Indian Women Power

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    India, constitute women, with 18% inmedium and 4% in large companies.

    Further, it stated that 16% were atjunior managerial level, 4% each atthe middle and senior levels.

    the main issues that affect womensparticipation are gender bias inrecruitment, gender inequality and

    sexual harassment.

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    Imaginative

    Attribute to hard work

    Persistence

    Ability and desire to take risk

    Profit earning capacity.

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    Seventies

    Women reg arded w ork as an integr al part ofthe ir life. Income gener ation and career choice w er e bothsocial sy st em and occu pation w ere equally

    significant . Educate d a nd qu al ified the wom en aspir ed fora diff erent r oles. Women w ant ed home, marriage and childrenas w ell as occupat ion. Women accepted t he social t raditi ona l rolebehavior f rom their ol der generat ion. They expected fu ll suppor t fr om their husband ,childre n a nd co llea gues in t heir occupat ion alchoice. In ent repr eneurial roles ,women were w illingto carr t hei r share work res onsibilit and

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    Eighties

    Women were educated in highly sophisticatedtechnologies and professional education.

    Women joined their fathers/husbands industry asequally contributing partner.

    Women in some sphere opened own clinic ,nursing home etc, and in other sphere openedsmall boutiques , small manufacturing enterprise.

    They made personal choices and had the courageto make new beginnings . Though, it was not a

    smooth sailing. For many women the society was hostile,familieswas non supportive and opposing.

    They did not carry the traditional and social roles.

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    Nineties

    Capable , competent , confident & assertive.

    They become more conscious of the voice of their own identity.

    They are highly self esteemed and can deal with situation

    independently. They became fearless , learned to travel alone and rear

    children even if they failed in their married life.

    Many women made their mind to have one child . So,that theycould concentrate on their work , home and integrate their

    multiple roles in multiple wants.

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    2 21ST CENTURIES

    In new mil lineu m , wome ncr eat ed a new paradig m .

    Wome n are expe rtis e inTe lecom, It and F in ancialIn stit ut ion.

    Chil dre n of 90s opt t ofollow their mot he rs s ho e.

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    DEVITA SARAFIn an era when Indiawas singing hymns of

    imported PCs andlaptops stamped withforeign names, one

    local company had thecourage to stand up

    and compete ZenithComputers Ltd. And to

    believe theres awoman behind the

    magic! Yes, under thevibrant leadership ofits Executive Director

    (ED) Devita Saraf;today the brand has

    become a householdname for PCs and in its

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    Devita began her career sixyears ago in the marketingdepartment of ZenithComputers while still a

    student.

    In college she was involveda lot into extra-curricularactivities.

    Devita graduated in 2003,as a Bachelor of BusinessAdministration in Marketingfrom the University ofSouthern California.

    Devita has been heading thedepartment for the last oneyear and today handles all themarketing activities for

    Zenith nationwide.

    Her first product?

    TOPPER - A LAPTOPTOPPER - A LAPTOPfor students, to develop which she travelled

    across the country dropping in at schools and

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    Devita Saraf, CEO of VuTechnologies has received

    the 'IT People WomenLeadership Award' as partof the IT-People Awards forexcellence in informationtechnology.

    For her innovativecontribution in theInformation technology insuch a short span she hasbeen honored with 'ITPeople Woman LeadershipAward 2006'.

    She has been ranked byIndia Today as one of theTop 50 Young people in

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    INDEPENDENT, WELL-TRAVELLED,GROUNDED BUT ADVENTUROUS

    .

    She is an epitome of boldness andcourage.

    Leading Kinetic Engineering Ltd, sheneeds no introduction.

    She made automobiles a fashionstatement

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    She is JointShe is Joint

    ManagingManaging

    Director ofDirector of

    KineticKinetic

    Engineering Ltd,Engineering Ltd,

    she is the inshe is the in

    charge of thecharge of the

    Company'sCompany's

    overall businessoverall business

    developmentaldevelopmental

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    Prior to joining Kinetic Company,Prior to joining Kinetic Company,

    Sulajja worked for a period of four yearsSulajja worked for a period of four years

    with a well known investment analyticswith a well known investment analyticscompany, BARRA International, based incompany, BARRA International, based in

    California.California.

    Throughout her studies, she has been aThroughout her studies, she has been arank holder.rank holder.

    She has always cleared exams withShe has always cleared exams with

    merit. Her name appeared in the toppersmerit. Her name appeared in the topperslist in the SSC examinations and HSClist in the SSC examinations and HSC

    examinations.examinations.

    She graduated from the PuneShe graduated from the Pune

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    With her strong determinationand courage, she has been able

    to establish a niche for the firmin the business world.

    The Company has witnessedtremendous expansion duringher tenure.

    From being a mere moped

    manufacturer, today, it

    has set its

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    Motwani was stronglyinfluenced by hergrandfather, the late H.K.

    Firodia, who inculcated inher the principles ofhonesty, enterprise andexcellence. Sheacknowledges that shetries to apply theseprinciples in herprofessional life.

    She likes to put in longhours at work, and expectsher team to do the same.

    The woman who made itto the Maharashtra

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    "India Today", a well known magazine"India Today", a well known magazine

    honored her by presenting her with thehonored her by presenting her with the

    title of business "Face of thetitle of business "Face of the

    Millennium". It ranked her among theMillennium". It ranked her among thetop twenty five business entrepreneurstop twenty five business entrepreneurs

    of the country.of the country.

    She was presented with the SocietyShe was presented with the Society

    Young Achiever's Award for Business inYoung Achiever's Award for Business in

    the year 2002.the year 2002.

    The same year, she was chosen as theThe same year, she was chosen as the

    "Global Leader of Tomorrow" by the"Global Leader of Tomorrow" by theWorld Economic Forum.World Economic Forum.

    In the year 2003, the Institute ofIn the year 2003, the Institute of

    Marketing and Management bestowedMarketing and Management bestowedher with the award for excellenther with the award for excellent

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    EKTA KAPOOR SHAHNAZ HUSSIAN

    one of the largest manufacturers

    of herbal products in the world.

    Captured the markets around the

    world and now she wants to

    conquer space.

    She set up Woman's World

    International.

    She is the reigning queen of

    Indian television industry

    Awarded with Ernst & You

    (E&Y) Startup Entrepreneur O

    The Year award in 2001.

    Born in 1975 and she has started

    producing TV-serials at the age o

    19 and has produced more than

    25 serials

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    Group editor ofEnglish news atNew Delhi Television.

    Duttiful Indiandoing her job!

    call her a warrior,

    call her a braveIndian

    or simply

    call her a journalist,

    shes done hermother proud!

    B kh D tt b i I di 18th D b 1971

    http://en.wikipedia.org/wiki/New_Delhi_Televisionhttp://en.wikipedia.org/wiki/New_Delhi_Television
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    Barkha Dutt was born in India on 18th December 1971

    and is one of India's foremost reporters

    She has a Bachelor's degree

    a Master's degree in Mass Communication and

    a master's in journalism

    Shes the personification of courage and determination

    and is referred to as the Indian Christiane Amanpour.

    That in a line is Barkha Dutt, the 36-yearold Managing

    Editor of NDTV

    Barkha, who is credited with bringing the war-field into

    the living rooms, gathered fame through her extensive

    coverage of the 1999 Kargil war and also covered

    tsunami in 2004

    Her iconic status has inspired several Bollywood

    films, including the critically acclaimed Lakshya,

    in which Preity Zinta played a character.

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    ACHIEVEMENTSIn 2004, she received the Whirlpool GR8! Women

    Awards.

    Year 2006 also saw her bagging the Best Talk Show

    Anchor award at the Hero Honda ITA Awards

    ceremony.

    She also got the year 2005-06 Journalist of the YearAward (in broadcasting) for her incredible reports

    from Nagapattinam

    From amongst nominations from 53 Commonwealth

    nations, this lady is all set to don the CommonwealthBroadcasting Association (CBA) & Thomson

    Foundation Journalist of the Year crown for 2007 for

    her extensive coverage of the earthquake in J&K,

    campaign for justice in the Jessica Lal murder case and

    the communal violence in Vadodara.

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    An Indian fashion designerThis lady has made India walk the

    ramps of Paris whose fl air haseffortlessly grabbed the spot-lights and

    captured hearts & ramps, globally.

    She is the first Asian designer tohead the French fashion brand,Scherrer .Shes come a long wayfrom the successful launch of herfirst luxe collection in Paris in July1998 (which followed her showsin New York, Russia, Morocco.

    http://en.wikipedia.org/wiki/Scherrerhttp://en.wikipedia.org/wiki/Scherrer
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    EDUCATION

    Ritu completed her graduation from DelhiUniversity in 1987

    In 1988 she was enrolled the first batch of 25students chosen from a large number ofapplicants from all over the world, in NationalInstitute of Fashion, Affiliated to F.I.T, NewYork.

    Achievements: The line created by her at the time of her

    graduation was launched in her studioLavanya in Dec 1990

    She was featured by Time magazine.

    Most cherished award till date remains theMahila Shiromani Award. The fashion diva recently completed her book

    Firefly: a fairy tale and this has beenreleased by none other than the heartthrobing star Akshay Kumar in Delhi.

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    Ritu Beri married businessman Bobby Chadha in2004, and has a daughter Jiya, born 2007.

    CURRENT SCENARIOCurrently she is busy in designing costumes forNicole Kidman.Well thats simply wow! And a more wow is thatshe is also preparing the costumes for the formerU.S. President Bill Clinton.

    Well this fashion diva has become a true idol for allthose aiming in the field of fashion. She surelydeserves to get all that. Hats off to hercontributions.

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    Economic status

    Conscious of their existence, rights &work situations

    Despite numerous barriers womenare entering in the businessenterprises

    Women bring more integritycompassion & accountability in thepositions they work in.

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    Lack of confidence

    Socio-cultural barriers

    Market-oriented risks Motivational factors

    Knowledge in Business

    Administration Awareness about the financial

    assistance

    Exposed to the training programs

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