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8/8/2019 Indiana Civil Rights Commission Ad Guidebook
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F a i r H o u s in g A C IA d v · - s i n gG u " d - 0 1011
8/8/2019 Indiana Civil Rights Commission Ad Guidebook
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N O T 1 E S
2
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Prefer red , Quest ie nah le arul PlliU hib iled W ords .. " .. " , " --page I ~ c ;
Haw 'TO M AKE THE MOST OF lH IIS GUIIDE
T h is ,! 1 ;u id cn oo k 1 1 3 s been ere led ~::.a tool toeducate th e media , real es taee
per sonne l anti n th c rs invo lved in th e advertis ing o f hou sing opportunitiex in th e
Strut" of Indiana, The Ind iana fair H ousing A C l and lederu l FO ;L~ rHous ing A C T
~nr1.11~'l[l.l 'L c v e ry one iu v o~ ved in such ad ve rn s ~Ilg .
This gtliclehonIl, b .. flol d e : ' . i J ¥ ; u l c d [0 replace legal a d v i c e mrserve as a defense
1 1 1 1 , ti le cvee t o f a cha rge of' discr imlnat iurc howe....e r, F ollo win g rh e c on ce ptsdi cussed in this g ui il e- I'! 'HO l : _hould serve anyone : :LUcn'lprin_g to create an
iaclusrve. nondiscnnunetory adveruscrnent,
ln troducuon II"fo rmH oosi,e r ta te PH!SS Associatlen , page 4
lntroducuon from I:ndi:llna Civil Righ s Comoussion , page 5
1C;~ l i fUOllJ'iilngAci.u's inc Law " " _•..__.p;lge b
Prohibited Ac1:,· "" " " _.. . . .. p::I.~c:i
,Advl:r1I.iM!f Checklist , . .. . .. ..~lgk! li
Snm pje P ol ic y Statement for Newspapers , , p~\gel:2
S am p le C o rre ctio n teller , " " P age ~3
Senior ' Housing FJoi;t:'ep~inf1Fonn __ _. .__page ~4
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f · · P R E s s~ ASSOCIATION
-
1 J < ' . l r L «,' I 'd II ' t'~tl' '/O lu 'l 'I ll ~ r t l < ' ~ ' r < ' L I ' " f/'<htH W IJ ro t . 1 1 ( ' II ' . I '{J(J"II(' J 'J I l, l' I IJ !ndtas,«----------- --
' J 'Jr t ' Ni)",~i~f' Sldrf! / ; ) ' ' ' ' ' ' ' ' ' : 0 ; j~,.\'~'ocidH~m.is a l'rltfltl {,u~'·o~~'i£lthm~Vr'~,~$"Ntb~,~lirJi(;ma'~ tW'H"1f,it~]1f!:r~"
oj' ~"''Uf'ral. pair! Cil"Cf·datiol1 The ( 1 ' 1 1 ( 1 1 on;ani~ali(}f1. totally devoted W ~k(..1 'H [Jl cr "l im l a ru }
auruW_'tJm'l 'W Off~l(! m·~ ;J j. 'f Japer fnd~ I :S f }J ! iii tlw slaw, it is I'wn-pvhrimf am i fUJfl,W!t'tl)J·jtm. The
Nrtj),~i('r S([Cj.r·", Press A.:r ,R'r" lmio![~1!(/J" rn:o(ed in j 933.
INIRQIl)UCT:IION
A'P.execut ive d ire ctor o f the ' H oo sie r S laJ e P !'C s" A ssoc ierio n. l'm proud In " ," 'oIl with th e
r l l t l i ;u1 ;a Civi l Rnghll': Cm",tt'I~"'~lonf~~' t~,j~book le t explaln ing the Fa ir Hou s i ng Act,
T he H oo s ie r Su ue Pre.'I,ll Axsoc ia t iun i~comruined to lu~'~]ltl1Jglhe"~ta~e'", new!l .p ; •.pers . ~nd ! hm .~ ·
who use th e ne\'L~papers tn advertise hnusJJ!g avallable for 'oak or rental CV!1 l 1 . p~y with 11Ii'Uvi~iumi
ot' hath the federal and state fair HOl l s ing ACI~,
JILJSIas l1 ew sp,lpers are f ree 1 :0 pu b lish w ha t they choose unde r the FlE' l l tArnendmear , clli7ens
~hm.Lld be I ree ~t'i choo se where ~ lIey w ish [D live . D iscrim ination no t only hUrl;.; t ' iho,>e \ 'v]m lire:
t ,u'g-~ted. but hml! '> '~.heentire S~.::r!,enr [Indiana because :: 1 1~ should he treated e~lu.!;l~ly.
the h lirll.m .l,~ L ng A ct places an unusual burden OIJ l1f:wspapen. not found in ndu:r r~{knd~H'
:\ ~.i:.Ht: i..w :,,"A lit:W:,;~i:Lp~Jrmly I J t : ' fUUl~iJlt: is jJulisi t i J l . t : tur y iu II:ILiUJU ,fur l h'l : p 'u lh li ( , ; ' O d ! I~ll'!! u rudvertisements found to be dj:\lcrinllilill:1~1'Ory, regardless of an y intent bythe newspaper lO vin:lmi:
the 1:IW,.1l1isburden requires llew~~[Jullersto actas ,..garekeepee , screerung . ,. U hnu s ing ads !~)I '
potential violmions <lind helping advertisers u nd ers ta nd th e ra mifica tio ns of the weeds wluch
may be initially ehosen fu JI ' a .hol l s ing ru t
T he H o os ie r St:u.ePress Ass.ucuati ' l i) [I, urges au ' newspapers to de~ 'o le resources In train slJU
m em ber ...ab ou t th e go als !IJi' th e F .ti r Hm~ . ;:u n gAct and how I l I1ew~p.upt:r,~ a n d c ommu rn ty
members [ : , 3 1 1 1 open th e doo rs of tu:msi ll 'lg OPP rDr1I l iI l lI i ly to , . 11 Hoesiers whhcu t discrirninacion,
D~wit ! M. Shunps
E,'I[et'I'I~~'rl'n,:(('ctur
4
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II'HAiNK: O:'BANINON, GDlifl!!lili'lDF
s
'1'h(!Imlif.J/ul Cj'"n R'it~ht:![C011mn:~sl;Ot1(JeRe) is iHI atlml},istrati,'s en/Qr('('!fm!RI agem:}' 1 ) / ,h(, St{,1I{' ltj
im.fi{ma Ihar receives and iI'M.'(;'sti.,!;(lles ('(Jlriplaims alleging· dlscrimimlliou based rlp!m vioi '(1thm.'l uf
ll!llimm civi! J'rglra r , ( . I " , £ " Om! of Ihl! laws fm/OI'LWI b y t!1'l! i .1~{!m-'y is the JndiUlu.~Frm lIiJ'lU'il~g A('I
fORTU.1 ill lnd_ ode 22-9'_,)-/·/ ,('$ .rrt'q(lFllA)" which pmtcr:t!i em ill,iiridua{'s right ta J ' t ' t ' "(Jt'~iifl«:
("r(licf.! and proMbl~',\' fii.w:rh1'1l'Ulfjrm in l"w'ry {In'(J of Q Iil 'llSill,ft/ tmnsaction.
I NTRODUCT ION
Ai': the Executive Director of 'he Indiana Civil Rights Commission (leRe) and on behall'of I the
Cornmissioners .• I wish ~u I;;XPIl1;:S~ my appreciadoa to all lCRC sl~~f who have so geaerously giventh eir tim e a nd ta le nt [u fu rlh e:lr in g, fl1Lr lumsi il1 .g for the c itizen s o f In di .•tlnt.
Discriminetion i l l ! ihc State of Indiana, and Il:lil1ionllJly. is alive and well. Housing discl inl inat iml
plagues Otllt: country, 1lI')!1only because il invnlvea hnmp.f'lwilership, the 'Ii'~Jry heart ol' the American
Dream, O W because i t a ls o ~ ffC !'C ]sa v e lfY ba sic human need: the need [or horne and s ec u rity , T lr is
makes heuxlng disertmtnetlon illegru behavior with particularly hea.n-wrenching consequences,
1 1 1 C I 'RC is d ed ica te d to era dic atin g u nla wfu l. d isc rim in atio n a m . 1 i provid ing equa l oppo rm nity fo r a ll
H oo sie rs , T his book le t is c ree ied r u : ; < 1 to ol fo r m ed ia , re alto r» a ilild oth ers involved in a d ' l l o e r l i s . i l t J g . 1 .0
I can ;n . aJ Il id ~Uldi;'ntand about h 0 1 J J i ' i u n g f . 1 U u n ~ ; S : : ' d O l lll~ : : : U ; : I { t : tff Indiana, Pkase bean in m m c thai rhls
book l e l i~mn ·1 1 l1 .e nd e L i[0se rve as a su bstitu te ~ or ~ eg.a ]ad v ice, P lease a lso bear inrniruj th at th e [eRe
musr inve:ni~i:ne an claims on iI case by case basis, Reliance Oil gene ra l guidelines cemalned in Lhii'i
booklet may not provide a uetcnsc in 'L11(.;event of ,. I charge of dtscrmunanon arising from. a specific
incident,
I em:Uli1mge all Iadiana C'ilIizcm; [0 be familiar w1mbIadlana 's fair housing laws. This guide book RCI"'I;'C.S
as CIneof th e many wa.ys th e _eRe cen ass i s t th e pub lic .. P!e.l : .secontact rhe [CRe fo r addiaion<ll fair
housing infomrm: l ion G 1 i to conduct ln ti! lin ~ M d i n f o m 1 j j J J t i o l 1 : : d workshops for your urganization.
OUI ! 'agency a lone is not enough to ensure equal housing opportunity fo r a ll In dia na ciL~z{;f1s.W e need
}l, tH.1i1iceopenuion ~Ind assistance if we am to eradicate hOll~Hnr;l'Iisr.:riimill1:uio!l ill I 'ndi nu,
Sand m 1 ) 0 , Leek
~.u'w,'mjp(' nh{'('Wf
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F:I.irfl.DI.I"'~ng i~..based mm . ti E ! : p r f! n Y l i :s : p . d1il:n hn]I~~i]1g
f;;h()i~ulCIbe .('I rroc cholce, The mission of th e leRe·. !>
real C : !. U ll C 1 ~ l 1 il is ru l nves tl ga t e C'ompl<~itltsl,hal al legeJJen~ ' i ll i of e'lju~~.hooming t:Jppurilinilies bao,;e.don race,
c o lo r . r c~ ~ g io l' l. m!limiilal ( ) i l i~un .g~nc le r . fa mil ia l s ta tu s
0 . 1 ' dis.~~hi,lily,These invesriganons "'lay i nc l ude on-
site vi:..i(s to til-l~ property in qncstlon (I" wel ~ <I:;
WiIJ~,!:':~.'i: interviews and 'the !::X!'IlmlIfUuiofl o - f relevant
documents. The ICT~C prosecuies ccmplalnts h l ~
stare court oir before lin adminlstmmivClrlbul:1a1 when
it determices 'Ih<ltth eh ~ is reasonable cause to believe
that discrlminuricnhas OCC'[IllJ-ed.
The rCRC has fOllind th,u IPubi lic educat ion cencerning
: 1 , e _ g " l l r i ig h n . O I Iin deesponsibi l i r ies i s a l s o a n e " ' ~ " e J H i i ! ! l ele-
meru needed IU r e d u c e d~scrJ~:am,in".~l))ryh o u ; . r . ; i n g p i I T ' a c - -
1,~Ot::::;.AL'I,;(l'.rd~lITligly" this 'bookiet has been created to1 ls ' I ;b t th o se who l ise adver t i s ing. with respec t 10 th e
~1~ll.e,ren ta l o r l 'i naJ ll l: 'i ng of~~dwtdling,lo du so w i 1 1 i l 1 0 1 1 1 i . [
ln dic .u ilfl,g d isc rim in ato ry pre fe re nc es o r Limilali ,[)[[s.
T he IF liA was. PBK~ d in ~99 L br tng-
ing ~ndi.~m<llaw in sebs rannal con-
fornuty with the teceral l-arr Housmg
Act, w hich W , L e ; ; passed by Cong r e s s
in 1 . 9 6 : - : , , , ~ l I 1 I d amended in 1988.
'fh~IFHA~~m~e . . ~HI'Lti'i,i~i ll eg a l '~ o d is c rim -inatein the sale, rental, or financ i ngo f hous-
irDi,!Sor in th e provisiea o f brokerage and
appraisal services because of nice.
errlnr, rel ilgnnl1l, t;muieli". di""JlIhili Iy.
rnmiQr:lialorigin. u r r f j J m i ,r u i " . 1 st,( [us.
Rct'~,d;H,i'lm :P[O[ill~.l!;;ah::d by the United Slates
D cpertrncnt o f lHol!~ ing ;uu ill Ilrban Development
(HIJD) ~rnd IhelCRC both Sl~OO that flffil)l 11led]~torgilni":OlUO!l used '10' di~sc! l1Li! ' l ,ne hO'I,u;;jmg advertising
slumld do the fn l iDwing :
• Provide copies of such po.llky te everyone who
ad ve rr l s e s ; an d
~ I n cl ud e fit th e b egin n ing o f each rea l esme ad s ec -
I'inlll H f~ i ,1" housing pUbiis.h!.?!'"s uutice. The foUowi.~'1:!i!
< l .I re i ,I I! J IS l li a U Q t 1 IS o f It pubh : o; ;h e r\ n o ti ce :
'~AI1 rtmJ ,tu:taU! l'llhflll':ti'Sed lUI"iJi~ is ' fJttb,ieet to :Jite
. f 'eder(, l iF~ir I]OU5. tRg A,d~ wl tic fi ma;le ,~ 'r ~ 'i l IE:A~(t o a ,d"" 'I !r ti s! il il llfU ' p . roc je reace" lim ita~ i€m flt ,d is-
,l.';rimi.,Q.gtiu,n ,1}~t:"L~rl""'(:"",1Htt,:{I, (:~'i~r,.r i:#gion. :.,~.)ft
fj'R~di,ru" JaN~iH:a l ~:l(t t ,r~'SJ 0'1" It.mi(JI',l~1t , r i g i ' J ' or
inlent ior,i: to ! n:r ,ah ii1tJy ,\ ' IJell p.reJef1.!RCf!. llwi:ln.,
l i l l i ' , " " , or dis€,ri;I~lill(1ti,(I:,~,"
MWi'i"w~tiMO~ kRowil~gll aC'ce'P'ta~_~'(I 'dl/,(!,f-tit;, j;t1:1'o'f
r - e e , o l e.S~'(i18w I : ! ltll is jJji ~~i(}llltlioi!f ) J ilJf l ( '! ! l l~ . ItU
perso,~s ar"~1ervbJl i"J~nJJ:fJddUll ,aft djj/elli:rJ 'g~:
( 1 , d ) " t w t i f , : e d , ( l , r n ,rrwliiublft, Or:! em f! (lr~(J1 fJfJvurl. tJnit ' ), l
b(lSis.'~
NOlle that advertjslng 'pu:Mished ~t11 jurisdictiens
having more resrrietive requirements :s1nln~]~dcomply
alSCl W i1ihlflca~criteria.
COVERAG E OF T H 'E ~ F H A
The IFHA prohibits discrlmlnatian ~n the sale or
I t : JT l l i ' . l l l o f I:t d we lling, A "dw eU in g" is b um dly d efin ed
as , a I 1 J ) ' biJJ~~d]ng. ,s tru c tu re , o r pa rt o f a hlJIMi~~rgn r
s t ructure 'IJm[i~ occup i ed l [il'l" Of i n t ended [O[
nee nr:l:tr'lcy :1.S, :: 1 f e , ' " ir lL: ' ,m:yny rmc or more lanu Jles. )\
dweming a ls o in clu de s : r u I l Y vacar r r ~andllha( I s o ffe re d
[or sale er .1.~O:Is.efor the C i L l : r l struc I io n OIrb:::al[i n:n fif a
bu~Ldi[q~;Or~tmdlli.[e.
Housing dlserirnlnatiea ; ; : : 1 1 1 1 be m']lI'ii~e:s.l.ed i , !1 m~nydiffc~m fQHm;;·, 'Whiie [hi" buuli..k:I, 1~~~'!.;tlM,:~ U'fl,
d~sc:l!" imiIII! l l lClry !Jdverlis.irng. rhe fc aollO lw ing are a lso
p roh ib leed p ra c tic e s:
~ D is crim in ato ry S ale : o r L e as in g i P : wC ; : ' l i l " e : ; ; . Properly
DWfle!'s and Hlilil'lia_gel'Smay net d is erir rn na te 1 r1~~e
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rem ..1 or sale or proper ty (lin the basis of a prospec-
'LIve homebuyer 0 [" ten an t's n ice , color, I'HltlOl'lal ori-
gin. re li~ i( ll :l ,g :er!de. r, d i !i i:1b imy, or familia] status.
;; Stee rin g, R 'a l e s ta te and leas ing a ge nts . m ay T!l0l
d isc ou rage a pro spec uve b omeb u y er or t eml l1t from
seei,llg or setectiugcertain p ro pe rtie s b ec au se of lJ~c
rac ial ur t " " 1 o . ' · l i g L U U r . , ; ! , ;(m:1po5~d'Q\r1 of the neigbbor-h fl'O ds in w hic h Ih ey a re located.
'. B in k bu su ng, ]1 is against th e Itrw to pressure indi-
' i;'ilhni.lW ~ inlu selling their horne because members or
gn.Hwll\.~•If another race. color .. religion or Ilalio(n:d
origil l have moved in to o r a rc m ovin g [1 1 1 .0a pa rtie -
Uhf Imighbumoo.tl.
.. F als e I)l!flia ~ u f AvaibbLli . l) , . ~l1f(1fif'!l~ng~
pm!:pec"li .....e homebuyer nil" llemmt rhm a PW'-
tic ula r pro pe rly isru n a va ila ble , w he n l i , l b, in
ract IlvallHhle, i~~lvk! i lnion of ,rnir hous ing
li.IWS.
IJ e met lo r th is exempriun tu apply . For ~x:,Jifl1pll.!.
facilhies and services nms\ be llcsigned to meet lht:!'
ne ed s of o ld er p er so ns , and al kas l f lO pe r cen t o f ~ Iu . ;occupied uni t s must have a t le as t one person ~ ged 55
o r o ]d !e r.
• Private clubs ,may give ' preference Iu I lh e ir memb er s,
• [~elir:in'lls; nrgnnb.fI'lion may ~i~nill .3[":-11or renta]s,
for other than a commerc ia l purpose. topersons of
th . same religion.
.. In d ividua ls own ing no name than U l l ' " :" ~ i , .: 1 ' il l 1 g ~ ~
Iam ily h om es an d se llin g o r r n ting ,1 home ' withoutthe : use 'of .. I~ <d t:1IWLI\;i b roke r or dlils.~~riminmory
3(h,·,e:rli 'ing. This exemption a ppli.es,[Qonly un!! sale
p er 2 4-mo n lltt p er io d .
• T ille re nta l o f m ol'll .'SD I l l < 1 property U l ; . : l ; : i ~ 1 1 L C l I
by n o rrre re th an fo ur lam]l ics, 'IUl.e o f wh m
must be 'the owner of th e prupel1y.
'" 1~IHltl'cingDise r imauu ion , Le lding i l1!sLitu-
l inDIS Hlily nU l d eny le ans or o rh er lem ,U n g services
on lite- basis 1 ; . : 1 f race, color. re l ig~on. , gender, disahel-
it}'. n;)l inmullir igi : lfI . or familial status.
• J tc .d l i l l il lg , II I!>JIJcgui lLo deny.Hmit er impnse differ-
eru terms on mOl1gage IO:U1Sor insurance coverage
because of the raelal or ethnic make-up of the neigh-
horhond in which :It ~ r l i ~ - LU I . 1 . f " property Is located,
There ru:t:~eenuin ~xelTl!}'li(Y,lltsto the IFHA. DescI1bed
b r u e f l y . those exem pticns are- 1 1 . 0 ; ; tollows:
• HOQ.ll':ill~ lor Old":l1 Per~on:.. This exeraption
i nc l udes :
Heusing pm"'id.cd under lIny : <Ota~eOil' l " e tB ' i : : i , i : d prognun
Ihull H U D deae rm mes is ...pe Uicd Iy designed ami
\J~!r~l~d 10 ~..s sis t e ld er ly persons,
B ou ~ i:n .g im e nd cd fo r amll s ole ly o c cu pi ed by people
aged 62 ()I' older,
H:~lIs ing intended fo r o c c up a nc y solely by til leas1, one
person aged 55, or elden ertl.lllil'1 (1liLl.alificalioll's n l U . ! R I
h i~in'lf)tlrtm:ll to O note tha t some transaction
exem pted from th c~ F.H A. may hI; ~1:l!Uhibilled ily rh e
Indiana Civil RighlS law, I .C . 22-9-1 -~ el s eq ..
which, among other rhlngs, mandates the p.Jiovisiun
or aU of 'irs c lrlzens an equal opportunity 1 0 purchase
or rent real pffiJ:X!ny. Therefore, an IHHjrn~y should he
consulted hefore reJyilng upon any exemption 1. 0 Ihe
lFHA.
A D V E I R l1 IS I IN G ' ID I S C R IM I IN A T 1 1 0N
Comrnerclal ad"'~llisclllt:lll:. for homes or apart rncnes
rna.)' not indlcare < lI preference fur l1:ntCII1lor home -
owners o f i~ certain ! r ac e , c o to r , : rc l ig w u n . gende r , dl,,~
abiU~y. national origin" or tarmhal status,
'W H A T I I !SPROHIIBITfD?
Selectively targeting advertlscmerus [0 certain
geograp;hic areas or selcclivcly disrribmlng
ndven l se rncnr s t r~«l o n ly I 'each one segm en t l!r th e
communi ty ' s popul.alion ' I 1 ' l a y he di,t:"·imin~tory.
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Dis,<:ri.minatmy advertising may be avoided by l I t n : 1 iE
~Of]":1i1l]Ypll!:cing ad\'·crlis~rncnts ina ll g ,( l. ag raphi(~ areas
Zlf!:d se .gmenn ; :. o f the cemmuai r y 'in whlchihe particu-lar dwelling i ! l . loc.j)tt':~L
UUldercertain circumstances I~~lilll:g home-seekers
through t J l lnU!eg~c p lace m C J . 1 t of ad v c r t i s c m c n t s HiI:<ly
b e permissible, C S p e C l ; ) J U y w he re a dve rtis ers w an t ioplace 2 1 dvertisin.g in selected edi tiona ;flr l o c l ! J t r i i o l l i S : for
economic reasons, IBUI , <In advertiser 'Inay not
ccnsider the prorected ~~~.aIU'iiiof the likdy recipielfllSi
in ~h~cting an :IId",ert.i~ing venue, !Fair h o u s i 1 ' 1 l S laws
also p r o h i b i t selective ady e rt ls il l] ! ,lw he r e ~ : h es e le c ti on
o~·V>enue ~11 l : !Sth e e ffe ct o f d ]s G rim i[J.iI.~ in g based Onl the
iproh;(:[~d..status Q fc he ~ rc (; ~p ~ en t! ;.CI'rnon-recipients of
die i Jc lveni~ ing.
Fil:l:r heusmg Inw does not prohlblt dcslgning
advertising to attract persons to properties who
'W ould not o rd i. na ril y be expe.ct,edl:O 'lpply, w hen slJ;cih
c f r o n t , ; : life l lu l lt li !' il fl ik (m ~Iccun:l in :g, to- r u , . affirmativeiit~ji_rkd~Ilgplan or under taken to .ru~~':Looythe ·effeds or
prio r d isc rim in atio n :~ nc on nec tio n w ith n.dver[i,::;~ng Of
IfI'IiIU'kClLl1g.
USE OF SELE:CTPll!: IMAGES.
H um an rn od c ls m phetographs, drawings o r o th e r
:gm llh ic dis]J]~jy J lrIO :.IYnor b (; used. 1 :0 indicate
exelusiveaess because ef - _ . . .·flI iCC. color, rcUgiofl, ! ' l :CX.
llimm.Iic.1rp.f l J i l l J i 1 1 a ! status0[- nad~nl'll. ong:m,
' rIH! refnre, scl eet i' Y e'l)I
u s ing m od e ls o f U par t ie- I
u la r tr ac e, ! la lirio ~~ 1 origilil
or gender, or diKp~a>,jng _ ........
only :ldll!l~.l'."ili.l! Idveni .s ing
clllml1~t~lgns:m < I J Y violete f2li,r
h O l l s m ~ . 1 g la ws . D is crim in aro ry a dve rtis in g r n a . } ! also
include ~ h e se lec tive use o f rElc~~~.lym])I;;W mode l s to.adverli~e ~uone de'lleUopmeroland ImlOl in mhei ..s Ads
:shoiJ~dbe ere aled 1 .0 cover .J broad raU lige ef people by
U 's in g, b o lll m liIt : lind f emal e models, representat ives
rrmn beth m<ljflllty . < I ll d m i ~ 1 I !( lJ l fi ly ,groupsinduding th e
disabled, and when applicable, f a m i j i e s w i t h
- c f u l l c l ren,
SIELF.('''TllVi lJ~E OJl' ·~·HE t.:Q'LJI\l.
OPPOIl'fUN1TV STAtfEI\I[NT OR SLOGAN
Advertising (If ~f,.idefltia] relit cstlille
~ 1 : u . o ' l J l r n dIL!lnifo:rmly O O ' U ' l t ' ; l i O O 1a n e q ~ w j _ 1 1
bOl1 l lsrung ( l .pi [ IDnu~i ty IngolYlll!. Sl<1l[~-
m . e I D 1 J o r s l ogan a ~ 0 3 _mTL(;t lH~~o f od!llcOliling
p ro sp ec ti v e buyers. or tenaets Lh..: t th eplirl1JlP.nyi!': m.rn~l~l'Ihlt' In 9]] perscns
regardless ui" ~iilt"t:. color, re lig lo n • sex, dis.abiH~y,
Jernl l ia l S·~~llIJS.o r [ ,H u lo n < L 1 mr i g~ l J l I _ 1l1C se le ctiv e u se o rt h e e q u a l opportlJ.n.~I.r l d o g : 1 1 1 1 : 1 ~ r k~gf!'t),IIfIB l ! J J : < : i e c i i .11
advertisements (hal reaclb some ge,ographic ! l I T e I ! ! ' ; ' ;
while f lIot us ing the slogan o r logotype un Ol~iH=.rarca:."l
Itl!ly b e a d i. j1 c rimi n~ tO f y IU~.";l]~I;;:'..
"We o r- e p l: ed g($ t/ ,'()flu~letter a R C I : ti l 'i r i l
, { d 'U .S . P tJ l~
.icy /01" th e oehi(J~!fHn'fmt oj ~ql~(jt 'wu~;i:,r.gOpp(J1'~
.tl:l!nJty . thT. :oUgh,ou~ ' tlJI?N(JJ'i{)~~.W.!?(mc'Oi imge and
s'rJ.p[mrl.a.l'.Jf1/ji,.flJtJliv(! ,(Idwt'li,dl~'R rff1tlmadeli"g
pmgl',n'J .ir~Wllich thf!re (Ire f~nt'l@ffl'ef'11 ltl ,uiJin;n-
,",Ig }.o,.r~f.i'"lg bflC'(Uf-Wl q / .t "a t :e , .col(j'r~religion, st)'x.
h.aful icapJ j:a."d.lia{ ~ ta jl~ 'SJO f " 't ftionol . or ig in . ,j
ADVERTISEMEN1'S CON11\JN:~N(;[)UU!:CTIONS OR. R,EFER:IZNCES 'l'Ur\T MAV
1 MPL¥ A [USC RIJW l1 lJNA i. m:RV .PH I:FF..R:E<:NC:~
D~reC'li.o:n8orreferences to a F C O l I i l cswte locadon made
wflle rm ,8 o f sign.ificaru mciot l . lyor Icl. igiously hJcIliI.]tI-
ab le ~andm ll !r ks mlly indicate < 1 d i sc r i r n i naeory pr~f(lr-
enc e 0 : 1 ' lim its tio n . F ur examp,le,itillentifying a p'I1rLiih,
eherch t I"~} ll l1 Iagog ll lie in directions 1 10the pmper ly m : : 1 y
mnlcn~i()roaUy or un~lI iI .lentionallly exdude members of
c e rta in r a.c es o rr el ig io n s .
A dver tis in g th at re fe re nc es fa eilh ie s w h.u ch .cater to a
pam kllll. la r rac ia l, e thnic or re lig ious grnup, or a spe-
cific gender, such as iii WlUfII.lry d~b orprivate schcol,
mayindicate "lI'l me,~]preference.
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,PRRf'F.:RE-T~AL OR EX:<CLUSIONI'\RY
WORDS. PHRASES AD SYMBOLS
Wmd:s, phrases and symbols used in residential real
"S[tllc advertising that convey anovert O:i subtle dis-
c r-im imdo l'}, p re fe re nc e 'O r l irnitanon sl~(}u~dbe avoid-
ed. De 'cripl'ions lihmdd reference the propcn:y and
11 I0 l[h e l1e'igllhoifS, ,PIiOpe~iY manager or residents.
Wont';!imliit.;LJliw:.'o r race should be avoided, including,
b~ lt m 'l0 '1I i f f } ited to:
'" AfrrmIC31i1-)\meifi~an
• B ln ck .
• Old eil l t l J ! I
~N e g r o
• Caucasian
• Ame .r 1 i ~ " !l 1 ,In,dian
Word:r;;indicative o r c olo r sho uld be avo]ded~ includ-
ilLg lrul nul limiled to:
'. W h il te'"Cutofli~d
;0 B . I H C k
W o rd s indricahve of rehg~on should be
in c ] u d ing but noll iIIIite d to :
voided.
• P I rUtCS~<:11 il l1
• Cathollc
,I Christman
" Jew
W'llf·d."" nm!Uic'~i~Vf~ of nauonal o["i.g~~r.Ishould be
avoided, indudin~. bur not hm~led to:
• M e<X ~ ca H Arllel'",ican
• [ ~ ·h i lj jp p im !
• H u n ga ria n• Italian
• A.tlrit:m
• Chincse~ t . flmi ln~
• Puerto .Riic:alii i
• Pelish, -Ir ish
'.'elliI:illJIU
.' HispanicI i i ' Indian
Word~,ind iC~1ive uf gender shot! ld bcav oided, except
where ii i,h~u1n,gliving areas is involved. or where a
dwelling is used , c'( cl uswv~ 'l y f or dosmltory facilities
by educauaniil~ti~l!'tipn~.
Wnrdsindi.caltive of d]s<libUi~.)' sholiid b e avoided,
including. but not '~i!'l\jlt:dto:
. , C r i pp~ e . d
• D e af'' . J \l en ta lbl :Rdard ,~d..HandicllIpped
~ 8Iind
'" Mielilll'ally III
;0 Impairedto Phy ,kaUy Fill
W01l'rl~ ilndlcathl(' cf r am_Hl ia~ sta:lus shou ld ' b l e "
"voided, ~lf!,dudnng,bur not l i,mi,'cd to:
~Adu~l'l'l
.~SililJg[~
.' ChUdr n
• M a tu re Pef'l!ID;liiS
Wm'di i . ' i ' L i l lo . : : h itS 1.1l t :ruiluw i rag used in a d is cr l m l na to ry
context should be avoided, such 3 . , , :
~ Re s tl 'i c l,@d
• PrjYare
• n-,adilionalli Member:s:hil l ,o.pprov;;d
'" l~xdu!iOive
• . lrUe - -gn~ ' ted• B o alid approl'a'i
Any regiQrull words or IPhl',:t..es which am ply ur
sugge.st a preference for a certain race, col O r r , gender,
Ill':,~igjon. d ]S fl bi li ~ y, n a ti on n l origin orramiUa!~ stalll.llS
shoal d be avoided.
The fo!llnwing is a list of words .lliiid phrases ' 1 . 0 avoid,
but i~~s001, ;ui exhausfive ~nst:
A,palrtrnenl. [deal
f or s in g l.e p e rs o n
N e.ijg,bb~lrhoolii l
for :PlI 'o ' ression3IE.
T a ke b e.u "r ay InM.ormon ~remph~
J[dr:al : £ 0 1 ' Physically Pm.
W alk ing d islan ,C lc
io sub,""p~'
I 'REFERRED
Go nrrllrlhon ~U "t~l)'
b . M; ioehigan 'f r-a: 1
MI UnUl"i, aecessibl~e
:F t r l i r disabled
. . . . .
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ENFORCEMETAU PEN,4.~Tm·
The IFHA is l ' l l Irm-ced by th e proce~:')irJg of compla in t s
1 i It :i 1 I ,y in div id ua ls .. g ro ups , th e director or deputy
direc tor o f the [ RC.
, ~ comp !; ln ltTh: ;uH has 365 days hom the alteged
di s .tC l lr imli l~ l li u fl i n which to file a compla in t under th e
]F~IA or III.: ~l.Ib~'~'~'lnti~U)1similar Iederal m::rwirh
itIRe nr IIUD. ICRC investigators conduc t .. com-
prehensive mRI uhjective ifWe:_~'l igi ' l1ion. The
.i>,lt!:m~livi:Di~Pl!'IC .R es ol L iti un U n H of the JeRe eon-
clirrernly J:I~'t~I,np'~~'iu c('lonci~iah:: eornplain ts .
n de r th e 1 , !-LA . a p erso n h asth e righl~~'IJ'f il l! : ~~privete
civi l action whe t he r Of n ot a c (lrn pla :lm h as b ee n file d
vv:ilhthe 1('L'l.C However. a private suit may [~I!),t be
filed ~Iter the m e R e has issued ;ft, Il inchtTIg ofreasonsble
l,:;ll1St: LUrid 3 hearing hu.s commenced in a11 udminis tra -
live tri bum d, ~m ' t ] 1 C reconl,
Ifa n nd in g u r [C~a so na ble c au se i~i~"'lLedb y t11e~' RC ,
th e pa r tie s h ave the oplion o f h avin j; Ih e c ase d ec id ed
in a stare cuurt OIr before Uilt adl ' l1lnis! :nuive I l l l lw j udge .
This forum election mUJi i t occur within l[ 'I.venly day!'.
aHer the r u J t c l i n ~ ol' rea:;;.m:wb'le CUiUSI'L
As a rem edy fo r disc-riminalOry behav i o r under 'h e
]FHA, an admiaistrativc rribunal 11:l : : ly awi,loo actual
damages. which jrldude damages for emotionai
distress, ;::Itl:Qm~)"sfees. ccsts <l ' l ll Il il l1 juf i l. : lt ivc 01' equi-
tab le re lie f, In add ition the l ldmini,:-i lraJivc tribunal
may as ses s it civi ] penalty o f' u p 10 $ W '( ) (J O . O O fvHill-
f l U ' ! \ t finding of :1 . d i s{: r ir tn : in ; !W ry Imu~ , i n :g practice:
$25,000,,00 fo r [he second viobU~~!l during lhc pre-
c ed in g five )'C {lrs, a nd $SO ,OO tJ. OOw l ie re th e r es po n-
dent has commilted [Vi'O or more vrnlnt inns durlllltg ihe
pr e1 ; .· edumgseven year s .
A~ a I'\;mcdy f o r J i: :, ;. c: lJ "i rn i n al n r} , behavior lmder 'lh~
lFHA. a state court mit)' award equilahk relief', actual
a nd pu nh ive d am age s, UUnl"'!ley\ t ees .Hit l , ~o),ls..
ill pan ern (]Ir prac tic e ca ses n n d clI:ses. uf f 1 I f ~ l I 1 i c ' i J ' l a r
importance brought by the [eRe. "~st..te court m ay
award equitable rehet, monetary damages, "u.lImey
fees and costs and asses 's .1 civil penalty ag.m lsl l1 l1 C :
respondentin an amount not exceeding $50,000.00
for a lIJ's~vi.olallon o'.r$100,000_00 for ,m y S,~")~0l1ue1lll
violation.
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.ADV lRnS,E ,1 (HIECKLISr
YES 1m
o 1 : 1
D D 2 ,
0 0 J .
D 0 4.
D D 5,
D 0o 0
D 0
o 0
D 0
D 0
[] n
[] 0
o 0
D 0
I. Are JVur .u.1:)lree uf words. phrases, symbols or visua] [bids which lndicate or eOf!'Vl..'y allllY
pn~Jerenc:e, lim:itaticl1 Of diserinnnation based on race. color, religion, l 'i"; : , , , . h an rl ic ap , f am ili al
.'!IhltHS. or national origin?
Are th~ directions used i.ll the ad s 'F re eof referen ce m o~n y landmarks ,o r a ll ..s rea, whli :ch cou ldim pIy n n u nla wfu l discriminatory pre fe r ence?
I r the ad contains diSiCI)Yn~! ' i Of promotions ..have you eliminated UI'1IIHwftddi~c:l:'imhtalory
preference?
Arc logo s u sed in th e <lids[e .g , com plex , m anagem en t com paflY ) free of un lawfu l
discriminaiory preferernte ' ! Are fqu:d .Housing lo go s u se d p ro pe rly?
Do the ads use models and model graphics ilill 3! non-discrinurunory wa.y'! (for one-shot
,a d v,c rl ru :'! ln gs uc h a s a brochure o r bl]lbomd,look at ~ he brochure Ull billboard alone:
etnerwlse Inn!.: mthc overall advertising camp".igm.~
(.3.~ Are hnth sexes adequately represented"
(III) Are children adeqll. lately represented? (does net 1 l 1 P p l y iilrousing is eXt:!"!IIJI from
f mit ia l portions oftlhc F air H o u sin g Act a s "h ou s in g fo r o ld er persons:')
( ,C} Are minority populat ions represented in reasonableproportion to their popularion
m the li1]ctropOlj~illIl, area (not the housing ilsell' or rh e subarban all'l:OI)I'/
(d) Are the m ode l a nd mood g :mpbi , c s clearly definable as represcnrinp m in or iry a nd
1'11J.ajoril},pop'lI]ation'\, a nd a re th e rnin orh ic s be: ing. used in eqLlia1 "I ICi .a i settings?
(e) Are models 011" model graphic:Ii (If children und mluDrilics being used Iror all and
nUl,just some proper t ies advertised?
(1. U' t he ut! i.~pri nted, l i n . a . . < ; the p o l l blishcr pri n ted the "flu b Ii R ,h ~ r ': ,; ;,N otice" ..~ tin:: ht:: 'gi~~fIin g , orf the
re a le s tale ad 'Vcrl is ing section"!
7. h. an equal housing np]lfl,!'I'lIr11ily lo go , s ta te me nt CI.r S r n O £ ) : ; 3 1 ! ! J . ab "pp rup lf "H : J J! e , ' be ing L II < ;cdi l ' !
connecnon with the advertising?
:B . Are: d i s pl o :lY~o r annennc emems being used properly aI~illl ~ m l i . " S oHice. ?
9. if appropr iate to the me tr op o li tO i ll a re a , are ye u p la cin g au}; in nO I1 - nglish la ng ua ge m e dia ?
tH.ll' the dlstrihution of your advertising cempeign (incllllding brochures n y t : n > . , billbounls,
!fUlil ings, rad io ads, newspaper ads and publication ads I reaching I he protected cI~s~ .e , ' : "J
If y o u r !1J '~ . ! i11 , ' t ' r - to "ad! o f s h t. " :! J i !quewliulM' is . 'Y es •.., th e« .r 'O urodvertising p m ' 1 ( I 1 1 I . ~ ' (·o.fUpiil·cl'
with t iM ! F fjir 1 -h )u s h~~'kt, How e ve r. th f:t tis '! '"" .mggeSl'il'e on ly and I S not hUClldt"'f.llo ,'il"(L'(' a,~
II ,m},...ritltft' fo r ob-raining yoer (J1Il'n Il'gal u dv lt :e r m c om plion ce '-1 !jfht11eIluli'lI~aor jedtJra1
Fair Umrsjng Aer.
In,
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Fallr'Ho.s~ng I G I
S a m p le ,A d v e lU s ln g Pali l l ,
Y o u r n cw sp !lp er s ho uld atl0pl and impkm.CIlfl. th is sample pol icy 'lilT on e $~bst;tfltialJ) l ike ii as part o f ~ 'o ur
cCimlPlLfII l1Ceeequrrcmenss. Cop i e s on your letterhead 1ii lo! ']. ldb e dis t r ibcred to all : s t a ' f : f membe r s , posted w i t I I ' !
othee government net iees in yo ur office , and be <1'Vail.ab. leto Ilhe pub~ic.
POLl V
T he In d ian a ftli ir H ou sin g A ct, th e federal Fair H ou s ing A ct and th e ~ nd lian j Civil Rig~IL"L aw pm .l li bi. l
d i~ . c lF imimuion ill th e s ale , rei'llal. l eas ing and financing [lflmU$illlg • as we ll a d i ctimin~rDI)' advertising, OIl
lhoeba5is o r RACE. SEX. COLOR. R.EUn~ON. NATIONAL ORIGJN. MENTA.l. or- PHYS[C'AL
nANI J )~ eAP or FA.M I L IA L STATU S . { lLoc~rujl!rj5di,cl~QnS mlfly a lse h ave specific addiluomd regulat lnns .)
Fal h C lY i i i n g 1 0 0 0 0 w t-J,;>O\'t: I . any I I . I U l t : u l i d i m' actual sale. Ic.a~, remal, eviction, prtce, terms, priYiltgcs or an y
service 1 r1re la t ion 'Itl 1 1 1 ale or u se ' f ho 'U smg. They n m o nly pro hib it advenisemeats that clear ly restr ict
acce ss InhU l ls in g b a se d 011 l in : p r ro l 'o c lt :d ca t ego r i e s , b u t a ls o p roh i h~ t adven i s emems i h ut I n d ic a te a . pre fe re nc '
. or n . aga im ;.[ a pe rso n based on it protec ted category. Inp a rti cu l ar c r rc ems ta n c '!Ii. u se o f colloquialisms,
sym b ols o r d ire etio ns 10 re al e s ta te fo r sele o r rem m ay in dic a te a d isc r im in ato ry pre fe ren ce ,
U II;;theintent and goal of lh i~ newspaper [0have eachadvertiser who wishes te place a covered
. .d ' ll 'e l li l. iSlemel ll . 111the newspape l ' COJ'I1i! l [Yw ith ~ h~ fair hC l I J s i n g l aws . Any ,adveniscmefDi[ (,h,ll : i~pcrC 'e iv(!d m .n
con t a i n language con t r a ry 1 1 0 th es e W a w sw i1 1 be r ej ec te .d m changed to r em o ve rhe of fend ing reference, There
may be :s imatiol1!s,where it ]s n O ' 1 clear whether particular ~angullg,~is o biec tio nab le. Su ch advenisemerns
s ho uld b e-re fe rre d to a s up erv is er fo r c cn sid era tio n and d ete mlin atio n.' n de r c erta in c irc um sta nc es .
advertisers rnny claim that OOC:l!IIU!;@ of lh~ namlie of the. lhion.img hp-gin !1t~V~lI1i!:.f'.d. tb{'.are not subject no
ce r ta in fa ir h llu sill lg law s. Su ch c la im s a re lr rc levan t fo r purposes o f eensidenng advcrtu em en ts fo r
publ icmiun i l m J th is l I'l l! w sp ap er . Ev eFY hnu si ng sdvenisem ~fil pub l i shed in th is. n ew paper il ~ subleet I,u th elndliana Fuir Heusing Ad ~l1d 'the federal Fair Housiug Aer.
Publisher Dale
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F a i r B o u s im ,g A ct
5 8 , l I I p l e C O m ! c t ia n L e t t e r
5h'nd 'his le ue r o hm ,r .: ~l'ilhucopy t~ t1/1,;Indiana Fail' Housing fk l advertising im,dmrr.' It)W1 adveniso« i f . w J ' j t
di,\Hll'I'r I f l f i c i ' f!It'_fi.rd Jim Iron! rmMisher/ an ad~ll!rtium(7)U fillll r(}M"in~ it ~·;{)ldl.if)J101 hl(iilHW Fair lIVlt1>il1g
/tcl and j i!d , ·, .l. I I Fu ir IImlsrng Ar" r~.~~I!wirmso
Dea r At lv cn is e r:
I~CCC'IH]y yUil~WJlI an adveliili!'!cmenl (copy enclosed Uti" anached) i1 1 our newspaper which mayhave vio lated
p ro vi . ..i ul 1';' n f th e Lm Jlu ml. - a i r Housing AC l and federal Fair HOLJsi l1 ! \ Act ruJvenisl l1g r eg ula tio ns c ni or ee d by
[ ! r u e - Indiana Ci ....~1~ i 1 , : i ~ h u ~ Cuml'fllli~t;ion and th e United SUites Deparuncrn of & - I c : m , s . ~ r l ! farul Urbart IDevdupntenL
Our newspaper has , r~edg,ed l[0u~lhokl both (he spirit and lencr o f the f ai r h o us in g I;.I\'I,'s.I 'vc a ttached a l~nif'lY
of our rolil:Y sratemenr,
m O m sure y o u ~IIHlI".".ish t o comp ly WiIJl th e law h) a vo id th e IJ rni~ib~l i ly of fines th at c ou ld r ea ch $ 1 0 '.0 0 0 or
more in the l ' i r s . t lnstunce. I'm enc lo8~l1I . g a briefbrochure lhlLl,slll.llllllul'fiZt.:::i the l aw ,
['d hit ha,PPYtn answer any questions YU l I have or In provide further tnformauon. w ." vatue you u~ :)euxtomcr and hope you continue to t !i d "~ ll ti~ e in OUT newspaper,
Sincerely ..
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T n i , , ' p.agc i ." dCJi.lNh"J In ht'i.p ~!·I.li,Jt' imJi\'uiulJf!>' f~di!.in.f!copyfi-w h(>usiiilllJlll·f!rli.~I·m{!;U~ Iv m·uld. ,·jolt/filip, Iht·
ludinnu ami [eiiera! Ftur J lmu'ill,~ A,ct. This is uw intended ali Q Slthsrillire for It'f:lll ("h'icc 1l0~' 10 fllll~'idt' 11
d.t{~f(!rw'ill fhi' rveut 0./~1t 'hm:~" ollJi.~·cdml~wf'(Jn ~rrij~:Ngjr(J}11 11 .lip~'(·':rh il16denl. HmW.'~'('t,ria' rUll~fW.l«·· :wl
j;,WIJr : l l !-rJuld .t.J.~·.~i.~/.f.iil\'ont'iill...'l"(.'u.lln'ot, tJll incluslve, IllPI.rdj.\y.·dmimll0J")t· vdvertisemenr.
Q U E S ' 1 l I 0 N A I B , ~ E ' O R P RO HIB ITE D
No ifhildlren•I•• II. I it i ll •••
~ V a Ik i n . :! !].d ~~~t.~I.~t:ei~.~~I!~'~\\,a ~ '
~dl"itWt'n~nmunHJ' I'm" llcd"'e mod ph)'slc:ully fill• •• ".. • ~ •• ". I ... •
., of I I- It..
P R E f E I R R E I D
Ilring your kid~~. . " ~
(:o n , reDie-ntto I i J J I b w~~;~"
rers.o~s"~~f.~;d ic ,3hHUies .~h·e~pl'im·i~.~'
Luxu r i ou s apaf'tmenlts• • • ~ III III.
.. .. 1 1 ' .
ot handi.caip aC~:(l!:>sibl~.
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8/8/2019 Indiana Civil Rights Commission Ad Guidebook
http://slidepdf.com/reader/full/indiana-civil-rights-commission-ad-guidebook 16/16
Thi« WIlde to pr'f)L'i,';Jlo}uof the .Imliauu Fair HouslllR Ad und
ledend Fnir flow;ru~ )kl wa,~joinr{v prex!uccil hy fhe Jml~ 'mUJ;C;~;i l RIXllls
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w IiU t' IUjl lu tendcd WI . { ; I Jmbswiwll. ' fo r le g J lI mh ' r Cf, I'h(' Im r glla!{f:' se r for tH \ i« mid
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Ste phel~ K e _ y
Coonse! }or Got'.r:fnrrflr:n(,{{ AfJctir,~1- " I I , ; l 0 . . , J ( : 1 S ta te P re ss A ss oc i a non
One V i rg in ill Ave . . SUi liC70 ~
lndianapolis. IN 46204
{3~7) 624-~427
PAX: (317) 624-4428~ 1 l : . , ~Y(Q')hsp~.,~om
w Ww, ln d iIU lapuhUshcr . com
M : a ! l' t h a K:en~~,y
SUfl 'en' i8in,~ IVfon/e)'
Real Est~ lC U !'1 Tt
Indiana Chd l Rights Com'mi: '>s. iao
Indiana Govemmern Center North
1{llJ N , Se na te Ave . , RnmTl N 10 . :1
[~ldlam'lpD]i~.lN 46204·2255
(-800) 628-1909 Q,r
{J 17,1 J : J 2 - 1 f : J O L l
FAX: (3 I7) n1.-6S~Omkcnky@c:n.:._stare,in_m.
www.in ,gov/icn::./
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