. Sams Co., an electronic/technical book and custom publishing division of MacMillan Inc., as projects manager, pre­press, press and service man­ager and custom production supervisor. He also worked for eight years in sales and technical support for Anitec Image Corp., a film and plate manufacturer.

managers and sales reps during a session he calls “Driving Serious Local Ad Revenue in a Reces­sion.”

Donna Gray, president and creative director of Indianapolis­based Match­book Creative adver tising agency and an assistant professor of advertising in Ball State’s Department of Journalism, will present a concurrent session for graphic designers on “How to Make an Ad in 30 Minutes and Other Helpful Design Hints.”

Both speakers will focus on producing head­turning advertising.

McInnis said he will offer creative ways to combat cli­ents’ misperceptions about newspaper advertising and get decision­makers to in ­crease their print media buys.

“The Holy Grail for adver­tising sales is proving up front that they’re going to get a response,” he said.

Clients often think adver­tising is a big risk so they limit themselves to small, infrequent ads, McInnis said.

His methods will offer ways to prove to prospective advertisers that they’re going to get a response worth their money, he said.

“HSPA conference attend­ees will leave with a much easier approach to eliminat­ing the most difficult sales

objections, including ‘news­papers don’t work,’ ‘it’s a recession and I have no money’ and ‘you’re too expensive,’” he said.

Gray will give graphic designers a customized pre­sentation based on a survey HSPA Foundation will send to registrants to determine their training needs and wants.

She said her session will likely include plenty of dia­logue and Q&A.

“I want to engage the audience and want to deliv­er content that’s helpful for them,” she said.

Gray said she enjoys working with clients on strategy and branding and can offer creative ideas on a variety of platforms for newspapers.

SpeakersContinued from Page 1

advertising has to government transparency, he said.

Key recently sent an email to publishers asking for paper­specif­ic information to help the associa­tion better defend public notice advertising.

The request comes in light of bills filed before the 2010 Indiana General Assembly that would have moved public notices from print to the Internet and recently signed legislation in Ohio that will reduce that state’s newspaper public notice advertising revenue by an estimated 20 percent to 30 percent.

For publishers who didn’t catch the email, please contact Key at [email protected] for a resend.

“I know this will require staff time, but it will be invaluable infor­mation to counter arguments for moving public notice advertising from newspapers to the Internet,” he said. “I appreciate your help.”

come out with an ‘A’ on this report card, we need to address the problem quickly with more edu­cation at every level.”

The Indiana Civic Health Index focuses on the importance of an informed and engaged citizenry.

It assesses who par­ticipates in community activities such as vot­ing and volunteerism, what resources pro­mote civic engagement, what obstacles prevent citizens from getting involved in community decision­making and knowledge of the First Amendment.

Many Americans don’t understand their gov­ernment, said Hamilton, who serves as the direc­

tor of the Center on Congress at Indiana University.

The index will help the state focus on what must be done to improve people’s civic knowledge and skills, he said.

The National Confer­ence on Citizenship per­formed the analysis.

“This index, and the ensuing discussion of what it means and what should be done, is of keen interest to newspapers,” said John Rumbach, vice president of the HSPA Foundation board of directors and co­publisher of The Herald (Jasper).

HSPA members who want to attend the Sept. 14 event should contact Braeckel at [email protected]. Only a few seats re ­mained at press time.

NoticesContinued from Page 1

CivicContinued from Page 1

Page 3: IndianaPublisher - Hoosier State Press Association...2011/08/08  · turning advertising. McInnis said he will offer creative ways to combat cli ents’ misperceptions about newspaper

move photographers back so fans could get close to the band.

Just after the rigging fell, Kryger climbed a fence behind him and started tak­ing photos.

That location rather than among the wreckage would afford him more time to shoot before emergency responders closed off the area, he reasoned.

“That was just a gut feel­ing at the time, rather than be shooed away after five minutes,” he said.

He shot for about 15 min­utes before leaving the scene briefly to transmit his first batch of photos to the news­room, a process he would repeat throughout the eve­ning.

“I shot a picture of the glow of the midway with dust picking up … people running … a bunch of pic­tures of people trying to lift

up the (rigging),” he said. Meanwhile Lindquist

reported on the rescue effort and provided updates via Twitter.

One police car and large forklift on track. Hundreds attempting to clear equip­ment, he tweeted.

Another post said: Perhaps a dozen injured people have been removed from track on stretcher­type boards.

Later he tweeted quotes from witnesses: It was like it was in slow motion. You couldn’t believe it was actu­ally happening. – Concert­goer Amy Weathers.

“It was very much a social­media application,” Lind­quist said. “That’s what the story began with.”

At The Star newsroom, staff members updated the website and made prepara­

tions for the print product, Ryerson said.

That night’s final­page deadline was extended from midnight to 12:30 a.m., and editors increased the paper size by two pages.

“Our coverage was a total team effort,” he said. “We called in all available staff Saturday evening and Sunday.”

The Star used social media to solicit information and located families of all five deceased concertgoers so reporters could write profiles about their lives, Ryerson said.

“We wanted more than just nuts­and­bolts news, and I hope we were success­ful in providing just that,” he said.

For Lindquist and Kryger, the tragedy’s impact was unlike any news event they ever covered, both said.

“We were talking about how rare it is to be a report­er and (also) be a first­hand witness to an event,” Lindquist said.

August 18, 2011 Page 3

News in brief

Send promotions, announcements, staff changes and other corporate news to [email protected].

AP posts links to your stories

Tell us your storyHas your newsroom recently gone above and beyond to cover the news? Tell us about it by emailing [email protected].

Media courses offered online

Editor leads debate commission

BNC judging gets underwayHSPA Foundation

extends its thanks to the 88 member newspapers who participated in the 2011 Better Newspaper Contest.

More than 2,650 entries have been con­firmed and sent to out­of­state newspaper pro­fessionals for judging.

Members can expect letters announcing winners’ names (but not places or catego­ries except for section awards) by mid­October.

Awards will be pre­sented during the lun­cheon following the

Newsroom Seminar on Dec. 3 at the Indianapolis Marriott North. Please mark your calendars now for the annual event.

Newspapers welcomed this year’s digital­entry process for the most part, said Karen T. Braeckel, HSPA Foundation director.

“We expected a few hiccups and the usual last­minute scramble, but many contest coordi­nators heeded our advice and started earlier this year because of the new system,” she said.

Updated your information lately?Hspa.com features

a valuable newspaper search tool that your potential clients and readers are using.

More than 300 viewers visited hspa.com/ news­directory in June and July alone to find information on Indiana newspapers.

Keeping your paper’s online directory informa­tion up to date is easy.

Visit hspa.com and click on “Update your directory information” under the Member

Directory tab.Fill in only the infor­

mation that needs to be updated in the online form, and click submit.

The newspaper direc­tory at hspa.com is searchable by paper name, city and county.

Listings include infor­mation such as circula­tion size, editor and ad director names, company email pattern and more.

For more information on updating your paper’s directory information, email [email protected].

Ball State University offers emerging media journalism classes online.

Two classes that might especially interest HSPA members include:

• News 339 – Social Media and Audience Interactivity, scheduled from Aug. 22­Dec. 16.

• News 132 – Multi­media: Audio, scheduled from Sept. 26­Oct. 30.

Still photographers in particular might find the audio class useful

for adding sound to their photo slideshows.

The courses are taught by Ball State faculty, and a journalist from The New York Times also participates in each class. Students can register as noncredit or credit participants in Ball State’s Emerging Media Journalism Certificate program.

Visit bsu.edu/nytimes for more information on the courses, registration and fees.

The Indiana Debate Commission, which hosts debates for candidates running for statewide offices, elected Max Jones as its new presi­dent.

Jones, editor of the Tribune­Star (Terre Haute), also is involved in several HSPA­supported initia­tives, included serving on the Newsroom Seminar and Better Newspaper Con test Rules Com­mittee and working with

the Friends of Ernie Pyle.Other debate commis­

sion announcements involving leaders at HSPA­ member newspapers include:

• Mizell Stewart III, editor of The Courier & Press (Evansville), is the new vice president of the 23­member, nonprofit board.

• Tim Harmon, manag­ing editor of the South Bend Tribune, is a new board member.

Introducing

Creator ExpressA desktop app that combines design, illustration and production tools—all for a low cost.

$2999 Exclusively sold through the Mac App StoreSM

multiad.com/creatorexpress

News organizations that break big stories are getting a little more credit — and maybe even a little traffic — from The Associated Press.

When the AP picks up a local story from a member for rewriting and distribu­tion, the text of AP’s story will now include a link back to the original report.

For example, when the Boston Globe reported that TV producers had doctored the CBS broadcast of the July 4th fireworks show, the AP picked it up and the story went national. The Globe got credit on the hun­dreds of news sites that car­ried the story — but no link back to the original story.

That has changed.“The days are long past

that you’re writing a story and you’re only thinking about … rewriting it so that you can put it into the paper,” said Martin Kai­ser, editor of the Milwau­kee Journal Sentinel, who

brought the idea to the AP. “Why spend the time rewrit­ing? Why not link back?”

Pickups will now include a parenthetical bit.ly link to the original story, in addi­tion to the credit.

So in the fireworks story, you might see: “According to the Boston Globe report (http://bit.ly/pDHZ6h)…”

The change will be most noticeable on state wires, where pickups are common. (Most of the AP’s national content is original report­ing. Less than 2 percent of the national wire is material picked up from members.)

Kaiser said he has been pushing the AP for years to act more like an aggregator and less like a rewrite desk.

And while this new policy doesn’t directly save AP staffers the time they spend rewriting a member’s copy, it’s a step toward more transparent credit and could drive some marginal amount of traffic to local news sites.

Kaiser remembers break­ing stories at smaller papers and seeing them edited, san­

itized and byline­less on the wire the next day. Several years ago, the AP added an “Information from” footnote to credit the news organiza­tion. Then the footnote got a link to that organization’s home page. About a year ago, the AP started credit­ing newsrooms in the body of the story.

Because the AP is a coop­erative, it has no legal obli­gation to credit its members. But “that’s a legal point, not a journalistic one,” said Mike Oreskes, AP’s senior managing editor.

“We came to the conclu­sion last year that proper journalistic practice was to credit the member news­paper in all cases where an article was picked up, especially in an Internet age when the origins of informa­tion are really important to understand,” Oreskes said.

Andrew Phelps is a staff writer at the Nieman Journal­ism Lab, a project of the Nie­man Foundation for Journal­ism at Harvard University.

By Andrew PhelpsNeiman Journalism Lab

SAve The DATe!Newsroom Seminar & Awards Gala

Dec. 3, 2011 • Indianapolis

MediaContinued from Page 1

Page 4: IndianaPublisher - Hoosier State Press Association...2011/08/08  · turning advertising. McInnis said he will offer creative ways to combat cli ents’ misperceptions about newspaper

Public notice advertising is the often­neglected piece of the three Indiana statutes that protect the public’s right to know what its gov­ernment representatives are doing or contemplating.

The Open Door Law requires governing bodies in Indiana to meet in plain view. The burden is on a government agency to find a statute allowing it to close the doors on the public.

The Access to Public Records Act presumes that records of governments can be inspected and copied by anyone. Again, the burden is on the government agency to find a statute that would allow or require it to keep a record secret.

The Public Notice Adver­tising Law requires state and local government agen­cies to publish in local news­papers information about actions taken or about to be taken, so that the public has an opportunity to voice its opinion with those elected decision­makers.

Between now and early September, townships, school districts, cities, towns, counties and various other entities are publishing their proposed budgets for 2012 and the date of the public

hearing when the public can ask questions about the proposed spending by these government units.

Later in the year, school districts will publish their annual performance reports, which chart the academic measurements prescribed by the Indiana legislature for each school building in the state.

That’s only a sampling of the notices local and state government units are required to publish.

To control publication costs, the Indiana General Assembly since 1927 has limited the amount news­papers are compensated for publishing these notices.

The larger the circulation of the newspaper, the more disparate the rate for gov­ernment is compared to the market rate a newspaper can charge its other adver­tising customers.

Despite this state­man­dated discount, lobbyists for local governments yearly decry the cost of public notice advertising. Rather than embrace the concept of transparency, they call public notice advertising an unfunded state mandate.

They argue the notices should be posted on govern­ment websites rather than

published in local newspa­pers.

They argue that provides greater transparency. But their arguments run counter to the desires of citizens.

When last surveyed in 2004, 73 percent of Hoosiers said local and state govern­ments should be required to publish public notice ads regularly in newspapers.

Told in a follow­up ques­tion that government units must pay for such notices with tax dollars, there was no drop off in the percentage (73 percent) who continued to say publication was the proper way to give notice.

These figures haven’t nec­essarily changed in the past few years despite the pro­liferation of wireless access, mobile apps and tablet com­puters, according to recent surveys in other Midwest states.

Last year, the Wisconsin Newspaper Association found through a survey that 78 percent of Wisconsinites

believe state and local gov­ernment should be required to publish public notices in the newspaper on a regular basis. Forty­one percent said they were “not likely at all” to go to a government web­site to find public notices.

Also last year, the Michi­gan Press Association found that 61 percent of Michigan voters opposed a plan to allow government agencies to post public notices on a government website rather than publishing them in newspapers.

The Michigan survey showed that nearly 70 per­cent of voters rarely visit a government website.

When asked what impact moving public notices from newspapers to the Internet would have, 62 percent of Hoosiers in the 2004 study said they would see them “much less often” or “less often.”

While the Internet is a valuable tool for finding certain types of informa­tion, there are some key deficiencies when it comes to government websites as the primary location for public notices.

They’re not an indepen­dent entity with a vested interest in seeing that the

notices are posted properly or at all.

Currently, the state Board of Accounts reports that doz­ens of government units fail to file required forms listing what public employees are paid.

Why would we expect the compliance level on public notice posting to be any bet­ter?

There isn’t an easy way for the public to verify at a later date whether a posting on the Internet was done when required.

Likewise, the Internet can’t be archived in the same way as the printed page.

In any community, I expect one could visit the local library and access newspapers spanning sev­eral decades of publication. You can see what was pub­lished in that county for any given week, whether it’s a public notice, an obituary or a news story.

Newspapers continue to be the best forum for gov­ernment entities to reach citizens with public notices and other information – by a long shot.

Steve Key is executive director and general counsel for HSPA.

Page 4 August 18, 2011

Key Points

By Steve Key

Notices more likely to be read in ink

These questions came from the Pharos­Tribune (Logansport), The Paper of Montgomery County (Crawfordsville) and the Wabash Plain Dealer:

Do you have a list of what newspapers can and can’t use in advertisements to avoid trademark

infringement with the NFL? For example, I don’t believe we can use the words Colts, Super Bowl or Indianapolis Colts.

The NFL zealously protects its trade­marks from unauthor­ized use in advertise­

ments. You are correct that words such as “Super Bowl” and team names can’t be used in ads.

Instead, you can refer to “The Big Game” and “Indianapolis” without using “Colts.”

The legal­information section at www.hspa.com includes a list of NFL trademark do’s and don’ts and other information on this topic. Visit www.hspa.com/nfl­trademarks.

A variety of legal information is available at www.hspa.com/legal, including materials on access issues, court matters, local government, telemarket­ing, trademarks and more.

How long should the newspaper keep information on public notice advertisements that have been placed

by local entities?

Three years should be sufficient to keep such records.

The statute of limita tions on most legal actions runs out in two years, so you would have the documentation to show when items were published during that key time period.

The Hoosier State Press Association sent out a notice remind­ing newspapers of the window for publica­

tion of a school financial report. Are you talking about the annu­al report card or the budget estimate?

The answer is neither.

The school district must publish a finan­

cial report between Aug. 1 and Aug. 15 that summarizes what they spent during the most recent fiscal year.

In addition, districts have to run a budget estimate/notice of hearing twice before Sept. 9. This estimate is part of the budget process for the next fis­cal year.

School districts also publish annual school performance reports every year, but they detail academic performance rather than financial informa­tion.

The past couple of years the window for publishing the school performance report has been dependent upon when the state Department of Education has the data ready for use.

Contact Steve Key, HSPA executive director and general counsel, with media law ques­tions at [email protected] or (317) 624­4427.

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Government budget procedure deadlinesPublishers and editors, take note: Government entities must meet these deadlines accord­ing to state law.

Sept. 2: Last day for first publication of pro-posed levy, budget, and notice to taxpayers of public hearing. (I.C. 6-1.1-17-3)

Sept. 9: Last day for second publication of proposed levy, budget, and notice to taxpayers of public hearing. (I.C. 6-1.1-17-3)

Sept. 16: Last possible day for units to submit proposed budgets, rates, and levies to county fiscal bodies for non-binding review and recommendation. Must be 45 days before the civil taxing unit adopts its tax rate, levy and budget. This applies to taxing units not subject to binding review. (I.C. 6-1.1-17-3.5)

Sept. 30: Deadline for second and third class cities to adopt salary ordinances. (I.C. 36-4-7-3)

Sept. 30: Last possible day for taxing units subject to binding adop-tion to submit proposed budgets, rates, and levies to the appropri-

ate city/town or county fiscal body for adoption. Must be 30 days before city/town or county fis-cal body adopts bud-gets.

Units subject to bind-ing adoption include conservancy districts with appointed boards, all solid waste manage-ment districts, all fire protection districts, and units with appointed governing bodies with a proposed budget increase from the pre-vious year over the assessed value growth quotient. (I.C. 6-1.1-17-20)

Oct. 21: Last day for taxing units’ public hearing on their bud-get, except for Marion County and second-class cities, which may hold the hearing any-time after introduction of budget (I.C. 6-1.1-17-5)

Oct. 28: Last day 10 or more taxpayers may object to a budget, tax rate or tax levy of a political subdivision. Must occur not more than seven days after the hearing. [I.C. 6-1.1-17-5(b)]

Nov. 1: Deadline for all taxing units to adopt budgets, rates and lev-ies. [I.C. 6-1.1-17-5(a)]

Nov. 3: Last day for tax-ing units to file adopted budgets with county auditor and County Tax Adjustment Board (TAB). Must be no later than two days after budget adoption. (I.C. 6-1.1-17-5)

Nov. 18: Only if the budgets, tax rates, or tax levies are modified by the TAB or county auditor, the county audi-tor is required – within 15 days of the modi-fication – to publish a notice (“TAB chart”) of the adopted tax rates for the various funds in each tax district. (I.C. 6-1.1-17-12)

Nov. 28: Last day for taxpayers to object to county TAB or county auditor’s modifications to unit’s tax rate, levy, or budget as published in the TAB chart. Must be filed no later than 10 days after the publica-tion of the TAB chart. Appeal would be filed with county auditor. (I.C. 6-1.1-17-13)

Dec. 30: Deadline for counties other than Marion County to adopt salary ordinance. (I.C. 36-2-5-3)

Source: State Depart­ment of Local Govern­ment Finance