Indiana’sAdultEngagementCampaigns

SeanTierneyIndianaCommissionforHigherEducation

January18,2018

Indiana’sAdultPopulation

• 1.4millionHoosieradultsbetweentheagesof25and64haveahighschooldiplomaorless

• 712,000 havesomecollegecredits,butnodegree

• Morethanhalf(59.1%)ofworking-ageadultsdonothaveahigh-qualitycertificateordegree

AdultEngagementCampaigns

YouCan.GoBack.(2016)• AdultStudentGrant($2,000)• Need-basedfinancialaid• Allpost-secondarydegreeorcredentials

NextLevelJobs(2017)• WorkforceReadyGrant(fulltuitionandfees)• Notneed-basedfinancialaid• Limitedtocertificatesinhigh-demandareas

Strategy

• Targetedfinancialaid programsforadultstudents

• Clear communication anddirectoutreach

• Simplifiedapplication andcollegematchprocess

• Coordinatedsupportwithcampuspartners

• Engagementwithemployersand communityorgs

YouCan.GoBack.

Statewidecampaignaimedathelpingthe700,000+Hoosieradultswithsomecollegebutnodegreefinishwhattheystarted

Timeline

• June2014:CHEadopted“ReturnandComplete”• Winter2015:Legislationpasses(HEA1001-2015)• Summer/Fall2015:• ConvenedSteeringTeam,PublishedGuidance• DeterminedParticipatingSchoolsandIncentives• CollectedandCleanedStudentRecordData• DevelopedOnlinePortal/Dashboard

• February2016:Campaignlaunches

AdultStudentGrant

AdultStudentGrant

• $1,000grantforeligiblestudents(now$2,000)

• Noapplicationdeadline;awardscreatedonrollingfirst-come,first-servedbasis.

• Mustbeindependent student,enrolledatleasthalf-timeandcompleteatleast 18creditstorenew

Marketing&Outreach

UnderstandingOurAudience

Whytheydon’tgoback• NoTime,FamilyCommitments(70%havechildren)• NoMoney,NoSavings,Debt• ImpactedbyLastAttempt

Whytheywanttogoback• OpportunitiesforAdvancement,GreaterIncome• SenseofAccomplishment,MakeFamilyProud

DirectOutreach• TargetPopulation:• Attendedcollegewithinthelast10years• Earned25%ormoreofthecreditsneededtograduate• Hadnotearnedanydegree

• TargetedOutreach:• 125,000postcardswithindividualizedURLs• 300,000emails• 32,000+outboundcalls

YouCanGoBack.org

www.youcangoback.org

www.youcangoback.org

COLLEGEMATCHWEBSITE

www.youcangoback.org

COLLEGEMATCHWEBSITE

RESPONSEEMAIL

www.learnmoreindiana.org/adults

PartnerEngagement

StatewidePartnerships

• Governor’sOffice,GeneralAssembly• IncludedYouCan.GoBack.inoutreach/newsletters

• DepartmentofWorkforceDevelopment• WorkOne Centers

• FamilySocialServicesAdministration• StatePersonnelDepartment• Mayors,TownshipsandLibraries• CommunityFoundations

EmployerPartnershipExamples

• ComcastPartnership:PartneredwithWGUIndiana,IvyTechCommunityCollegeandIndianaWesleyanUniversitytoofferemployeesdeferredtuitionpaymentplans

• CookGroupPartnership: Employeeswhodroppedoutofhighschoolcancompletehighschoolequivalencyandearnaspecializedcertificateordegree

TheResponse

TheResponse

• 19,000+AdultStudentGrantapplications receivedinFY17(increasefrom3,500inFY16)

• 12,000+ contactedadults re-enrolled asoffall2017

• 30publicandprivateinstitutionspartneredtoassistreturningadults

• Gainedabetterunderstandingofthebarriersfacingthispopulation

NextSteps

2017LegislativeSession

• FlexibilityforSatisfactoryAcademicProgress(SAP):ProvidesaccesstotheAdultStudentGrantforreturningadultswhodon’tmeetSatisfactoryAcademicProgress

• FinancialAidforPLA:StateaidwillcoverPriorLearningAssessmentfees

• WorkforceReadyGrant:Newlast-dollaraidprogramcoverstuitionandfeesforhigh-valuecertificates

NextLevelJobs

• NextLevelJobsistheworkforcetrainingportionofGovernorHolcomb’sNextLevelagenda

• LaunchedAugust2017withtwogrants:• WorkforceReadyGrant,forstudentsandemployees• EmployerTrainingGrant,foremployers

WorkforceReadyGrant

WorkforceReadyGrant

Providesfreetrainingforworking-ageHoosiersinthestate’shighestdemandjobsandindustrysectors:• AdvancedManufacturing• Building&Construction• Health&LifeSciences• InformationTechnology&BusinessServices• Transportation&Logistics

NextLevelJobs.org

TheResponse

TheResponse… SoFar

AsofJanuary16,2018…• 294,000+ totalvisitstoNextLevelJobs.org• 179,000+ uniquevisitors• 13,000+WorkforceReadyGrantapplicantsconnectedwithIvyTech,Vincennes,WorkOnes,etc.

• WorkforceReadyGrantapplicationsreceivedfromall92Indianacounties

WorkforceReadyGrant

ApplicantsByIndustrySector:• 35% IT&BusinessServices• 30%Health&LifeScience• 15%AdvancedManufacturing• 8% Building&Construction• 7% Transportation&Logistics

9% optedforbroaderYouCan.GoBack.

(AdultStudentGrant-eligible)programoptions

NextSteps

2018LegislativeSessionProposals

• FlexibilityforSAP:ProvidesaccesstotheWorkforceReadyGrantforreturningadults

• ExpansionofWRGEligibility:Removesrestrictionsonpreviousdegree-earnersandFAFSAdependentstudents

Questions?

SeanTierneyIndianaCommissionforHigherEducation

STierney@che.IN.gov